Web Analytics Lessons From ShanghaiPRIDE 2014 Slide 2 Overview
ShanghaiPRIDE and shpride.com Mobile First, Desktop First Website
Content Traffic Sources Slide 3 About ShanghaiPRIDE Raise awareness
and visibility of LGBT community in China Increase acceptance and
tolerance Annual week-long event since 2009 Run by ~20 core
organizers Slide 4 Slide 5 shpride.com Wordpress-based Custom
plugins Custom responsive template Slide 6 Analytics First time
collecting analytics Used Google Analytics because it was easy
Recorded 39 000 sessions in 4 weeks Slide 7 Pride begins Pride ends
Sessions Slide 8 MOBILE FIRST DESKTOP FIRST Slide 9 Sessions
Before/During Pride After Pride Slide 10 Mobile != Desktop Slide 11
Sessions by Browser Slide 12 Browser Version Breakdown Slide 13 Top
5 Visited Pages Size PageAverage Load TimeSize2G Load Time
/pride2014 11.5 s0.8 MB2 min / 30.3 s2.3 MB6.5 min /?lang=en 12.83
s2.3 MB6.5 min /pride6events 7.85 s0.5 MB1 min
/event/2014-opening-party 8.93 s0.6 MB1.5 min Slide 14 Key
Takeaways Mobile needs prioritization Can use newer web
technologies Google Analytics increases page load time, need to
find alternative Slide 15 WEBSITE CONTENT Slide 16 Browser Locale
Code Slide 17 Landing Pages PagePage Views /pride2014/21308 /7235
/?lang=en3767 /pride6events/638 /event/2014-opening-party609
/event/2014-film-week262 /event/2014-film-week/?lang=en257
/pride6events/?lang=en256 /event/2014-pride-run/?lang=en204
/pride6events/?from=timeline&isappinstall ed=0193 From Facebook
Slide 18 All Pages PagePage Views /pride201425407 /15757
/pride6events5449 /event/2014-opening-party3546
/event/2014-film-week3049 /photos2581 /event/2014-pride-run1885
/event/2014-art-exhibition- love-health1694
/event/2014-story-telling1227 /event/2014-closing-party1210
/volunteer995 /event/2014-cock963 /sponsors2014731 PagePage Views
/event/2014-theatre-play- rendezvous/725
/event/2014/ladies-party669 /event/2014-trivia-night563
/event/2014-theatre-play-izzie- irving/453 /beneficiaries2014436
/event/2014-ladies-party341 /press337 /outreach329 /page/2/323
/event/2014-panel-discussion- love-and-beyond/259
/event/test-film/42 Slide 19 Broken Links Changing blog dates
changes the URL causes broken links Slide 20 Key Takeaways
Bilingual is critical to site success Should do more to promote
sponsors Consider year-less pages for sponsors, beneficiaries
Develop way to advertise on main blog without changing URL Slide 21
TRAFFIC SOURCE Slide 22 Referals SourceReferals baidu3685
google1789 utopia-asia709 m.baidu.com418 so.com252 yahoo223 bing220
douban.com217 smarthshanghai.com185 mh.manhunt.net166
fridae.asia163 facebook.com123 SourceReferals weibo.com118
m.sa.sm.cn101 shanghiist.com90 danlan.com86 sogou79
cityweekend.com.cn68 mail.qq.com63 m.facebook.com59 m.douban.com53
rd.wechat.com53 mp.weixin.qq.com50 360.cn48 Slide 23 Slide 24 This
is why this page is so popular Slide 25 Takeaways Curating content
important to return relevant results Slide 26 Summary Analytics
provided new and highly valuable information 2015 development
should address issues
