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Where Technology Meets Print
Time & Quality = $$$
Joint Effort Between
Proforma double dog dare
Proforma ROI Promotions
Quick Introduction
• Rich Mistkowski
• Wanda Zoeller
• Proforma Double Dog Dare & Proforma ROI
• Joint effort between our 2 organizations.
Rich Mistkowski• Proforma ROI Promotions
• Owner• 908-507-2151• [email protected]• www.everydaymarketing.net• On Twitter @richmistkowski• Hashtag #proformaknew0115
Wanda Zoeller
Goals Today
• Quick overview on a technology that could help in various aspects of purchasing, marketing, sales.
• Today, we are focusing on potential print/process savings opportunities.
• 15 minute time limit, so we will highlight some key opportunities.
What are currently YOUR cost drivers for print, digital media, & content?
• Time,
• Waste
• Redundancy
• Shipping costs
• Reprinting
• Updates
• Out of date
Look Familiar?
Do Changes Cost Anything?
Are Your Users Accessing Your Information?
Do They Know Where To Look?
What Are Your Technology goals?
• May be to streamline internal and external communications.
• To securely control content.
• Make changes quickly.
• To potentially a large group of people.
• To “try” and see who is using what.
• Access secure content whether internet exists or not.
• Save $$$
Introducing…16
Let’s Talk Technology, Not Product
• Secure:– Enables highly secure user authentication with back end policy
server
• Measurable– Measurable Card – Issuer of the card can track usage statistics at
many different levels
• Updateable:– Updatable back-end policy server can download appropriate
updates to the card when connected via the internet
• Customizable:– Each user will populate the card with unique content. Card
issuer can send personalized and targeted messages
Technology goals
• Programmed and deployed with the purpose streamlining internal and external communications for an organization
• Securely control content.
• Access secure content whether internet exists or not.
Result
• Internal and/or external customer loyalty
• Costs associated with these “growing” relationships are significantly minimized.
• Administrator administers all facets of card/content via internet.
– Enforce policies and push updates to individuals or specific groups within the enterprise database.
– Shut off access to card at any time.
Summary
Example
• Subway
• MSA – Content accessed
– MSA Notified• Email
• Text
• Dealer, manufacturer, manager, etc
– Content changed. (errors) Notifications repeat.
– Who’s using your content?
– Who’s engaging with your content?
Who Is Proforma?
Questions?
