Web Original Story Telling Slides

8/2/2019 Web Original Story Telling Slides

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Web-OriginalStorytelling


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1. Defini*on2. SomeStoryTypes3. Techniques4.

OnlineVoice

5. Distribu*on

Web-originalcontent


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Oftheweb Notaradioscriptornewspaperar*clepostedonline NotawebifiedradioscriptOnlinenewscycledelivery(~10-15posts/day)

Web-originalcontent


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NewsCycle

CorePublishersites

July2011hourlytraf5ic


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Infrequentcontent


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Strongcontentfrequency


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2.SomeStoryTypes


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BasicPost


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BasicPost


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Followingup


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BreakingNews


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BreakingNews


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BreakingNews


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Followuptobreakingnews


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DevelopingNews


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DevelopingNews


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DevelopingNews


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DevelopingNews


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DevelopingNews


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DevelopingNews


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DevelopingNews


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Explainers


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Explainers


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Explainers


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Lists


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NewsRoundUps


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NewsRoundUps


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Ques6ons


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Ques6ons


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Ques6ons


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Usergeneratedcontent


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Tumblr


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Video


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3.Techniques

ToolsoftheTrade


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LinkingOut


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Iloveaggrega*on.

Aggrega6on


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Iloveaggrega*on.Aggrega*ng,asIwrote,iswhat

editorsdo.Itis,torepeatmyself,pluggingone

anotherintothebountyoftheinforma*onuniverse.

ReaderscometoTheTimesnotjustforouroriginalrepor*ng,butforourbestjudgmentofwhatelseis

worthreadingorwatchingoutthere,andforthe

commentspostedbyallofyou.

-BillKeller,formerExecu1veEditor,NewYorkTimes


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Aggrega6on/Cura6on


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Aggrega6on/Cura6on


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BoldedSubheadlines


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BulletPoints


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4.OnlineVoice


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Conversa*onal,likeradio Magazinevs.wirecopy Imitatesomeoneyoulike Experiment&prac*ce

OnlineVoice


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5.Distribu6on

Ivewrienmypost.Nowwhat?


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Socialmediaengagementdrivestraffic


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Facebook/Twier Hashtagsandmen*onsofpeopleinthepost Conversewithyourfans/followers

SocialMedia


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Conversewithyouraudience


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Ques6ons?

Ki-MinSung

[email protected]

hp://editorial.digitalservices.npr.org/

@callmeKi

(310)815-4220

Documents

Web Original Story Telling Slides