· Web viewAs a senior member of the Bell Services, the Bell Captain orchestrates a professional and memorable service experience for all guests/customers and ensures the property’s

SKILLS FRAMEWORK FOR HOTEL AND ACCOMMODATION SERVICESSKILLS STANDARDS FOR

BELL CAPTAIN

Occupation: Bell Captain

Occupation Description:

As a senior member of the Bell Services, the Bell Captain orchestrates a professional and memorable service experience for all guests/customers and ensures the property’s service standards are met or exceeded. He/She has knowledge of all the property's departments through regular communication and meetings and could be involved in security matters in the property. The Bell Captain’s key responsibilities include coordinating all bell services such as luggage service and storage, message service and assigning work duties and schedules of Bell Attendants/Bell Hops. He/She oversees the grooming of the bell staff and inspects their attire. He/She is required to have a well-groomed and immaculate appearance with a pleasant disposition.

The Bell Captain may be required to perform manual duties which involve a lot of walking and lifting of luggage. He/She is preferred to have prior working experience as a Bell Attendant/Bell Hop. He/She acts as a mentor to coach the bell staff on their performance and all aspects of bell services. The Bell Captain is a good communicator to interact with culturally diverse guests/customers, and attend to their enquiries and complaints effectively.

Important Points to Note about this Document

This document is intended purely to provide general information to enable individuals, employers and training providers to be informed about the skills for career, training and education purposes. WDA provides no warranty whatsoever about the contents of this document, and does not warrant that the courses of action mentioned in this document will secure employment, promotion, or monetary benefits.

Copyright 2016 © Singapore Workforce Development Agency. All rights reserved. Version 1.0.

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BELL CAPTAIN

The skills expected of the Bell Captain are summarised as below:

Skill Category Skill

Analytical, Conceptual and

Evaluative1. Solve Problems and Make Decisions at Operations Level

Customer Experience

2. Handle Guests/Customers' Concerns and Feedback3. Promote Tourism4. Respond to Service Challenges

Front Office Operations and

Services5. Monitor Bell Services

Infocomm Technology

6. Perform Essential Online Functions7. Use Basic Functions and Applications of a Computer

People and Relationship Management

8. Work in a Diverse Service Environment9. Work in a Team

Planning and Implementation

10. Handle Basic Administrative Duties11. Implement Operations for Service Excellence

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BELL CAPTAIN

Skill Code ES-ACE-102G-1

Skill Category Analytical, Conceptual and Evaluative

Skill Sub-Category (where applicable) N/A

Skill Solve Problems and Make Decisions at Operations Level

Skill DescriptionThis skill describes the ability to acquire problem-solving and decision-making techniques. It also includes proactively identifying the root causes to a problem and taking responsibility for the decisions within own circle of influence.

Knowledge and Analysis

The ability to understand:

Procedure for evaluating selected ideas for problem-solving Factors to consider in selecting suitable modes of communication Methods to determine the strengths and limitations and constraints of each

selected idea Areas of impact from implementation of an action plan Types of evaluation methods to determine effectiveness of implemented

solutions and action plan Techniques to identify sources of failure in the implemented solution and

action plan Potential areas requiring corrective action Types of corrective actions Reflective mechanisms for the entire problem-solving process

It refers to gathering, cognitive processing, integration and inspection of facts and information required to perform the work tasks and activities.

Application and Adaptation

The ability to:

Recognise symptoms that could lead to potential problems at the workplace using appropriate tools and techniques

Identify deviations from organisational norm and SOPs based on symptoms identified

Identify the possible root causes of the problems using appropriate tools and techniques

Implement action plan at the workplace based on organisational SOPs Identify preventive measures to avoid recurrence of similar problems in the

future based on appropriate tools and techniques

It refers to the ability to perform the work tasks and activities required of the occupation, and the ability to react to and manage the changes at work.

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BELL CAPTAIN

Innovation and Value Creation

The ability to:

Generate and select ideas to solve the problem using creative and logical thinking

Evaluate selected ideas using pertinent criteria and choose the most desirable ones as solutions to the problems

Evaluate the effectiveness of the implemented solutions and action plan and initiate corrective actions where necessary

It refers to the ability to generate purposive ideas to improve work performance and/or enhance business values that are aligned to organisational goals.

Social Intelligence and Ethics

The ability to:

Identify relevant parties' priorities and concerns and use suitable communication mechanisms and modes to garner agreement from relevant parties on chosen solution and action plan

It refers to the ability to use affective factors in leadership, relationship and diversity management guided by professional codes of ethics

Learning to Learn The ability to:

Identify impact of the problems on own job responsibilities and other parties involved and make adjustments of own work processes and working methods

It refers to the ability to develop and improve one’s self within and outside of one’s area of work.

Range of Application

N/A

(where applicable)

It refers to the critical circumstances and contexts that the skill may be demonstrated.

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BELL CAPTAIN

Version Control

Version Date Changes Made Edited by

ES-ACE-102G-1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code HAS-CEX-2001-1.1

Skill Category Customer Experience


Skill Handle Guests/Customers' Concerns and Feedback

Skill DescriptionThis skill describes the ability to recognise and approach dissatisfied guests/customers. It also includes the ability to follow up with guests/customers on concerns and feedback to prevent recurrences.



Types of dissatisfied guests/customers Principles of effective communication and interpersonal techniques Guidelines for planning approach to handle concerns and feedback Guidelines for offering different solutions to guests/customers Incident records in incident log book



The ability to:

Recognise concerns and feedback from guests/customers’ perspectives Deal with guests/customers’ concerns and feedback Follow up on concerns and feedback to prevent recurrences


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BELL CAPTAIN


The ability to:

N/AIt refers to the ability to generate purposive ideas to improve work performance and/or enhance business values that are aligned to organisational goals


The ability to:

Seek dialogue with guests/customers to establish concerns and feedback to prevent recurrencesIt refers to the ability

to use affective factors in leadership, relationship and diversity management guided by professional codes of ethics.


Self-reflect on effectiveness of offering different solutions to guests/customers

It refers to the ability to develop and improve one’s self within and outside of one’s area of work.Range of Application

N/A

(where applicable)


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BELL CAPTAIN

Version Control


HAS-CEX-2001-1.1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code HAS-CEX-2002-1.1



Skill Promote Tourism

Skill DescriptionThis skill describes the ability to promote tourism and Singapore to guests/customers at the workplace, by obtaining sufficient knowledge on the country.



Common types of tourist information that guests/customers might request for Guidelines for accessing tourism information and promoting products and

services Guidelines for, and benefits of, providing tourist recommendations to suit

guests/customer's requirements Benefits of possessing updated tourism information Types of guests/customers' needs and wants Importance of performing ambassadorial role in providing information and

additional services Importance of identifying guests/customers’ verbal and non-verbal cues that

will provide opportunities for additional sales Benefits of follow up service with guests/customers



The ability to:

Identify available sources of tourism information, in accordance with organisational procedures

Access and identify common, useful tourism information, in accordance with organisational procedures

Determine guests/customers’ requirements through the use of appropriate questioning techniques, in accordance with organisational procedures

Comply with legal requirements when recommending tourism products and services

Present and recommend additional products and services, in accordance with guests/customers’ requirement

Perform follow up with guests/customers, in accordance with organisational standards


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BELL CAPTAIN


The ability to:

Perform the role of ambassador in accordance with organisational proceduresIt refers to the ability

to generate purposive ideas to improve work performance and/or enhance business values that are aligned to organisational goals.


The ability to:

Keep up-to-date with changes in the tourism industry, in line with business operations

Communicate effectively with guests/customers to recommend tourism information that best meet their requirements

Identify guests/customers’ verbal and non-verbal cues that will provide opportunities for additional sales, in accordance with organisational procedures

It refers to the ability to use affective factors in leadership, relationship and diversity management guided by professional codes of ethics.


Seek feedback from supervisor and peers on ways to improve on sourcing of tourism information and services for guests/customers

It refers to the ability to develop and improve one’s self within and outside of one’s area of work.Range of Application

Legal requirements must include: Consumer Protection (Fair Trading) Act Goods and Services Tax (GST) Act

(where applicable)


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BELL CAPTAIN

Version Control


HAS-CEX-2002-1.1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code SVCF-CS-103C-1



Skill Respond to Service Challenges

Skill Description

This skill describes the ability to respond to challenging service situations through the use of appropriate verbal and non-verbal communication techniques. It also includes recognising triggers which may lead to service challenges, use of service recovery procedures to respond to the challenges and escalating unresolved service challenges.



Types of triggers in the service environment Types of service challenges Importance of responding to service challenges Principles of effective communication Method to escalate service challenges Service escalation channels Resilience and methods to demonstrate resilience



The ability to:

Use service recovery procedures to respond to service challenges in accordance with organisation guidelines

Escalate unresolved service challenges using appropriate channels in accordance with the organisation’s guidelines

Demonstrate resilience in the handling of service challenges


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BELL CAPTAIN


The ability to:

Strive for win-win outcomes when handling service challenges Identify and suggest areas of improvement that may arise out of service

challengesIt refers to the ability to generate purposive ideas to improve work performance and/or enhance business values that are aligned to organisational goals.


The ability to:

Empathise with customers while facing service challenges to prevent situation from escalatingIt refers to the ability



Keep abreast of latest products and services and service delivery procedures to avoid creating service challenges

Reflect on own handling of service challenges to improve performance in future situations

Monitor own service delivery to avoid creating situations that may give rise to service challenges


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BELL CAPTAIN


Triggers may be defined as causes of an event or situation that may lead to service challenges.

The service environment may be defined as the workplace where products or services are sold or delivered. It includes the shop-front, back-room operations or store.

Triggers in the service environment must include: Un-trained service staff Poor attitude of staff Lack of urgency to resolve complaints and feedback Long waiting times and queues Unresolved issues or problems Poor response to information requested Un-informed staff Lack of communication Lack of availability of product Poor product or service quality

Service challenges must include: Customer complaints on products or services Negative feedback from customers on service delivery

Service recovery is a procedure for dealing with customers’ service challenges. It must include: Listening to the customer to identify the cause of the service challenge Using verbal and non-verbal communication to address service challenge Apologising to the customer immediately Taking immediate action to resolve the situation Showing empathy Conducting follow-up with customer

Resilience may be defined as the process and experience of being disrupted by change, opportunities, stressors and adversity, and, after introspection, accessing strengths to grow stronger through disruption.

Methods to demonstrate resilience must include: Developing coping skills to deal with stress of change, opportunity, stress or

adversity Building on actions and focusing on outcomes Practicing realistic optimism and remaining hopeful under pressure Developing strong support systems in or outside the workplace

(where applicable)


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BELL CAPTAIN

Version Control


SVCF-CS-103C-1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code HAS-FOS-2005-1.1

Skill Category Front Office Operations and Services


Skill Monitor Bell Services

Skill Description This skill describes the ability to perform start-of-shift and end-of-shift activities, monitor bell services and handle guests’ and customers' complaints and feedback.



Importance of performing start-of-shift and end-of-shift activities Importance of conducting staff briefings Importance of preparing to monitor bell services Guidelines for managing irregularities with bell services Importance of handling complaints and feedback Guidelines and types of documentation related to bell services, and their

purposes Guidelines for assigning tasks Techniques for coaching junior co-workers Property room types, services, amenities, events and promotion Local attractions, shopping and transportation



The ability to:

Perform start-of-shift and end-of-shift activities, in accordance with procedures Monitor bell services in accordance with organisational procedures Monitor the handling of luggage and items in accordance with organisational

procedures Monitor efficient delivery of messages, mail, faxes, packages and couriered

items to guests and customers, in accordance with organisational procedures Handle complaints and feedback of guests and customers Identify and handle inefficiencies in work processes related to bell services


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BELL CAPTAIN


The ability to:

Coordinate and prioritise resources to support contingency plans that may arise in the course of workIt refers to the ability



The ability to:

Respect and protect the privacy, safety and security of guests/customers when monitoring and delivering bell services at rooms and lobby

Uphold the confidentiality of guests’ and customers' data when retrieving required information from property management system (PMS), except when disclosure is authorised or legally mandated

Demonstrate openness to constructive feedback from guests/customers, and share appropriate best practices observed at work with team members



Pursue continual improvement in monitoring bell services by participating in peer and supervisor review platforms to upgrade own capabilities


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BELL CAPTAIN


Regulatory guidelines must include: Workplace Safety and Health Act

(where applicable)


Version Control


HAS-FOS-2005-1.1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code ES-FSI-107G-2

Skill Category Infocomm Technology


Skill Perform Essential Online Functions

Skill Description

This skill describes the ability to perform web browsing, manage email and appointment scheduling. It also includes using appropriate functions of a web browser application and evaluating online information using search engines and social media applications.



Concepts relating to web browsing Concepts relating to online security Concepts relating to online information search Concepts relating to online communities Concepts relating to types of online communication tools Concepts relating to copyright and data protection Methods to share information online Evaluation criteria for webpage content and its importance Good practices for sharing of information online Types of security measures to protect personal data when sharing

information online Concepts relating to the use of e-mail



The ability to:

Manage e-mails according to requirements by applying appropriate functions of an e-mail application

Manage appointments according to requirements by applying appropriate functions of a calendar application

Manage online information by applying appropriate methods and security measures in accordance with copyright and data protection regulations and other requirements


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BELL CAPTAIN


The ability to:

Utilise available functions to increase email productivityIt refers to the ability to generate purposive ideas to improve work performance and/or enhance business values that are aligned to organisational goals.


The ability to:

Share information with online communities using online communication tools Acknowledge online information sources and seek permission to use online

information as appropriate Browse web pages by applying appropriate security measures and functions

in a web browsing application



Update own learning through diverse information channels such as internet forums and web conferences


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BELL CAPTAIN


N/A

(where applicable)


Version Control


ES-FSI-107G-2 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code ES-FSI-111G-1

Skill Category Infocomm Technology


Skill Use Basic Functions and Applications of a Computer

Skill DescriptionThis skill describes the ability to use basic functions and applications of a computer. It also includes managing basic desktop settings, files and folders and performing word processing, spreadsheet and online communication functions.



Concepts relating to computer hardware Concepts relating to computer software Practices to protect personal well-being when using a computer or device Practices to protect environmental well-being when using a computer or

device Concepts relating to computer security Components of a desktop Components of a window Concepts relating to files and folders Components in a word processing application Components in a spreadsheet application Concepts relating to online communication applications



The ability to:

Manage desktop settings in a computer using basic operating system functions

Manage files and folders in a computer using basic file management functions

Perform basic word processing functions using a word processing application Perform basic spreadsheet functions using a spreadsheet application Perform basic online communication functions using online applications


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BELL CAPTAIN


The ability to:

Adopt practices to improve personal well-being when using a computer or deviceIt refers to the ability



The ability to:

Seek assistance and guidance from peers on difficulties and problems faced when using a computer or deviceIt refers to the ability



Develop good practices in checking and previewing documents, worksheets and messages


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BELL CAPTAIN


N/A

(where applicable)


Version Control


ES-FSI-111G-1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code SVCF-PP-101C-1

Skill Category People and Relationship Management


Skill Work in a Diverse Service Environment

Skill DescriptionThis skill describes the ability to apply emotional intelligence and handle diversity in a service environment. It also includes demonstrating inclusiveness and resilience when faced with challenges.



Importance of inclusiveness when working in a diverse service environment Types of diversity markers Diversity challenges and opportunities Aspects of emotional intelligence Methods to demonstrate resilience Methods to monitor own actions in handling diversity



The ability to:

Demonstrate resilience when faced with challenges in a diverse service environmentIt refers to the ability

to perform the work tasks and activities required of the occupation, and the ability to react to and manage the changes at work.

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BELL CAPTAIN


The ability to:

Translate different perspectives on diversity from colleagues into ideas that may add value to organisation’s service deliveryIt refers to the ability



The ability to:

Apply emotional intelligence when interacting with team members and customers in a diverse service environment

Deliver service in line with organisation’s service standards to a diverse range of customers



Monitor own actions in handling diversity in the service environment to hone own ability to handle diversity


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BELL CAPTAIN


Inclusiveness is defined as showing respect for people from diverse backgrounds.

Emotional intelligence may be established as the ability to identify, assess, and control the emotions of oneself, of others, and of groups.

Aspects of emotional intelligence must include: Knowing one’s emotions Managing one’s emotions Motivating oneself Recognising and understanding others’ emotions Managing relationships through use of Emotional Intelligence

Resilience may be defined as the process and experience of being disrupted by change, opportunities, stressors and adversity, and, after introspection, accessing strengths to grow stronger through disruption.

Methods to demonstrate resilience must include: Developing coping skills to deal with stress of change, opportunity, stressor

or adversity Building on actions and focusing on outcomes Practicing realistic optimism and remaining hopeful under pressure Developing strong support systems in or outside the workplace

(where applicable)


Version Control


SVCF-PP-101C-1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code ES-IP-102G-1

Skill Category People and Relationship Management


Skill Work in a Team

Skill DescriptionThis skill describes the ability to apply effective communication techniques to achieve individual and team goals. It also includes providing support to team members while taking into consideration diversity issues.



Definition of organisational vision, mission and goals Different roles played by team members Interdependence of roles within a team Importance of maintaining open communication within a team Effects of trust, respect and support within a team Diversity issues and their impact on communication Relevant parties from whom one can seek feedback, advice and assistance Effects of organisational, industry and legislative requirements and work

performance standards and/or targets on attainment of individual, team and organisational goals

Organisational policies, limits of autonomy and span of control



The ability to:

Define and align team goals with departmental and organisational goals Demonstrate responsibility and commitment for work done and to the

achievement of individual and team goals Identify potential areas of conflict with team members and methods to

overcome them, taking into consideration diversity issues


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BELL CAPTAIN


The ability to:

Listen to and contribute ideas and skills using appropriate communicationtechniques to achieve team goal

Recommend improvements to established policies and procedures in a proactive manner



The ability to:

Maintain open communication with team members by sharing information and discussing work-related issues to achieve individual and team goals to meet organisational requirements

Demonstrate trust, respect and support towards team members in daily activities to achieve team goals

Identify and resolve issues and concerns through collaborative activities with supervisor



Define own and individual roles within the team and work within the team and organisation dynamics

Accept and provide feedback, advice and assistance in a considerate and constructive manner to accomplish task assigned


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BELL CAPTAIN


N/A

(where applicable)


Version Control


ES-IP-102G-1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code HAS-PNI-2002-1.1

Skill Category Planning and Implementation

Skill Sub-Category (where applicable)

N/A

Skill Handle Basic Administrative Duties

Skill Description This skill describes the ability to perform daily office administrative tasks and operate office equipment in accordance with organisation guidelines.



Organisation structure, specific policies and Standard Operating Procedures Communication procedures relating to handling of messages and mails Classification and coding systems for filing documents Security and confidentiality requirements for documents Guidelines and procedures to operate office equipment Guidelines and procedures on copyright restrictions



The ability to:

Carry out daily office routines

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BELL CAPTAIN

Operate office equipment to complete a range of tasks Follow established protocols



The ability to:

N/AIt refers to the ability to generate purposive ideas to improve work performance and/or enhance business values that are aligned to organisational goals.


The ability to:

Exercise tolerance and patience when interacting with others across departmentsIt refers to the ability



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BELL CAPTAIN

Update learning of new types of office tools and equipment for workplace productivity



N/A

(where applicable)


Version Control


HAS-PNI-2002-1.1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Skill Code SVCF-PL-101C-1

Skill Category Planning and Implementation


Skill Implement Operations for Service Excellence

Skill Description

This skill describes the ability to deliver service as part of a team and escalate issues that may impact an organisation’s service standards. It also includes recognising one’s role in the organisation’s service value chain and acquiring information that is commonly sought by customers.



Importance of one’s role in the service value chain Sources of information commonly sought by organisation’s customers Principles of effective team communication Organisation’s service standards Effective communication skills Types of service performance issues Organisation’s service escalation process Channels to identify service performance issues



The ability to:

Recognise the role that one plays in the service value chain Deliver service as part of a team according to the organisation’s service

standards Recognise opportunities and take initiative to assist colleagues in service

delivery



The ability to:

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BELL CAPTAIN

Recognise and escalate service performance issues that affect the organisation’s service standards



The ability to:

Adhere to organisation’s professional code of conduct in service delivery Share information commonly sought by organisation’s customers with

colleagues to enhance the team’s performance in service deliveryIt refers to the ability to use affective factors in leadership, relationship and diversity management guided by professional codes of ethics.


Acquire information commonly sought by organisation’s customers to enhance own ability to deliver service



An organisation’s service value chain is made up of multiple stakeholders at different levels, all of whom have a part to play within the organisation in upholding

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BELL CAPTAIN

the organisation’s service standards.

Service performance issues may be identified through the following channels: Customer feedback Observation of the service environment Mystery shopping results report

(where applicable)


Version Control


SVCF-PL-101C-1 1-Sep-16 Initial Version WDA and STB

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BELL CAPTAIN

Definitions of the Five (5) Domains

Domain Definition


Knowledge includes the gathering of facts and information through traditional and digital forms. Analysis involves the cognitive processing, integration and inspection of single or multiple sources of facts and information required to perform work tasks and activities and takes into consideration, the work contexts in which the tasks and activities are carried out. The result of knowledge and analysis produce judgements on work tasks/activities/issues/areas, and the conceptualisation of solutions to solve problems at work.


Application involves the ability to perform work tasks and activities defined by the requirements of the occupation. Adaptation involves the ability to react to and manage the changes in the work contexts. The result of application and adaptation leads to the production of psycho-motor actions and behavioural reactions to the work tasks/activities/issues/areas, and the execution of the planned solutions to solve problems at work.


Innovation includes the ability to generate purposive ideas to improve work performance and/or enhance business values that are aligned to the organisational goals. As a result of innovation, the organisation is able to reap the values from individual or team contributors to achieve organisational growth.


Social intelligence includes the ability to appreciate and use affective factors in leadership, relationship and diversity management guided by professional codes of ethics as effective individuals or team contributors.

Learning to Learn

Learning-to-learn includes the ability to improve on self-development within and outside of one’s area of work. It involves the continual inspection of one’s knowledge, analytical, application, adaptive, innovative and social skills that are needed to perform the work optimally and/or solve problems effectively.

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Documents

· Web viewAs a senior member of the Bell Services, the Bell Captain orchestrates a professional and memorable service experience for all guests/customers and ensures the property’s