Dear BTANYS Member,

Thank you for joining Facebook Blueprint at the ACTE/BTANYS Virtual Conference. We hoped you enjoyed learning more about the free resources to support educators and the long-term career value of our digital skills training for your students.

Interested in learning more about Facebook Blueprint? Watch Informational Video.

To recap: during our presentation we highlighted free resources on Facebook’s Blueprint Educators Portal to support business and marketing students to build digital marketing skills, whether you are teaching remotely or in-person this school year. We also covered a sample Module on “Creating Content for Facebook and Instagram”, including the layout of teaching materials available, the sample student exercises, and additional e-learning courses you can use to provide practical and engaging content with our platforms and tools.

Register to access your free Educator’s Portal Account

Please check out the Facebook Blueprint resources that we discussed: ● Educators Portal ● Self-paced Blueprint e-courses ● Digital Marketing Associate Certification ● Create Content for Facebook and Instagram ● 10 Week Virtual Learning Course

What is Facebook Blueprint?Blueprint is Facebook’s global education and training program that empowers learners to reach their goals on Facebook, Instagram, and Messenger. As the demand for digital marketing skills continues to grow, Facebook Blueprint is committed to empowering students to unlock their career goals through free digital marketing resources and a certification program.

Real-World Digital Skills ExperienceFacebook Blueprint’s online content and Educator Portal resources include interactive classroom activities, quizzes and case studies that can be combined to provide students with a blended learning and hands-on marketing experience.

Facebook Education Hub

Explore additional resources to help educators get back to school at the Facebook Education Hub. We’ve gathered information to help educators find and build community, discover anti-racism resources, and learn about other tools to support the start of a new school year during this unprecedented time.

We hope you will find these resources helpful in teaching digital marketing skills to your students. Check out our FAQ below for additional information.

We are always looking to hear your feedback? Please help us to refine our offerings to your needs by completing our Educators Portal Survey. We look forward to hearing from you!

The Facebook Blueprint Team

Frequently Asked Questions:

● Is Facebook Blueprint for all students? ○ Facebook Blueprint’s resources are for students and educators at all levels of

higher education: high school, career and technical schools (CTE), community college, university and MBA programs.

● How much does certification cost per student? ○ Certification costs $99. ○ We do offer scholarship opportunities during certain time periods of the year that

offset the full cost.

● How many hours will it take to complete the content and certification?○ Educators can choose any lessons to build into their own teaching for plug and

play instruction. ○ For preparation for certification, we recommend around 10 hours of preparation

and completion of our practice exam. ○ Resources available to prepare for certification:

■ Blueprint Study Guide ■ Blueprint Practice Exam