Institute Of Business AdministrationAllama I.I. Kazi Campus, Jamshoro

University Of Sindh

Phone Numbers: +92-22-9213200, +92-22-9213181-90 Ext. 2009, Web Site:http//cba.usindh.edu.pk/Email:dir_iba@cba.usindh.edu.pk

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Freshman English-ICourse Code: 301Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis course provides the students Language skills for effective communication, organizational communication, the writing process, designing business documents, writing business correspondence, preparing reports, proposals, manuals and presentation, preparing employment and administrative messages, business terminology for marketing and trade, communicating with the customer

Learning OutcomesTo further develop students’ skills in reading, writing, speaking and thinking. To develop students „understanding and appreciation of English language and its use in effective communication and literature. To develop student understands and appreciation of essay writing, short stories and will develop ability to evaluate and understand written material.

Course Contents (Plan)

Week 01

Communication in the Workplace Correctness in Communication Standards of punctuation Sentence & fragments Use of Pronouns Capitalization Spellings Exercises/tests

Week 02

Adaptation and Selection of Words Language and its adaptation Effective words Selection Exercises/tests

Week 03

Construction of Sentences & Paragraphs (Part-I) Emphasizing adaptation Short sentence Effective paragraph design Exercises/tests

Week 04

Construction of Sentences & Paragraphs (Part-II) Emphasizing adaptation Short sentence Effective paragraph design Exercises/tests

Week 05

Comprehension Critical reading Reading strategies reading passages reading and comprehension Annotation Outlining Exercises/tests

Week 06

Effective Writing Use of positive language Expressing your point of view Appropriate Use of pronouns Role of transitional words; Exercises/tests

Week 07

Written Communication Styles in Business Argumentative Descriptive Form Narrative Form Comparative Form Cause & Effect Exercises/tests

Week 08 Mid Term

Week 09

Précis Writing Picking out main points Re-creating Rules. Paragraph Unity, Coherence, Topic sentences Exercises/tests

Week 10Essay Writing

Reflective Essays Persuasive Essays Compare-Contrast Essays

Week 11Report Writing

Writing Pies Identifying facts and opinions Exercises/tests

Week 12

Reading Skills Developing Effective Reading Skills Book Reading Research Paper Reading Case Study News Paper/Article Exercises/tests

Week 13Speaking & Listening Skills

Public Speaking Skills Persuasive Speeches Bloopers, Blunders and Common Errors

Week 14 Effective Presentation Skills Confidence/Eye contact Body Language/Gestures Voice Quality/ Tone/Pitch

Week 157Cs of Communication

Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness

Recommended Text BookBasic Business Communication Skills for Empowering the Internet Generation, , Lesikar, Flatley, 10th Ed

Reference BooksThe St. Martin’s Guide to Writing, AxelRod and Cooper, 7th Edition 2004.

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Introduction to Computer ApplicationsCourse Code: 302Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis course is designed to familiarize students with computer and its various applications. It will also emphasize the use of computer and technology. Students will learn fundamental concepts of computer hardware as well as software. This course will cover the theoretical and practical aspects of computers and will give hands-on experience to students with various computer packages that are useful in any business environment.

Learning OutcomesTo teach the fundamentals of computers, particularly with respect to personal computer hardware and software, the World Wide Web, and enterprise computing.To understand the components of the System Unit, Input and Output, Storage media About computer security, ethics, and privacy: computer and Internet risks, ethical issues.To provide knowledge about the appropriate use of technology for the managers.

Course Contents (Plan)

Week 01

Introducing Computer Systems Defining The Computer History of Computers Individual User and Organizations Computer’s Role in Society

Week 02

The Components of Computer Parts of Computer System Information Processing Looking at Hardware Knowing Software Data and User

Week 03

Interacting with Computer What is Keyboard and Mouse Variants of the Mouse Input and Output Devices Mobile devices

Week 04

Data Hardware Monitors Ergonomics and Monitors Data Projectors Sound Systems Data Printers

Week 05

Lab Activity Identifying various Hardware Use of Software & Hardware

Week 06

Data Processing Difference between Data and Information Representing Data Processing Data Processor Performance Nature & Types of Processors

Week 07

Storage Devices Categories of Storage Devices Magnetic Storage Devices Optical Storage devices

Week 08

Mid Term

Week 09

Communications and Networks Common types of Network Hybrid Network Structure of Networks Network Topologies LAN and Wireless Networks

Week 10

Computer Application 1 MS Office: Word (Lab)

Week 11

Computer Application 2 MS Office: Excel (Lab)

Week 12

Computer Application 3 MS Office: Access (Lab)

Week 13

Computer Application 4 MS Office: Power Point (Lab)

Power Point Basics, Enhancing a Presentation, Creating a Slide Show

Week 14

Use of Internet (World Wide Web) Browsing & Surfing on the Internet Use of E-mail Lab Session

Week 15 Project Presentations

Recommended Text BookIntroduction to COMPUTERS, Peter Norton, latest edition, McGraw Hill

Reference Books

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Pakistan StudiesCourse Code: 303Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis course is a broad overview of Pakistan studies by focusing on historical perspective, government, politics and ideological background of Pakistan. This will be further covered by studying the process of governance, national development, issues arising in the modern age and posing challenges to Pakistan.

Learning OutcomesAt the end of this course, students will be able to make an analysis of current issues in the light of historical facts, concerning Pakistan. The key learning areas will be the ideology, emergence, culture and foreign policy of Pakistan.

Course Contents (Plan)

Week 01Ideology of Pakistan

Ideological rationale Two Nation Theory by Sir Syed Ahmed Khan Ideology of Pakistan by Allama Muhammad Iqbal

Ideology of Pakistan by Quaid-e-Azam Muhammad Ali Jinnah

Week 02The Movement of Pakistan

Aryan Civilization Muslim advent Muslim League Foundation Lucknow Pact Nehru Report Jinnah’s 14 Points Lahore Resolution

Week 03The Emergence of Pakistan

Uprooting of Muslims Division of India’s assets Administrative Problems Constitutional Problems Language Controversies Indian Basin Water Dispute

Week 04The Islamic System

Objectives Resolution The Constitution of 1956 The Constitution of 1962 The Constitution of 1973 Islamic Provisions in 1973 constitution

Week 05The Land of Pakistan

Location and geo-physical features People and Population Natural Resources Agriculture/Industry/Trade

Week 06Foreign Policy

Determinants of Foreign Policy Pakistan Foreign Policy and its Phases Role of Islamic World in Foreign Policy

Week 07Pakistan Struggle

Muslim Minorities Role of Punjab Role of Sind Role of Baluchistan Role of KPK (NWFP) Role of Kashmir in Pakistan Movement

Week 08 Mid Term

Week 09Making of Pakistan

Role of Ulema and Mashaikh Role of Writers Role of Journalists Role of Students and Women in Pakistan

Week 10Constitutional Development

Constitutional Crisis in Pakistan Salient Features of the 1956 constitution Salient Features of the 1962 constitution Salient Features of the 1973 constitution

Establishment and Military Role in Pakistan

Week 11 Society and social structure

Week 12 Culture & Ethnicity in Pakistan

Week 13 Economic institutions and issues

Week 14 Foreign policy of Pakistan and challenges

Week 15 Futuristic outlook of Pakistan

Recommended Text BookAkbar, S. Zaidi. Issue in Pakistan’s Economy. Karachi: Oxford University Press, 2000 Pakistan Studies by Gul Shahzad Sarwar, Tahir Sons Karachi

Reference BooksS.M. Burke and Lawrence Ziring. Pakistan‟s Foreign policy: An Historical analysis. Karachi: Oxford University Press, 1993. Mehmood, Safdar. Pakistan Political Roots & Development. Lahore, 1994

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Islamic Studies/EthicsCourse Code: 304Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThe course has been designed to shed light on far-reaching concepts of Islamic Teachings and the underlying purposes of Divine commandments. The main focus has been put on vital beliefs and Basic Demands of Islam in the light of the Holy Quran and Sunnah of Prophet (saw).

Learning OutcomesTo Know Basic Concepts of Islam regarding his individual and collective life, the basic sources of Islamic Knowledge and to Differentiate between Islamic System of Life and non-Islamic System of Life.To enhance the skill of the students for understanding of issues related to faith and religious life

Course Contents (Plan)

Week 01Introduction

Deen-e-Islam (system of life)

Week 02Islamic Knowledge

The sources of Islamic Knowledge Shariah Fiqha

Week 03Quranic Studies

Basic Concepts of Quran

History of Quran Uloom-ul -Quran

Week 04Selected Text of Holly Quran

Surah Al-Ihzab (Adab Al-Nabi) Surah Al-Hashar (Day of Judgement) Surah Al-Saf (Tafakar & Tadabar)

Week 05Seerat of Holy Prophet (SAW) I

Life Before Prophet Hood Life in Makkah

Week 06Seerat of Holy Prophet (SAW) II

Life In Madina Important Events Lessons of Madina

Week 07Sunnah of Holy Prophet

Basic Concepts of Hadith History of Hadith Kinds of Hadith

Week 08 Mid Term

Week 09Islamic Law & Jurisprudence

Basic Isamic Laws Sources of Law & Jurisprudence Differences in Islamic Laws

Week 10Islamic Culture & Civilization

Basic Concepts Historical Development Characteristics of Islamic Culture & Civilization

Week 11Islam & Science

Tib-e-Nabvi Muslims & Science Quran & Science

Week 12 Islamic and Economics Islamic Economic System Wealth Distribution in Islam Riba v/s Interest Islamic Banking Concept

Week 13 Political System of Islam Concept of Sovereignty in Islam Governing Institutes in Islam

Week 14 Islamic History Khilaft-e-Rashida Ummayyads Abbasids etc.

Week 15 Islam and Society Concept of Social System Role of Family Values/Norms etc.

Recommended Text BookHameed ullah Muhammad, „Introduction to Islam.Introduction to Deen-e-Islam, Dr. Muhammad Hameedullah, null Edition

Reference Books

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: MicroeconomicsCourse Code: 305Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveMicro Economics is that part of Economics which deals with the study of individual units, such as a person, a household or a firm. It discuses decision making issues with respect to price changes and market structures. The economists observe details of an economic unit, or very small segment of the economy under a figurative microscope. The study of Microeconomics sets the foundation to understand the interconnectivity among different economic units and how this interaction makes the macroeconomic picture. The main focus of the study is to thoroughly understand the product and resource markets with major emphasis being on the nature of demand and supply with reference to individuals and firms, costs of production and profit maximizing level in all kinds of market structures.

Learning OutcomesAfter studying this course the student will be able to understand:

The Economic problem of allocation and distribution of resources. The factors that determine demand and supply The concept of elasticity of demand and supply Analyze the effect of market structure on firm behavior Analyze efficiency and the role of government in promoting and deterring efficiency The concept of derived demand for labor and capital The existence of impact of externalities Income distribution and “fairness”.

Course Contents (Plan)

Week 01

Basic Concepts Of Economics What is Economics & Why study Economics Definitions of Economics Microeconomics and Macroeconomics Big Economic Questions (What? How? When? Where? Who?) Market, Command, and Mixed Economies Inputs and Outputs Production-Possibility Frontier (PPF)

Elements of Demand and Supply The Law of Demand Demand Curve and Demand Schedule Shifts in Demand Supply Curve and Supply Schedule

Week 02 Shifts in Supply Equilibrium of Supply and Demand Effect of a Change in Supply or Demand Changes in Price and Quantity

Week 03

Understanding Concept of Elasticity Inelastic and Elastic Demand Price Elasticity of Demand Elasticity and Revenue Price Elasticity of Supply Factor Substitution Possibilities Applications of Major Economic Issues

Week 04

Demand and Consumer Behavior Utility Theory and Consumer Choice Marginal Utility and the Law of Diminishing Marginal Utility Derivation of Demand Curves Substitution Effect and Income Effect Substitutes and Complements Consumer Surplus and its Applications

Week 05

Understanding Concept of Production in Business The Production Function Total Average and Marginal Product The Law of Diminishing Returns Short Run and Long Run Productivity and the Aggregate Production Function The Nature of the Business Firm The scope of Size of the business

Week 06

Costs Analysis Economic Analysis of Fixed and Variable Cost Understanding Marginal Cost and Average Cost Link between production and Costs Economic Costs in context of Profit & Loss and Balance Sheet Opportunity Costs

Week 07

Perfect Competition Behavior of Competitive Profit Maximization and Perfect Competition Supply Behavior in Competitive Industries Short-Run and Long-Run Equilibrium Special Cases: Constant Cost, Increasing Cost and Diminishing Return Understanding Economic Efficiency and Equity

Week 08 Mid Term

Week 09

Imperfect Competition Definitions of Imperfect Competition Varieties of Imperfect Competition: Monopoly and Oligopoly Sources of Imperfections The Concept of Marginal Revenue Elasticity and Marginal Revenue Marginal Principal: Let Bygones be Bygones

Week 10

Monopolistic Competition and Oligopoly Understanding nature of Imperfect Competition Theories of Imperfect Competition Price Discrimination Game Theory and its basic concepts Economic Costs of Imperfect Competition Antitrust Law and Economics

Week 11

Factor Markets Income and Wealth The nature of Factor Demands Distribution Theory and Marginal Revenue The Demand for Factors of Production Supply of Factors of Production Determination of Factor Prices Distribution of National Income

Week 12

Labor Markets General Wedge Level Demand for Labor The Supply of Labor Wage Differentials Economic Role of Labor Unions Effects of Wages and Employment Understanding and Analyzing Wage Discrimination

Week 13

Land and Natural Resource Markets Resource Categories Fixed Land and Rents Environmental Externalities Market Inefficiency Measures to Correct Externalities

Week 14

Capital Markets Understanding basic concepts of Interest and Capital Rates of Return and Interest Rates The Concept of Present Value Basic Capital Theory Profits as a Return to Capital Determinants of Profits

Week 15

Government, Taxation and Expenditure Government Policy and its tools Function of the Government Public-Choice Theory Govt. Expenditures: Fiscal Federalism Impact of Culture and Technology Principles and types of Taxation

Recommended Text BookEconomics , McConnell and Brue. , latest Edition, Mc Graw-Hill.Economics, Samuelson and Nordhaus, 18th Edition, McGraw-Hill.

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Business MathematicsCourse Code: 306Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThe main objectives of the course are to enhance students‟ competency in application of mathematical concepts in solving business management problems and to improve their level of quantitative approach. This course will include concepts such as such as preliminaries, linear equations, systems of linear equation, linear functions application, quadratic and polynomial functions, exponential and logarithmic functions, matrix algebra, differentiation and integration, algebra, quadratic and simultaneous equations.

Learning OutcomesAfter completing this course successfully, students will become familiar with various mathematical and algebraic concepts, equations and formulas. Besides this, drawing of different graphs will give an in-depth understanding to the students to apply their knowledge to various business situations.

Course Contents (Plan)

Week 01Basic Concepts

First Degree Equations in One Variable Second Degree Equations in One Variable Inequalities Absolute Value Coordinate Systems

Week 02Linear Equations

Characteristics, Usage and Variables Graphical Characteristics Slope-Intercept Form Equation of Straight Line Linear Equations Involving two or more variables

Week 03Systems of Linear Equation

Two-Variable System of Equation Gaussian Elimination Method n-Variable System Product Mix Problem

Week 04 Mathematical Functions Functions Types of Functions Graphical Representation of Functions

Week 05Linear Functions

Linear Cost Function Linear Revenue Function Linear Profit Functions Break-Even Models

Week 06Quadratic and Polynomial Functions

Quadratic Functions Applications of Quadratic Functions Polynomial Functions Rational Function

Week 07Exponential and Logarithmic Functions

Characteristics of Exponential Functions Base-e Function Conversion to Base-e Logarithms Properties of Logarithms Solving Logarithmic & Exponential equations Logarithmic Functions

Week 08 Mid Term

Week 09

Financial Mathematics Interest and its Computation Single Payment Computations Annuities and Future Value Annuities and Present Value Cost-Benefit Analysis

Week 10Matrices

Introduction to Matrices Special Types of Matrices Matrix Operations Determinant of Matrices Inverse of Matrix

Week 11Probability Theory

Sets and Sets Operations Permutations & Combinations Basic Probability Concepts

Week 12 Probability Distributions

Random Variables Central Tendency and Variation Binomial Probability Normal Probability

Week 13 Differentiation Limits Limits and Continuity Rate of Change Rules of Differentiation Higher-Order Derivatives

Week 14 Optimization First Derivative and Concavity Concavity and its Dimensions Concept of Maxima and Minima Curve Sketching

Week 15 Applications of Optimization Revenue Applications Cost applications Profit Applications Profit Maximization Approach

Recommended Text BookBudnick, Mathematics for Business Economics and Social Science

Reference BooksCheryl Cleaves, Business Maths, Pearson (Latest Edition) Burton, Shelton, Business Maths using Excel, South-Western Cengage Learning