Plan a sporting event to attract people somewhere:Brainstorm about your final projects and define:

- Tools to analyze the external and internal environment (phase 1)

- Mission, vision and objectives of your company (stage 2)

Ironman

Strengths● Only one Ironman race that takes place

in Italy● Familiar with the event- popular in the

United States● Communicate with organizations that

have successfully held the race

Weaknesses● Far for international participants● Not as well known as it is in the

United States

Opportunities ● This event is known to attract people

from all over ensuring that the city will get exposure

● Can be done yearly

Threats● There are a lot of Ironman races in

Europe, so participants might not feel a need to go to Italy

Mission: Endorse a lesser known town in Italy through the creation of a sporting event.

Vision: To successfully introduce a semi well known sporting event to in Cecina, Tuscany, Italy

Objectives: Although there are Ironman challenges throughout the world, there there is only one that takes place in Italy at the moment. Competitors are known are known to travel all over for this event so a lot of foot traffic will be brought into the city.

Somewhere in tuscany seasideSouth of tuscany

6 DIMENSIONS

● Anticipation○ Help participants find a place to stay○ Use already made IronMan posters and advertising to promote the event

● Arrival○ Assist people associated with transportation○ Great them at the hotel○ Have a bunch of welcome signs and a large welcome entrance○ Have a departure station to say goodbye to all the participants

● Atmosphere○ Have it be all outdoors to fit the experience○ Outdoor venue for the beginning of the race

● Activity○ Main race○ Friends and family can watch and follow participants ○ There will be areas for friends and family to wait for participants

● Appetite○ Catered and sponsored food available during/after the race○ Healthy foods to match the event○ Sponsored health drinks and foods to fuel participants

● Amenities○ T-shirts for participants and sunglasses to spectators○ Stickers and water bottles ○ Memorabilia available for purchase

FINAL PROJECT

Information about the destination: MAREMMA● Large area in southern tuscany● Stretches between Livorno and Grossetto● Has a variety of land types: sea, beaches, black rock, hills with woods, marshes and

flatlands, green hills and such● https://www.discovertuscany.com/maremma/ ● Not on the usual tour circuit

● 5 tourists to 1 local● Divided into 5 areas ● https://maremma-tuscany.com/

Marketing Plan:

TARGET MARKET:-serious athletes that are willing to travel far -spartan athletes -dedicated, regular racers-people who want to travel -people who want to knock this off their bucket list-young athletes and middle-aged people

Route: https://tinyurl.com/maremmaironmanroute

1700 participants

For Spectators

Wine tasting

Local Restaurants to cater food