Andrew Goodwin’s 5 Features of a Music Video: Sarah-Jane Dawson

“YOUR SONG” COMPARISON

Elton John – Your Song ( https://www.youtube.com/watch?v=GIeIeXd3snk )Technical Aspects:Only handheld cameraBlack and WhiteStrictly Medium Close Up/Close UpExternal - SunOne Video- No Cuts etc.

Star Image:Shaggy HairRound Glasses‘Hippie’Shirt and SuitOnly Artist in frame

Relationship between the Visuals and Audio:“Yours are the sweetest eyes…” Close up on Singing

Narrative and Performance:Singing into MicrophoneNo Costume Changes

Frith’s Typologies:Concept and Performance

Seeing through the beats:Lip-Syncing- Microphone

Biographical Information:YOUTUBEElton John- Your Song Music Video(HD/HQ)2010https://www.youtube.com/watch?v=GIeIeXd3snk[Online YOUTUBE WEBSITE]

Ellie Goulding - Your Song ( https://www.youtube.com/watch?v=D9AFMVMl9qE )Technical Aspects:Only Handheld camera – Home Video StyleWarm colours, Red Orange YellowWarm, natural lightingClose upsExternal

Star Image:InnocenceWinter wearClose upsEyesOutside

Relationship between the Visuals and Audio:Relationships- Friends and family“How wonderful life is…”- Visuals of Friends, Life

Narrative and Performance:SingingPianoCostume changes – regular warm clothes

Frith’s Typologies:Concept and Performance

Seeing through the beats:Lip syncing- MicrophonePiano playing- part of concept

“Your Song” Originally sang and written by Elton John, is a popular song brought back into fashion by Ellie Goulding. Their music videos were both Conceptual and Performative as they didn’t reference anything in the lyrics, Elton John’s Video was in black and white, and Goulding’s was in bright old style videos with textured and sepia looking video filters to make the videos look like home videos. Ellie Goulding video seems more narrative than John’s as it featured aspects of having a wonderful life, with friends, family and pets in the video. Both videos had aspects of performance where they were lip-syncing to the song, John’s always featuring a microphone and Goulding’s featuring a microphone and piano play. Coincidently they both had the videos outside and used only hand-held camera, along with close-up shots.

Biographical Information:YOUTUBEEllie Goulding – Your Song2010https://www.youtube.com/watch?v=D9AFMVMl9qE[Online YOUTUBE WEBSITE]

Andrew Goodwin’s 5 Features of a Music Video: Sarah-Jane Dawson

ELLIE GOULDING COMPARISON

Ellie Goulding – The Writer ( https://www.youtube.com/watch?v=H-ru2glqXAg )Technical Aspects:Extreme close up, BlursWarm coloursHandheld camera

Star Image:Blonde Hair- DownEyesPianoOutside

Relationship between the Visuals and Audio:Singing- Lip Syncing

Narrative and Performance:SingingCostume changesDance

Frith’s Typologies:Concept and Performance

Seeing through the beats:Lip Syncing throughout

Ellie Goulding uses her Music Videos to promote mainly her star image, her videos are purely conceptual and performative due to the abundance of narrative, and there is usually no link to her lyrics in the video however there are hints of things like when she sings about a house in Your Song- Her video shows a house. Her Star Image is very clear in all her music videos, long blonde hair and brown eyes, her music always has a piano and the videos are usually always based around natural and being outside in natural light. She is always singing in sync with the beats and so there is always an aspect of performance- as well as some dance and costume changes.

Biographical Information:YOUTUBEEllie Goulding – The Writer2010https://www.youtube.com/watch?v=H-ru2glqXAg[Online YOUTUBE WEBSITE]

Beyonce – Single Ladies ( https://www.youtube.com/watch?v=4m1EFMoRFvY )Technical Aspects:Begins black, Fades inHand cameraTracking

PanningLong ShotClose upQuick Shots, Cutting

Star Image:Choreography- DanceLeotards- Sexualised

Relationship between the Visuals and Audio:“Put a Ring on it…” Pointing at Ring

Narrative and Performance:Lip-SyncingDance

Frith’s Typologies:Performance

Seeing through the beats:Choreography- DanceLip-Syncing

Biographical Information:YOUTUBEBeyonce – Single Ladies (Put a Ring on it)2009https://www.youtube.com/watch?v=4m1EFMoRFvY [Online YOUTUBE WEBSITE]