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Media Pitch
Email Subject Line: Halloween Pet Adoption Spooktacular at Goleta Shelter
Dear Ms. Doe,
There is an upcoming local adoption event with a Halloween theme being held in Goleta by a
nonprofit animal shelter. From Oct. 26 through Nov. 4, Treehouse Animal Shelter will be hosting a
Halloween Pet Adoption Spooktacular. This event will feature reduced adoption fees of $10 per animal,
Halloween refreshments, and animals dressed in Halloween costumes. The shelter cares for a wide variety
of animals available during the event, ranging from dogs and cats to an iguana and even a pot-bellied pig!
Since Treehouse Animal Shelter was the brainchild of Patricia Torres, an Isla Vista resident, this
story would be of local and community interest to your readers. With the Christmas season quickly
approaching and the variety of animals available during the event, your readers will be screaming with
excitement to bring home a furry (or scaly) friend!
Please consider spreading the word about the local and charitable event. Treehouse Animal
Shelter is at 1417 Green Ave. in Goleta and is open 10 a.m.- 6 p.m. on weekdays and 11 a.m. – 5 p.m. on
weekends. The shelter’s phone number is (805)667-2412 and their website is www.treehouse_shelter.org.
Contact me for more information regarding the event or Treehouse Animal Shelter. Thank you in advance
for your consideration.
Sincerely,
Sandra Dieron
PR Intern, Treehouse Animal Shelter
Phone: (123)456-7890
Email: [email protected]
News Release
KREATIVE KRUSTS
For more information, contact:
Sandra Dieron, Kreative Krusts
(123) 456-7890
FOR IMMEDIATE RELEASE
Kreative Krusts Launches New Line of Gourmet Frozen Pizzas
MIAMI, FL., Oct. 24, 2018 – Kreative Krusts has announced the launch of a new line of gourmet
frozen pizzas with unique crusts that will be sold in retail grocery stores.
Kreative Krusts Pizza will be available nationwide in Safeway and Kroger stores beginning Dec.
1. The line will include three pizzas in which the crust takes center stage.
“Drawing on my experiences from my childhood in Orvieto, Italy and recipes from my
grandmother, I have worked to develop flavorful pizzas that can be enjoyed easily from home,” said Tony
Bianchi, Italian bakery chef and Kreative Krusts chief idea officer.
The line of frozen pizzas marks the first consumer products that the company has released. The
pizzas have a deep golden crust that is either infused with a buttery blend of garlic and spices, brushed
with authentic pesto, or topped with crumbled Italian Pecorino Romano cheese. Available toppings
include cheese, spinach, pepperoni, Italian salami, sausage, Italian olives, bacon, red onions, and green
and red peppers.
Jane Smith, mother of four and president of Busy Moms of America, said that with the increased
emphasis on extracurricular activities for kids, parents across America are scrambling to find quick and
easy dinner options. “My kids usually hate the crusts on frozen pizzas because they are too thin and bland
to serve their families,” she said. “I’m optimistic that Kreative Krusts’ different crusts will interest my
kids and will hopefully fill them up more than other frozen pizzas we have tried in the past.”
-- more –
Kreative Krusts/ad one
About Kreative Krusts
Kreative Krusts is a bakery products manufacturing company that produces pizza crusts, pie
crusts, and pastry dough for industrial or institutional use. The company was founded in 1962 by Harvey
de la Cruz, an immigrant from Cuba. Juan de la Cruz, Harvey’s grandson, is CEO of Kreative Krusts.
Kreative Krusts has headquarters in Miami, FL, and production plants in Hendricksburg, SC., Dublin WI.,
and Ogden, UT. More information is available at www.kreativekrusts.com.
# # #
Media Advisory
For more information, contact:Sandra DieronPublic Relations WriterHasbro Inc.(123) [email protected]
MEDIA ADVISORY
Hasbro EASY-BAKE Baker of the Year to be Chosen in Santa Barbara
-- Sweet Smells, Blue Skies, and Sounds of Cheers Expected on the Wharf –
The EASY-BAKE Baker of the Year final competition will be held at Stearns Wharf on Saturday Nov.
17. Hasbro Inc.’s EASY-BAKE Oven is celebrating its 55th anniversary this year, and contestants have
utilized the electric toy ovens to create original recipes using one or more EASY-BAKE mixes. Eight
finalists from all over the country have been invited to whip up their creations in Santa Barbara. Local
celebrity chefs will be on hand to taste and rate the finalists’ recipes. The young bakers, ranging from
ages 6 to 11, will be wearing tall chefs’ hats and aprons with the EASY-BAKE logo. The winner will
receive an all-expense-paid trip to attend a pastry making class at the Le Cordon Bleu cooking school,
and the three runners-up will also receive prizes.
What: EASY-BAKE Baker of the Year final competition
When: 3 p.m. Saturday Nov. 17, 2018
Who: Local celebrity judges include:
Celine D’Arco, Goleta resident and former contestant on the television baking show “Cupcake
Wars” on the Food Network
John Palminteri, senior reporter at KEYT-TV
Renaud Gonthier, founder of Renaud’s Patisserie in Santa Barbara and Montecito
Where: Stearns Wharf
You are invited to send a reporter, photographer and/or camera crew to cover this event.
Fact Sheet
Fact Sheet: Why Big Cats Need A Larger, More Natural Habitat in Captivity
The San Francisco chapter of People for the Ethical Treatment of Animals (PETA) is protesting today to
demand that the San Francisco Zoo free all its big cats to their natural habitats in the wild unless it
develops a much larger, more natural Big Cat Country exhibit. Zoo visitors can show their support for the
humane treatment of big cats and PETA’s demands by not entering the zoo when it reopens Big Cat
Country today.
Tragic Incident Involving an Agitated Tiger
On Christmas Eve, 2017, a 300-pound Siberian tiger escaped from his outdoor enclosure in Big Cat
Country. The tiger chased down three teenage boys who had been taunting it and mauled two of the boys
and killed the third. The 6½-foot fence around Big Cat Country was two feet shorter than zoo officials
originally specified, which made it possible for the agitated cat to jump over. The tiger was shot and
killed.
Large Cats Need Much Larger Habitats
Sara Gupta, staff veterinarian at PETA, has noted that relatively small enclosures, such as San Francisco
Zoo’s Big Cat Country, are very different from the natural habitat of big cats. Gupta said that the zoo’s
Big Cat Country is really a prison for the animals and that cats like Siberian tigers roam many square
miles of territory in the wild. Zoos are forcing these animals to live in small areas where they have little
privacy; are constantly surrounded by noisy, gawking visitors; and where they lack space to run. Science
magazine reports that the more an animal roams in the wild, the worse it fares in captivity. Not only
would larger habitats for each species of cat enhance the quality of life for big cats, but zoo visitors’
experiences would also improve since they would be able to witness more natural behavior by the
animals.
It’s Time for Justice for Big Cats
The San Francisco Zoo has installed a 9-foot fence around Big Cat Country and plans to station
employees near the exhibit during peak visitor times, but this is not enough. To facilitate a healthier
lifestyle for big cats in captivity, PETA is calling on the San Francisco Zoo to expand its Big Cat Country
to better mimic the animals’ lives in the wild. If you care about the wellbeing of captive exotic cats,
support PETA’s demands by not entering the zoo until its big cats are given a larger enclosure. If the zoo
continues to ignore the wellbeing of the big cats and allows them to live an unhealthy, unnatural lifestyle,
PETA requests that the San Francisco Zoo return the animals to the wild.
About PETA
PETA is the largest animal rights advocacy organization in the world. PETA focuses on the four areas in
which the largest numbers of animals suffer the most intensely for the longest period of time: in
laboratories, in the food industry, in the clothing industry, and in the entertainment industry. PETA works
through public education, cruelty investigations, research, rescue, special events, and protest campaigns.
The San Francisco chapter of PETA is responsible for the demonstration today at the San Francisco Zoo.
For more information, please visit our website at https://www.peta.org or call 757-622-7382.
PSA
Contact: Sandra Dieron
U.S. Consumer Product Safety Commission
123-456-7890
FOR IMMEDIATE RELEASE
Wear a Helmet Every Time You Ride. Protect Your Life. (:45 PSA)
DO YOU RIDE YOUR BIKE WITHOUT A HELMET? I’M JOHN SMITH WITH THE U.S.
CONSUMER PRODUCT SAFETY COMMISSION AND I HAVE A MESSAGE FOR YOU. YOU
SHOULD KNOW THAT 91 PERCENT OF RIDERS KILLED IN BICYCLE ACCIDENTS IN THE
U.S. IN 2017 WEREN’T WEARING HELMETS, AND THE RATE OF INJURIES AMONG ADULT
MALE BICYCLISTS HAS INCREASED FOR THE LAST FEW YEARS IN A ROW. RESEARCH
SHOWS THAT A HELMET CAN REDUCE THE RISK OF DEATH AND INJURIES IN AN
ACCIDENT BY AS MUCH AS 85 PERCENT. RIDING WITHOUT A HELMET WON’T IMPRESS
YOUR BUDDIES IF IT RESULTS IN SERIOUS INJURY OR DEATH. BE RESPONSIBLE AND
WEAR A HELMET EVERY TIME YOU RIDE A BICYCLE TO PROTECT YOUR LIFE. VISIT
CPSC.GOV TO LEARN MORE.
# # #
Newsletter
Published Articles
CS Summit 2019: Computing Together to Share Ideas & Make Connections • April 3, 2019 • https://cs.ucsb.edu/news/3390
Google Faculty Research Awards 2018 • April 8, 2019 • https://www.cs.ucsb.edu/news/3386 Prof. Arpit Gupta receives Honorable Mention at ACM SIGCOMM • April 8, 2019 •
https://cs.ucsb.edu/news/3399 Prof. Yu-Xiang Wang receives Paper Award from AISTATS 2019 • April 23, 2019 •
xshttps://cs.ucsb.edu/news/3405 ArchLab Paper Receives Best Paper Award at the 24th ACM International Conference • April 25,
2019 • https://cs.ucsb.edu/news/3406 Dr. Anna Patterson delivers talk at AoT [17] •May 2, 2019 • https://cs.ucsb.edu/news/3413 Student Organization Spotlight: Women in Computer Sciences (WiCS) • May 14, 2019 •
https://cs.ucsb.edu/spotlights/student-organization-spotlight-women-computer-science-wics Grad Slam: 2019 Recap & How to Get Involved • May 15, 2019 • https://cs.ucsb.edu/news/3420?
fbclid=IwAR1Rpt7ZGDiuYbES2DeXsRxtf8bPCbntS4VJy5QwQ8bytjOxW6JgUU0Hp9k Dr. Mariya Zheleva, UCSB CS Ph.D. Alumna, Awarded an NSF CAREER Award • May 21,
2019 • https://cs.ucsb.edu/news/3427 Computer Science Students Participate in the ERP Prediction Contest • May 16, 2019 •
https://cs.ucsb.edu/news/3428 Staff Spotlight: Greta Halle Wins 2018-19 Kevin McCauley Outstanding Staff Award • May 28,
2019 • https://cs.ucsb.edu/news/3433 Prof. Lingqi Yan Receives 2019 Outstanding Doctoral Dissertation Award • May 28, 2019 •
https://cs.ucsb.edu/news/3432 Ph.D. Student, William Eiers, Receives College of Engineering Outstanding Teaching Assistant
Award • June 1, 2019 • https://cs.ucsb.edu/news/3453 Ph.D. Student, Chad Spensky, Presents First Place Pitch for the 2019 TMP New Venture
Competition • June 1, 2019 • https://cs.ucsb.edu/news/3455 UCSB Natural Language Processing (NLP) Group to Collaborate with Google on Language and
Vision Research • June 1, 2019 • https://cs.ucsb.edu/news/3460 Andries van Dam Receives SIGGRAPH's 2019 Distinguished Educator Award • June 7, 2019 •
https://cs.ucsb.edu/news/3459 Undergraduate Research Poster Session To Be Held on Thursday, June 13, 2019 • June 11, 2019 •
https://cs.ucsb.edu/spotlights/undergraduate-research-poster-session-be-held-thursday-june-13-2019
End of Year Awards Ceremony to be Held on Friday, June 14 • June 11, 2019 • https://cs.ucsb.edu/spotlights/end-year-awards-ceremony-be-held-friday-june-14
Undergraduate Student, Prince Wang, Awarded Chancellor’s Award at Commencement • June 7, 2019 • https://cs.ucsb.edu/news/3464
Dr. Phill Conrad Receives an Award from NSF • June 24, 2019 • https://cs.ucsb.edu/news/3470 CS Undergraduate Research Poster Session 2018-19 • July 1, 2019 •
https://cs.ucsb.edu/news/3473 Computer Science End-of-Year Award Ceremony • July 2, 2019 • https://cs.ucsb.edu/news/3471 In Memory of Professor Alan Konheim • July 5, 2019 • https://cs.ucsb.edu/news/3476 Dr. Xia Zhou, UCSB CS Ph.D. Alumna, Recipient of Two Significant Awards • July 5, 2019 •
https://cs.ucsb.edu/news/3477
