€¦ · Web viewSTORY 2: “It’s amazing what kids can do with even the bare necessities. For example, there’s this one child, Richard – a seventh-grater, great kid. A little

WEEK 2: Telling Your StoryParticipant Workbook

PURPOSE OF THIS WORKBOOK:This workbook is for you to use while reviewing the key concepts in the online modules, take notes, and complete the reflective activities and sections of the Advocacy Work Plan. Note you will be submitting a copy to your Online Facilitator at the end of the week to get their feedback.

WEEK 2’s PURPOSETo further take the data presented last week in “Public Perceptions” and apply it to create your own library story.

WEEK 2’s GOALSCreate a compelling story about your library that excites supporters and turns that excitement into action

Help you develop and practice your public speaking skills so you can effectively tell your library’s story.

WEEK 2’s WEB-BASED MODULES“Creating Your Library Story”

“Make It Memorable”

NOTE: It’s suggested you go through the modules in the above order.

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PART I: The Basic 3 Types of Advocacy Stories(in “Creating Your Library Story”)

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Anecdotal Story← Write or type your notes here←←←

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← Factual Story← Write or type your notes here←←←

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← Emotionally Inspiring Story← Write or type your notes here←←←

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PART II: Elements of the Story← What is an Anecdote?

← Write or type your notes here←←

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← What Makes an Anecdote Effective? ← Write or type your notes here←←

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← When Are Anecdotes Effective? ← Write or type your notes here←←

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← When Are Anecdotes Not Effective? ← Write or type your notes here←←

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← What is a Factual Story?← Write or type your notes here←←

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← What Makes a Factual Story Effective? ← Write or type your notes here←←

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← When Are Factual Stories Effective? ← Write or type your notes here←←

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← When Are Factual Stories Not Effective? ← Write or type your notes here←←

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←

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← What is Emotional Inspiration?← Write or type your notes here←←

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← What Makes an Emotional Inspiration Effective? ← Write or type your notes here←←

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← When Are Emotional Inspiration Effective? ← Write or type your notes here←←

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← When Are Emotional Inspiration Not Effective? ← Write or type your notes here←←

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What is an Audience?

← ← Write or type your notes here←←

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After completing the “Matching the Story with the Audience” activity in the module, record the correct responses:

Audience: City CouncilSize: 50

Setting: Auditorium

← STORY 1: “In 2007, our library circulated more than 5,000 books – not bad in a town of 10,000 people. We also held after-school programs for more than 200 kids, and provided free Internet access to hundreds if not thousands more. …”

Audience: School Board MembersSize: 2

Setting: Brunch

← STORY 2: “It’s amazing what kids can do with even the bare necessities. For example, there’s this one child, Richard – a seventh-grater, great kid. A little shy, but who isn’t at that age? Anyway …”

Audience: Library Supporter

Size: 1Setting: Hardware Store

←← STORY 3: “Like you, I am so

proud to work for the library and to be able to help people find information and knowledge all for free. The reality is that in today’s world, much of that information is available online. …”

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Framing the Story Against Community Needs

←What are Community Needs?← Write or type your notes here←←←←

How Do Libraries Fit into the Community? ← Write or type your notes here←←←

←

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PART III: Work PlanWho’s Your Target Audience?

PLEASE NOTE: as noted in the “Getting Started” Session, these online modules were developed initially for the Turning the Page v1.0 workshops, where the learning and completing the Advocacy Work Plan were a little different.

When you come to on-screen section Work Plan: Who is Your Target Audience, jump ahead to Part X in this workbook to complete that part of the Work Plan. You’ll visit this section of the Work Plan several times during this week’s focus!

PLEASE DO NOT COMPLETE THE ONLINE VERSION OF THE WORK PLAN! Instead complete it in this Word document. The online version is only visible by YOU, not your

facilitator. If you want feedback you need to complete the Word format and email it to them!

NOTE: you may have to scroll to the bottom of the online form and click “Submit Plan” to advance to the next section of the online module.

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PART IV: Tell Me a StoryAfter completing the “Tell Me a Story” activity in the module, record your key findings in the space provided:

TARGET KEY ITEMS TO KNOW STORY NOTES←

← Mr. JonesCounty Finance

Officer

←←←←

← ←

←←

← Ms. O’Shea← Business Owner & Parent

←←←←

← ←

PARTS V & VI: Work PlanWhat Does Your Target Audience(s) Think?What Do You Want Your Target Audience to Think?

PLEASE NOTE: Similar to Part III (above), when you come to sections Work Plan: What Does Your Target Audience(s) Think About Your Library and What Do You Want Your Target Audience(s) to Think About Your Library in the online module, jump ahead to Part X in this workbook to complete that part of the Work Plan. You’ll visit this section of the Work Plan several times during this week’s focus!

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PART VII: Observing & Critiquing Sample Conversations(in “Make It Memorable”)

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Know Your Audience← Write or type your notes here←←←←←←

Be Specific About Your Library’s Needs← Write or type your notes here←←←←←←

Be Confident← Write or type your notes here←←←←←←

Find Your Voice← Write or type your notes here←←←←←

Critiquing Abby’s Interaction with Mrs Chang & Ian’s Presentation – What worked? What didn’t?

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Problem – Solution – Opportunity

PART VIII: Delivering a Speech(in “Make It Memorable”)

Which one did you pick?

A County Commissioner who once sat on the school board

in an informal setting A formal presentation before the city council in a small town

PART IX: Work PlanWhat Do You Want Your Target Audience to Think About The Library?

PLEASE NOTE: Similar to previous sections (above), when you come to sections Work Plan: What Do You Want Your Target Audience to Think About Your Library in this online module, jump ahead to Part X in this workbook to complete that part of the Work Plan.

When you come to section Work Plan: What Do You Want Your Target Audience to Think About Your Library, in the “Making it Memorable” online module you have completed the online modules for Week 2! But there’s still more work to do …

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PART IV: “PARKING LOT SPEECH” HOMEWORK

One of the main areas of focus this week is creating your library’s story and having it readily available to use as needed and appropriate. As part of your “homework” this week you will write your “parking lot speech” (you know: the quick, ready-to-give conversation you can share when you bump into that important target audience in the parking lot or in an elevator!).

Use the question below to guide your thoughts. Then, practice this speech on at least two people and have them share their thoughts or ideas using the questions on the Page 15. Be prepared to share this experience with the group in this week’s Virtual Classroom session!

The main thing I want to say is: (25 words

or less)

Write or type your response here

Three key supporting points are: (anecdotes

or data):


What I am advocating

for is important to the residents

of our community because:


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The library (or our

community) needs you to:

(the call to action)


Now, use the information above and write your “Parking Lot Speech” in the space below:

Write or type your “Parking Lot Speech” here

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EVALUATOR’S FEEDBACK:One of the main areas of focus this week is creating your library’s story and having it readily available to use as needed and appropriate. As part of your “homework” this

Evaluator #1’s Name


What did your evaluator think worked well in your speech?


What did your evaluator think

could have been changed?


Other Comments?


Evaluator #2’s Name


What did your evaluator think worked well in your speech?


What did your evaluator think

could have been changed?


Other Comments?


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PART X: WORK PLANUsing your knowledge from this week’s online module and the discussion from your Virtual Classroom session, complete the following sections of Advocacy Work Plan:

←NOTE: Feel free to cut-and-paste this section from Week 1’s Workbook;

it’s the same part of the Work Plan. However, build upon what you entered last week with the additional knowledge you’ve gained from Week 2!

What’s Your Library’s Advocacy Goal?

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Please retype your Advocacy Goal here

Who’s Your Target Audience?Who is your target audience(s)? These are the people and groups (e.g., leaders, decision makers, voters) who you need to engage, persuade, and motivate to help you reach your goal.

Who do you need to influence?


Why? What action can they take to

raise local funding for the

library?


What do they need to hear to be

convinced?


Who do they need to hear it from?


Do you already have a

relationship with this person?

Does a partner?


What Do They Think about Your Library?What does your target audience(s) think about your library? In order to engage members of your target audience and persuade them to support the library, you need to understand how they feel about the library and what you must tell them in order to gain their support.

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What does your target audience know and think about the library

right now?


What does your target audience know and think

about your library funding

goals?


What does your target audience need to know

and feel in order to help you reach your

library’s goal?


Do you need more

information to better

understand how to influence your target

audience? How will you get that

information?


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WEEK 2 REFLECTION QUESTIONS:Each week you will be asked to reflect on the information presented in the online modules. Please enter your responses in the space provided.

1Last week we talked about “Public Perceptions” and you reflected on if you community was like the national data or a little different. What are three key “findings” from last week’s data?

2Based upon these three findings you noted above, what are three stories about your library you could “attach” to these stories? For example if one of the findings you list was “elected officials believe that libraries could do better at solving community issues,” what is one story you could share with an elected official about how your library is solving community issues?

3Every library has many stories on the impact your work has on the community. How do (or could you) collect these library stories to help meet advocacy goals?

4What are some strategies you can use to share your library stories within your communities?

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WEEK 2 CHECK LIST:Use the checklist below to be sure you’ve competed all assignments for Week 2 and to begin preparing for Week 3: “You as a Leader.”

Review the two online modules: “Creating Your Library Story” and “Make It Memorable”

Complete the Advocacy Work Plan sections listed in this Participant Workbook for Week 2 (starting on Page 16). Submit your Advocacy Work Plan to your Online Facilitator via email by the date they specify.

Complete the “Parking Lot Speech” Homework (pages 13-14) and have at least two people listen to your speech. Record their feedback on Page 15.

Participate in your weekly Online Virtual Classroom Session

Complete the brief “Goldilocks Questions” for Week 2, accessible via the TTP2.0 Homepage.

If desired, participate in the Threaded Discussion Questions, accessible via the TTP2.0 Homepage, or post any questions, comments or concerns you may have to the Discussion Board for your fellow cohort-mates to review and answer.

Share what you’ve learned this week with others in your library!

Note, while not your assignment for Week 2, next week we will be reviewing two online modules: “It's All About You” and “Follow Me”. If you want you can get a “jump” on this work and begin to review these modules at your own pace.

REMEMBER: Advocacy is something we should be doing everyday

on behalf of our libraries … inside its walls and out!

end!

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Documents

€¦ · Web viewSTORY 2: “It’s amazing what kids can do with even the bare necessities. For example, there’s this one child, Richard – a seventh-grater, great kid. A little