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Final Press Kit By Erica Santillo

n00817735.files.wordpress.com · Web viewThe UNF Office of Fraternity and Sorority Life (OFSL) fall 2013 report said that there are currently 795 NPC members. Out of those 795 members,

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Final Press Kit

By Erica Santillo

Audience Analysis

By Erica Santillo

1. Define your target public(s). Be sure to consider how they will relate to the client – 5 points

My target public is the National Panhellenic Conference (NPC) Sorority Women at the University of North Florida (UNF).

1. Give public(s) a nickname that speaks to its demographics and psychographics (i.e. SUV-driving soccer moms.) – 5 points

The nickname I'm giving my public is the NPC Ospreys.

1. Provide a three-paragraph description of your public’s demographics (i.e. where they live, age, educational level, marital status, income, ZIP Code description, etc.) – 10 points

The UNF Office of Fraternity and Sorority Life (OFSL) fall 2013 report said that there are currently 795 NPC members. Out of those 795 members, 252 are freshman, 227 are sophomores, 209 are juniors, 105 are seniors and two are beyond the undergraduate level. UNF OFSL website said that there are five NPC chapters on campus: Zeta Tau Alpha (ZTA), Kappa Alpha Theta (KAT), Delta Gamma (DG), Kappa Delta (KD) and Alpha Chi Omega (AXO). There are 180 members in KD, 151 in DG, 119 in KAT, 171 in AXO and 169 in ZTA.

According to the book Greek U, by Alan D. DeSantis, Greek-lettered organizations are mostly comprised of white, heterosexual, middle-to-upper class students. According to a report Ethicities, NPC sororities are historically white. NPC sororities are According to the CollegeData website, 71.8 percent of UNF Students are Caucasian. The CollegeData website also reports that the average age of UNF students is 23. The UNF OFSL reports that 8.5 percent of students are enrolled in Greek-lettered organizations. According to the 2013 Spinnaker newspaper article, Sigma Gamma, 64 percent of UNF Student Government (SG) members are affiliated with Greek-lettered organizations. The article reports that the past four SG presidents since 2008 have been affiliated with Greek-lettered organizations.

According to the UNF OFSL fall 2013 report, the cumulative GPA of all NPC sororities was a 3.15. According to the fall 2013 report from OFSL, NPC Ospreys are involved in over 20 majors, the biggest being communications.

The GPA for the fall 2013 semester was a 2.94. Out of the 795 NPC members, 694 of them are in good standing and 101 are on some level of academic probation. Out of the 795 NPC members, 559 are enrolled at UNF full time and 235 are enrolled part time. All but two of the NPC members are enrolled in UNF at the undergraduate level, the remaining two being a graduate student and a post Baccalaureate student.

1. Provide a three-paragraph description of your public(s)’ psychographics (their needs, desires, how do they use information, their expectations, etc.). – 10 points

The UNF OFSL website said that service is an aim of the NPC Ospreys, and they do that through developing friendships and to further develop their character in the process. The website said that community service is one of the most important aspects of sorority life, and that no other organization on campus has dedicated more time, resources and has raised more money for charity. The NPC Ospreys donate thousands of hours and dollars toward Relay for Life, Dance Marathon and other local entities.

The UNF OFSL website reports that the NPC Ospreys believe that they stand for scholarship, maintaining good health, holding high standards, and for serving their college community. They believe in cooperation as one of the highest values and the NPC Ospreys use it to help further their sorority's interests. The NPC Ospreys strive to live for the service with respect and helpfulness to each other and the community. According to the Greek U book, NPC sororities typically value traditional masculine and feminine roles. The book said that Greek-lettered organizations are commonly associated with big parties.

The NCP Ospreys are deeply involved in leadership roles and opportunities. The UNF OFSL website reports that joining a sorority is one of the best ways to become a leader throughout a collegiate year. NPC Ospreys can obtain officer positions within their individual chapter or through the NPC organization.

1. Who are the other stakeholders and organizations with an interest in your client? List at least five. – 10 points

Some of the stakeholders that would have an interest in One Spark would be City of Jacksonville, KYN, Cultural Council, Ignite and The Jax Chamber. City of Jacksonville website gives information about the city of Jacksonville, including but not limited to city information, job applications and living in Jacksonville information. KYN website said they are investors, innovators and entrepreneurs who assist other companies. The Cultural Council website reports that they champion art and culture. Ignite works to turn ideas and inspiring designs into solutions using marketing, engineering, design, sales and support, according to the website. According to the Jax Chamber website, the chamber works to drive economic growth in Jacksonville.

1. Explain what that demographic, psychographic and representational information suggests about what’s important to your audience. This can only be accomplished after sufficiently answering questions 1 -6. – 20 points

UNF OFSL reports that leadership is of importance to the NCP Ospreys. Over half of all UNF SG members are members of a Greek-lettered organization, according to Spinnaker. The NPC Ospreys are also exposed to various leadership opportunities within their chapter and outside it. Leadership is something that is important to the NPC Ospreys because of their desire to better themselves and get involved with organizations on or off campus, including but not limited to their individual chapters.

One of the values listed on the UNF OFSL website is about becoming their best selves and maintaining good grades. OFSL reported that the NPC Osprey's cumulative GPA is a 3.15, and that only a tenth of members are on a level of academic probation. Most of the NPC Ospreys are enrolled in UNF full time. Maintaining good grades and striving to become their best self is something the collegiate NPC Ospreys value.

According to the UNF OFSL fall 2013 report, NPC sororities contributed 12,875 hours of volunteer hours. Every NPC sorority has a specific philanthropy that they support and raise money for, and they participate in events to help fellow NPC Ospreys raise money for their philanthropies. The philanthropies for the UNC NPC chapters, according to OFSL, are: Court Appointed Special Advocates (CASA) for KAT; Breast Cancer Awareness for ZTA; Domestic Violence Awareness for AXO; Service for Sight for DG; and Girls Scouts of the USA, Prevent Child Abuse America, the Children's Hospital in Richmond, VA, and the American Academy of Orthopedic Surgeons for KD, the most of any NPC sorority. Events are held by these chapters to raise money every year because philanthropy is so important to the NPC Ospreys. Any event with the opportunity to volunteer or give back to a philanthropic cause, such as what One Spark does, would interest these women.

1. A brief outline of the public(s)’ informational networks in the order that they use information (i.e. primary source of information is network of friends; secondary source is TV, etc.) - 10 points

According to a study done at Youngstown State University, 64 percent of college students prefer face-to-face interaction, 18.4 percent prefer the

telephone, and 16.1 percent prefer the internet for making social contacts. According to the UNF website, the official form of communication is email, so the NPC Ospreys would find information through email. According to the Academia.Edu website, 20 percent of college students get their news from newspapers, so the NPC Ospreys would rarely use a newspaper to gather information.

Based on this information, it can be inferred that the NPC Ospreys use these sources to gather information, in order:

1) Face-to-Face interactions

2) Email

3) Newspapers

4) Telephone

5) Other forms of the Internet

News Release

One Spark to be Held in Downtown Jacksonville

By Erica Santillo

Jacksonville, Fla. (February 10, 2014)- Jacksonville will play host once again to One Spark, a volunteer organization where creators, artists and entrepreneurs can showcase their projects to potential investors.

One Spark is a five-day event that will take place from April 9 at 11 am until April 13 at 7 pm. This will be the second year that One Spark will host a festival for creators to showcase their work.

One Spark gives creators the opportunity to present their work to potential investors on a 20-block, multi-venue gallery in downtown Jacksonville. Projects can be at any stage in development to be showcased at One Spark.

"Creators have a unique opportunity to receive funding that will make their innovations come to life," said One Spark Public Relations and Volunteer Services Manager Meredith O'Malley Johnson. "It's wonderful for them to receive capital from investors who support their ideas."

Admission to One Spark is free, but attendees are encouraged to donate toward creator's projects. Attendees can choose to become voters, or those who help decide which projects receive funding, by registering on the One Spark website.

The winner of One Spark last year was an organization called Rethreaded, showcased by Kristin Keen, who was entry number sixteen. Rethreaded's mission is to assist those who have been victims of the sex trade by giving them employment within the Rethreaded organization. Keen received 1,443 votes and accumulated $6,768.42 in crowdfunding and $297.91 in contributors.

This year will be the inaugural year where jurors are added to give awards to the best projects in each of the five categories: art, music, innovation, science and technology. The award prizes will include $10,000 towards a creator's project.

One Spark was created in 2011 by Elton Rivas, Dennis Eusebio and Varick Rosete to be an independent organization that connects ideas with resources. Potentially, One Spark can give creators access to $310,000 in crowdfunding and prize money, not including millions of dollars from potential investors.

"One Spark is built on the idea of helping creators fund innovative projects," said creator Elton Rivas. "The only thing holding these projects back are lack of funding, and it's our goal to assist creators in obtaining these funds."

Creators can raise money for their project in four ways: collect votes to earn a percentage of the $200,000 crowdfund, where the top creator could earn a $10,000 bonus prize; obtain direct capital from attendees; become the most innovative choice in a category to earn $10,000; and make connections with investors.

To showcase a project at One Spark, a creator needs to register at One Spark, promote their project, assemble a team and showcase their creation. Registration to become a creator in One Spark closes on February 21. Participants can also volunteer, become a sponsor or become a vendor by registering one the One Spark website at www.beonespark.com.

###

Media Contact: Erica Santillo. 904-735-0064. [email protected].

Media List

Audience Nickname and brief description: NPC Ospreys: National Panhellenic Sororities at the University of North Florida

Type of outlet

Media Name

Website

Contact Name

Title

Phone

Fax

Email

Twitter Handle

Preferred Contact Method

TV

First Coast News

Firstcoastnews.com

Kathy Williams

News Director

(904) 633-8805

(904) 353-9010

[email protected]

@FCM2go

News-paper

Spinnaker

Unfspinnaker.com

Jacob Harn

Editor and Chief

(904) 620-1496

NA

[email protected]

@unfspinnaker

Type of outlet

Media Name

Website

Contact Name

Title

Phone

Fax

Email

Twitter Handle

Preferred Contact Method

TV

WJXT

News4jax.com

News Tips

News Tips

(904) 393-9844

(904) 391-1697

[email protected]

@WJXT

News-paper

Florida Times Union

News.jacksonville.com

Carol Boone

Editorial Page Assistant

(904) 359-4633

(904) 359-4147

[email protected]

@jaxdotcom

Type of outlet

Media Name

Website

Contact Name

Title

Phone

Fax

Email

Twitter Handle

Preferred Contact Method

Radio

95.1 FM WAPE

wape.com

David Ratz

Promotions & Events Director

(904) 245-8668

(904) 245-8501

[email protected]

@951wape

News-paper

The Daily Record

Jaxdailyrecord.com

James F. Bailey Jr.

Publisher

(904) 356-2466

(904) 353-2628

[email protected]

@JaxDailyRecord

Type of outlet

Media Name

Website

Contact Name

Title

Phone

Fax

Email

Twitter Handle

Preferred Contact Method

TV

Action News WTEV

Actionnewsjax.com

Daniel Emery

WTEV-TV/WAWS-TV Public File Contact

(904) 564-2175

(904) 642-5665

[email protected]

@ActionNewsJax

News-paper

The Jacksonville Business Journal

Bizjournals.com

John Burr

Editor and Chief

(904) 396-3502

(904) 396-5706

[email protected]

@JaxBizJournal

Client

One Spark

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FOR FIVE DAYS ONLY, DOWNTON JACKSONVILLE WILL BE FLOODED WITH PEOPLE, MONEY AND INNOVATIVE IDEAS AS THE ONE SPARK FESTIVAL RETURNS FOR ITS SECOND YEAR. FROM APRIL NINTH THROUGH THE THIRTEENTH, HUNDREDS OF CREATORS FROM ALL OVER THE STATE OF FLORIDA WILL SHOWCASE THEIR IDEAS TO THE PUBLIC IN HOPES OF ATTRACTING FUNDING. ONE SPARK IS OPEN FOR ALL AGES...AND IT'S COMPLETELY FREE. AND AFTER THE FESTIVAL, BE SURE TO VISIT ONE SPARK AFTER DARK, FEATURING LIVE MUSIC, A SPEAKER SERIES AND THE BEER VILLAGE. VISIT THE WEBSITE AT BE ONE SPARK DOT COM FOR MORE INFORMATION.

One Spark Holds Opportunities For Local High School Alumni

By Erica Santillo

It's about three o'clock in the afternoon, and the streets of downtown Jacksonville are calmer than usual. It's a Friday during the period between the lunch rush and the five o'clock traffic. The Jacksonville Landing, down by the St. Johns river, is all but deserted.

However, come April 9, the streets of downtown Jacksonville will be a busy location with the five-day One Spark Festival, where hopeful creators will be debuting their projects to attract crowdfunding.

The Jacksonville Landing will be a venue for some creators in the music category, who will be performing for potential investors.

Among these creators are Dalton Stanley, Brittany Lawrence and Lukas Costas, all 2012 alumni from Creekside High School, Jacksonville public school. All three alumni will participate in the same category-music-during One Spark's second year.

"One Spark has a lot to offer college age participants," said Meredith O'Malley Johnson, One Spark Public Relations and Volunteer Services Manager. "As creators, they can enter for free with a .edu email address. They can make connections and do networking."

The ambition to promote their music is another thing these three creators have in common. Along with being alumni from the same high school who entered in the same category, Lawrence, Stanley and Costas are all college students with big plans and dreams to become successful.

Brittany Lawrence, a twenty-year old country blues artist, has some past experience with One Spark, since she performed during their inaugural year.

"I discovered One Spark from Joe Miller, the Jacksonville Giants General Manager," said Lawrence. "I performed last year but I didn't participate. So I heard One Spark was going on [this year] and I was like 'oh, I gotta get involved.'"

At One Spark, Lawrence played at Urban Coffee Grinders, located in the Bank of America building. This year, her venue is Madden Marketing in the entertainment district.

During One Spark, Lawrence will be showcasing some original mixes and tracks, along with instrumentals. Throughout the performances, she will be playing the mandolin, guitar and piano, as well as singing.

But throughout the festival, Lawrence will be hoping to attract funding from interested sponsors and onlookers.

"My crowdfunding goal is about $25,000: $20,000 to get a CD done and $5,000 for travel expenses," Lawrence said.

Lawrence, a current student at Florida State College in Jacksonville (FSCJ), focuses her music toward a younger audience. She plans to transfer to the University of North Florida (UNF) as an elementary education major, and hopes her music will appeal to the students there.

"My age group audience is from late teens to 23 and 25 year-olds," stated Lawrence. "I think some sorority girls would like to come to One Spark. I never considered rushing myself, but I think they would like my music."

Lawrence is registered on One Spark's website as Brittany Lawrence, but she usually goes under a different name.

"My band and I are called Brittany Lawrence and the Grave Diggers," explained Lawrence. "The joke with that is the guitar players are kinda older-old enough to be my dad and grandpa-and the joke is that I'm gonna put them in the grave. The son of the guitar player, the drummer, is 25 and the joke is that he'll be the grave digger."

After One Spark, Lawrence says her ambition is to get a professional quality CD done and signed with a music label.

"I hope to get my name more out there," said Lawrence. "I'm already pretty established in the Jacksonville area. I want to raise enough money to get my CD out there."

Dalton Stanley is a 20 year-old college student at FSCJ. Like Lawrence, he also has prior experience with One Spark during its inaugural year.

"I did One Spark last year and I helped out Brittany Lawrence," said Stanley. "She told me about One Spark and I helped her out last year. This year, my manager said we should do it-he's very involved."

This year, Stanley is signed up under his name, though he is trying to get a full band. Currently, he has a drummer: 20 year-old Isaiah Johnson.

When asked about what he achieve from participating in One Spark, Stanley said he wants to build a good following and get funding for an album and a tour.

"I really just want to gather more fans, make connections and get funding," expressed Stanley.

Stanley's genre is acoustic, blues and rock, and his music gears towards twenty to thirty year olds. He says he looks up to John Mayer, Ed Sharron and Dave Matthews for inspiration.

Nicole Vanderpool, a UNF junior and member of the Panhellenic Council sorority Delta Gamma, believes that Stanley's genre would appeal to her since her favorite genre is rock. "I love live music," said Vanderpool. "I think it's something that keeps the music scene in Jacksonville going and I would love to support a local artist."

Stanley says that he plans to showcase his own songs and cover tunes at the festival, while playing guitar and singing.

"I've just been practicing it up, really," said Stanley. "I'm looking forward to it; It's all me; I know it's gonna be good."

Stanley's ambitions are to become a signed artist and tour the world, and he's hoping his goal of $10,000 will get him there.

"My goal is that much because it costs a certain amount to produce an album, and we have to promote it ourselves," said Stanley. "Also, it's to fund a tour: I wanna hit all the college schools in Florida."

Stanley exclaimed that, when it comes to his music career, from past years, he's a lot farther than he was.

"I taught myself to play guitar and I've been playing since I was eleven," Stanley said. "It's always been a dream of mine to make it big, but I never did anything about it. One Spark is a great opportunity to get my name out and to promote. There's no reason why we shouldn't do it."

Lukas Costas, former 2012 Creekside High School Student Body President, is a member of Sidereal, a pop, reggae and rock band. This will be Sidereal's first time participating in One Spark.

"We heard of it before and didn't participate last year," said 20 year-old Costas . "One of my friends told me about it, and my manager thought it would be a good idea to participate. We thought One Spark would be a great source of funding and be in our roots in Jacksonville."

According to Costas, Sidereal will be performing a entire live performance at one of the venues.

"We thought One Spark would be a great source of funding and be in our roots in Jacksonville," said Costas.

Costas was a founder of Sidereal in 2009 and plays the alto and tenor saxophone, guitar and piano and sings and raps as well. Other members of Sidereal include the 21 year-old older brother of Costas, Niko Costas, Colin Paterson, Kevin Beaugrand, and Raja Weise.

"Music is my life," said Costas. "It's what I've grown up listening to and playing. Growing up in the whole music culture, I want our listeners to connect to our music mentally and emotionally."

When asked about Sidereal's crowdfunding goal, Costas said it would be $25,000.

"It's a big goal because we want to do big things," sais Costas. "It would go a super long way with us. We are hoping to gain the finding needed to do a national marketing campaign and an international tour."

With the proper funding, One Spark could be Sidereal's first step toward major success, and Costas has great ambitions for their creation.

"I want one day to sell out theaters across the country," said Costas.

It is One Spark's goal to do just that: starting with its founders' ambitions. One Spark was founded in 2011 by friends Elton Rivas, Dennis Eusebio and Varick Rosete, who hoped to create an organization that could help creators connect with resources.

"A creation could turn into a career with funding," said Johnson.

Kaitlyn Motyka, a UNF freshman and member of Kappa Alpha Theta, a Panhellenic Council sorority, said listening to these creator's music would appeal to her. "I think it would be a lot of fun going to One Spark with Panhellenic and listening to music that everybody likes," said Motyka.

One Spark's event last year gave creators like Stanley, Lawrence and Costas the chance to obtain crowdfunding for their projects, leading to greater opportunities for their innovative ideas.

"One Spark is a great way to get your name out there and raise money and promote music," Lawrence said.

One Spark will be held during April 9-13 in downtown Jacksonville. However, some of the music being played on the busy streets where the festival is going on will be the voices of these three local high school alumni turned college students, hoping to achieve their dreams through One Spark.

Erica Santillo

Cutlines

1) Decals like these are placed in windows all over downtown Jacksonville to promote the upcoming One Spark festival. Every window decal represents a venue that will host creator's projects during crowdfunding festival that runs from April 9-13.

2) The One Spark headquarters will be in the downtown Jacksonville Public Library. It will be the central hub for the second year of the world's first crowdfunding festival on April 9-13.

3) The performance space for One Spark creators in the music category is located in the heart of the Jacksonville Landing, where they can perform for a crowd with the St. Johns River behind them. One Spark, the world's first crowdfunding festival, will run from April 9-13 in downtown Jacksonville.

4) The Jacksonville Landing will serve as a venue for the One Spark festival, especially for creators in the music category. This One Spark advertisement can be seen by onlookers from a distance at the Jacksonville Landing, working to excite potential participants or the crowdfunding festival from April 9-13.

5) Visit Jacksonville, a downtown corporation that works to draw tourists to Jacksonville, will be a venue for One Spark crowdfunding festival this year. This organization, that works to encourage people to come to visit the city of Jacksonville, is now hosting and advertising to get people to come to One Spark, which takes place April 9-13.

6) The colorful window decals and the One Spark poster promote the One Spark festival to potential participants downtown. Many shops in the Jacksonville Landing will be venues for this year's One Spark crowdfunding festival which takes place April 9-13.

Erica Santillo

Social Media Assignment

Facebook:

1) University of North Florida Student, Sara Gaver, will be participating in the second year of One Spark. Gaver is a 20 year-old sophomore who plans on pursuing a major in mathematics education and is a member of the Panhellenic Council sorority at UNF, Kappa Alpha Theta. Gaver has a condition called arthrogryposis multiplex congenita, which affects her hands and feet, confining her to a wheel chair. However, Gaver hasn't let her disability hold her back from achieving an education and has created a project in the innovation category that will hopefully help other college-aged students with disabilities earn an education as well. According to Gaver, her project is a non-profit organization that works with college campuses to allow students with disabilities to live and thrive independently on campus. It involves renovating one floor of a dorm hall so that it's all handicap accessible. It will utilize students interested with working with those with disabilities, such as education or nursing majors, on campus as the personal assistants for the disabled students involved with this project. The university would waive tuition for those student assistants. Some assistants would live on campus for free with the disabled student and the assistant would receive an 18 hour paycheck per week. The project provides a way for disabled students looking to receive an education to be taken care of financially without needing to go through federal or state funding. They would not have to worry about not having the care they need and can instead focus on gaining an education.

2) One Spark, the world's first crowdfunding festival, will be back for its second year during April 9-13 in downtown Jacksonville. One Spark, which was founded in 2011 by friends Elton Rivas, Dennis Eusebio and Varick Rosete, works with creators to connect with resources. The function of this yearly festival is to allow for creators to debut their ideas and projects in a festival to attract sponsors, donations and funding so they can achieve their goals. Projects are entered in one of five categories: music, innovation, art, science and technology. The projects showcased at One Spark can include basically anything, from non-profit to industry to art to corporation. Venues, which are scattered all along the city of downtown Jacksonville, will be hosting creators and their projects as they display them to the public. The winner of last year's festival was Rethreaded, a non-profit organization that provides victims of sexual trafficking with work to spread the word on the evils of sexual slavery. The One Spark festival is open to all age groups and is completely free for all participants. However, One Spark gives local Jacksonville citizens more opportunities to get involved than just participate: they can become creators, vendors, sponsors and volunteers. During the day, One Spark is family-friendly, with entertainment for adults and children alike. At night, there is the One Spark After Dark event, which caters to a younger crowd who are hungry for Jacksonville's exciting nightlife. The One Spark festival has something for everyone to enjoy, and it's taking place for five days only.

(Photo Credit to Flickr)

3) Many University of North Florida students may have seen promotions for One Spark on the campus, but the only way to truly understand One Spark is to get involved. So what can be more exciting and fun then attending the second year of the One Spark festival? Maybe attending the One Spark After Dark festival. After spending the afternoon enjoying the fabulous creations from innovators and artists, participating in crowdfunding a creator's dream and taking in downtown Jacksonville, what is a better way to unwind then to have the benefit of One Spark after the lights go out? College students who want to take a break from studying should put down the books and head down to One Spark After Dark for some food and fun. One Spark After Dark will feature live music, a speaker seminar and food and beer villages. Visiting the Food Village, presented by San Marco Dinning District, will allow participants to taste foods made by some of Jacksonville's best chefs and food trucks. After enjoying the food, touring the Beer Village, presented by Sea Best Seafood, will allow participants to sample all that Intuition Ale Works offers. There will be featured parties and VIP lounges all around downtown Jacksonville's hottest nightlife spots. The One Spark After Dark celebration will take place throughout the days of One Spark and will follow the daytime festival. One Spark will take place during April 9-13 in downtown Jacksonville. The festival is open to all ages and is completely free.

(Photo Credit to Flickr)

Twitter:

1) I'm getting super psyched for One Spark in downtown Jax, April 9-13! Four more weeks! #onespark

2) My sorority sister, Sara Gaver, is going to rock the One Spark festival next month! #onespark #theta

3) Anyone looking for fun? Check out One Spark After Dark following the One Spark festival. #onespark

4) I'm most excited for One Spark for the music and beer village during One Spark After Dark. #onespark

5) Any UNF greek should check out One Spark on April 9-13. And did I mention it's free? #onespark #UNF