Quiz – Marketing Mix, Promotion, Basic Marketing/Social Media Terms

1. Create a document in your google drive folder that’s shared with me. Name it: 3_lastname_firstname_marketing quiz.

2. In this document, you are going to analyze Nike. You may cut and paste the questions below and type your answers or simply address each item. Either way, you need to clearly label each item.

a. What is Nike’s Unique Selling Proposition (or Unique Value Proposition)? They have some famous slogans like “Just Do It” and this current slogan but what is their USP?

b. What is Nike’s Marketing Mix (product, price, place, promotion)? Remember that “everyone” and “everything” are NEVER the right answers.

c. Who is Nike’s target audience?3. To complete this assignment, you can use any of the following tools:

a. Your notes from reading and in class, including the analysis you did of a super bowl commercialsb. The internet to look up Nike’s website. Please do NOT search for any of the specific answers, just use it

as a reference tool.c. The sample tweets and Facebook posts below are also for your use, just to help you give you a

perspective on some of their promotion.

SAMPLE TWEETS: