€¦ · Web viewHere are a few more ideas: Contact listservs, blogs, and organizations in your network to spread the word. Raffle off a free seat to your list. Provide other relevant

Course Partner Marketing Packet

Cyber Security 101: Practical Ways to Protect Your Nonprofit

May to June 2019

Contact Colin Murphy(207) 699-4236 ext 254

[email protected]


Thanks for partnering with Idealware to present this course. We’ve put together this marketing packet to help you advertise the course to your constituents and other potential participants, which includes the following:

An overall description of the course (make sure to include this alongside any of your other trainings).

Short descriptions for newsletters or other communications. An email introducing the course and follow-up or reminder emails. (We’ve found

that sending at least one standalone email is essential, and multiple emails work best.)

Social media outreach, including posts for Facebook and Twitter. Testimonials from past course participants. Images to include on social media, in emails, or on your website.

Feel free to use as many of these as you’d like. Looking for other ways to promote this course? Here are a few more ideas:

Contact listservs, blogs, and organizations in your network to spread the word. Raffle off a free seat to your list. Provide other relevant content from Idealware on your blog or in other

communications. (Let us know if you need help finding the best resources!)

Thanks again for your partnership. Let us know if there is anything else I can do to help you spread the word about this brand new course.

Best,

Colin & The Idealware Team


Table of Contents

Table of Contents................................................................................................................3

Detailed Course Description...............................................................................................4Course Schedule.............................................................................................................4

Other Info........................................................................................................................5Short Descriptions...............................................................................................................6

Email...................................................................................................................................7Initial Email......................................................................................................................7

Reminder Email...............................................................................................................8Social Media Outreach........................................................................................................9

Facebook Posts............................................................................................................10Twitter Posts.................................................................................................................11

Testimonial Quotes……………………………………………………………………………...12Promotional Materials.......................................................................................................13

Course Banner..............................................................................................................13Idealware Logo..............................................................................................................13


Detailed Course Description

Cyber Security 101: Practical Ways to Protect Your NonprofitThree Thursdays, July 11 to July 25, 1 to 2:30 PM Eastern

Regular Price/Discount: $135/$115Link: http://bit.ly/SecurityToolkit

Cyber Security is an increasingly important issue to the nonprofit community. Financially motivated cyber-attacks are increasing in frequency and nonprofit organizations are now a specific target due to their lack of policies and security training.

This webinar series will explore the mechanisms of cyber-attacks and how to protect against them at the organizational level, steps individual staff members can take to help reduce threats, and how to assess and plan for improvements in your organization. Designed for small- to medium-sized organizations, this course will focus on simple, practical solutions.

Finally, we’ll cap things off with an “ask the expert” session where you can try to stump Tech Impact’s highly experienced consulting team with your security questions.

Participants do not need any previous cyber or technical experience to benefit from this course. It’s designed for people with zero years of experience.

Course Schedule

All sessions take place on Thursdays at 1 PM Eastern and last for 90 minutes.

July 11: How Vulnerable Are You?Cyber-attacks are on the rise. Though they can take a number of different forms, what they all have in common is the devastating financial and reputational effect they can have on an organization. How vulnerable is yours? In this session, we’ll focus on identifying the variety of threats nonprofits are facing and look at common habits and practices that make your organization vulnerable to attacks. We will explore how much a security breach can cost your nonprofit and share ways to assess your current risk and exposure.

July 18: Keeping Your Organization SecureNow that we have an idea of what kinds of attacks you could be facing, we’ll move toward keeping your organization secure. In this session, we will share tips and tricks to boost security using existing software like Microsoft Office, how to establish security policies, and the best ways to train your staff about security issues. Depending on the results of your organization’s risk assessment, it may be worth investing in stronger security measures—we’ll share some of the tools and professional assessment and monitoring services available to help you make the best decision for your needs.

http://bit.ly/SecurityToolkit


July 25: Ask the ExpertPerfect security is not attainable—and different organizations will have different needs. In this session, we’ll offer the chance for you to ask a team of cyber-security experts and consultants specific questions, and to benefit from their expertise.

About Your Trainer

Linda Widdop As Tech Impact’s Director of Client Solutions and Education, Linda manages all aspects of client relations, including educating nonprofits about technology solutions. She works with local, regional, and national partners to provide the nonprofit community with increased knowledge of technology through speaking engagements, individual consultations, and digital content delivery. She has worked in the computer industry for over 30 years in a variety of roles, including manufacturing, retail sales, and extensive technology training experience, and holds a Masters of Education degree from Arcadia University.

Other Info

Every session and demo will be recorded and available to individuals who have registered for the course. A weekly email will include access information for the recordings collected that week.

Please register with the email address where you would like to receive the access code and dial-in information for the online seminar. Also, be sure to add [email protected] to your contacts to ensure meeting details do not get caught in your spam folder.

All registered participants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.

mailto:[email protected]


Short Descriptions

The following descriptions of varying lengths can be used to promote the toolkit in callouts, emails, newsletters, mailings, or any other ongoing communications.

Short (93 words)

Cyber Security is an increasingly important issue to the nonprofit community. This webinar series will explore the mechanisms of cyber-attacks and how to protect against them at the organizational level, steps individual staff members can take to help reduce threats, and how to assess and plan for improvements in your organization. Designed for small- to medium-sized organizations, Cyber Security 101: Practical Ways to Protect Your Nonprofit will focus on simple, practical solutions, and includes an “ask the expert” session where you can get answers to your specific questions. Sign up or learn more.

Shorter (72 words)

Cyber Security 101: Practical Ways to Protect Your Nonprofit will explore the mechanisms of cyber-attacks and how to protect against them at the organizational level, steps individual staff members can take to help reduce threats, and how to assess and plan for improvements in your organization. Focusing on simple, practical solutions, it includes an “ask the expert” session where you can get answers to your specific questions. Sign up or learn more.

Shortest (52 words)

Is your nonprofit vulnerable? Cyber Security 101: Practical Ways to Protect Your Nonprofit will explore the mechanisms of cyber-attacks and how to protect against them, how individual staff members can reduce threats, and how to assess and plan for improvements with a focus on simple, practical solutions. Sign up or learn more.










Email

The following emails can be sent to your list to announce the toolkit, and then as follow-up reminders. Make sure to add in your specific discount code!

Initial Email

Subject: Cyber attacks are on the rise—are you vulnerable?

Dear [NAME],

Your organization traffics in data—data about staff, data about constituents, financial data, and more. All that data makes you a target and puts you at risk.

Cyber Security is an increasingly important issue to the nonprofit community. Financially motivated cyber-attacks are increasing in frequency and nonprofit organizations are now a specific target due to their lack of policies and security training.

We’ve partnered with Idealware to bring you Cyber Security 101: Practical Ways to Protect Your Nonprofit, a webinar series that will explore the mechanisms of cyber-attacks and how to protect against them at the organizational level. We’ll also look at steps individual staff members can take to help reduce threats and ways to assess and plan for improvements.

We’ll also offer an “ask the expert” session where you can ask specific questions of the highly experienced consulting team from Tech Impact, the nonprofit behind Idealware.

Designed for small- to medium-sized organizations, this course will focus on simple, practical solutions.

The three online sessions take place Thursdays beginning July 11 from 1-2:30 PM Eastern. Thanks to our partnership, the cost is $115 when you enter [DISCOUNT CODE].

For more information, or to register, visit http://bit.ly/SecurityToolkit.

About IdealwareIdealware is a program of the nonprofit Tech Impact. They are the authoritative source for independent, thoroughly-researched technology resources for the social sector. Their publications, assessments, and training can save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Browse their archives, sign up for their mailing list, or learn more at www.idealware.org.

http://www.idealware.org/





Reminder Email

Subject: Join us to learn to protect your nonprofit from cyber attacks.

Dear [NAME],

We wanted to remind you about an upcoming webinar series we’ve partnered with Idealware to bring you. Cyber Security 101: Practical Ways to Protect Your Nonprofit will explore the mechanisms of cyber-attacks and how to protect against them at the organizational level. We’ll also look at steps individual staff members can take to help reduce threats and ways to assess and plan for improvements and offer an “ask the expert” session with the highly experienced consulting team from Tech Impact, the nonprofit behind Idealware.



For more information, or to register, visit http://bit.ly/SecurityToolkit. Don’t miss this opportunity.





Social Media Outreach

Promoting the toolkit on social media is a good way to build up an audience. Spaced out in the weeks prior to the registration deadline, the following posts can get your followers interested.

We wanted to remind you about an upcoming webinar series we’ve partnered with Idealware to bring you. Cyber Security 101: Practical Ways to Protect Your Nonprofit will explore the mechanisms of cyber-attacks and how to protect against them at the organizational level. We’ll also look at steps individual staff members can take to help reduce threats and ways to assess and plan for improvements and offer an “ask the expert” session with the highly experienced consulting team from Tech Impact, the nonprofit behind Idealware.



For more information, or to register, visit http://bit.ly/SecurityToolkit.





Facebook Posts (graphics available here)

1. Your organization is at risk of cyber attack—are you ready for it? Sign up for this new course from @Idealware and learn how to prepare for it. http://bit.ly/SecurityToolkit

2. Is your staff unwittingly putting your organization at risk of cyber attack? Learn best steps and practices for security in this new course from @Idealware. http://bit.ly/SecurityToolkit

3. We’re partnering with Idealware to offer a discount on this practical security course for nonprofits like yours. Learn actionable steps you can take to protect your organization and its data in this @Idealware course. http://bit.ly/SecurityToolkit




https://www.idealware.org/partner_resources/


Twitter Posts (graphics available here)

1. Learn to protect against cyber attack with @Idealware’s practical security training. http://bit.ly/SecurityToolkit

2. Let @Idealware teach you practical steps for cyber security at your nonprofit. http://bit.ly/SecurityToolkit

3. Cyber attacks are on the rise. Learn to prepare for them from @idealware: http://bit.ly/SecurityToolkit

Graphics and social media images for emails, Twitter, and Facebook are available on the Idealware Marketing Kit & Resources page.






Testimonial Quotes from Past Participants in Idealware Courses

Nobody likes to eat at an empty restaurant. Sharing testimonials from past course participants is a good way to show that the course is well-established and successful, and that others have found it useful. We’ve included quotes from people who have taken Idealware training in the past. Feel free to sprinkle them throughout your different promotional efforts.

“Excellent—covered a range of possibilities based on cost, resources, and priorities. Lets me know how to talk with others in the organization about what we can do now and plan for in the future.”

“Helpful as always. My best takeaway is ‘spend time on content,’ something that always takes longer than I ever imagine! Thanks for the class—a great use of time and the timing could not be better.”

“This has been a terrific course overall. It's given us both some good technical education about what's involved in thinking through our site, but also some strategic ‘gumption’ to move forward with the effort... This course served to gather the interested folks together and ‘get on it!’ Thanks, too, for the many other resources that you provide and point to that will inevitably be helpful in this challenging venture.”

“As always—great content, very understandable delivery, and well worth my time to attend.”

“I think this webinar is great. It's very helpful to have concrete items to achieve before the next class (i.e. homework), and also to be given really clear instruction. Thank you! Always a lot of great tidbits to incorporate into this process of creating a great website!”

“This was a great webinar. I learned a lot. You really make it feel doable. Thank you!”

“With the clean layout of the conference template, I easily followed along and used the chat box to participate.”

“Excellent format. Very clear and concise. I feel I have some good tools to move forward with.”


Promotional Materials

We’ve made additional materials available to you to help market the training, including a course banner and the Idealware logo.

Email Banner (graphics available here)

Idealware Logo (also available here)

http://seminars.idealware.org/websites/2014Toolkit/IDEALWARE%20LOGO.png

http://seminars.idealware.org/websites/2014Toolkit/IDEALWARE%20LOGO.png



Documents

€¦ · Web viewHere are a few more ideas: Contact listservs, blogs, and organizations in your network to spread the word. Raffle off a free seat to your list. Provide other relevant