Primary OE wants to use data and adapt future car models… see what’s working, what’s not working

Think of the car like an iphone (not an ipod)… can push new updates to consumers

Recall… don’t have to drive to dealer…software is updated automatically…. Will reduce labor…salaries..etc

More connectivity….

Why are apple and google trying to get into car market? Google wants the data. Apple thinks that car is the next mobile platform…apple car

Building a car is hard…. It’s in their view though

Safety is what people want..

Self Driving Car:

Most of these will be semi autonomous… 2020 is when they think fully autonomous

Developing nation will get them first

Reasons people don’t want autonomous cars:

1) Insurance2) People don’t want to give up right to drive3) Internet connection is not available everywhere….

Will come to commercial trucking first…

Then to taxis/ride sharing

Then to consumers.

Uber is working with Carnegie Mellon on self driving cars

Barriers to adoption:

1) Costs