Newsletters, websites, signs, advertisements and even fax cover sheets represent all of us, for better or for worse. We all have the privilege of being associated with WSU and that comes with a responsibility to represent the institution well.

Every time someone from WSU communicates, in any way, with someone on or off campus, it says something about the university.

Accurate, consistent and

responsible use of WSU logos and

marks is a powerful way to identify

our university and represent it well.

Why have logo usage guidelines?

Official WSU ColorsWeber State uses an official, approved color palette. Much care was taken to determine the colors used in the logo and marks. They should not be altered and changed in any way. Black and white versions are available, but the color versions should be used whenever possible. If you are going to print with white ink on a black or purple background, please be sure to the download the chosen logo with “reversed” in the title to ensure it prints properly.

COLOR PMS CMYK RGB HEXIDECIMAL

Wildcat Purple PMS 2617 C 84/M 100/Y 0/K 13 R 75/G 38/B 130 #4b2682

Waldo’s Gray

PMS Cool Gray 8

C 0/M 1/Y 0/K 43 R 161/G 161/ B 164 #a1a1a4

Black Rich Black C 20/M20/Y 20/ K 100 R 19/G 12/B 14 #130c0e

How do I know which logo to use?

The official Weber State University flaming w logo is used for:•All colleges, schools, departments, offices and units of

the university•Official university publications, signage, advertising,

apparel, promotional items and websites

Athletic & spirit marks are approved for:•All NCAA athletic teams as well as club and

intramural sports•Apparel and promotional items for athletics and

school spirit•WSU athletics buildings, playing fields, vehicles•Student clubs and organizations, homecoming

events, non-academic units of WSU

The Weber State University presidential seal is used for:•Official university documents•Formal documents such as

diplomas, certificates, legal documents and contracts

•Other offical, ceremonial or historical university materials

STUDENTGOVERNMENT

TRACK & FIELD

Contact University Communicatons, Campus Stores or Athletics if you have any questions regarding proper logo usage.

Logo usage is managed through Collegiate Licensing Company (CLC). A list of vendors licensed to print WSU logos on your project is available from Campus Stores.

STUDENTGOVERNMENT

TRACK & FIELD

OVERVIEW OF THE NEW ATHLETIC MARKS

SAMPLE SECONDARY MARK LOCKUPS

WORDMARKS

LETTERMARK

PRIMARY MARK