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William Clark
Global Vice President, Mobile Strategy, SAP
Mobile to Multichannel: How to Pick the Right
Tools for Mobile Application Development
© 2013 SAP AG. All rights reserved. 2
Mobile Thought Leadership Webcast Series
Learn about mobile trends and
technologies that are disrupting multiple
industries. Bill Clark will share his point-
of-view on how enterprise can adopt
innovative mobile solutions and create
new business value.
http://spr.ly/MobileWebcastSeries
Follow us on social media
SAP Store
- http://twitter.com/SAPStore
- http://facebook.com/SAPStore
SAP Mobile
- http://twitter.com/SAPMobile
- http://www.facebook.com/sapmobile
© 2013 SAP AG. All rights reserved. 3
About the Presenter…
27 years industry experience including R&D at
Ericsson, Texas Instruments, and mobile startups
Most recently, Research Vice President Gartner
focused on mobile strategy, mobile app
development, and context aware computing
Quoted, interviewed in numerous publications
worldwide, including Wall St. Journal, China
Morning News, CNBC
Awarded patents in wireless software and
industrial automation
William Clark SAP Global Vice President Mobile Strategy
Contact: [email protected], @mobilebillclark, Blog: Übermobile
© 2013 SAP AG. All rights reserved. 4
The seven year mobile cycle: are you ready for the next era?
Voice
1989 Text
1996 Email & Process Apps
2003
Consumer Grade Apps & Content
2010
2017
Multichannel User Experience
© 2013 SAP AG. All rights reserved. 5
Mobile ecosystems:
Even when #3 emerges, more fragmentation
© 2013 SAP AG. All rights reserved. 6
Considerations before starting mobile application
development
Mobile Application Development
Smartphone vs. Tablet
Changing Mobile OS Market share
Browser Fragmentation
Evolving Cloud Ecosystems
Differing Demographics of Mobile Users
Skills
© 2013 SAP AG. All rights reserved. 7
J2EE
Lining up skills:
Starting points for mobile app development
C#, C++
Flash
Client-side
Java
Mobile AD developer communities
PhoneGap/
Sencha Force.com,
Appcelerator
Proprietary Frameworks
- Digital Agencies
Portals:
SAP
NetWeaver,
SharePoint
WebSphere
Objective C
HTML4, HTML5 +
JS+CSS3
Citizen
Developers
© 2013 SAP AG. All rights reserved. 8
What makes mobile app development hard?
One size does not fit all:
• Demand for Native, Hybrid, and Web-
oriented applications will continue to evolve
Complexity at multiple steps in the App
Development lifecycle:
Design (client side configuration, data modeling,
components)
Presentation: client side development &
customization
Client / server integration, cloud integration
Debugging scenarios
Testing – unit, integration, regression, performance
Security – variations between operating systems
App wrapping, MDM integration
Provisioning and app storefronts
Upgrades
© 2013 SAP AG. All rights reserved. 9
Choices for mobile application development
HTML5 –
Modern Web
Portal
Trans-coding
Meta-data Driven
© 2013 SAP AG. All rights reserved. 10
First Step to multichannel app development:
Fitting mobile apps into the “cloud puzzle”
© 2013 SAP AG. All rights reserved. 11
Second step to multichannel app development:
Making right mobile application architecture tradeoffs
User expectations?
Span of devices/app stores?
Right blend of client architectures?
Web vs. Native vs. Hybrid
Right-time delivery?
Addressable audience/cost per user?
Operational flexibility/quality?
Availability of developers?
Mapping of use cases?
Security requirements?
Social Integration?
Reuse between B2C & B2E?
Tablet
Kiosk
PoS
ATM TV
Electronic Signage
PC Automobile
Call Center
Sales Rep
Service Rep
Service Your Products
Cable Box
Laptop
Smartphone
© 2013 SAP AG. All rights reserved. 12
Third step to multichannel app development:
Orchestration
© 2013 SAP AG. All rights reserved. 13
SAP five market offerings –
Unique value proposition for multichannel
Go to
Market
PRODUCT VALUE SOLUTION
Cloud
Database and Technology
Mobile
Analytics
Applications
11 L
ines o
f B
usin
ess 24 Industries
Powered by SAP HANA
© 2013 SAP AG. All rights reserved. 14
Mobile Platform Development Tools / SDK
B2E apps
SAP mobile portfolio – end-to-end solutions strategy A comprehensive enterprise mobile portfolio
SAP/Sybase build Ecosystem
B2C apps
Partner
Banking Retail
Travel &
Hospitality
Media &
Entertainment
Telco
Automotive
SAP messaging infrastructure
SAP Mobile Platform
Industry LoB Analytics Partner Custom
Mobile Enterprise
Application Platform (MEAP)
Mobile Device
Management
Mobile Consumer
Application Platform (MCAP)
Enterprise Content
Portal Platform
Mobile Application
Frameworks
Mobile Analytics
MAF MDD
© 2013 SAP AG. All rights reserved. 15
Bottom line
The fidelity gap between HTML5 and best in class experiences will not be closed in the short to medium term
The imperative to link mobile B2C and mobile B2E application design will reshape how enterprises approach mobile app development through 2017
Developers striving for differentiation will depend on platforms that model use cases so that performance and fidelity meet or exceed user expectations
Closing and Q&A
Participate in today’s TweetChat
#MobileInnovation
SAP Mobile Thought Leadership Webcast Series
http://spr.ly/MobileWebcastSeries
February – Enterprise Managed Mobility
March – Mobile and Social Collaboration
April – The Future of Mobile User Experience
Thank you
Contact information:
William Clark, Global Vice President, Mobile Strategy. SAP Labs, LLC.
@mobilebillclark