WEBINAR_Hologram labeling

LET’S LABEL ELECTRONIC COUNTERFEITERS

AS “OUT OF BUSINESS”

George Perkous, CEO, HolopticaCraig Hodgson, Industry Manager, Loftware

©2014 Loftware, Inc. | V.11.14

Webinar Agenda

Q&A

Enterprise Labeling for Electronics

Let’s Label Electronic Counterfeiters as “Out of Business”

Session Overview and Introduction

Craig Hodgson

Industry Manager

Loftware

George Perkous

CEO

Holoptica


Loftware at a Glance

• Global Leader in Enterprise

Labeling

• 5,000 Customers in

100+ Countries

• Global Sales and Support

– Loftware, USA

– Loftware GmbH, Germany

– Loftware Asia Pacific Ltd., Singapore

• 30 Years Of Labeling Expertise


AEROSPACE & DEFENSE AUTOMOTIVE BIOTECHNOLOGY CHEMICALS COMPUTER SW/HW

CONSUMER PRODUCTS ELECTRONICS FOOD & BEVERAGE MANUFACTURING/INDUSTRIAL MEDICAL DEVICES

PHARMACEUTICALS RETAIL/MAIL ORDER/ECOMMERCE TELECOMMUNICATIONS TRANSPORTATION/LOGISTICS UTILITIES ENERGY

Over 5,000 Customers Across 25+ Industries


Loftware Electronics Industry Customers

Excelence in holography Who We Are

• Major Anti-Counterfeiting and Brand Protection

Provider

• Patented technologies – holoQR and Compass

• Global outreach

Holoptica UK (Limited)

Brand Integrity Australia

Segment Security South Africa

Offices is 6 other countries

Excelence in holography

• 300 Customers in 20 countries, including government

entities

• Members if numerous Anti-Counterfeiting and Brand

protection associations and groups

• Frequently speaking at relevant industry forums

Excelence in holography

Products

• Security holograms and hot stamping foils

• Holographic HRI laminate overlays

• Security inks, paper and foils containing Holographic Micro Particles

• Holographic security tapes

• Security “Track and Trace” asset marking systems

• Security Printing

• Brand Protection and Recognition

• Inventory Management and Anti-Tampering Seals

• Government Document Authentication

• Secured Paper and Financial Institution Products

• Holographic asset marking metal and plastic microdots

• Synthetic DNA and other nano-tagging materials

• First company to introduce holograms with NFC chips – holoNFC

• First company to introduce combination of holograms and

CrowdGPS Track and Trace

5/26/2016Footer Text 9

In 2015 the value of counterfeited

goods exceeded

Statistics from U.S Customs and Border Protection and U.S. Immigration and Customs Enforcement’s (ICE) show that in 2014 the value if fake goods seizure by the agencies was over a billion $$$. It is estimated

that over 500% more entered the country undetected.

Some 17% of that are electronics and electronic parts


Number of seizures


Impact of counterfeits on electronics industry

• Loss of revenue from sales diversion

• Returns fraud and soaring warranty costs

• Erosion of brand reputation

• Health and safety risks


Challenges of stopping counterfeits

• Not all shipments are or can be inspected

• Custom officers are not able to distinguish fake from

original

• Electronic counterfeit parts and products are cheaper

• No Track and Trace cooperation between brand

owner and customs in place


Key is to stop counterfeiters at point of entry

Label and mark your components using the latest

technologies

Keep your products uniquely yours—from manufacturing

and across the supply chain

Add advanced hologram technologies as part of an

enterprise-wide labeling solution

Cooperate with customs via the WCO IPM program

WCO – World Customs Organization

IPM – Interface Public Members


Why holograms and Holoptica

Overview of key products and how they help manufacturers create a first line

of defense against counterfeiters

1. Holographic Labels overprinted with variable and Track and Trace

information

2. Holographic holoQR™ Track and Trace labeling system

3. Utilizing labels with DNA and Track and Trace taggants


Holoptica Label with Hologram Solutions


Sample of Hologram Design


Summary of features of labels with holograms

in the fight against counterfeiters

• 100% counterfeit proof elements

• VTN app or WCO IPM track and trace

• Sophisticated and proven technology

• Surprisingly low cost

• Easy integration as part of an enterprise-wide labeling

solution

ENTERPRISE LABELING FOR

ELECTRONICS INDUSTRY

Craig Hodgson, Industry Manager, Loftware


Enterprise Labeling Across the Value Chain


Electronics Packaging Hierarchy

Source: FDA


Labeling Improvements

GlobalMed

Unique Medical Device Product ID: 342A4990

• Introduce color & branding

• Dynamically include multiple languages

• Graphic design integration

• Integrate product master data (ERP, MDM)

• Integrate production data (MFG, MES)

• Rules based regulatory data & images

• Change once, update many (Address, Logo)

• Dynamically comply with providers

• Extend to partners (3PL, Contract Mfg, Suppliers)


• Align Enterprise Labeling with

Integrated Business Processes

– Receipts & Shipments

– Inventory Movements

– WIP Movements

– Finished Goods Receipts

• Leverage Investments in ERP

• Respect Master Data

• Eliminate End-User Training

INTEGRATED

BUSINESS PROCESSES

Loftware Enterprise Labeling Solution


• Extend ERP business process

with integrated labeling process

• Guarantee delivery and real-time

print status

• Include required label data that

resides outside of ERP

INTEGRATED

BUSINESS PROCESSES

INTEGRATION



• Configure dynamic business

logic to automate global labeling

• Apply business rules based on

ERP transactional data

– Determine label format (e.g., based

on customer or product number)

– Enable variable label content (e.g.,

languages, warnings)

– Dynamically retrieve label data from

other sources

– Spawn multiple outputs from a single

print request

INTEGRATED

BUSINESS PROCESSES

INTEGRATION

BUSINESS LOGIC



• Enable business users to design,

update, and deploy labels in

minutes versus months…

– WYSIWYG design environment

– Support for text, graphics, images

– Extensive barcode symbologies

– Unicode Compliance

– Pre-built Templates

INTEGRATED

BUSINESS PROCESSES

INTEGRATION

BUSINESS LOGIC

DESIGN &

COMPOSITION



• Maintain complete control over

global label printing…

– Monitor and manage global printer

networks

– Maximize speed and throughput

leveraging native print drivers

– Track print status within ERP

– Receive automatic notifications

INTEGRATED

BUSINESS PROCESSES

INTEGRATION

BUSINESS LOGIC

DESIGN &

COMPOSITION

DEVICE MANAGEMENT



• Native support for 1,000+ devices

– Thermal printers

– RFID printers

– Print & apply devices

• Drive different makes and models

of printers via a single template

INTEGRATED

BUSINESS PROCESSES

INTEGRATION

BUSINESS LOGIC

DESIGN &

COMPOSITION

DEVICE MANAGEMENT

LABEL DELIVERY



• Extend enterprise

labeling for business

partners

– Suppliers

– Contractors

– Customers

– 3PLs

INTEGRATED

BUSINESS PROCESSES

INTEGRATION

BUSINESS LOGIC

DESIGN &

COMPOSITION

DEVICE MANAGEMENT

LABEL DELIVERY

BUSINESS

PARTNERS

ON-DEMAND

PRINT

LABEL DELIVERY



• Extend business processes with

integrated labeling processes

• Configure dynamic business logic

to automate global labeling

• Enable business users to rapidly

design and update labels

• Maintain complete control over

global label printing

• Native support for 1,000+ devices

• Extend enterprise labeling to your

business partners


INTEGRATED

BUSINESS PROCESSES

INTEGRATION

BUSINESS LOGIC

DESIGN &

COMPOSITION

DEVICE MANAGEMENT

LABEL DELIVERY

BUSINESS

PARTNERS

ON-DEMAND

PRINT

LABEL DELIVERY


Why Enterprise Labeling?

• Automating Labeling & Eliminate Redundancy

• Minimize Costly Downtime

• Shorten Label Creation Times

• Maximize Printing Performance

Supply Chain Efficiency

• Government Compliance (FSMA, EU1169/2011, GHS)

• Industry Standards (GS1)

• Regional Regulations

Regulatory Standards

• Meeting customer requirements

• Speed / Flexibility

• Brand awareness

• Global Expansion

Customer Responsiveness

• Eliminate Business Disruptions

• Centralize Label Data

• Minimize Revenue Risks

Business Continuity

• Extend Access to Labeling

• Share upstream/downstream requirements

• Minimize the Need for Relabeling

Enterprise Collaboration


Questions?

• Visit the Electronics industry page at

http://www.loftware.com/industries/electronics.cfm

• Loftware’s Top 5 Trends Survey Report is now

available

• Visit the Loftware blog at http://blog.loftware.com

31

Questions:

George Perkous, Holoptica Craig Hodgson,

Loftware

[email protected] [email protected]

For more information

http://www.loftware.com/industries/electronics.cfm

http://resources.loftware.com/How-Does-Your-Labeling-Measure-Food-Beverage-Survey-Report.html?utm_source=Website&utm_sourcedetail=Resources&utm_asset=Report&utm_assetdetail=Survey-Report-Food-Beverage

http://blog.loftware.com/

mailto:[email protected]

mailto:[email protected]

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WEBINAR_Hologram labeling