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Webmasters Association Meeting
Saturday, September 13, 2014
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Guest Attendees
Siobhan KearneyAssistant Director, Class Activities – Alumni Relations
James PayneManaging Director for New Media
Judy DohertyDirector of Information Management Systems and New Media for Advancement
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Agenda
9:00 – 9:10 MT Review of agenda; introductions
9:10 – 9:25 MT 2013/2014 Executive Committee Goals and ResultsWebmasters Survey Results
9:25 – 9:30 MT Changes to Class Activity Report
9:30 – 9:40 SK iModules Update
9:40 – 10:05 EM Advanced Techniques and Functionality for iModules Websites
10:05 – 10:10 MT Presentation of Webmaster of the Year Award
10:10-10:15 CO Support Tools for Webmasters
10:15-10:25 MT Miscellaneous Topics
10:25-10:30 Q&A
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2013/2014 Executive Committee Goals
1. Define and create a "best practices" iModules web site.
2. Drive iModules to provide whatever additional functionality is needed to achieve the goal above.
3. Support, endorse, provide training for, and use the pending iModules email tool. (The replacement for "Harris Connect".)
4. Support, endorse and participate in greater exchange of ideas and "best practices" for webmasters, class web sites and class communication.
5. Identify those classes for which either no web site exists or the one that exists is long-lapsed and/or in need of updating.
6. Once and for all, settle the years' long debate: Is "webmaster” ONE word or TWO?
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Goal 1. Define “Best Practices”
· February ‘14 Survey· Class Metrics Task Force· “Best Practices” Conclusions
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February ‘14 Webmaster Survey
· Six (6) questions + comments· forty-two (42) responses· all the details:
https://warehousetwo.com/docs/temporary_archive/2014CWS.pdf
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February ‘14 Webmaster Survey
Responses by Decade
2000s (13yrs)
1990s
1980s
1970s
1960s
1950s
1940s (11yrs)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%✓
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February ‘14 Webmaster Survey
Responses by Tenure as Webmaster
more than 10 years
6 to 10 years
1 to 5 years
less than 1 year
0% 5% 10% 15% 20% 25% 30% 35% 40%✓
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February ‘14 Webmaster Survey
Q1 Importance of Selected Content (0-5 scale)
"Blog" (content by class officers)
"Blog" (content by classmates)
Class-wide Email Archives
Alumni Council News
DCF Class Statistics/History
Class History
DAM Class Notes Archive
Photos and/or Videos
Class Project(s) Information
Class Officers List
Obituaries
Class Newsletter Archives
0 1 2 3 4 5✓
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February ‘14 Webmaster Survey
Q2 Importance of Selected Functionality (0-5 scale)
3rd Party Credentials to View Content
Data Feed from Class Twitter
Data Feed from Class Facebook
Data Feed from Photo Sites
Send Unsolicited Email to Classmate
"Classmate Locator" (map tool)
Online Class Dues Payments
Online "Green Card"
Calendar of Events
0 1 2 3 4 5✓
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February ‘14 Webmaster Survey
Q4 Integration w/ College-managed data (0-5 scale)
Classmate Location Data (for map tool)
Dues Payment Status
DCF Participation Status
Class Project Contribution Status
Classmate Contact Information
0 1 2 3 4 5✓
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Goal 1. Define “Best Practices”
Conclusions· “Best Practices” is a moving target· “Best Practices” varies by generation and by
technology· Survey results loosely correlated to the
College’s “expectations”· Class Metrics Task Force defined
“expectations”· Revised Class Activity Report displays
“expectations”
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Class Website “Expectations”
· Platform· Content· Functionality
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Class Website “Expectations”
· Platform Classes are free to use any content
management system The College has elected to support one content
management system: iModules Content to be updated “regularly” (monthly?) Selected content should be password-protected
• classmate contact information (e.g., email addresses)• photos of minors
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Class Website “Expectations”
· Content: Resources and Engagement Links to Class Newsletters; newsletter archive Class Project information/updates Reunion and Mini-Reunion schedules/information Class Officers list and contact information Obituaries Classmate News (or links to social media, e.g.,
Facebook, LinkedIn, Twitter) Photo Galleries (or links to 3rd party photo gallery)
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Class Website “Expectations”
· Functionality: Tools of Convenience on-line Dues Payment on-line “Green Card” classmate news collection link to Dartmouth College Fund participation links to other alumni resources
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Goal 2: New iModules Functionality
“Advanced Techniques and Functionality for iModules Websites”- Ed Mazer
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Goal 3: Support for iModules Email
“iModules Update”- Siobhan Kearney
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Goal 4: Exchange of Ideas
“Support Tools for Webmasters”- Carlo Ordonez ‘06
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Goal 5: Identify Classes w/o Websites
66 of 73 classes (90%) have websites.Targets for future assistance…
1942194319521990199320042007
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Goal 6: Webmaster: 1 Word or 2?
· Wikipedia: 1 http://en.wikipedia.org/wiki/Webmaster
· Dictionary.com: 1 or 2 http://dictionary.reference.com/browse/webmaster
· Chuck Sherman D’66 “Web’ster”
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Changes to Class Activity Report
· Motivation Better align questions to expectations for class
websites Improve CAR as a self-evaluation goal-setting
and planning tool· Results
Sections now organized by officer role Updated questions for webmasters Opportunity to share “best practices” and to
identify needs
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Changes to Class Activity Report
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iModules Update
Siobhan KearneyAssistant Director, Class Activities – Alumni Relations
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What is iModules?
· Online platform with variety of tools including: Email Marketing Content Management (websites) Events Directory
· The College uses it for giving, events, emails and websites· Each class, club and affiliated group has its own iModules
community· iModules communities are only provisioned by the College
once officers reach out for training and administrative access· Currently, the College is supporting email and content
management/websites for alumni communities
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iModules Training and Support· To receive training on email marketing or CMS
(websites), contact the Alumni Help Desk at [email protected] or call (603) 646-3202.
· For support after being trained or any questions, contact Siobhan Kearney at [email protected] who will either answer your question or find the answer to your question.
· Alumni volunteer resources page is being updated regularly.
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iModules Email Tip· To avoid spam issues, set up a group account that
ends in dartmouth.edu rather than using personal email
· Benefits: Emails less likely to be flagged as spam when sent
through iModules Email address can continue to be used throughout
officer transitions
· To set up a group email account, contact Siobhan Kearney at [email protected]
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iModules SupportiModules Volunteer Resources Page General support and contact info Email support and how-to documentation NEW: Website support and how-to
documentation
· NEW: Best practices for class websites from the Class Activity Report (CAR) with detailed information on how to create/manage these features using iModules
· Many thanks to Ed Mazer `63 for being the driving force behind creating this support!
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Advanced iModules Techniques/Functions
Ed Mazer D’63
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Webmaster of the Year
· The Purpose To recognize achievement in advancing “state-of-
the art” of Dartmouth class websites· The Selection Committee
Carlo Ordonez ‘06 Siobhan Kearney Mark Tomalonis ‘79
· The Criteria Alignment with Class Activities Report Metrics Innovation during 2013/2014 Not a winner in the previous five years (‘09-’13)
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Webmaster of the Year
· The Twist Recognition of a web site created w/ iModules Recognition of a website NOT created w/ iModules
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Support Tools for Webmasters
Carlo Ordonez D’06
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Support Tools for Webmasters
· College-provided resources
· Webmasters websites
· Listserv
· Facebook group
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College Provided Resources
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College Provided Resources
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Webmaster Websites
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Webmaster Websites
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Listserv
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Facebook Group
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Miscellaneous Topics
· Changes to alumni email addresses (sending/receiving)
· Gathering classmate email addresses· Public Wi-Fi on campus
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Changes to Alumni Email Addresses
· Old style: [email protected]
· New style: [email protected]
· Where to see your alumni email address Activate auto-forwarding
· Send from your alumni email address (“alias”)· Send from your alumni email address (direct)
outgoing server: alum-mailhub.dartmouth.edu outgoing server port: 465 user your Net ID and password
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Gathering Classmate Email Addresses· Refer to the Alumni Directory insert in COW registration packet.
· Encourage classmates to go directly to the Alumni Directory rather than collecting classmate email addresses yourself. Alumni.dartmouth.edu/directory
· If you receive new or updated email addresses from classmates, forward them to [email protected]. The email chain should show that the alumnus is giving approval for Dartmouth to add their email address to the College database.
· In November Alumni Relations will send a postcard to all alumni for whom we do not have email addresses asking them to update information in the alumni directory and giving instructions on how to do so.
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Public Wi-Fi on Campus
· pre-2010: public and secure access speed were the same (50mbps)
· 2010: public access speed was reduced (for budgetary reasons)
· 2012: public access speed was restored to pre-2010 levels
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Q&A
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Thank you!
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