Website for Engineers TechFactory Media Kit · to generate leads. What is “Guaranteed Lead” Program? Target: 50 leads (1) Check the content of the campaign. At first, ITmedia

Copyright © 2017 ITmedia Inc.

Website for Engineers

TechFactoryMedia KitSeptember 2017

About Tech FactoryNew membership website from April 2016. Start with registered 100,000 members.“TechFactory” is new membership website offering useful information for engineers who consider and select products or services. The information is accessible to members only, whom register and provide detailed profiles. More than 600 existing pieces of content are publishing now, and more content is being uploaded daily basis.On this website, advertisers can generate leads via white papers, webcasts, etc.

Strong traffic drivers via links and mail magazines.

Copyright © 2017 ITmedia Inc. 1

magazines.

Members with detailed profile information

126,627 (As of April 2017)

New registered membership of 2016

22,197

Number of total download client‘ contents

59,042

Number of publish / download client‘ contents

243

Top of keywords 2016

【Electronics】 MOSFET / Noise suppression/ GaN / FPGA【Embedded Development】 Preventive maintenance / Industrial controllers / Automatic operation【Mechanical design】 Injection molding / Automotive weight saving / Tolerance

What is TechFactory ?Membership website to select or purchase products or services for Engineering and Manufacturing/Energy

By 9 specific media and 10 categories of contents, we provide appropriate information to member and generate leads.

Existing 4 media（MONOist、EETimes、EDN、SmartJapan） TechFactory

Target industry Engineering and Manufacturing/Energy Engineering and Manufacturing/Energy

Target readers -Engineers and business persons related to industries-Readers don’t need to register profiles to read articles.

Key persons who select and use services or products. Contents are available for only member.

Provided information Technical information, industry trend,Opinion, etc.

Product information or case study which are provided by vendors. Useful information to select services and products.

Productsinformation

Companytrend

News

Gatheredarticles

Ranking

serializationcolumn

Market Survey

Case study

Statistics

WeekendTopic

Features

member and generate leads.

Embedded Development

Electronics

Mechanical

EngineeringManagement

Power savings, electricity storage and power generation

Career

Automotive

FA

Medical & HealthCare devices

Other theme sitee.g. Survey, Trade

show or Ad features

etc

×

Use “Leads" in Your Marketing

Lead generation is a marketing process to become obvious and acquire potential customers by gathering potential customers who are likely purchase you products and services. Observing what your customers needs, it is necessary for company to approach along customer's purchasing process.

Acquisition of Potential Customers

Sorting and Nurturing Potential Customers

Lead Generation

・Virtual EXPO／Seminer・White paper・Advertorial （Membership Only）

・Webcast etc


Business Negotiation

Sorting and Nurturing Potential Customers

Lead QualificationsLead Nurturing

・CID mail＋Nurturing contents・Companies trend・Scoring・Live Online Seminar etc

・Seminar for specified target・Telemarketing

•・Digital ICs / Memory ICs・Analog ICs / Mixed Signal ICs・Electronic Components / Materials・EDA (Electronic Design Automation) Tools・Power

Sources / Batteries・Test & Measurement Instruments・Computers & Peripherals / Communication Equipments

•・Other Related Services to Electronic Devices / Tools・Devices / Tools for Wireless Technology・LED・Display・Programmable Devices・Sensors

A. Electronic Devices / ToolsA. Electronic Devices / Tools

•・CAD (Computer Aided Design)・CAE (Computer Aided Engineering)・CAM (Computer Aided Manufacturing) / Machine Tools・3D Printers・3D

Scanners・Equipment for Cutting / Molding・Outsourcing of Product Planning / Design

B. Mechanical Design & DevelopmentB. Mechanical Design & Development

•・PDM (Product Data Management) / PLM (Product Lifecycle Management)・Production Management・ERP (Enterprise Resource Planning)・Production

Scheduler・BOM (Bill of Materials)・Drawing Management / Document Management

•BOM (Bill of Materials)・Drawing Management / Document Management・Inventory Management・SCM (Supply Chain Management)

B. Production ManagementB. Production Management

Product Category List


•・Embedded Software・Embedded Boards・Development Tools・Robots・Tools for Software Testing / Debugging

•・Software for Automotive ・Embedded Security・OS (Operating System) for Embedded Products・Industrial Equipments / Control System・Universal

Industrial Standards

C. Embedded Hardware & SoftwareC. Embedded Hardware & Software

•・Energy Saving Appliances for Building / Offices / Shops・Power Generation Systems (i.e. Solar Power Generation)・Electric Batteries / Battery

Systems

•・Environment Management Systems / Services・Electric Vehicles (EV) / Devices and Materials for EV・Eco-Friendly Devices / Materials

C. Environmental OperationC. Environmental Operation

•Services for Improving Career

•Services for Improving Skills

•Language Learning

•Education Services for Engineers

C. Services for Career DevelopmentC. Services for Career Development

LeadGen-Services Introduction“Guaranteed Insertion Period” Programs


White Paper Program

【Pull promotion】EE Times Japan, EDN Japan and

MONOist

【Push promotion】

【White paper download page】

Features：1. Potential customers can get practical information

through the white paper, and the document can raise their awareness of the advertiser’s products/technologies.

2. The lead data is generated when they download the white paper. The advertiser accesses/download the data via the admin page called “Lead Center.”

[Rate]White Paper (1 content)(including promotion with TechFactory Update News)⇒Net USD 4,800 per content (2 months insertion)

TechFactory Update News(100,000 subscribers)


Questionnaire

White paper download

AdvertiserLead data

(in Japanese)

Audience

News)⇒Net USD 4,800 per content (2 months insertion)

Permission

The advertiser need to upload the white paper and related abstracts by themselves via admin page.When ordering this white paper service, please assign someone who understand Japanese as a contact person on the advertiser’s end. Manuals, supports and user interfaces of the admin page are all provided in Japanese.Please note all of the lead information are provided in Japanese. (No translation service)

E-BookGet lead and expand Brand Awareness through high quality E-books which are created by editors of MONOist, EE Times Japan, EDN Japan and Smart Japan as editorial contents.

Net Rate（1 content）：USD 8,400Terms ：2 months ■ Features・Appeal to the audience by high quality editorial contents

・Secondary use of E-Book is available. You will be able to print and deliver while sponsorship.

【Pull promotion】EE Times Japan, EDN Japan,

MONOist and Smart Japan

【Push promotion】TechFactory Update News

(100,000 subscribers)

【E-Book】


to print and deliver while sponsorship.・Brand Awareness will be expanded by listing logo and URL Link on the content.

■Memo

* E-book contents cannot be changed.* E-book format is designated by ITmedia. * Please ask further detail if you have any questions.

Credit and Sponsor URL

CampanyLogo

Questionnaire

E-Book download

Lead data(in Japanese)

Permission

Technical editor who regularly writes for MONOist or EETimes/EDN Japan will interview and write the advertorial. Audiences can read only the former part of the advertorial and need to input profile data if they want to read the latter part. The advertiser can get the detailed profile data of them.

Net Rate（1 html）：$14,400(3,000 Japanese characters)

Terms ：2 months ■Contents・1 advertorial (1html), including interviewing, writing and insertion costs.

Traffic drivers・e-Newsletters・Pick up contents slot(Text link and icon inserted in TechFactory pages.)・Special Text Links inserted in MONOist, EE Times Japan and EDN Japan .

All advertorial

Former part of advertorial

Lead Generation Advertorial on TechFactory


■Content type *Please select advertorial type from following 3 types.

○ Product Report（promote products or services）○ Case Study Report（introduction example）○ Ask Experts（Product or industry trend introduction by Experts）

■Memo*Japanese branch’s cooperation is required to go forward Lead Generation Advertorial program. (Proofreading, etc.)*The interview must be held in or around Tokyo. When interviewees don't speak Japanese, translator is recommended. Japanese proofreader is required for prior confirmation of the advertorial.

Clients can get lead information when users accept to provide their profiles to see all advertorial.

See all advertorial

Questionnaire (Purpose of reading, timing of the product introduction, etc.)

WebcastPotential customers will easy to understand the advertiser‘s products/technologies through the webcast. The advertisers can get the profile data of their audiences. It works with both using the exisiting webcast and creating the new webcast.

■ Using the exisiting webcast

Net Rate（1 content）： USD 5,700Terms ：2 months

*There is a possibility that it could not upload to the server, depending on the file format.

■ Creating the new webcast・Format Video＋Power Point

※Traffic drivers are same as White Paper service.

【Standard type】Index Presentation material


・Format Video＋Power Point・Video time Within 60 minutes・Production period About 20 business days

* Secondary use of the webcast is permitted.

Net Rate（1 content）： USD 7,200Terms ：2 months

■MEMO*Customization will be available upon your request. Please ask the quote to sales rep.

【 Lecture type】

Index

Movie

Lecture movie

Presentation material

LeadGen-Services Introduction“Guaranteed Lead” Program


Inserting your content on our affinitive media to reach your target prospect and to generate leads.

What is “Guaranteed Lead” Program?

Target: 50 leads

(1) Check the content of the campaign.

At first, ITmedia check the content of the campaign including white paper, described products / technologies, target number of leads, attribution of the target and budget. Then, ITmedia answer advertisers whether accept or not in 2 business days. Please note ITmedia may not accept the order depending on the content.

(2) Start the campaign.

When accept, ITmedia start the promotion within 11 business days after all the materials are

Price: net US$6,000 or more per promotion

※The unit cost per lead depends on the attribution of the target lead. Please provide inquiries for more details and quote.

■Basic terms of agreement of Guaranteed Lead White Paper Program

[The number of guaranteed lead]


Delivery: 50 leads

11 business days after all the materials are prepared. By the way, ITmedia create promotional materials such as subtitle, overview and e-newsletter text.Insertion period and ads for promotion leave entirely up to ITmedia person in charge of campaign management.

(3) End of the campaign.

When the generated leads reach the target number, the campaign ends. By the way, the white paper continues to be inserted after the campaign. When you want to stop the insertion, please let ITmedia know.

[The number of guaranteed lead]- Via this program, ITmedia guarantees to provide the number of target leads which are agreed with the advertiser before the campaign starts.-All of the provided leads are the TechFactory registered members who accept advertiser's privacy policy.

[End of the service]-The campaign ends when the generated lead reach the target number which is agreed with the advertiser before the campaign.

[Continuance of the campaign]- If the advertiser wants to continue to generate more leads, the campaign start again after ITmedia and the advertiser have meetings.

Guaranteed Lead White Paper Service

Media

Category AElectronic Devices / Tools

Category BMechanical Design & DevelopmentProduction Management

Category CEmbedded Hardware & SoftwareEnvironmental OperationServices for Career Development

Basic（100%） $96 $120 $144

80～99％ $96 $120 $144

70～79％ $120 $156 $192

60～69％ $144 $192 $240

Cost per Lead (net USD)

TechFactory

Basic Charge

Net USD 1,200 per campaign

* Estimated campaign period to achieve the guaranteed number is approximately 2 months. It may change depending on the progress.During the campaign period, ITmedia may request advertiser to provide additional contents to reach the target.

Total Price

Category

Content Rate of Target

Total price is calculated based on the cost per lead in the right chart.


60～69％ $144 $192 $240

50～59％ $180 $246 $312

40～49％ $216 $300 $384

30～39％ $264 $372 $480

20～29％ $312 $444 $576

10～19％ $432 $624 $816

Less than 10% Contact us Contact us Contact us

1. Check the category of the campaign product described in the white paper.(e.g., if a semiconductor is described in the white paper, its category is A. To check the category, please see “Product Category List” in the page 4.)

2. Check the specified attribute of the target lead to see the degree of difficulty and make a reference about Content Rate of Target.(e.g., if the advertiser doesn’t specify any category, the Content Rate is Basic(100%). If they specify “Jobs related to Engineering & Manufacturing” only, the Content Rate is 60～69％)

3. Multiply the unit cost by the number of target leads.

(Example of the Quote)The case that the advertiser wants 50 leads of “Jobs related to Engineering & Manufacturing” with white paper describing semiconductor .

Basic Charge

USD 1,200

Cost per Lead

USD 144

Category: AContent Rate:

60～69％

Target Leads

50

Total Price

USD 8,400

* As to the more details about Category, please see "Product Category List" in the page 4.

* As to the attribute, the advertiser can choose it from "Business Industry", "Job Function", "Job Title", "Number of Employees", "Annual Sales of the Company" and "Work Location."

* Leads of the advertiser's company are excluded.* The following leads are always excluded.Job Function: Homemaker, Student and DisemploymentJob Title: Part-time Worker and Disemployment

The advertiser can specify the lead attribute from the categories of "Business Industry", "Job Function", "Job Title", "Number of Employees", "Annual Sales of the Company" and "Work Location."

The lead unit price is decided by the content rate of the members that you specify their attributes.

* Attributes are judged based on items selected by the member at the registration.

* Depending on the items you select, there is a possibility that we can not accept it.

* Please contact us if you need to specify conditions other than the contents described.

Attribute Specification Item List

Manufacturing

Computer (Hardware)

Computer (Software)

Electronic Components / Modules / Semiconductors / ICs / Circuits

Consumer Electronics / Amusement / Game / Communication Network

■Business Industry

Jobs related to Engineering & Manufacturing

Jobs related to Information Technology System

Corporate Management / Planning

General Coordination / Human Resource

Finance /Accounting

Sales / Services

■Job Function ■Number of Employees

Hokkaido and Tohoku Region

Tokyo

Kanto Region (Other than Tokyo)

Chubu and Hokuriku Region

Kinki Region

Chugoku and Shikoku Region


Communication Network

Automotive / Automotive Electronics / Transportation

Industrial / Precise / Control / Testing / Office / Medical Equipment

Foods / Chemicals

Materials / Energy

Other Manufacturing

Communication Service

Information Technology Service (System Integrator)

Information Technology Service (other than System Integrator)

Academic /Education

Wholesale / Retails (related to Information Technology)

Distribution / Service

Finance / Insurance

Medical Welfare

Government / Civil Services / Association

Other Industries

Other General Office Employee

Other Specialist Personnel

■Job Title

CEO / Board Member

General Manager

Manager

Chief / Senior Staff

Staff

■Number of Employees

1 to 50

51 to 100

101 – 500

501 – 1,000

1,001 – 5,000

5,000 or more

Kyushu Region and Okinawa Island

JPY 50 million or less

JPY 50 million to 100 million

JPY 100 million to 1 billion

JPY 1 billion to 5 billion




JPY 100 billion or more

■Annual Sales

Flow of Guaranteed Lead Generation Services

Planning a campaign ～ Start

Acquire only leads specified in campaign Planning

Number of leads Guaranteed

Reach guaranteed number in approximately

Planning and preparation;•membership attributes•content type•number of the content

Offering to members

Publish the content on affinitive media and

send email to the target members

Acquiring leads Downloading profiles

Inserting your content on our affinitive media to reach your target prospect and to generate leads.


number in approximately 2 months

You can download the captured leads through management site anytime

Provide onlyTarget leads

Agreement the number of guarantees

Publish the content

Target members

Download from inquiry form

Other Services


Survey

Conducting an original online survey. For a better understanding of key persons who select and use services or products.

ProcessPlease ask the quote to sales rep.

■Rate：For details, please contact sales rep.

■Survey period： About 3 weeks

■Offer contents

・Survey design・Conducting survey

Hearing your requests and designing a questionnaire

Based on your request, forming 15 questions. The primary body of the research are your company and ITmedia Inc..


Survey announcement for target persons through Targeting Mail

・Survey design・Conducting survey ・Count・Report

■MEMO

・ The report does not include personal data or specific company information.

・ Survey design includes hearing your company requests and forming questions. ・Survey includes system setting, mail delivery, importing and formatting CSV data and cost for incentives.・Requests for further report, including cross tabulation or analyzation of free answer questions, are available as an option.・Basically, the primary body of the survey is your company and ITmedia Inc..・Translation services Japanese to English are not included.・Please ask further information if you are interested in translation.

Counting survey answers and making a report

Data of a report are simple totaling. The report format is PDF or PowerPoint.

How to register Report Center

Sign Up

Registration of Company Information

Please do the registration of the white paper on your own. The procedure is as follows.*Please assign someone who understand Japanese as a contact person on the advertiser's end. Manuals, supports and user interfaces of the admin page are all provided in Japanese.

Sign up Report Center for the first time.

Register your company name, URL and logo which will be put on TechFactory website.

Please input following 5 points with Report Center.

file contents

White paper, Product catalog：PDF file /size within 20MBWebcast：register hosting URL

Content of introduction page

① Title（Required）- Within 50 double-byte character, No line break② Headline（Required） -Within 128 double-byte character,No line break③ Summary（Required）-within 500 double-byte character, No line break④ Content image （Not required）：gif or jpeg file／Wide: Within 250px、30KB⑤ Information of related products （Not required）


Start Campaign

Confirmation （ 4 business days from contents registration）

UploadContents

TechFactory operation team confirm the content registered in Report Center. If there is no problem, the registration is completed.

After starting the campaign, you can download profiles. If you would like to re-write introduction such as title, headline and summary, you can modify via Report Center.

⑤ Information of related products （Not required）-Title -within 40 double-byte character, No line break-Summary -within 100 double-byte character, No line break

①

②

③ ④⑤

Upload the white paper and register the text which puts on white paper download page with Report Center.

Contact information

ITmediaSales Division


Sales Division

TEL： +81-3-6893-2176Mail：[email protected]

Documents

Website for Engineers TechFactory Media Kit · to generate leads. What is “Guaranteed Lead” Program? Target: 50 leads (1) Check the content of the campaign. At first, ITmedia