Cost-Effective Websites and Brochures

(How to actively promote your new business)

Neal Edlin – West Street Design

www.weststreetdesign.co.uk

Different Types of Marketing for New Businesses

1. Telesales / Cold calling

2. Newspapers

3. Networking

4. PR

5. Printed Brochures / Leaflets

6. Websites

7. Email Marketing

8. Social Media

9. Videos

10. Direct Mail

Important factors to consider for your marketing strategy

Age Group of Audience / Demographic

Business or Consumer Client

Timescale

Effectiveness of Options – which is right?

Budget

Websites and Brochures

5 Simple Steps

1. Buy a domain

.co.uk or .com? Where to purchase? How much? Create a professional email address

5 Simple Steps

2. Decide on the content

Aim and purpose Images and Text Copyright Aesthetics vs. Functionality Use the eyes of your customer Keep it simple Decide a budget and a timescale

5 Simple Steps

3. Methods of site building and pros / cons:

Web Design Company Learn HTML and build it yourself Use a WYSIWYG editor (!!) Wordpress www.wordpress.com Use a template and adapt it Get a FREE website …..

5 Simple Steps

4. Web Hosting

Host it yourself? Average cost Which company to use? How much disk space Cost vs. Service

5 Simple Steps

5. Getting found on Google

SEO Keywords/Description/Page Titles Validation Flash Build Links

Open a Google Account Google Maps/Local Business Centre Google Adwords

FREE Advertising Yell.com Forums and Directories Social Media

Lithographic Printing vs. Digital Printing

Which type of brochure or advertising material do I need?

Dependent upon use:

Folders Brochures / Leaflets Flyers Business cards Letterheads

REMEMBER – first impressions count

Other considerations:

1. Weigh up quantity vs. print run types2. Paper Weights and textures3. Finishes to ensure you stand out4. ‘A’ sizes are always more cost-effective5. CMYK vs. RGB6. Layout and Imagery7. Spelling and Grammar (!)8. Consider usage: leave / send / show9. Branding consistency10. Quality vs. Low Cost printers11. ALWAYS BE A PRINTING TART.

Thank you for taking part in this workshop

West Street Design offer various entry-level packages for small orstart-up businesses.

If you require any further information there is a leaflet and an entry-levelinformation sheet, available at the end of this workshop which you are welcome to take with you for future reference.

Thank you.

Neal Edlin01964 543818 / 07713 784902www.weststreetdesign.co.ukneal@weststreetdesign.co.uk