Webtickets Strictly Confidential Page 2

Webtickets Strictly Confidential

TICKETING: SECRET TRUTHS AND TIPS ABOUT

SELLING TICKETS

Company highlights

• Launched in 2007, one of South Africa’s fastest growing e-

commerce businesses.

• Operations in South Africa, Botswana, Zimbabwe, Ghana and

Namibia.

• 25-35% market share in ticket industry – In excess of 3.5m

tickets sold p.a. across sales platforms.

• Strong and growing customer loyalty, with significant repeat

customers - over 1m registered customers.

• Partnered with PnP in Nov 2014 as its exclusive ticketing retail

partner.

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Webtickets Strictly Confidential

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1) Traits of the ideal ticket system

2) Real world case studies

3) Q&A’s

TICKETING: SECRET TRUTHS AND TIPS ABOUT

SELLING TICKETS

Webtickets Strictly Confidential

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Traits of the ideal ticket system

1) Accessibility to the ticket system

1. High traffic website

2. Trusted retailer for booking and payment

3. Native App

4. API: Application programming

5. Loyalty programme

Build it and they will come……..not

Webtickets Strictly Confidential

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Traits of the ideal ticket system

2) Future proof and continuous innovation

• Trade off between bespoke systems or partner with a ticket platform like Webtickets

• Ticketing has significantly changed over past few years and will continue

• Continuous investment in technology to meet expectations of customers

• Been customer centric should be central for planning but be careful of development for the sake of doing it

Webtickets Strictly Confidential

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Traits of the ideal ticket system

3) Data gathering and knowing your customer

• Amazon model

• Best sellers

• Understanding past purchase history

• Tailoring the customer experience

• Returning customer

• Birthday special or member

• Alerts and communication

• Crafting packages and bespoke experiences

• Building CRM

The importance of knowing your customer

Webtickets Strictly Confidential

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Traits of the ideal ticket system

4) Keeping it simple and Relevant

Webtickets Innovative App – the Uber of Ticketing

• Two click purchase of tickets

• Scanning of QR codes for quick purchase

• Ability to load cards on App for quick purchase

3 click purchase of tickets

1: Scan Event Code 2: Pay with Card Tickets

Webtickets Strictly Confidential

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Traits of the ideal ticket system

5) Robust platform, trust and experience

• System failure is becoming more common and more expensive

• Season demand causing peaks

• As more services become digitised the bigger the issue when systems go down

• Very difficult to stress test a ticketing system as modern system relies on many partners

• Need business continuity plan that can be switched on in “minutes”

• Always have a plan B and plan C

Webtickets Strictly Confidential

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Traits of the ideal ticket system

6) Marketing opportunities

Ticketing platform must be integrated into your

marketing strategy

• Integration of ticket system into social media

• Packages and special offers

• Amazon model

• Best sellers

• Like minded purchases

• Understanding past purchase history

• Loyalty plan or membership program

• API and 3rd party marketing channels

Webtickets Strictly Confidential

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Case Study: 1

Scenario 1: Create a media and customer hype by

offering heavily discounted tickets

• Massive engagement on social media

• Huge demand for tickets, over 22 000 browsing customers looking for less than 500 tickets in less than two hours

• Webtickets, need to cater for that demand, while not impacting normal services

Scenario 2: Integrating into PnP Smart shopper

program so that can purchase tickets with points

• Customers can purchase tickets using another source of funds

• Improves sales

• Improves customer loyalty

Webtickets Strictly Confidential

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Case Study: 2 – Robben Island

Scenario 1: Customers need to change tickets to

different date and/or time

• Webtickets developed application where customers could change own tickets within rules : R50 per ticket fee

• Reduce staff time and extra revenue stream

Scenario 2: Customers to quickly purchase tickets

while there were queues at ticket office

• Option of Self kiosks Vs Native App

• App approach is cheaper and people very comfortable on phones

• Drawback that need app on phone but offer free wifi

Webtickets Strictly Confidential

Q & A’s