Webtrends + SharePoint Webinar - Road to Measurement

© 2012 Webtrends, All Rights Reserved.

The Road to Measurement

Driving Adoption to Fuel Your SharePoint Intranet Success

© 2012 Webtrends, All Rights Reserved. | 2

Welcome to “The Road to Measurement”

» Audio for this webinar is being provided through your computer speakers. Please adjust your volume if you can’t hear anything.

» Q&A at the end – you can submit questions at anytime throughout the presentation

» Webinar will be available for on-demand viewing after the presentation

» Presentation will be emailed to attendees

Presenter Twitter Handles: @jeffseacrist

Webinar Twitter Hashtag: #WTwebinar and #sharepoint


Introduction

Jeff Seacrist – » VP - Partner Solutions

» [email protected]

» @jeffseacrist


Agenda

» The Evolution of the Intranet

» The Emerging Social Enterprise

» A Framework for Engagement Measurement

» Adoption, Consumption, Contribution

» A Microsoft-Preferred Solution


We’ve Been Stuck with Bad Practices

Document Ping Pong

Communication Bottlenecks

Information Hoarding

Occupational Spamming

Source: Oscar Berg, Acando Consulting


The Rise of the Social Intranet

Source: Alex Dowbor


Building on the Promise of the Intranet

» Leverage the wisdom of the crowd

» Unlock the expertise in your organization

» Improve response times to customer support or sales

issues

» Efficiently capture ideas

» Break down the walls between people, groups and

departments


Why are We Here Today

Organizations with high levels of

employee engagement outperform the

earnings of peers by 57%

Source: Gartner Research, Reach Peak Performance Through Employee Engagement, Otter 2012


How Do I Drive Engagement?


How Do I Drive Engagement?


The 5 C’s of Engagement

Create

Connect

Consume

Contribute

Collaborate


Exciting New Concepts

From today’s hip young data scientists:








What to Measure?


Metrics

A Framework for Measurement

Targets Objectives

Goals



Organizational Goal

Highly

Engaged

Organization

Metrics

Objectives



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Objectives



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives

User

Adoption Usability

Demographics



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives

User

Adoption Usability

Demographics

Answers

Provided

Ideas

Generated

Speed to

Market



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives

User

Adoption Usability

Demographics

Answers

Provided

Ideas

Generated

Speed to

Market

Identify

Influencers

Complete

Profiles

Customer

Sat

Win Rate



Organizational Goal

Highly

Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Objectives

User

Adoption Usability

Demographics

Answers

Provided

Ideas

Generated

Speed to

Market

Identify

Influencers

Complete

Profiles

Customer

Sat

Win Rate

Content

Contribution

X-Team

Interaction

Decrease in

email

Unique

Participants


Benefits of a Social Intranet

Source: CMSWire


Getting Started with the Basics

• Unique users

• Department, Manager, Location Adoption



• Unique users


• Content utilization

• Lists & web parts Consumption



• Unique users


• Content utilization

• Lists & web parts Consumption

• Content creation

• Power users Contribution


Business Results - Siemens

» 18K employees

» 450 trained SharePoint

leaders

» Measure intranet and

employee email newsletters

» Measurement Strategy:

• Downloads, Uploads, Edits

• PDFs, Powerpoints, Video

• Measure engagement, top

downloads, visits and location

• Experiment with content

types & placement

• Added more video, contests

& interactive forums

162% Increase in

Unique Visitors


A Microsoft-Preferred Solution


Webtrends for SharePoint

A Microsoft Preferred Solution:

» Analytics, Segmentation, Testing &

Optimization

» Quick time to value

» Compatible with any SharePoint initiative

» Extensibility beyond SharePoint

» Developed by Webtrends in cooperation with

Microsoft for optimum interoperability

"Webtrends has built an

integrated analytics and

optimization solution for our

growing SharePoint

community to help our

customers get the most from

SharePoint 2010,“

"Many SharePoint customers

worldwide are Webtrends

customers. We expect that

this alliance will help drive

business results for

SharePoint 2010 customers

across the globe.”

Jared Spataro WW Director of SharePoint

Product Marketing, Microsoft

#WTsharepoint


Multi-Channel Measurement in Webtrends


Webtrends for SharePoint Activation

#WTsharepoint

web mobile social


SharePoint Intranet Reporting

Standard Insights » Pages

» Visits & Sessions

» Content

» Onsite search

SharePoint-specific Insights » Web Parts

» Breadcrumbs

» User Reporting

» Onsite Search

» Document Actions

» Announcements & Promos

Extensible to Social Actions


Coming Soon – New for SharePoint 2013

Heatmaps

Support for Community Sites

Enhanced Support for Office 365

Automated List Tracking » Reply to List Item

» View List Item

» Edit List Item

» New List Item

More Details on Users: » Department

» Title

» Office

» Manager

» Domain

» Location


Let us help you!

http://webtrends.com/products/integrations/sharepoint/webtrends-for-sharepoint-workshops/


Let us help you!

http://webtrends.com/products/integrations/sharepoint/webtrends-for-sharepoint-workshops/


Register Today

Digital Intelligence, Right Now

January 28-30

Westin St. Francis

San Francisco

For more information or to register, visit

http://engage.webtrends.com

SharePoint-related sponsors:


Thank you for your time

» For more information please contact [email protected] or

[email protected]

» Learn more about Webtrends for SharePoint visit:

http://sharepoint.webtrends.com

» Stop by our booth #928 at the Microsoft SharePoint Conference in

Las Vegas.


Q&A

[email protected]

Documents

Webtrends + SharePoint Webinar - Road to Measurement