WEC ConferenceMay 17, 2001

Chuck RischFord Motor Company

Business and Policy Strategy Manager

Big 3 Joint Programs were unthinkable before 1970

• Fortress mentality - enemies across town.

• Legal barriers -- monopoly & jail are powerful disincentives

• Government regulations on auto industry were not as stringent as today

Post 1970 Events Leading to collaborative US OEM research

• Big Three no longer dominated US or World markets

• US Laws changed – pre-competitive R&D became “OK”

• Government regulations became major factors in auto industry; e.g., Clean Air, Safety, Corporate Average Fuel Economy

Suddenly bitter enemies were on same side of table

• Joint R&D programs – coopetition – made sense in three well-defined areas:• When technology led to no customer

differentiation• Where research is directed at societal

good• Where common suppliers are critical to

success

Sleeping with the Enemy

Automotive Composites Consortium

Vehicle Recycling Partnership

Environmental Research Consortium

Low Emissions Paint

Automotive Materials

Occupant Safety Partnership

Advanced Battery Consortium

Supercomputing

Auto-Oil Air Quality Partnership

Low Emissions Consortium

Electrical Wiring

CAD/CAM Partnership

1988 1990 1992 1994

High Speed Serial Data Communication

Natural Gas Vehicles

Chronology of Big Three Cooperation

Synergy 2010• 1995 computer study to determine if PNGV technologies could

be packaged in a vehicle and get 80 mpg • 80 mpg was theoretically attained with three powertrains• Many technologies could not be packaged, which helped add

downsizing as a design criteria• The weight evaluation of every component helped identify the

need for some industries to add weight as a factor for competitive advantage

• Challenge for designers to reduce aerodynamic drag and have styling 15 years out resulted in a unique design that was made into a concept car.

P2000 Program• Derived from an existing platform (Mondeo) that

has been re-proportioned and restyled to meet the parameters of a mid-size vehicle (Taurus).• Achieves a 40% weight reduction

vs. current Taurus. • Base powertrain is 1.2L, 4-cylinder

CIDI engine (DIATA) with an ASM Transmission.• HEV & FCEV variants also built

• Maximizes the secondary weight savings with composites & magnesium.

Concept Cars

Prodigy - Major Technical Features DIATA Engine

DDirect

IInjection

AAluminum

TThrough-Bolt

AAssembly

WB-5-227.DSF

+

-SAM

LSR Hybrid Drivetrain

• 3-phase induction Starter/ Alternator

• NiMH Battery

• 5-Speed ASM

Aluminum Body Structure

• 53% less mass over conventional design

• 299 lbs. Body-in-White

• Applicable to high volume

What’s Next?

Ford Escape HEV

                                        

• 2003 production• Efficient 4 cylinder gas

engine w/ 4WD• V6 performance• Regenerative braking

and stop-start• Est. 40 mpg city and

500 mile range• SULEV / Stage IV

Ford 42V/ISG Explorer/Mountaineer• 42-volt electrical

system with ISG• Efficient 6-cylinder

gasoline engine• ISG provides

start/stop, electric power assist, regenerative braking

• 42V system provides power for high-demand accessories

Ford Focus Fuel Cell Vehicle

• Direct-H2 Fuel Cell• First production prototype

delivered Nov. 2000 • 2004 production plan• 385 V high-voltage DC bus• 67 kW peak power AC

motor• Zero emission vehicle• 100 mile range

What’s Now?

What’s new for 2002?

2002 Dedicated Natural Gas

Crown Victoria

What’s new for 2002?

2002 Dedicated Natural Gas

F-150

2002 Dedicated Natural Gas

F-150

5.4L engine now SULEV Compatible

What’s new for 2002?

2002 Bi-Fuel Natural Gas

F-150

5.4L Bi-fuel is engine with automatic transmission is

ULEV Compatible

2002 Bi-Fuel Natural Gas

F-150

Carry-Over

2002 Dedicated Natural Gas

Econoline Van & Wagon

WHY BUY’S2002 Dedicated Natural Gas

Econoline Van & Wagon

Optional 4th Fuel Tank (Wagon Only)

Meets ULEV/ILEV and California SULEV standards

2002 Dedicated Natural Gas

Econoline Cutaway

• Sold and serviced by all Ford dealerships• F-150 regular cab or SuperCab with 7700 lb

payload group, 4x2 or 4x4• ULEV certification

2002 Bi-fuel Propane Vehicles

Ford’ New Brand - TH!NK

• TH!NK is the brand that will provide innovative solutions for personal mobility

• TH!NK will be an incubator for cutting edge technologies

• TH!NK - Fresh approaches.

Caring for the environment.

“In today’s world,solving environmental problems is an investment, not an expense.”

William Clay Ford, Jr.Chairman and CEO, Ford Motor Company

TH!NKA Fresh Approach

Ford Ranger EV - powered byT• EV sales leader -- over 1,000 units in service since 1998

• Targeted at fleet applications

• Nationwide network of about 50 EV certified dealers

• Top Speed: 75 mph

• Range: 50 miles (customer)

• Performance: 0-50 in 12.5 sec.

• Battery: 39 PbA 8-volt modules (312 volts)

USPS EV - powered by T• Initial contract for 500 units beginning in Dec. 2000

• Initial vehicles concentrated in California.

• USPS holds option for an additional 5,500 units.

• Chassis and the electric drive system based on the Ranger EV.

• Body is from Grumman Olsen Industries.

• Top speed: 60 mph

• Acceleration: 0 - 50 mph in 19 sec.

• Driving Range: 50 miles

• Payload: 1,000 pounds

t city• Two seat “city car”• Battery electric vehicle • Top Speed = 55 mph• Range = 50 miles • Modular design for recyclability• Fully recyclable thermoplastic body• Launched in Norway - Nov. 1999• Selected European cities and US

demonstration projects in 2000 and 2001

• North American FMVSS version beginning of 2002

t neighbor

Two and Four Passenger Models Two and Four Passenger Models

• Low Speed Vehicle (LSV)

• Transportation within communities

• Not a Golf Cart -- street legal

• New FMVSS Regulation - June 1998

• Legal on 35 mph streets (selected states)

• Safety -- lights, windshield, 4 wheel brakes, seat belts, and 3 mph bumpers

• 25 mile top speed

• 30 mile range

• 110v re-charging

• 3Q 2001 -- Internet sales

T bike funT bike traveler

• 24v system - 110v charging

• 20 mile range

• $1,195/$995

•July 2000 -- Internet Sales

Ford Focus FCV

Hydrogen Fuel Cell

Summary

• Collaborative research with industry and government is beneficial

• The future for environmentally friendly products is bright

• New cars sold today are much cleaner than their predecessors

• Many product offerings provide even greater environmental benefits

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