SPECIAL SUPPLEMENTWEDNESDAY 23 MAY 2018

ACTING MANAGING EDITORMohammed Salim Mohamed

ADVERTISING MANAGERAli Wahba

CHAIRMAN Sheikh Thani bin Abdullah Al Thani

EDITOR-IN-CHIEFDr. Khalid Mubarak Al-Shafi

DESIGNAbraham Augusthy

SUPPLEMENT COORDINATORMuhammad Shammas

Automobile dealers in Qatar are doling out offers and have lined up appealing packages to attract customers during the Holy month. The dealers are offering freebies such as free regis-

tration and insurance for vehicle for one to two years, extended warranty, cash back and free road-side assistance.

To make it easier to own a car, they have also announced flexibility in payments. Some car makers are giving option of zero percent down payment for buying a car. Additionally, customers will also be offered gift vouchers and lucky draw coupons. Ramadan is a crucial month for car makers as customers consider it auspicious to buy cars during the Holy month.

Abdullah Abdulghani & Bros Co (AAB), the sole agents for Toyota vehicles, began their Ramadan promotion under the theme “Celebrate the season of Giving”. The campaign began on May 20 and will continue till the last working day in Ramadan. Customers purchasing any Toyota vehicles during the campaign period will get a chance to win one of 2 Toyota Prius or 2 Toyota Camry Hybrid Electric Vehicles which will be raffled at the end of the cam-paign period.

AAB also launched their Lease to Own option along with their Ramadan promotion wherein cus-tomers can purchase their favourite Toyota vehicles without any Guarantor, No Down Payment, No Bank Approvals. In addition to this, Lease to Own Customers will also enjoy Free Registration, Free Service and Free Insurance during the lease period subject to fulfilment of contract terms of Lease to

Own Facility. Alfardan Automobiles, the official importer of

BMW, launched their new and exclusive offers in collaboration with First Finance during Ramadan.

Doha Marketing Services Company WLL (DOMASCO), the exclusive distributor of Honda, is giving away up to three million Qatar Airways Priv-ilege Club Qmilesas part of its Ramadan promotion

this year. Customers purchasing a new Honda car will receive between 20,000 to 60,000 Qmiles and can also benefit from two years interest-free payments and 90 days deferred payment on their first instalment.

National Car Company (NCC), the sole agent for Mazda, has launched their most exciting Ramadan campaign assuring multiple rewards to delight enthusiastic car buyers. Mazda’s campaign offers value added benefits such as extended war-ranty, comprehensive insurance, service, regis-tration etc.on select models over and above the very attractive and competitive prices. Besides other benefits of purchase, Mazda is offering an assured gift to every customer as they get a chance to “SPIN” the wheel of fortune and “WIN” a sur-prise high value gift.

Qatar Automobiles Company, the authorised distributor of Mitsubishi, has launched a special offer. Valid until the end of Ramadan, the offer includes a direct reduction on car prices for arange of Mitsubishi SUVs including Pajero, Montero Sport, Outlander, ASX and Eclipse Cross.

Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz, has also launched a special offer on a wide range of Mer-cedes-Benz cars. The offer allows customers to buy their dream Mercedes-Benz car for an affordable monthly payment for 24 months. Valid until June 30, 2018, the offer includes Mercedes-Benz cars of the classes A, E, GLE and S. Customers can now drive away in their own vehicle with the new deal when payinga 20% advanced payment plus the monthly installment.

Car dealers line up attractive offers

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Alfardan Automobiles, the official importer of BMW Group in Qatar, has launched their new and exclusive offers in col-

laboration with First Finance during the Holy Month of Ramadan. Aligning itself along with the Month of Giving for yet another year, Alfardan Automobiles has something special to offerfor every customer looking to own their favourite BMW model.

Customers can now own a BMW Sedan model with monthly instalments starting at QR 2,475/month or a BMW X Range with monthly instalments starting at QR 2,840/month with 0% down payment and up to 6 months grace

period through First Finance, BMW service package for 5 years or 60,000 KMs (whichever comes first), warranty up to 5 years or 200,000 KMs (whichever comes first), one year full comprehensive insurance, and free window tinting.

Rabih Ataya, General Manager of Alfardan Automobiles, said: “TheHoly Month of Ramadan pro-vides us with the perfect occasion to offer our customers exclusive deals and packages to show our appreciation and gratitude for their loyalty to us and the BMW Group brand. This gives us the chance to share some of the most popular BMW modelsto our customers with great offers and added value.”

Exclusive Ramadan offer on BMW models from Alfardan Automobiles

Selected BMW Sedan models starting monthly from QR 2,475Drive away in your new BMW sedanincluding thefollowing benefits:

� 0% down payment� Up to 6 months grace period� 5 years/60,000km* service package� 5 years/200,000km* warranty� 1 year free comprehensive insurance� Complimentary window tinting

Ruggedness, working comfort, payload, pulling power, low fuel consumption, easy body mounting for all uses, and, customised services —

Renault Trucks C and K range vehicles have been developed to provide an effi-cient response to customer demands, whether on or off the road.

Setting new standards in terms of robustness and productivity, the C and K ranges have the capacity to accept a variety of body types, each model can easily be adapted to a wide range of applications and customer demands found within the distribution and con-struction segment.

Both the C and K ranges have undergone rigorous quality trials and have also been exhaustively field tested under real operating conditions to ensure they excel within the Middle East market. The Renault Trucks C range offers superior driver comfort, exceptional reliability and optimal fuel efficiency, making it ideal for both long-haul and construction

applications. Fitted with an OPTIDRIVER auto-

mated gearbox as standard, together with cruise control, the C range fea-tures equipment designed to optimise commercial speed and reduce fuel consumption.

The C range offers outstanding pulling power, enabling it to operate over all types of terrain thanks to its generous ground clearance and the off-road mode; which comes as standard on theautomated transmission.

The K range features an all-steel, three-part bumper, protective grids for the headlights and optics in polycar-bonate for the greatest impact resistance, as well as steel protection for all exposed parts.

Thanks to its high ground clearance and excellent approach angle, the K range can clear significant obstacles and deliver outstanding pulling power over any terrain. The high precision steering and tight turning radius also makes the range extremely easy to manoeuvre.

The cabs of the C and K ranges are spacious, with an engine tunnel reduced to 200mm. With multiple easy-to-access storage areas and an extendable bunk, Renault Trucks deliver the ultimate in comfort. The ergonomic steering wheel and be adjusted in three-dimensions and the

driver’s seat has a 20cm range adjustment, offering the perfect driving position and more space to relax during rest periods.

Ensuring on-going driver improvement, both ranges are equipped with OPTIFUEL INFORMAX, which swiftly detects how improvements can

be made to fuel consumption based on specific indicators drawn directly from the vehicle’s engine data. This infor-mation is invaluable for instructors and fleet managers, providing them with lev-erage to set up improvement plans for their drivers and increase uptime for their vehicles.

Renault Trucks C and K range: Outstandingly robust � Driver comfort, reliability, fuel efficiency and durability � Tested in the Middle East, for the Middle East

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HANNAH ELLIOTT

BLOOMBERG

Many Bentley customers believe they have obtained their wealth because of luck. So says Bentley Motors Ltd›s new

Chairman and Chief Executive Officer, Adrian Hallmark, during an interview in Geneva. “I have recognized that a lot of our customers follow a similar thing: They are super-successful. And a lot of them think it’s because they’re lucky,” he says. “That’s really important, because they don’t think they’re above human weakness and frailty.”

Such perceived (and believed) good fortune is spurring the world›s million-aires and billionaires to make luxury purchases, based on a system of values such as reduced carbon footprints and sustainability, he adds. According to Hallmark, hybrid and electric cars allow them to express in a novel way, he says.

“There is a new dimension long-term in the purchase decision-the ethical value,” Hallmark says, referring to gleanings from a 2008 internal study Bentley did of the world›s wealthiest people. “Electrification is part of it, and electrification isn›t going away.”

In fact, this new addition to the tra-ditional considerations for buying a luxury car — performance, quality mate-rials, and craftsmanship — is manifesting so strongly among the world’s top 1 percent that it is influencing Bentley’s product planning for the next two decades.

The company debuted its Bentayga Hybrid, a mid-six-figure SUV that can run 31 miles on purely electric power, recently at the Geneva Auto Show. By 2025, all Bentley cars will offer some version of an electric drivetrain, Hallmark says. That includes its growling 12-cylinder Continental GT line, the latest generation of which is due out early next year. It may take up to a decade to make an electric version of such a car, but the way Hallmark sees it, Bentley has no choice.

“We already know that the [next version] will be a battery electric vehicle,” he says. “It will have all of those moral and ethical benefits with it. By not going that way, even if we don›t have to, we would be massively under-per-forming in terms of customer potential.”

Of course, the Crewe, England-based brand isn›t the only one to reckon that, in addition to being more efficient, electric power bestows a mark of honor upon its best clients.

Top luxury automakers have been producing hybrid and electric vehicles for years, such as BMW›s i8, Porsche›s 918 Spyder Hybrid, and Mercedes-Benz›s sold-out Project 1.

We take it for granted that a fair

number of wealthy car buyers admire electric power, thanks to the cool cachet of Tesla Inc. But not long ago, electrics were viewed as anathema by serious car people, who favoured traditional air-cooled engines with their guttural roars and grit. Then Toyota’s Prius introduced the modern electric car to a broad audience. That one, with its awkward angles and gutless drive train, made electric cars feel like medicine we took with eyes closed and a quick swallow.

The few electrics that did get car fanatics excited were rather fragile, million-dollar hypercar one-offs that spent more time in the garage than on the road. These days, well-heeled buyers consider a hybrid or plug-in vehicle a crucial part of a well-rounded garage.

“It is definitely high-performance with sustainability that resonates on a values and ethics level … with affluent and wealthy automotive buyers,” says Milton Pedraza, founder of the Man-hattan-based Luxury Institute, which studies trends of the world’s rich.

Witness Porsche’s upcoming Mission E, an electric-powered sedan that the automaker has hyped for years and

plans to unveil on the eve of its also much-hyped 70th anniversary. It will probably cost more than the $90,000-plus Panamera, and while its driving range and battery power remains obscured, it will undoubtedly be a car to impress with next year.

Among Porsche’s notoriously rabid fans, it will be the only new model that could divert attention from the usual adulation attending icons such as the brand’s GT3, 911R, or 930. More crucial on a broader scale, if Porsche delivers on its promise, it’ll be the first sedan to challenge Tesla’s Model S in terms of sales volume.

Or take Aston Martin Lagonda, which has announced it’s turning an entire heritage brand, Lagonda, into an electric powerhouse. The wedge-shaped Lagonda Vision Concept that debuted in Geneva is an all-electric sedan that marks how Aston expects the long-extinct brand to look when it returns.

Aston Martin hasn’t divulged many details about the new car, which, after all, is only a conceptual exercise, but Andy Palmer, President and Chief Exec-utive Officer of Aston Martin Lagonda

Ltd, says it will get 400 miles on one charge-enough to drive from Los Angeles to San Francisco in one sitting, with self-driving capability and zero emissions.

“The Lagonda Vision Concept is our plan for the rebirth of a great brand,” he says. “It’s a new kind of luxury car.”

Some of the most prestigious brands are holding off on electric for now. McLaren’s Global Head of Sales, Jolyon Nash, recently said no way, not ever (probably). Automobili Lamborghini’s chief engineer, Maurizio Reggiani, says it would take quite a lot of persuasion for the brand to make anything electric in the near future. Bugatti Automobiles SAS’s Stephan Winkelmann, who inci-dentally came from Lamborghini by way of Audi Sport, said “it›s too early to talk about” electrification at Bugatti, though he recognizes the potential.

“We are not influencing this dis-cussion, but we take this very seri-ously,” he says. “It’s something to look into.”

Stephanie Brinley, senior analyst for IHS Markit, takes it all with a grain of salt. Some of the “ethical value”

status symbol talk is hopeful thinking and marketing, she says. After all, car companies have invested billions in electrification; They have a lot riding on their ability to sell the story that a massive, expensive hybrid SUV is cool, not just “eco-friendly”. (Because, let›s be honest, if you wanted to really reduce your carbon footprint, the answer would be to buy a cheap, tiny electric car, or ride a motorcycle-or a bike.)

Still, the automakers are on to some-thing real, she adds, that’s not going away. Young drivers are going to care about sustainable and ethical transpor-tation in the next decade-more than any buying group ever has, especially when it comes to aspirational brands.

“If you look at millennials or the younger generation, there does seem to be more thoughtfulness about what kind of mark you leave on the planet-more so than a decade ago,” Brinley says. “As we move forward in the luxury landscape, for this type of buyer, having one in your garage will be crucial.” For automakers, at least, it’ll take more than luck to get them there.

When marketing luxury vehicles, electric is no longer a bad word

A plug-in power dock made from sustainable materials and designed by the French designer Philippe Starck stands next to the 2019 Bentley Bentayga hybrid luxury sports utility vehicle at the 88th Geneva International Motor Show in Geneva, Switzerland.

ALEX SCHIFFER

WASHINGTON POST

This summer has had a lot of news about electric vehicles. Tesla announced that it plans to deliver its first mass-market car to customers.

Volvo said it will only sell electric and hybrid cars in 2019, and last month, Nissan›s Global Director of EV, Kazuo Yajima, said that the next Leaf will have a range of over 200 miles. As efforts ramp up to get more electric vehicles in front of consumers, here are some things to keep in mind when consid-ering such a purchase:

BATTERY LIFE

Batteries in electric vehicles differ from those in gas-powered cars. Electric cars require a more expensive kind of battery, which is what

contributes to the high price of most models, said Frederic Lambert, the editor in chief of the website Electrek. The batteries are lithium-ion based and designed to give power over sustained periods, while batteries in gas-powered vehicles are lead-acid based and mainly

are used to start the conventional gas engine.

Most electric cars come with an extended warranty that covers the car battery up to its first 100,000 miles, said Brian Mooney, an auto analyst and executive editor at Autotrader, which

is similar to gas cars depending on the model. Since most electric cars have yet to have their warranties expire, car companies have handled the majority of battery replacements, Lambert said.

RANGE

Depending upon the mileage, how fast a car is going and other factors, a non-electric car can get well over 350 miles on a full tank of gas, according to consumer finance website Bankrate. The range for electric vehicles vary model to model, with the Chevy Bolt advertised to go 238 miles on a full charge, which is considered high for electric cars. The Nissan Leaf has a range of 107 miles, while the Tesla Model S has a range between 210 to 315.

The more miles a car can go on one charge, the higher its price will be, Mooney said. But not everyone needs an electric car that has a range like the

Bolt, if they›re only going to use it for a 10-mile commute to work every day. Consumers should consider how they will use the car and the average number of miles they›ll be putting on it before purchasing an electric car, Mooney said. If they›re not traveling far, they can look at the cheaper models rather than overpay for a more expensive one.

CHARGE TIME

How fast an electric car can charge its battery really depends upon the strength of the outlet it›s plugged into and the kind of charger used. One can recharge half the battery in half an hour when it›s plugged into a supercharger, which is unique to Tesla cars only. Cars plugged into a basic wall outlet can take up to 12 hours to charge depending on the wattage, but customers have the option to buy a wall connector that cuts the time by five to six hours, Lambert said.

What consumers should consider when buying an electric car

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DOMASCO announces Ramadan offers for Honda

Doha Marketing Services C o m p a n y W L L ( D O M A S C O ) , t h e exclusive distributor of Honda in Qatar, is giving

away up to three million Qatar Airways Privilege Club Qmilesas part of its Ramadan promotion this year.

Customers purchasing a new Honda car will receive between 20,000 to 60,000 Qmiles and can also benefit from two years interest-free payments and 90 days deferred payment on their first instalment. On pre-owned Honda vehicles,

DOMASCO is giving Marks & Spencer gift cards worth up to QR 2,000 and two yearsinterest-free payments on select models.

On the purchase of a Honda bike, customers can avail cash back of up to QR 47,000, get their first two services free along with free regis-tration, free third party insurance for 1 year and a free Honda jacket.

Honda Marine is offering an attractive price of QR 125,000 on a set of two BF250 engines. An added feature that customers can benefit from is the new multi-functional

display screen that has replaced the conventional gauges. With each purchase, customers get free instal-lation and the first five services free.

Faisal Sharif, Managing Director, DOMASCO, said: “In the true spirit of Ramadan, we’ve put together one of our best deals with attractive

financing options, deferred payments up to 90 days and two years interest-free payments.We encourage all our customers to visit our showrooms and take advantage of these offers which are valid all through Ramadan.”

DOMASCO’s Honda Ramadan offers are available at the showroom on Khalifa Street near the National Mosque and TV signal. During the Holy month, the showroom will be open Saturday to Thursday from 8am to 2pm and 7.30pm to midnight and on Friday from 8pm to 11pm.

Faisal Sharif, the Managing Director of DOMASCO, said: “In the true spirit of Ramadan, we’ve put together one of our best deals with attractive financing options, deferred payments up to 90 days and two years interest-free payments. We encourage all our customers to visit our showrooms and take advantage of these offers which are valid all through Ramadan.”

HANNAH ELLIOTT

BLOOMBERG

Re m e m b e r t h e "Friends" episode in which Joey dons a Porsche jacket and fanny pack, holds a

Porsche keychain and stands on the street near a pile of card-board boxes shaped like a Porsche 911 underneath a cold-weather cover? The charming-but light-in-the-wallet-Joey uses the tableau to pick up women under the pretense of owning a cool car. The kicker to the scene is that, as Joey tells his friends, "Only an idiot would wear this stuff if he didn't own the car."

At the time, that scenario wasn't far off. In the 1990s, most of the produce hawked from car brands was cheaply made and tacky. Years ago, the flimsiest pair of headphones I ever used were given to me by Lamborghini; any normal human, not to mention someone with a sliver of fashion sense, would balk at wearing the screaming red polyester polo shirts produced en masse from Ferrari.

Things have changed. In fact, several carmakers are producing some of the best-designed, most functional-and yes, even coolest-watches, sunglasses, and leather goods on the market today. As well they should-at some com-panies, the cars and the acces-sories originated virtually hand-in-hand.

Ferdinand Porsche created the 911 and, after the family decided to pull out of the car company's operational man-agement in 1972, founded Porsche Design, the company that creates and markets all the accessories.

"Translating the puristic and functional design philosophy from the sports car into exclusive products beyond the realm of the automobile was successfully exe-cuted by F. A. Porsche and his team," says Roland Heiler, the managing director of Porsche Design. "The ingredients are still the same today: innovation, high quality, timeless design, and authentic materials."

Seventy years farther on in the car business and 46 in the accessories industry, Porsche "would be incomplete" without the watches, sunglasses, and many other items produced under the Porsche Design brand, Heiler says.

That's quite a reputation to live up to. So far, so good. Here are some of the best items on sale from Porsche and a few other brands you'll recognize.

Porsche Design Sunglasses, $475: These are the iconic pair that Yoko Ono made famous many times over. The ones sold here are a reproduction of the

The best accessories to buy from luxury carmakers

Clockwise, from left: The Chronotimer Series 1; P´8479 Sunglasses; and Roadster Hardcase Luggage Set Black Edition by Porsche Design. RIGHT: Clockwise, from left: Rectangular Scarf, Anti-UV Umbrella and Scuderia Ferrari shoes, all by Ferrari.

Rolls-Royce Picnic Hamper.

Mercedes-Benz AMG Cigarette Racing Boat, $2 million.

Clockwise from left: The Tibaldi for Bentley GT Series fountain pen, Bentley Ladies Driving Gloves and Race Bag No. 9 by Bentley.

model from 1979. They are made out of titanium and polycar-bonate and come with a Porsche-branded carrying pouch. They’re a strong statement, so proceed with caution. When done right, they look killer.

Porsche Design Chronograph, $5,100: This Chronotimer Series 1 in Polish Black resembles the original designs from Porsche Design in the 1970s-in fact, it’s based off the first run of watches Porsche made. The timepiece comes in sapphire crystal dial cover with a sapphire case back, a polished titanium case, and black titanium, carbide-coated bracelet. Water-resistant, it’s made in Switzerland.

Early issues cost half what new ones do today. Deadstock vintage ones go for closer to $10,000. Expect these to appre-ciate similarly.

Porsche Design Luggage, $2,145:

These bags are sleek, func-tional, and low-key, the way a good 911 should be. The locking set comes with ergonomic alu-minum grips and lightweight side bars, four independently rotating wheels, and two large, main compartments with a strong mesh divider.

Ferrari Scarf, $160:Here’s a low-key piece that

is distinctly Ferrari without yelling about it. The soft jacquard knit scarf features the famous Ferrari shield repeated in a big pattern above a small fringed edge. True to form, it’s made in Italy. Consider it a necessary addition for those drop-top drives in early spring.

Ferrari Umbrella, $135It’s a little expensive, but this

black umbrella is probably the most subdued item Ferrari makes. It comes with a rubberized grip, sturdy aluminum structure, and a carbon-fiber effect on the outside canvas that helps to block UV rays. Keep it in the trunk; you’ll be glad

you did.Scuderia Ferrari x Puma

Shoes, $115Most car-branded shoes are

not cool. It’s better to drive in sneakers or loafers, anyway. But these shoes, made from brick-red cowhide, are cute and don’t scream for attention. They come with a thick, padded tongue and sock liner, with reinforced heel and toe. Wear them in the car and out.

Bentley Fountain Pen, $833For the pen collector who

has everything (they do exist), Bentley makes an unexpected gift. This one, by the 102-year-old Italian brand Tibaldi, has an 18-carat solid gold nib and Tibaldi’s famously smooth ink flow. Call it perfect for updating the maintenance ledger on the Mulsanne. It comes in “Silver Tempest,” “St. James Red,” “Sil-verlake Blue,” and “Beluga.”

Bentley Driving Gloves, $133

These refreshingly minimal gloves are for ladies, though Bentley makes soft, supple ones for men, too. They have a subtle design, with a keyhole back, per-forated fingers, and a Bentley B stud closure that resembles the wheel centers on the Continental coupe, among other Bentley cars. They come in beluga (black) or tan and beluga.

Bentley Racing Bag, $833Porsche makes cool carry-

on luggage shells for when you’re getting on a flight, but this heritage-style Bentley duffel is perfect to throw in the car for a weekend trip. It’s based on the famous “Bentley boys” racing team from the 1920s and ‘30s and is made from sturdy leather in Bentley racing green. Interior side compartments are included.

Naim for Bentley Bluetooth Speaker $1,687

Naim is a 44-year-old, high-end audio manufacturer based in Wiltshire, England, a perfect

complement to Bentley’s her-itage. The 450-watt speaker con-nects to and streams any music source. It has a rotary control that includes Bentley’s signature knurling effect, plus an alu-minum body and detailing that looks like Bentley’s cabin grilles.

Bentley Home Ambassador Sideboard, pricing on request

These are respected pieces in their own right, having debuted at the prestigious Maison & Objet Fair in Paris last year. An initial line was manu-factured in collaboration with Luxury Living Group, one of Europe’s leading furniture makers; following sales success, esteemed architect Carlo Colombo and Daniele Cec-comori, Bentley’s head of product design, expanded the line. The suite of furniture available includes a bed, sofas, and armchairs. The “Ambas-sador” sideboard is especially handsome, with modern archi-tectural themes done in steel gun-metal structure, lava-colored leather, and briar root or ebony macassar veneer.

Rolls-Royce Picnic Hamper, pricing on requestPossibly the most primo picnic

basket available, the teak hamper carries lead-crystal glasses, Wedgwood crockery, and handmade stainless-steel cutlery. It’s trimmed in saddle leather and

polished aluminum. Fine plates, pots, and bowls come with service for four.

BMW x Montblanc Fountain Pen, $780

German and Swiss engi-neering combined here for some-thing special: The Montblanc x BMW Meisterstück fountain pen is hand-made, with a 14-carat gold nib and rhodium-plated inlay in the black-resin body. Three platinum rings line the cap, with a platinum-plated clip of the same stately elegance as a 7-Series sedan. It comes in various shades of blue, black, purple, gray, brown, yellow, and red.

Land Rover Heritage Leather Jacket, $575

While you’re still debating whether Belstaff or Barbour is better, here’s something to hold your attention. The soft-leather of Land Rover’s heritage field jacket has a logo-embossed front pocket, sleeve patches, side adjusters in the back, and checkered palm lining. It’s subtle enough that no one will guess it’s made by a car company, just that you’ve had it for a long time. That’s a good thing.

Mercedes-Benz AMG Ciga-rette Racing Boat, $2m

Mercedes has long partnered with Miami-based Cigarette Racing to make some of the world’s fastest water vehicles. This one is the latest: It has 3,100

total horsepower and can hit a top speed of 140 miles per hour. The look and color scheme of the boat is based on the Mercedes-AMG Project One hybrid supercar developed from Formula 1; it’s the fastest, most advanced boat Mercedes-AMG and Cigarette Racing Team LLC have produced in their 11-year partnership. Only six will be made this year.

Tag Heuer x Aston Martin, $1,560

Recently, in Geneva, Tag Heuer announced it’ll be the exclusive watch partner with Aston Martin. What this means for you is that the two brands will develop a collection of watches “encompassing all aspects of motor racing including the World Endurance Championship series,” according to Aston Martin. One standout is the TAG Heuer Formula 1 Aston Martin Racing chronograph, a 43-mil-limeter quartz chronograph made in steel, with a notched bezel. It has a black dial with lime-green indexes and a winged Aston Martin Racing logo. The leather strap has top stitching that reflects the livery of the Aston Martin Racing Team.

Bugatti Bicycle, $39,000This bike caused quite a

splash when it debuted last year, and for good reason. It weighs only 10 pounds: The frame, fork, rims, handlebar, seat, seat post, crank, and brake are made of reinforced carbon fiber. Plus, it’s exclusive. Only 667 of them will be made at company head-quarters in Germany. There are a few caveats, though. The bike is so special and stiff that the company recommends that you not ride it on public roads (track riding only). And if you have the ample means to cover the cost, expect a wait time. Each example will be fitted to the exact sizing and specifications of the owner via an extensive fitting process.

Lamborghini T-Shirt, $93The Lamborghini Countach

is the most iconic vehicle ever to come out of Sant’Agata Bolognese. The retro-cool T-shirt is 100 percent cotton. I’ll make this very simple: If you’re female and you wear it, you’ll get plenty of attention.

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Isuzu, Japan’s first automaker provides Pickups, Light Duty Trucks, Medium Duty Trucks and Heavy Duty Trucks. The lineup of products is complete

for any commercial requirement ranging from 1 Ton load to 40 Tons load.

Isuzu N Series is the light duty range of trucks which is a reliable

workhorse. Ranging from 5.2 Tons GVW to 8 Tons GVW, Isuzu N Series has a solution for your complete commercial requirements. Isuzu NMR has a unique product called NMR 85E.

This vehicle has a short wheel base and hence in overall dimen-sions, it is comparable to delivery vans. Here also, the closed box is fabricated locally so that the cus-tomized requirement can be met. This vehicle has around 50% higher volumetric capacity than compa-rable delivery vans. Chiller units or freezer units can be fixed as per the requirements of the customer.

New 2018 Model Year N Series is powered by Euro III Turbo Diesel Engine on select models. It also has six speed gear box for maintaining optimum engine rpm for the speed and load resulting in better per-

formance of vehicle. ABS in 2018 Model Year provides safer

operation under demanding conditions.

All Isuzu Truck range is manu-factured in Japan ensuring the best of qualities and manufacturing processes.

Jaidah Equipment, part of the renowned Jaidah Group, is the dealer for Isuzu Pickups and Trucks in Qatar. The showroom is located near Jaidah Flyover alongside Chev-rolet showroom, while the service and parts facility is located in the Industrial Area and at Al Khor. Isuzu fleet customers can opt for service at their own premises and the weekend services. Also, special parts and service packages and fleet maintenance contracts to suit cus-tomer needs are provided.

Jaidah Equipment’s emphasis is on the after-sales service that is provided to the customers. The highly trained technical team won 3rd position in the World Tech-nical Competition conducted by Isuzu in 2017. Among the GCC countries selected for the compe-tition, Jaidah’s Isuzu after-sales team was the First.

For the features in products, offers and peace of mind solutions, Isuzu is undoubtedly the Market Leader in the Middle East and the preferred choice for any com-mercial usage.

Jaidah Equipment: For ideal flexible trucking solutions

Skyline Automotive introduces the all-new Genesis G70

WEDNESDAY 23 MAY 2018

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Celebrating the Holy Month of Ramadan, Qatar Auto-mobiles Company, the authorized distributor of Mitsubishi Motors Corpo-

ration in Qatar and one of the sub-sidiaries of NBK Holding, has launched a special offer on a wide range of Mitsubishi vehicles.

Valid until the end of Ramadan, the offer includes a direct reduction on car prices for arange of Mit-subishi SUVs including Pajero, Montero Sport, Outlander, ASX and Eclipse Cross.Customers can buy the Pajero starting from QR 83,900, the Montero Sport from QR 89,900, O u t l a n d e r f r o m QR 71,900, ASX from QR 59,900 and finally Eclipse Cross from QR 69,900.

The offer comes with several ben-efits including one-year free regis-tration, one-year free comprehensive insurance,five years warranty, five years free road side assistance, in addition to a gift voucher up to QR 3,000 from Carrefour, and free tinting from Zeibart.

Sheikh Faleh bin Nawaf Al Thani, Automotive Operations Director, at Nasser Bin Khaled Holding, said: “Celebrating the Holy Month of Ramadan, Qatar Automobiles Company is pleased to launch this offer on Mitsubishi SUVs, providing car enthusiasts with amazing offers

and more options to buy their brand new car from Mitsubishi. In addition to the special prices, customers can also enjoy wide range of benefits that add real value to the deal.”

Ihab El Feky – Group Auto Director, NBK, said: “Mitsubishi SUV cars are well known for their design and performance, proving its reli-ability in the Qatari market. We are happy to celebrate with our cus-tomers the blessings of Ramadan, and provide them with such an amazing offer and benefits, that confirm our engagement for all occasions”.

PAJERO

The Pajero is a true off-roader, and a legend in its own right. Pow-ertrain options were either a 3.5-litre V6 mated to a 5-speed automatic, or a 3.8-litre V6 engine mated to a 5-speed auto.

The standard package includes ActiveTrac four-wheel-drive with rear-wheel, full-time all-wheel and

4WD high and low range with locked center differential. The long-wheelbase model holds seven pas-sengers, with a third-row seat that can be folded into a well in the cargo area floor, or removed entirely. Standard features include an RV meter showing external temperature, time, date, compass, pressure, altitude, and maintenance intervals.

MONTERO SPORT

Montero Sport is ideal for adven-tures. Adventure calls from the well-appointedcockpit, which surrounds you with solidcraftsmanship, sup-portive comfort,intelligent features and a wide open view. From refined meters to sophisticated floor console, every feature is fine-tuned to enhance driving pleasure and keep you in confident control. Whether passing vehicles on highways or traveling up steep slopes, you need powerful response you can depend on. The 3.0-litre V6MIVEC* petrol engine generates all the power you demand of a rugged SUV to

accomplish every mission with smooth, efficient ease.

OUTLANDER

The Outlander offers plenty of room for seven passengers with its standard third-row seating. You can also quickly change the seating con-figuration to meet your needs. The 2017 Outlander is equipped with a 166 horsepower, 2.4L MIVEC engine that achieves 30 highway MPG3, or upgrade to GT for even more per-formance with the powerful 224 horsepower, 3.0L MIVEC engine.

ECLIPSE CROSS

The Eclipse Cross’s beautiful, dynamic form creates the same sense of excitement and inspiration as the diamond ring effect during a total eclipse. While stylish like a coupé, it’s unquestionably a Mitsubishi Motors SUV.

The dynamic, sculpted form projects the explosive power of an athlete from sporty face to high-tech rear lamps. All harmonize in a strong personality that drives you to explore. The fresh surprise of the body per-sists in the cabin where engineering passion culminates in sporty, dynamic refinement.

From distinctive horizontal instrument panel to shining silver

trim and monotone color scheme, the cockpit welcomes you to a bold new experience with Display Audio and Head Up Display keeping you stimulated and informed. The newly developed 1.5L petrol turbo engine, it provides a pleasing response, high r e v o l u t i o n s a n d s t r o n g acceleration.THE ASX

Built for the working week as much as the weekend, the ASX compact SUV has stacks of storage, super smart technology, zippy per-formance and effortless style. Available in 2WD and AWD, ASX is built for the time of your life com-bining the adventurous spirit of a confident explorer with the con-sidered practicality of a family SUV.

The ASX is packed with clever features and technology, making it as perfect for the everyday as it is for those once in a lifetime adventures.

All the cars are available now in Mitsubishi Motors Showroom on Salwa road. Customers can visit the showroom from Saturday to Thursday from 8am to 9pm and on Friday from 5pm to 9pm. The working hours in Ramadan is Sat-urday till Thursday from 8:30am till 12 noon, and from 8:30pm till 12:30am. On Fridays, the showroom is open from 8:30pm till 12:30am.

Qatar Automobiles Company presents special offer on a wide range of Mitsubishi vehicles

All the cars are available now in Mitsubishi Motors Showroom on Salwa Road. The working hours during Ramadan is Saturday till Thursday from 8:30am till 12 noon, and from 8:30pm till 12:30am. On Fridays, the showroom is open from 8:30pm till 12:30am.

Genesis has officially launched i ts compact G70 luxury sedan in the Middle East, com-

pleting the ambitious brand’s core sedan line-up. The all-new Genesis G70 will be introduced in Qatar during Ramadan and will be available at Skyline Automotive, the official distribution partner of the brand in Qatar.

Engineered as a dynamic car with strong appeal to younger customers and more enthusiastic drivers, the G70 joins the flagship G90 large sedan and mid-sized G80 and G80 Sport, once again dem-onstrating the commitment to excellence and authenticity

that underpins the world’s newest luxury auto brand.

The Genesis G70 is the latest representation of the brand’s rapidly evolving DNA, with its graceful and dynamic exterior styling, elegant and intuitively designed interior, and choice of two different powertrains: turbocharged 3.3-liter petrol V6 and 2.0-liter turbocharged petrol I4.

“Genesis has been very well received in the Middle East, and the Genesis G70 will be an exciting new chapter in our story,” said Altar Yilmaz, Genesis General Manager for the Africa and Middle East region. “For many of

our potential customers, this is the Genesis they have been waiting for.”

With larger G80 and G90 models already growing a strong base of loyal customers, it is expected the compact model will add significantly to the brand’s appeal in the com-petitive Middle East luxury car market. The all-new G70 showcases the future direction of the Genesis brand’s ‘Athletic Elegance’ design identity. This visual philosophy is repre-sented in the exterior styling, capturing the essence of the

Genesis DNA to bring to reality a superbly crafted sports sedan.

The long hood and short front overhang, elegant roofline and assertive multi-spoke alloy wheels combine to form a sleek, dynamic profile, subtly highlighted by chrome aero trim, hockey stick daylight opening and parabolic sidelines.

From the front and side, the prominent crest-type grille, character lines extending from the hood emblem, and pronounced air

intakes, communicate mus-cular performance. Two dis-tinctive linear LED DRLs on each side of the large crest grille foreshadow the future Genesis signature quad lamps.

The G70’s interior is con-figured to prioritize an excellent user experience, with superb fit and finish throughout. The interior pack-aging reflects simplicity, with an emphasis on genuine func-tionality instead of gimmickry. A horizontal layout brings a sense of stability, with intui-tively laid

out switchgear and a com-fortable, assertive sport steering wheel.

The G70 offers two pow-ertrains in the Middle East region – a 3.3-liter V6 petrol turbo and 2.0-liter I4 petrol turbo. The Lambda II 3.3-liter V6 turbo GDI engine is the heart of the enthusiast-focused G70 Sport, with 370 ps and maximum torque of 52.0 kg.m (510 N.m) 0 to 100 km/h acceleration in 4.7 seconds, and a top speed of 270 km/h.

Celebrating the Holy month of Ramadan, Auto Class Cars, the authorized distributor of MG in Qatar, has launched a special

offer on MG vehicles available now at Auto Class Cars showroom on Salwa Road.

Valid until the end of Ramadan, the offer allows the customers to buy MG RX5 or MG ZS for QR 1,199 or 999 respectively. Besides, customers can enjoy many benefits including 1 year free registration, 1 year free compre-hensive insurance, 2 years/30,000 KM free service, door-to-door mainte-nance service, 6 years/200,000 KM manufacturer warranty, no early ter-mination fees, and guaranteed buy back.

Sheikh Faleh bin Nawaf Al Thani, Automotive Operations Director, at Nasser Bin Khaled Holding said: “Cel-ebrating the Holy Month of Ramadan, Auto Class is launching this offer on two MG SUV cars, following their official launching in Qatar. We will continue our efforts to secure the best deals and flexible financing options to our clients to drive away with a brand-new car.”

Ihab El Feky – Group Automotive Director at NBK, said: “The Holy month of Ramadan is a precious occasion to celebrate with our customers. We con-gratulate them all and are pleased to provide them with this special offer to own an MG car that is known for their reliability and performance”.

Auto Class Cars has recently cele-brated the launch of MG in Qatar at a special ceremony held at the new Auto Class Cars showroom. The launch of the iconic British automotive brand

comes hot on the heels of the initial new partnership agreement that was signed bySAIC Motor and Auto Class.

THE NEW MG ZS

The new MG ZS is now available in three high value trim levels — 1.5L STD, 1.5L COM and 1.5L LUX — the perfect option for buyers seeking a good-looking, well-equipped, well-built car at a sensible price. The arrival of MG’s

new crossover marks an exciting new era of design for the famous British car brand with the introduction of a totally modern design philosophy.

Based on ‘Emotional Dynamism’, this more expressive design language

showcased by the MG ZS is set to feature across all upcoming models, and emphasises the premium experience and commitment to quality of the ambitious brand.

MG RX5

The new MG RX5 will appeal to a range of customers in Qatar, especially younger buyers looking for value for money in a stylish, technologically-advanced package that allows them to stand out from the crowd.

Equipped with a 1.5T petrol engine and 7-speed automatic gearbox the MG RX5 is available as entry level standard or mid-range COM models. The more powerful 2.0T power plant is mated to a 6-speed automatic gearbox and is offered for either COM or top-of-the-range LUX trim levels, with the latter featuring all-wheel drive.The MG RX5 boasts an attractive, futuristic design that is instantly recognisable, notably at the front where the stylish square LED headlamps, imposing wing-shaped grille and innovative fog lamps endow it with real on-the-road presence.

The cars are available now in Auto Class Showroom on Salwa road. Cus-tomers can visit the showroom from Saturday to Thursday 8am to 9pm and on Friday from 5pm to 9pm. The working hours in Ramadan is Saturday till Thursday from 8:30am till 12pm, and from 8:30pm till 12:30am. Fridays open from 8:30pm till 12:30am.

Auto Class Cars bonanza on MG SUVs this Holy monthMonthly payments & great benefits on MG RX5 and MG ZS

The cars are available now in Auto Class Showroom on Salwa road.

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NBK Automobiles launches special Ramadan

offer on wide range of Mercedes-Benz carsValid until June 30, 2018 the offer includes Mercedes-Benz cars of the classes A, E, GLE and S.

Celebrating the Holy month of Ramadan, Nasser Bin Khaled Automobiles, the authorized general dis-tributor of Mercedes-Benz

in Qatar, has launched a special offer on a wide range of Mercedes-Benz cars.

The offer allows customers to buy their dream Mercedes-Benz car for an affordable monthly payment for 24 months. Valid until June 30, 2018, the offer includes Mercedes-Benz cars of the classes A, E, GLE and S.

Customers can now drive away in their own vehicle with the new deal when payinga 20%advanced payment plus the monthly installment.

Sheikh Faleh bin Nawaf Al Thani, Operations director – Auto, at Nasser Bin Khaled Holding, said: “Nasser Bin Khaled Automobiles is proud to launch this offer celebrating the holy month of Ramadan. This is another offer in a series of offers to share the Qatari community their special

occasions, and provide them with flexible deals that fit their budget. On this precious occasion, we would like to extend our congratulations to all people, Qataris and expats, and wish them a blessing month”

The iconic S-Class sedan is one of the most recognizable luxury models on the market. It represents the exemplary sophistication, pre-cision and performance that have come to be expected from Mercedes-Benz.

THE S-CLASS

The S-Class is a symbol of German engineering, impeccable craftsmanship and attention to detail in styling. Beautifully designed, the lushly constructed roomy interior showcases Mercedes-Benz’s com-mitment to both elegance and comfort and makes an ideal vehicle for discerning auto enthusiasts seeking luxury. One look at the S-Class and automobile connoisseurs will admire that it goes beyond

opulence and refinement because it offers owners both exceptional per-formance and the ability to put power to the pavement.

The vehicle also guarantees the smoothest ride and the most superb steering on the roads today.

THE E-CLASS

The E-Class is the core of Mer-cedes-Benz brand, and in the past has repeatedly redefined the standards in the executive-class segment. Now it carries this tradition into the future with a wealth of top-class innovations that take safety, stress relief and comfort to a new level. It is without doubt the most intelligent sedan in the executive class.

THE A-CLASS

The A-Class is the pride of the new generation of Mercedes-Benz sport cars. It’s the ideal automobile for young bold drivers and the

vehicle is the perfect companion in everyday life as it offers its occupants even more comfort than before while remaining as dynamic as ever. With its elegant and sporty design, high safety standards, the car is a symbol of power and luxury.

The new generation is a vibrant car for a sophisticated urban lifestyle. The A-Class has won accolades in the markets where it was presented.

THE NEW GLE

The new GLE blends tradition and modernity, with classic SUV ele-ments meeting modern Mercedes-Benz design. The distinctive appearance of the GLE is enhanced by the stylistic features typical of all generations of Mercedes-Benz SUVs. The GLE blends tradition and modernity with a luxurious interior ambience and a sportier exterior design.

The new GLE is equipped with best on-road and off-road handling,

outstanding spaciousness and high levels of active and passive safety with driver assistance systems. The GLE is equipped with the nine-speed 9G-TRONIC automatic transmission as standard.

The DYNAMIC SELECT handling control system lets you personalise your drive settings to suit your driving style. The ACTIVE CURVE SYSTEM pro-vides better driving comfort both when cornering and on straights as well as expanded off-road capabilities.

Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its cus-tomers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership.

Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.

National Car Company (NCC), the sole agent for Mazda in Qatar, has launched their most exciting Ramadan campaign assuring multiple

rewards to delight the enthusiastic car buyers in Qatar.

Mazda’s Ramadan campaign offers value added benefits such as extended warranty, comprehensive insurance, service, registration etc.on select models over and above the very attractive and competitive prices. Besides other benefits of purchase, Mazda is offering an assured gift to every customer as they get a chance to “SPIN” the wheel of fortune and “WIN” a surprise high value gift.

Announcing the campaign, Sathish Nair, Marketing & Sales Manager – NCC, said: “We are launching our Ramadan campaign with the theme “EVERYONE IS A WINNER”. This is in line with the positioning of Mazda as affordable premium with a unique design, inno-vative technologies, Japanese quality and workmanship.We are sure that this will be a welcome proposition for the customers who are looking for “Quality” and “Value” at the same time”

NEXT GEN. MAZDA CX-5 - AMONG THE “TOP THREE FINALISTS” AT THE “WCOTY 2018” AWARDS

All-New CX-5 2018 was introduced recently realizing Mazda’s dream of delivering an SUV which break through the traditional trade-off between driving pleasure and passenger comfort.

One can well imagine what it takes to be the top three finalists at the “WORLD CAR OF THE YEAR AWARDS 2018” even though the crown eluded by a whisker in the final. The finalists were selected by a total of 82 interna-tional journalists from 24 different countries. Each juror “typically drives and evaluates new vehicles on a regular basis as part of their professional work.”

KODO DESIGN — BREATHING LIFE INTO THE CAR

The Kodo – Soul Motion design, breathing life into the car, has been redefined by strengthening the low, wide expression of the evolved Mazda identity. Mazda has settled on ‘refined toughness’ as a keyword and chal-lenged themselves to elevate the KODO concept to a new level. Inspired by tra-ditional Japanese crafts, Mazda has pursued minimalist aesthetics — LESS IS MORE CONCEPT free of all non-essential elements. The result is a bold and premium-looking exterior, and an

interior that gives all occupants a pleasant feeling. DRIVING DYNAMICS

The all-new CX-5 adopts G-Vec-toring Control, the first of the SKY-ACTIV-VEHICLE DYNAMICS technol-ogies. Driving performance has been polished in line with human sensibil-ities, realizing dynamic behavior that corresponds with driver expectations and a comfortable ride with minimal torso-sway for all vehicles occupants. The cabin is quieter, allowing for more comfortable conversation, and the rear seats provide greater levels of comfort and usability.

The All New CX5 comes with a SKY-ACTIV-G 2.5 direct-injection gasoline engine. paired with the six-speed SKY-ACTIV-DRIVE automatic-manual trans-mission. These powertrains provide powerful acceleration delivering power output of 187hp@ 5,700 rpm and torque of 250Nm@ 5000 rpm (AWD).

PRO-ACTIVE SAFETY - MAZDA RANGE ACHIEVES HIGHEST SAFETY (IIHS) RATINGS

Along with a plethora of standard features, Mazda SUVs and Sedans offers additional proactive safety and i-ACTIVSENSE® driver-aid technol-ogies that include:

Majority of the Mazda models, when equipped with optional front crash-prevention and specific headlights, tested by IIHS (Insurance Institute for Highway Safety - USA) has been rated a Top Safety Pick+ and Mazda is the only full-line of passenger manufac-turer able to make such a claim in the recent years.

IIHS tests evaluate two aspects of safety: crashworthiness — how well a vehicle protects its occupants in a crash — and crash avoidance and mitigation

— technology that can prevent a crash or lessen its severity. The IIHS awards those who earn good ratings in five crashworthiness tests, as well as an advanced or superior rating for front crash prevention qualify for Top Safety Pick status.

CONFIDENCE-INSPIRING I-ACTIV ALL-WHEEL DRIVE

Mazda’s unwavering commitment to making vehicles that thrill and delight is evident in the driving dynamics derived from the confident inspiring i-ACTIV AWD which is far ahead in tech-nology and performance than any con-temporary crossover SUV.

The assurance of i-ACTIV all-wheel drive comes through its sensors, which take into account factors like steering angle, throttle inputs and wheel-spin along with temperature and use of wipers to paint a clear picture of the outside conditions. i-ACTIV all-wheel drive can adjust power output more than 200 times per second, using 27 different variables, to “predict” what the road conditions look like.

THE MAZDA CX9 - GET IT FOR YOUR FAMILY, DRIVE IT FOR YOURSELF

Brand-New Mazda CX-9 is the ultimate blend of stunning sophistication and family SUV. It’s the very first Mazda to feature the breakthrough SKYACTIV-G 2.5T petrol

engine. Delivering class-leading per-formance with real-world efficiency, the turbocharged engine offers driving excitement never before felt in a seven-seat SUV.

The innovative Dynamic Pressure Turbo adjusts boost pressure and airflow according to engine speed to overcome tra-ditional problems such as turbo lag.

THE MAZDA6 –SEDAN WITH A DIFFERENCE

Mazda6 is a driver’s car. A personal sports sedan with everything in the cockpit dedicated to helping you cele-brate driving through a direct feeling of being at one with the vehicle.

A unique sedan with an emotional design, precise control, and premium appeal, Mazda6 comes with an attractive body that sits atop a sharp-handling chassis and wraps around a luxury-grade interior. The 6’s Entry, Core and High-grade trims share the same 184-hp 2.5-liter four-cylinder engine. For the entry and core grade, 154-hp 2.0-liter four-cylinder engine is an available option. Automatic six-speed trans-mission and the latest active safety fea-tures such as adaptive cruise control and automated emergency braking are available in High grade versions.

For more information, visit Mazda showroom, call 44435965/44417859 or visit www.mazda-qatar.com

‘Everyone is a Winner’ in Mazda’s Ramadan campaignMazda’s Ramadan campaign offers value added benefits such as extended warranty, comprehensive insurance, service, registration etc.on select models over and above the very attractive and competitive prices. Besides other benefits of purchase, Mazda is offering an assured gift to every customer as they get a chance to “SPIN” the wheel of fortune and “WIN” a surprise high value gift.

WEDNESDAY 23 MAY 2018

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BLOOMBERG

Picture this: You’re driving home from work, contem-plating what to make for dinner, and as you idle at a red light near your neighborhood

pizzeria, an ad offering $5 off a pep-peroni pie pops up on your dashboard screen. Are you annoyed that your car›s trying to sell you something, or pleas-antly persuaded? Telenav Inc, a company developing in-car advertising software, is betting you won’t mind much. Car companies-looking to earn some extra money-hope so, too.

Automakers have been installing wireless connections in vehicles and col-lecting data for decades. But the sheer volume of software and sensors in new vehicles, combined with artificial intel-ligence that can sift through data at ever-quickening speeds, means new services and revenue streams are quickly emerging. The big question for automakers now is whether they can profit off all the driver data they’re capable of collecting without alienating consumers or risking backlash.

“Carmakers recognise they’re fighting a war over customer data,” said Roger Lanctot, who works with auto-makers on data monetization as a con-sultant for Strategy Analytics.

Carmakers’ ultimate objective, Lanctot said, is to build a database of consumer preferences that could be aggregated and sold to outside vendors for marketing purposes, much like Google and Facebook do today.

Auto executives emphasize that data-crunching will allow them to build a better driving experience-enabling cars to predict flat tyres, find a parking space or charging station, or alert city managers to dangerous intersections where there are frequent accidents. Data collection could even help shield drivers

from crime, Ford’s chief executive officer said at the CES technology trade show. “If a robber got in the car and took off, would you want us to know where that robber went to catch him?” Jim Hackett asked the audience during a keynote in Las Vegas. “Are you willing to trade that?” It was hardly a hypo-thetical question. Car companies are betting if they offer you the right carrot-discounted car insurance, a coupon at the gas pump-you’ll share your data without blinking, just as you do when you post on Facebook or type a query into a Google search.

“The benefit there is hopefully an improved relationship, so we know you better, we understand you better and we’re able to deliver better services to

you,” Don Butler, Ford’s executive director for connected vehicles and services, said in in Las Vegas. The potential to share data — both ano-nymized and personalized — with third parties represents the biggest opportunity, Butler said. Like most auto executives, he’s quick to point out that customers will have the choice to opt in to services that require sharing information, such as their location or driving habits.

Of course, not all drivers may under-stand what privacy rights they’re signing away. A Government Accountability Office report published in July found none of the 13 carmakers in the study that collected data from connected vehicles had easy-to-read privacy notices and most don›t explain data

sharing and use practices.Banks and finance companies are

some of the businesses pondering what they could learn from your driving habits. Banks may want to know if you stopped driving to work. Credit card companies might want to offer you a loan if they know your car broke down.

Telenav, the Silicon Valley company looking to bring pop-up ads to your info-tainment screen, has been testing a “freemium” model borrowed from streaming music services to entice drivers to share their data.

Say you can’t afford fancy features like embedded navigation or the ability to start your car through a mobile app. The original automaker will install them for free, so long as you’re willing to

tolerate the occasional pop-up ad while idling at a red light. Owners of luxury cars won’t have to suffer such indig-nities, since the higher price tag paid likely would have already included an internet connection.

“For the luxury car, it’s their safe haven, it’s their quiet time,” said Ky Tang, director of business development at Telenav. Tang says his research shows “strong receptivity” among low-end and middle-tier vehicle owners to look at ads in exchange for free services in the car. “This is a business model that has been proven many times over on web and mobile,” he said.

The pop-up car ads could generate an average of $30 annually per vehicle, to be split between Telenav and the automaker. He declined to say whether anyone has signed up for the software, which was just unveiled at CES, but added Telenav is in “deep discussions” with several manufacturers. Because of the long production cycles of the industry, it’ll be about three years before the ads will show up in new models.

The kinds of car-data tools in play today are much smaller scale. General Motors, which pioneered the connected car with its OnStar concierge service, sent a software update to million of vehicles in December, introducing an e-commerce system that lets drivers order coffee or make restaurant reser-vations while driving-to the chagrin of some safety advocates. Longer term, GM may look to monetize traffic and parking data it›ll collect as its self-driving cars get on the road next year.

More automakers will soon be launching e-commerce features similar to GM’s, according to Xevo, the software company that helps power Marketplace. Bringing Starbucks or Dunkin’ Donuts into your car lets manufacturers earn back some of the money they spend on telematics and forms a direct relationship with drivers.

The car of the future will sell your data

WEDNESDAY 23 MAY 2018

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WEDNESDAY 23 MAY 2018

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AAB begins Ramadan promotion themed ‘Celebrate the Season of Giving’

Abdullah Abdulghani & Bros. Co. (AAB), the sole agents for Toyota vehicles in Qatar began their Ramadan Promotion

under the theme “Celebrate the season of Giving”. The campaign which began on May 20, 2018 will continue till the last working day in Ramadan.

Customers purchasing any Toyota vehicles during the campaign period will get a chance to win one of 2 Toyota Prius or 2 Toyota Camry Hybrid Electric Vehicles which will be raffled at the end of the campaign period.

AAB also launched their Lease to Own option along with their Ramadan promotion wherein cus-tomers can purchase their favourite Toyota vehicles without any Guar-antor, No Down Payment, No Bank Approvals. In addition to this, Lease to Own Customers will also enjoy Free Registration, Free Service and Free Insurance during the lease period subject to fulfilment of

contract terms of Lease to Own Facility.

Toyota has a large line-up of Pas-senger Cars and SUVs to meet the requirements of all segments of the people which includes Yaris Sedan and Yaris Hatchback, the popular Corolla, New Era Sedan – Camry, Flagship – Avalon, Car of the future Prius, Newly Launched entry model SUV, Toyota RUSH, Fun-gineered RAV4, reliable Prado, Fortuner for Urban Adventure, ever dependable FJ Cruiser and the Pride of the Land – Land Cruiser. Toyota vehicles are well known for their superior per-formance as well as for Quality, Dura-bility and Reliability.

Toyota owners are well supported by AAB’s after sales facilities which include a network of 8 service centers set-up in various parts of the country some of which are open 7 days a week. Toyota service locations include: Main Service Center in the Industrial area, Landmark Quick Service Center, Abu Hamour Quick Service Center, Al Nayef Quick

Service Center, Airport Quick Service Center, Wakra Quick Service Center, Aziz Quick Service Center& Al Khor Quick Service Center.

AAB also provides Mobile Service Vans wherein customers can relax at their homes or offices when their vehicles are being serviced as mobile service vans arrives at your doorstep when requested for by an

appointment with our hotline 800-1800.AAB’s Express Maintenance Service helps Toyota Owners to finish their vehicle service within one hour and this facility is available in select Quick Service Centers.

AAB Showrooms located at the airport road and City Center are open 7 days a week making it more con-venient for the customers to visit the

Showroom at their convenience. During the holy month of

Ramadan, the Main Showroom is open from 8am – 2pm and 8pm – 11pm (Sat – Thu) and on Fridays, the showroom is open from 9pm – 11pm. City Center Showroom is open from 9am – 1pm and 8pm – 11pm. (Saturday–Thursady) and on Fridays, the Showroom is open from 8pm – 11pm.

Abdullah Abdulghani & Bros Co WLL was founded in the year 1958 by one of Qatar’s pioneering business families and is the leading automobile distributor in Qatar. The company’s constant commitment to delivering a great customer expe-rience coupled with the world class quality and reliability of Toyota vehicles has enabled the brand to enjoy the highest market share in the country.

AAB management takes this opportunity to wish all the people of the State of Qatar “Ramadan Kareem” on the holy month of Ramadan.

Toyota has a large line-up of Passenger Cars and SUVs to meet the requirements of all segments of the people which includes Yaris Sedan and Yaris Hatchback, the popular Corolla, New Era Sedan – Camry, Flagship – Avalon, Car of the future Prius, Newly Launched entry model SUV, Toyota RUSH, Fun-gineered RAV4, reliable Prado, Fortuner for Urban Adventure, ever dependable FJ Cruiser and the Pride of the Land – Land Cruiser.