WELCOME TO SCAE SWEDISH CHAPTER MEETING

Wednesday, 7th of May 2014

WE ARE SCAE

Founded in 1998 1500 Members Worldwide

30 National Chapters

7 World Championships

WE ARE SCAE

5,000 Certified Baristas

380 Authorised Trainers

12,000 CDS Certificates Issued

100 Coffee Diplomas Awarded

Photo Courtesy of Janejira Luvv Kamonsawedkun

Annual World of Coffee

Event

Drewry Pearson

President

Cosimo Libardo

Membership Cmte Chair

1st Vice President

David VealExec

Director

Ludovic Maillard

Nice Event Cmte Chair

Heinz Trachsel

Membership Cmte

Vice Chair

Gwilym Davies

Membership

Cmte

Jens NorgaardResearch

Cmte

Nils Erichsen

Int Developme

nt CmteTreasurer

Johan DamgaardMarketing

Cmte

Grant Rattray

Int Developme

nt Cmte

Lina ChiodoWCE Rep.

Luigi MorelloRimini

Event Cmte Chair

Marc Kaeppeli

Past President

Paul StackEd. Cmte

Chair2nd Vice

President

SCAE BOARD

JULY 2013

Cosimo LibardoChair

David VealExec Director

Andrew Tolley

John Gordon

Gwilym Davies

Tomasz Obracaj

Jayne RichardsMembership

Manager

Heinz TrachselVice Chair

MEMBERSHIP

COMMITTEE

SCAE Executive Team

Exec Director – David Veal Membership – Jayne Richards , Gina Baigent

and Stephanie Russell Events – Garret Buckley and Kellie

Barrett Education – Annemarie Tiemes, May Juan,

Julie Barwick & Aidan Jones Accounts – Debbie Baigent, Ellen Rogers Merchandise – Jonathan Cassidy /Social Media Operations – Tony Seaman

SCAE STRATEGIC & BUSINESS DEVELOPMENT PLAN 2013 – 2015

VISION

We are the authority on delivering coffee excellence.  MISSION To create and inspire excellence in the coffee community through innovation, research, education and communication.  VALUES Excellence, knowledge, leadership, integrity, communication, competence, education and community.

INITIATIVES

Barista GuildWebsite

Merchandise Roast, Barista, Global Coffee Review and Café Europa

Magazine

INITIATIVES

Research

Field Trips

NEW CATEGORIES AND FEES

Fee € pa

Category Benefits Communication

Coffee Lover

Professional

Individual

Small Business

> 1 Million

Large Company

3– 0 Million

UNIVERSAL BENEFITS

30

75

150

175

350

Consumer

Barista

Retailer

Roaster

Trainer

Supplier

Manufacturer

Trader

Institution

*

*

*

*

Barista

Medium Company 1-3 Million

750

Corporate> 10 Million1000

SCAE National Committee

National Coordinato

r

Membership

Coordinator

Education Coordinato

r

Events Coordinato

r

Communication Coordinator

COFFEE BREAK

SUPPORT FROM HQ

New clear guidelines Visit to HQ for NC More support for judges workshops Better communication Linked websites Shared social media Chapter coordinator Financial compensation

ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL

COMMITTEES

National Coordinator 

Chair committee Liaise with HQ Ensure committee complies with SCAE principles and practices Report to ED monthly via Chapter Coordinator/Membership Manager Oversee finance Ensure financial stability and transparency Formulate chapter budget and share it advance (October of each year) with HQ for

approval Provide annual accounts in English Contribute to develop SCAE’s image through new activities and ideas Monitor and implement application of SCAE’s strategy Guarantee continuity of action between different committees Organise local support if hosting any SCAE event Visit HQ on appointment and annually, cost covered by SCAE Attend annual NC meeting, cost covered by NC or chapter

 

ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL

COMMITTEES

Membership Coordinator

Promote membership at all times Liaise with members on a regular basis Ensure that all members renew (to an agreed target) Assist HQ to retain members at renewal by email, telephone and face to face Welcome new members by email and telephone within one month of them

joining Follow up with new members at least once more during their first year Recruit new members to an agreed target Organise membership meetings and provide membership feedback on various

membership aspects Organize annual membership survey in July Create local community in cooperation with other board members Promote membership to consumers Attend annual NC meeting, cost covered by NC or chapter

ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL

COMMITTEES

Education Coordinator 

Must have thorough understanding and experience of education system Recruit new ASTs Organise/promote CDS certifications to an agreed target Organise at least two CDS workshops with two different companies per

annum Organise at least one chapter workshop event Identify and suggest coffee schools / educational programmes for partnership Assist with audit system to ensure integrity of system Conduct market research and report results Promote education to consumers

ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL

COMMITTEES

Events Coordinator

  Must have thorough understanding of competitions Organise all seven competitions including heats where appropriate and finals Organise judges and competitor workshops before competitions Ensure that all judges and competitors are members Raise sponsorship to cover all competitions including costs of winners

attending world finals Provide sufficient volunteers to support all events Liaise with WCE via Chapter Coordinator Promote World of Coffee event Organise at least one Barista Guild event Organise at least two other events targeting consumers and local community

ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL

COMMITTEES

Communication Coordinator

  Must have broad experience of communications Communicate speedily and efficiently with members, Chapter Coordinator,

HQ and others Communicate dates of events and competitions three months in advance and

results of competitions within 12 hours Develop, maintain and manage chapter website Be active on social media Produce monthly newsletter Provide news for every edition of Café Europa Provide information, news, reports and images for SCAE website Work with local press/media to promote SCAE Provide translations Provide database information Communicate and create a network in cooperation with local community Establish communication channel to consumers