1
7:00am Registration & Coffee 7:00am Breakfast Briefing: Take Charge of Change; The New CMO’s Handbook Curated & Presented by Platinum Sponsor: Deloitte Digital Main Stage Disruption Stage Brain Stage Technology Stage Sponsored by Bronze Level Sponsor: Salt & Shien Masterclass Stage Sponsored by Gold Level Sponsor: Shootsta 8:00am Welcome to Country 8:05am International Keynote: Sharp AF: Why Dollar Shave Club Is Investing So Much In Creativity 9:30am International Keynote: Inclusive Marketing: Optimising Life and Business Logic and Magic: The Mantra to Building Successful Brands QF32: The Keys to Handling a Crisis From the Captain That Saved an A380 International Keynote: The Intersection of Data and Creativity: How Personalisation is Changing the Rules of Engagement 10:15am Morning Tea Screen Stage Engagement Stage Sponsored by Major Partner: QMS Media 11:00am Nine’s Evolution – What’s Next? Women in Media 2019: The Conversation Continues Real Disruption: 86 400 On How The Banking Industry is Being Redefined Exclusive Research: How Australia Compares to The World’s Most Effective Campaigns Marketing in a Post-Platform World The Importance of Fucking Up 11:45am Break 12:00pm Tales From The Jungle: The Real-Life Stories of Making TV One Brief, Five Tech Outcomes: The Live Pitch with a Real Winner The Brands Disrupting the World and How They Do It International Speaker: The Great Talent Shift: How Migration Is Affecting the Marketing Industry International Speaker: Talking Above the Tweets: How to Keep Up With Consumers How to Leverage Chatbots with your Social Media Strategy 12:45pm Lunch - Level 2 & 3 1:00pm From Blue Rinse to Blue Skies – How to Market to Seniors Effectively 1:30pm How to Make Powerful and Engaging Video Content – At Scale Curated & Presented by Gold Level Sponsor: Shootsta 2:00pm Why Digital OOH’s Measurement Must Move Beyond Simply Counting Eyeballs Curated & Presented by Major Partner: QMS Media Solving the Content Crisis Curated & Presented by Premier Platinum Sponsor: Sitecore How To Communicate Like a Pro 2:45pm Break 3:00pm Behind Love Island Australia – Engaging Millennial Audiences in a Cross Platform World International Speaker: Influencers Don’t Care About You or Your Brand Exclusive Research: Lessons on Effective Advertising from Half a Century of Effie Awards Networking - From Awkward to Awesome Rise of the Not-So-Perfect Machines How to Make a Hit Podcast 3:45pm Break 4:00pm Cordless Audiences - Who Are They and Why Should You Care? International Speaker: Why Style is the New Currency of Creativity International Speaker: How I Accidentally Built a Global Data Storytelling Platform How Brands Can Win, According to My Therapist Crawl, Walk, Run, Fly: The Stages of Mass-Personalisation How and Why Strategy is Key to Winning with Content 4:45pm Break 5:00pm Mumbrellacast Live: The Naked Legacy Less Gut, More Science: Using the Real World for Optimisation The Pursuit of Greatness: New Research on Building Sustainable Brands Exclusive Research: What Chinese Consumers Think of Aussie Brands 30 Digital Marketing Tips, Tools and Techniques in 60 Minutes 6:00pm Mumbrella Cocktail Party - ArtHouse Hotel Wednesday, June 5

Wednesday, June 5 · Real Disruption: 86 400 On ... Why Digital OOH’s Measurement Must Move Beyond Simply Counting Eyeballs ... M360 A3 Program_V6.indd 1 24/5/19 1:40 pm. Created

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Page 1: Wednesday, June 5 · Real Disruption: 86 400 On ... Why Digital OOH’s Measurement Must Move Beyond Simply Counting Eyeballs ... M360 A3 Program_V6.indd 1 24/5/19 1:40 pm. Created

7:00am Registration & Coffee

7:00amBreakfast Briefing: Take Charge of Change; The New CMO’s Handbook

Curated & Presented by Platinum Sponsor: Deloitte Digital

Main Stage Disruption Stage Brain Stage Technology StageSponsored by Bronze Level Sponsor: Salt & Shien

Masterclass StageSponsored by Gold Level Sponsor: Shootsta

8:00am Welcome to Country

8:05am International Keynote: Sharp AF: Why Dollar Shave Club Is Investing So Much In Creativity

9:30am International Keynote: Inclusive Marketing: Optimising Life and Business

Logic and Magic: The Mantra to Building Successful Brands

QF32: The Keys to Handling a Crisis From the Captain That

Saved an A380

International Keynote:The Intersection of Data and

Creativity: How Personalisation is Changing the Rules of

Engagement

10:15am Morning Tea

Screen Stage Engagement StageSponsored by Major Partner: QMS Media

11:00am Nine’s Evolution – What’s Next? Women in Media 2019: The Conversation Continues

Real Disruption: 86 400 On How The Banking Industry is

Being Redefined

Exclusive Research: How Australia Compares to The World’s Most Effective

Campaigns

Marketing in a Post-Platform World The Importance of Fucking Up

11:45am Break

12:00pm Tales From The Jungle: The Real-Life Stories of Making TV

One Brief, Five Tech Outcomes: The Live Pitch with a Real

Winner

The Brands Disrupting the World and How They Do It

International Speaker: The Great Talent Shift:

How Migration Is Affecting the Marketing Industry

International Speaker: Talking Above the Tweets:

How to Keep Up With Consumers

How to Leverage Chatbots with your Social Media Strategy

12:45pm Lunch - Level 2 & 3

1:00pm From Blue Rinse to Blue Skies – How to Market to Seniors

Effectively

1:30pm How to Make Powerful and Engaging Video Content – At ScaleCurated & Presented by Gold Level Sponsor:

Shootsta

2:00pm

Why Digital OOH’s Measurement Must Move Beyond Simply

Counting Eyeballs

Curated & Presented by Major Partner: QMS Media

Solving the Content Crisis

Curated & Presented by Premier Platinum Sponsor: Sitecore

How To Communicate Like a Pro

2:45pm Break

3:00pmBehind Love Island Australia – Engaging Millennial Audiences

in a Cross Platform World

International Speaker: Influencers Don’t Care About

You or Your Brand

Exclusive Research: Lessons on Effective Advertising from Half a

Century of Effie Awards

Networking - From Awkward to Awesome

Rise of the Not-So-Perfect Machines How to Make a Hit Podcast

3:45pm Break

4:00pm Cordless Audiences - Who Are They and Why Should You Care?

International Speaker: Why Style is the New Currency

of Creativity

International Speaker: How I Accidentally Built a Global

Data Storytelling Platform

How Brands Can Win, According to My Therapist

Crawl, Walk, Run, Fly: The Stages of Mass-Personalisation

How and Why Strategy is Key to Winning with Content

4:45pm Break

5:00pm Mumbrellacast Live: The Naked Legacy

Less Gut, More Science: Using the Real World for Optimisation

The Pursuit of Greatness: New Research on Building

Sustainable Brands

Exclusive Research: What Chinese Consumers Think of

Aussie Brands

30 Digital Marketing Tips, Tools and Techniques in 60

Minutes

6:00pm Mumbrella Cocktail Party - ArtHouse Hotel

WiFi Network: Hilton Honors | WiFi Password: HJUN19 mumbrella360.com.au | Join the conversation: #M360

Level 2 90 Seconds Delegate & Streaming Lounge

Level 2 Disruption Stage

Level 2 Brain Stage

Level 3 Main Stage

Level 3 Screen Stage

Level 3 Engagement Stage

Level 3 Masterclass Stage

Level 4 Technology Stage

Wednesday, June 5

Gold Level Sponsors

Silver Level Sponsors

Premier Platinum Sponsors

Major Partner

Platinum Sponsors

Bronze Level Sponsors

Supporters

View FULL PROGRAM on the Mumbrella app

Download the Mumbrella appJoin Mumbrella360 with access code M3602019

is the

M360 A3 Program_V6.indd 1 24/5/19 1:40 pm