AD105 Frameworks of Design

Course: Bachelor of Applied Design Class Duration: 6 hours

Unit: AD105 Frameworks of Design Relates to assessment:

Lunch Break 1 hour)

Class Objectives

Introduce the students ro the subject content.

Establish the importance of reseach as a solid basis for visual communication or any design.

Intrduce ideation techniques.

Develop an understanding of the use of the grid.

Teach techniques of creating information graphics in illustrator.

Introduce the visual metaphor as a tool

1WEEK Teaching guides

and tutorial plan

180 minutes

Lecture:Introduction to Frameworks of Design & some rules . All assignments handed out. (10 min)

Research Techniques A graphic designer’s role in branding extends far beyond logo creation. And in today’s competitive visual environment, a brand needs to do more than just look good. So graphic designers need knowledge of competitors and to understand a brand’s values and market positioning, as well as how the brand could be expressed across various media. Clients expect designers to be able to explain their designs, and want to see evidence that the designer has done thorough research and has explored many possibilities. (30 min)

Survey Tutorial: Students are asked to fill in a short survey to get an ideas of skills in software (15 mins)

Presentations on info-graphics as a graphical visual representation of information, data and knowledge, presenting complex information, data or knowledge. The tools & techniques used to create them Discussion (1 hour)

Introduction to assessment task 1 ‘Research & Concept Development’ Hand out brief 1 Questions and Answers (15 min)

Students work on a timeline template handed out. (1 hour)

(Lunch Break 1 hour)

180 minutes

Exercise“Research and concept development” Research your past present and future via image collection, silent debate & focus groups, (45 mins)

Ideate by looking at info graphics, systems and styles that make them.

A discussion about design ideals and the future... where do you want to be etc (25) Lecture: The history of the grid and why we need them. A rational basis upon which a set of recognisable and repeatable items can be arranged, enabling the reader to better navigate the printed page. The grid increses efficiency while allowing flexibility. As a device, a grid is as simple or complex as the originator needs it to be (30)

Tutorials in Illustrator: 1. Grids in illustrator. Step by step demonstration while students follow on computers

2. Step by step in creating live trace

3. Step by step on using rotate and blend in illustrator. (30)

Exercise: With Worksheet: Research, Ideation exploration, establishing brand values from the morning class to tease out formative influences and gain some insight into values. Begin a college focus group for research and record the information received (40)

Housekeeping:Recap key insights from class activitiesOutline expected workload for each student group in preparation for next class. (10 mins)

AD105 Frameworks of Design

Course: Bachelor of Applied Design Class Duration: 6 hours

Unit: AD105 Frameworks of Design Relates to assessment:

Lunch Break 1 hour)

Class Objectives

Broaden student awareness of contemporary information graphics.

Review kand refresh knowledge of requirements for print documents.

Review structural techniiques for layout.

Develop knowledge of the principles of logo design and identity

Introduce methods for devloping a logo concept and form.

70 minutes

Lecture:Infographics Metaphors and info graphics:Case study and what makes a sucessful infographic. Plus: The nitty gritty of assessment one; Preparing documents for print. Bleeds and printers instructions etc‘Discussion (40 min)

Tutorial: Setting up a 12 column grid in Illustrator. (30) Exercise: Using the grid with images. A step by step lesson with files provided, including graphs, pie charts and other info graphic images. (30 mins)

80 minutes

Lecture: Principles of Logo design: The logo is often the cornerstone of an organisation’s visual identity. It is often considered to be the “face” of a brand. It a symbol that comes to represent and embody all that we understand about a company, organisations, or thing. (40 mins)

Exercise: Using the pen tool (30 mins)

Lunch break: (1 hour)

80 minutes

Lecture: Brand identity (30 mins) and Cool repeat patterns (15 mins) Logo design and brand values. what to avoid (15 min)

Exercises: Character worksheet: Logos using 3 different type families; Facial characteristics; literal, stylised and abstract and symbols (60 mins) Pattern swatch tutorial (30)

Working on first assignment with one to one assistance in class(30)

10 minutes

Housekeeping:Recap key insights from class activitiesOutline expected workload for each student group in preparation for next class.

AD105 Frameworks of Design

Course: Bachelor of Applied Design Class Duration: 6 hours

Unit: AD105 Frameworks of Design Relates to assessment:

Lunch Break 1 hour)

Class Objectives

develop an understanding of how design frameworks shape the nature and role of communication design

Practical considerations and skills for developing identity systems and applications

180 minutes

Lecture:Branding; brand identities and business card typography. Trust and perception in branding. Brand attributes, perception, promise and experience as influenced by tone of voice, brand attitude and brand image. Styles and rationale. Buliding a narrative.Consistency in identity development. (60 mins)

Tutorials:Pen tool exercises; Business card exercise, illustrator masks; Illustrator tabs(60 mins)

Discussion (10 min)

Working on assessment 1 with one to one assistance (40 min)

(Lunch 60 min)

170 minutes

Lecture: Creating a library of logo formatsConsistency Letterheads Design concept presentation template the logo in different formats for all expected requirements and mainting visual integrity. Pantone, CMYK, line art etc The folder design (60)

Finish and hand in printed assignment 1 (110 mins)

10 minutes

Housekeeping: Signing hand in sheets and collecting assignmentsRecap key learning outcomesOutline expected workload for each student group in preparation for task one presentations next class. Bring logo and at least 2 other items as required by the brief for one on one progress review

AD105 Frameworks of Design

Course: Bachelor of Applied Design Class Duration: 6 hours

Unit: AD105 Frameworks of Design Relates to assessment:

Lunch Break 1 hour)

Class Objectives

Production Week

60 minutes

Lecture:

N/A

80 minutes

Tutorial:

165 minutes

Exercise:

15 minutes

Housekeeping:N/A

AD105 Frameworks of Design

Course: Bachelor of Applied Design Class Duration: 6 hours

Unit: AD105 Frameworks of Design Relates to assessment:

Lunch Break 1 hour)

Class Objectives

60 minutes

Lecture:Checking and final considerations before handing in assignment 2 (due next week) God is in the details (30)

80 minutes

(lunch 60 mins)

165 minutes

Pinup and feedsback session (the wall of death)

15 minutes

Housekeeping:Recap key insights from discussionsOutline expected workload for each student group in preparation for next class.

AD105 Frameworks of Design

Course: Bachelor of Applied Design Class Duration: 6 hours

Unit: AD105 Frameworks of Design Relates to assessment:

Lunch Break 1 hour)

Class Objectives

Establish the importance of presentation in delivering the finished product as crucial rather than an after thought

Teach advanced skills in consistancy as well as skills in elegant layout

120 minutes

Lecture: On Presentations A case study for Doggett and other case studies; process and application slides Your design prioritiesOptions for displaying your work in assignment 3 presentationThe importance of showing your process (40 Mins) Discussion (10 min)

Exercise:

Mock ups. Files provded: Blank assets, Graphic assets and Completed examples (40 mins)

Page set up: Template provided (30 mins)

60 minutes

Tutorial: Grids and guides in InDesign. files provded (50 Mins)

Discussion (10 min)

(Lunch 60 min)

165 minutes

Finish and hand in printed assignment (165 mins)

15 minutes

Housekeeping:Signing hand in sheets and collecting assignments

Recap key insights from class discussions and activitiesOutline expected workload for each student group in preparation for next class.

AD105 Frameworks of Design

Course: Bachelor of Applied Design Class Duration: 6 hours

Unit: AD105 Frameworks of Design Relates to assessment:

Lunch Break 1 hour)

Class Objectives

Reinforcing the importance of speaking to the targeted audience and knowing who they are.

Reinforcing the importance of concept development in selling the idea to the client.

Teaching students how to demonstrate process and editing.

Students learn to be dilligent about the details and proof reading.

Students learn to use colleagues for feedback and checking details

80 minutes

Lecture: Presenting your brand. A lecture about presentation skills Background ResearchMarket & Audience: Who are you looking to engage/speak to with your brand? Your ownclients? Potential employers? A mix of the two? Define this clearly. Could you show an image that represents these people? Or a list of characteristics?

Initial Exploration: Did you do any brainstorming? Initial sketches? What ideas did you explore. Sketches that you discarded are always really interesting!

Shortlisted Solutions: Which ideas did you develop or resolve further? Show these, andExplain why you discarded these. (50 mins)

The to do list and Scanning. Handouts available. (30 mins)

100 minutes

Pin up Review (the wall of death) Discussion and feedback (60 min)

Work on Projects with one on one Assistance (40)

(Lunch 60 min)

170 minutes

Work on Projects with one on one Assistance

10 minutes

Housekeeping:Recap key insights from class discussions and activitiesOutline expected workload for each student group in preparation for next class.

AD105 Frameworks of Design

Course: Bachelor of Applied Design Class Duration: 6 hours

Unit: AD105 Frameworks of Design Relates to assessment:

Lunch Break 1 hour)

Class Objectives

90 minutes

Final tasks to prepare sumbissions after lunch

90 minutes

(Lunch 60 min)

170 minutes

Presentations and hand in printed assignment 3

10 minutes

Housekeeping:Signing hand in sheets and collecting final assignments