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The Role and Importance of Research

Week 1_The Role and Importance of Research

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Page 1: Week 1_The Role and Importance of Research

The Role and Importance of Research

Page 2: Week 1_The Role and Importance of Research

What Research Is and Isn’t

A Model of Scientific Inquiry

Different Types of Research

Experimental Research

What Method to Use When

Applied and Basic Research

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Increasing our understanding of how and why we behave the way we do!!

© 2011 Pearson Prentice Hall, Salkind.

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Organizes information

Helps explain past events

Predicts new events

© 2011 Pearson Prentice Hall, Salkind.

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Past research guides new research

Research is NOT copying the work of others

© 2011 Pearson Prentice Hall, Salkind.

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Repeatability is a sign of credible science

Replication guides future research

© 2011 Pearson Prentice Hall, Salkind.

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Research should apply to situations outside of the study setting

© 2011 Pearson Prentice Hall, Salkind.

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It is based on some logical rationale

It is tied to theory

© 2011 Pearson Prentice Hall, Salkind.

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Good research questions can be translated into projects that can be done!

© 2011 Pearson Prentice Hall, Salkind.

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Research generates new questions

Research is incremental

© 2011 Pearson Prentice Hall, Salkind.

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Research should have the betterment of society as its ultimate goal

© 2011 Pearson Prentice Hall, Salkind.

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© 2011 Pearson Prentice Hall, Salkind.

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A shared philosophical approach to understanding the world

A standard sequence of steps in formulating and answering questions

© 2011 Pearson Prentice Hall, Salkind.

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The steps in the research process

© 2011 Pearson Prentice Hall, Salkind.

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Asking a question

Identifying a need

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Not fully investigated

Advance understanding

Can be investigated

Are interesting

Lead to more questions

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“If…then” statements

Objective extension of the original question

In a testable form

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Hypotheses posit a relationship between different factors

Data are collected that will confirm or refute the hypothesis

Hypotheses are testable (not provable)

© 2011 Pearson Prentice Hall, Salkind.

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Inferential statistics ◦ Separate effects of factors from effects of chance

◦ Assign a probability level to obtained data

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If the hypothesis is confirmed ◦ Plan new research

If the hypothesis is refuted ◦ Try to understand what other factors might be

important

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Theories can be modified

Leading to new questions

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Nature of question asked

Method used to answer question

Degree of precision of method

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Describe relationships between variables

Cannot test cause-and-effect relationships

© 2011 Pearson Prentice Hall, Salkind.

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Descriptive

Historical

Correlational

Qualitative

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Describes characteristics of existing phenomena

Provides a broad picture

Serves as a basis for other types of research

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Describes past events in the context of other past or current events

Primary and secondary sources of data

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Asks what several events have in common

Asks whether knowing one event can allow prediction of another event

Does not imply causation

© 2011 Pearson Prentice Hall, Salkind.

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Examines behavior in natural social, cultural, and political contexts

Usually results in non-quantitative data

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Tries to discover causal relationships

Two types:

◦ True experimental research

◦ Quasi-experimental research

© 2011 Pearson Prentice Hall, Salkind.

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Participants assigned to groups

Treatment variable is controlled by researcher

Control of potential causes of behavior

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Participants are preassigned to groups

Useful when researcher cannot manipulate variables

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© 2011 Pearson Prentice Hall, Salkind.

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Basic research has no immediate application

Applied research has immediate applications

© 2011 Pearson Prentice Hall, Salkind.

Page 39: Week 1_The Role and Importance of Research

Define basic terms related to research and the scientific method.

List eight (8) characteristics of high-quality research.

Summarize the eight (8) steps in the scientific method.

Describe the difference between experimental and nonexperimental research.

List the three (3) different types of nonexperimental research designs.

List the two (2) types of experimental research designs.

Distinguish between basic research and applied research.

Explain why a strong scientific method of inquiry will lead to valuable information regardless of significant or nonsignificant findings.

© 2011 Pearson Prentice Hall, Salkind.