BrandsPractical Business English

Professor Hayashi

Week 3

Today’s Class

VOCAB-Brand Management

DISCUSSION - Branding

LANGUAGE REVIEW-Present Simple/Present Continuous

DISCUSSION- Brand Management

VOCAB - Brand Management –Pg.6

Name that logo!

VOCAB – Word Partnerships – Pg.7

WORD PARTNERSHIPS – words that usually go with other words to form typical partnerships or combinations

You have 10 minutes to complete exercises A & B in partners

Brand Management - Answers

A -1.Brand loyalty – D2.Brand image – C3.Brand stretching – B4.Brand awareness – E5.Brand name – A6.Product launch - I7.Product lifecycle - J8.Product range - F9.Product placement – H10.Product endorsement –G11.Market leader – M12.Market research – N13.Market share – K14.Market challenger – O15.Market segment - L

B – 1. Brand awareness2. Brand loyalty3. Brand stretching4. Brand image5. Product endorsement6. Product lifecycle7. Product range8. Product placement9. Market leader10.Market segment11.Market challenger12.Market research

DISCUSSION– Pg. 7, exercise C

LANGUAGE REVIEW – Present Simple & Present Continuous

Exercise A, page 10

Usually - PS This year - PC

Every day - PS

Now - PC

Often - PS Nowadays - PC Once a month - PS

Currently – PS and PC

At the moment – PS and PC

These days – PS and PC

Exercise B/C – page 10

EXERCISE B

1.a) is workingb) spends

2.a) sellsb) is negotiating

3.a) are launchingb) have

Pick a Product!Use the “useful language” on page 11 to have a meeting on the brand managementof your product. Use as many of the vocabulary terms on page 7 as possible!

HOMEWORK! Write a one page essay on how much fun you had in class today

JUST KIDDING….

- Complete Exercise C page 8 and 9 of your textbook