STAY CONNECTED WITH US!

OFFICIAL WEBSITE Ford.com

TWITTER Twitter.com/ford

YOUTUBE Youtube.com/ford

F FACEBOOK Facebook.com/ford

LINKEDIN Linkedin.com/company/ford

Reach… How many people are connecting with FORD on our social media channels?

Audience interaction… What contents facilitate two-dimensional communication on social media?

Trends and Strategies…How does a 110 year old car manufacturer remain engaging and approachable in the digital era?

Facebook: Our followers grew 2,071 to 3,358,313 in the past 7

days.

LinkedIn: We now have 737,871 connections with 3,323 new followers gained within one week. We also received

1,478 likes for 6 new updates from the last week.

Twitter: Our fanbase grew

2.1K to 836K in the past 7 days.

YouTube: We now have 224,703 subscribers, with

540 newly gained and 1,081views for 2 new videos from

the last 7 days.

Instagram: Lifetime views of our photos grew from 17K to 951K within one week. We received 153.5K likes for 8 new images from the last

week.

XX Likes/Shares/Commentsreaching YYY people

184 Retweets 405 Likes

1,757 Likes612 Shares 138 Comments

Facebook Likes: Twitter Followers:

v 5 Posts, Average 1 post per work dayv Most Popular Topic: Video post of the “FORD”

shaped pancake generated 75K views, 2653 likes, 624 shares and 120 comments on Jan. 29th , 2016

v 17 Tweets, Average 2-3 tweets per dayv Most Popular Hashtags:

#NationalBreakfastWeek #FordEarnings#Fusion #FordGT

SOCIAL MEDIA MONITORING REPORT

WEI SHAO JANUARY 23-29 2016

Ford excels in using social media channels, such as Facebook and Twitter, to tailor its messages with the right content and tone, and to better connect with its audiences.

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Recommendations… How we are improving our social media engagement?

Sentiment of the Week… How are consumers reacting to our brand?

Social Involvement… What does our online presence look like?

Website Statistics… What is our ranking, visitor engagement and audience demographics ?

Our   social  media   team   reads  comments,  asks  questions   and   engages  with  audiences  every  day.   However,  our   frequency   of  Facebook   postings   is   low.   Statistics  on  

January  26th,   showed   lower  than   average  numbers   of   “likes”   due   to  the   absence   of  

posting   on  that  day.   Therefore,   I  recommend   2-­‐3   posts   per   day  in   order   to  maintain   and  achieve   higher   audience  

participation   rates.

Top  Sources Social  Tags

FORD.COM

Positive

Neutral

Negative

0 40000 80000 120000

1886

2750

130395

The   Ford.social page  was  created   to  integrate   the  brand’s   different   social  media  channels   together,   and  allow   easier   access  for   our   audiences.   However,   there   is  no  

navigation   link   for   this   page,   nor   are  there  media   icons   on   FORD’s   official  website.   I  

believe   that  social   icons   should   be  incorporated   onto   the   official   website   to  give  audiences   access   other   platforms   to  

communicate   and   engage  with  the  company.

While   the   FORD   team   responds   well   to  the  positive   and   neutral   sentiments   on   social  media   channels   like  Facebook,   Twitter  and  

LinkedIn,   our   responses   to  negative  sentiments   are   poor.   To  maintain   good  customer   relationship,   we  should   address  negative   sentiments   by  responding   with  

comments   like   “we  hear   you”   or  “how   can  we  make   it  better?”   and  to   be  open   and  

constructive   with  the  feedback   that  our  audiences   have  given   us.