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C.U.T. Curbing Urges Technique 9th Law Weight Loss

Curriculum ____________________________________________________ 

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Professor Jay'sProfessor Jay's

Professor Jay at Secretloss.Com ©

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C.U.T.C.U.T. 

CurbingCurbing UrgesUrges 

TechniqueTechnique

 

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99

thth

Law Weight LossLaw Weight Loss CurriculumCurriculum

PART IIIPART III

C.U.T. - Curbing Urges TechniqueC.U.T. - Curbing Urges Technique

Okay, here in Part III we are going to continue talking about How toOkay, here in Part III we are going to continue talking about How to 

Break the pathway that occurs every time you 'give-in' to your Urges.Break the pathway that occurs every time you 'give-in' to your Urges.

Let's quickly review the two phases of the pathway.Let's quickly review the two phases of the pathway.

Phase 1. Something Triggers the Feeling.Phase 1. Something Triggers the Feeling.

We discussed this phase last time, but let's revisit it for a minuteWe discussed this phase last time, but let's revisit it for a minute 

because it isbecause it is really really important stuff.important stuff.

Remember, we act on our feelings. We take action based on ourRemember, we act on our feelings. We take action based on our feelings. So the first thing that happens is something mustfeelings. So the first thing that happens is something must trigger thetrigger the 

feelingfeeling..

These are theThese are the Behavior HazardsBehavior Hazards that I described to you in Part II. Bythat I described to you in Part II. By 

now you should have made anow you should have made a listlist of your Behavior Hazards. You shouldof your Behavior Hazards. You should also continue to consciously recognize new ones everyday - AND writealso continue to consciously recognize new ones everyday - AND write 

them all down.them all down. Build a list of your Behavior HazardsBuild a list of your Behavior Hazards..

YOU need to recognize your behavior hazards so you can apply aYOU need to recognize your behavior hazards so you can apply a Behavior FixerBehavior Fixer to each. You also want toto each. You also want to build a big list of Behaviorbuild a big list of Behavior FixersFixers, or at least several really solid Behavior Fixers that work really, or at least several really solid Behavior Fixers that work really 

well for YOU.well for YOU.

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Phase 2. The Feeling is acted on subconsciously, and given a veryPhase 2. The Feeling is acted on subconsciously, and given a very high value of importance.high value of importance.

We are going to focus on this phase. We are going to look at how youWe are going to focus on this phase. We are going to look at how you can actually change the value of importance that you place on things. Of can actually change the value of importance that you place on things. Of  course, the things we are going to be focusing on here are your favorite,course, the things we are going to be focusing on here are your favorite, 

most tempting foods. I know it's scary, but I'm going to teach you howmost tempting foods. I know it's scary, but I'm going to teach you how toto stomp them with a pair of stilettos.stomp them with a pair of stilettos.

Back to the Deep Stuff Back to the Deep Stuff I know I keep referring to 'I know I keep referring to 'the deep stuff' the deep stuff' , but the fact is that most of , but the fact is that most of  

our behavior is a result of thisour behavior is a result of this 'deep stuff' 'deep stuff' I'm talking about. So becauseI'm talking about. So because of that we have to look at it. We have to have some understanding of itof that we have to look at it. We have to have some understanding of it 

so we can begin to look at ourselves, understand ourselves, and makeso we can begin to look at ourselves, understand ourselves, and make ourselves the best we can be.ourselves the best we can be.

So hang in there with me, and keep your MIND open. You need to beginSo hang in there with me, and keep your MIND open. You need to begin 

toto think differentlythink differently about things. This is all part of creating yourabout things. This is all part of creating your newnew 'frame of mind''frame of mind' that is necessary to achieve permanent weight loss.that is necessary to achieve permanent weight loss.

If you think the same way about things, you will behave the same way.If you think the same way about things, you will behave the same way. If you behave the same way, you will continue to get the same resultsIf you behave the same way, you will continue to get the same results 

that you have always gotten. Makes a lot of sense - doesn't it?that you have always gotten. Makes a lot of sense - doesn't it?

You know Einstein defined insanity asYou know Einstein defined insanity as "doing the same thing over and "doing the same thing over and  

over, but expecting different results".over, but expecting different results".

You need toYou need to thinkthink different, so you willdifferent, so you will actact different, so you willdifferent, so you will havehave different results. Isn't that what you want? A different result?different results. Isn't that what you want? A different result? YES.YES.

Okay, quick review - can you tell I'm a teacher? ha.Okay, quick review - can you tell I'm a teacher? ha.

We have talked about subconsciously acting on a Feeling or Urge simplyWe have talked about subconsciously acting on a Feeling or Urge simply 

because you have already placed a high value of importance on it basedbecause you have already placed a high value of importance on it based on a past experience or association.on a past experience or association.

Association is powerfulAssociation is powerful. It determines how you. It determines how you FEEL.FEEL. And again,And again, 

WE Act on FeelingsWE Act on Feelings..

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This leads to acting on auto-pilot. Acting by habit. All based onThis leads to acting on auto-pilot. Acting by habit. All based on 

Association and Feelings.Association and Feelings.

Remember Pavlov's dogs. They liked the sound of the bell because theyRemember Pavlov's dogs. They liked the sound of the bell because they 

associatedassociated it with food. This is true because the bell was paired withit with food. This is true because the bell was paired with the administration of food. As I said in Part I, if the bell was paired withthe administration of food. As I said in Part I, if the bell was paired with 

an electric shock to the neck, the dogs would not be so warm to thean electric shock to the neck, the dogs would not be so warm to the sound of the bell. Remember the bell didn't change only what wassound of the bell. Remember the bell didn't change only what was 

associatedassociated with it changed.with it changed.

Also, remember my simplistic, but easy to understand, ice creamAlso, remember my simplistic, but easy to understand, ice cream 

example with Jen and Sue. They had extreme opposite feelings towardexample with Jen and Sue. They had extreme opposite feelings toward ice cream. This was due solely to what theyice cream. This was due solely to what they associatedassociated the ice creamthe ice cream 

with.with.

Also, remember why Abigail had such a fondness for chips. SheAlso, remember why Abigail had such a fondness for chips. She 

associated them with relaxing after a long day while watching herassociated them with relaxing after a long day while watching her favorite TV show while curled up on her beloved comfy couch.favorite TV show while curled up on her beloved comfy couch.

So here's theSo here's the logiclogic behind what I'm going to teach you. I'm sure youbehind what I'm going to teach you. I'm sure you 

can see now how many of our likes and dislikes stem from association.can see now how many of our likes and dislikes stem from association. Of course, all of this flies under our conscious level of thinking. It occursOf course, all of this flies under our conscious level of thinking. It occurs 

subconsciously.subconsciously. But, it still happens.But, it still happens.

So, if this already happens, then why can't weSo, if this already happens, then why can't we consciouslyconsciously create newcreate new associations. Oh, how cool is this?associations. Oh, how cool is this?

How to consciously create new associations.How to consciously create new associations.

This part takes work and faith. That is a good sign, because if I told youThis part takes work and faith. That is a good sign, because if I told you 

that I could say some magic words and presto it's done...well, then it isthat I could say some magic words and presto it's done...well, then it is B.S. (As you already know very well -B.S. (As you already know very well - NO B.S. from MENO B.S. from ME).).

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I know that it would be great if it were that way, but that is not howI know that it would be great if it were that way, but that is not how great accomplishments are achieved. And,great accomplishments are achieved. And, achieving permanentachieving permanent 

weight loss is a great accomplishmentweight loss is a great accomplishment..

I'll get you there, but it is a process. And all good processes take timeI'll get you there, but it is a process. And all good processes take time 

and work. This is just one more piece in the process.and work. This is just one more piece in the process.

Follow these Instructions:Follow these Instructions:

Step 1Step 1.. Go to the store and purchase your favorite, most tempting foodGo to the store and purchase your favorite, most tempting food 

item.item.

Step 2Step 2. Sit at your kitchen table, and place the food directly in front of . Sit at your kitchen table, and place the food directly in front of  you. Now you are going to place a value of importance on it. We haveyou. Now you are going to place a value of importance on it. We have 

to use numbers so it can be measured.to use numbers so it can be measured.

Here is the scale that we will use: It ranges from -10 to +10.Here is the scale that we will use: It ranges from -10 to +10.

o -10 (negative ten)-10 (negative ten) is something that you absolutely can't stand,is something that you absolutely can't stand, 

makes you sick, totally disgusting, BLAHHHHHH!makes you sick, totally disgusting, BLAHHHHHH!

o 00 (zero)(zero) is something that you really have no feelings one way oris something that you really have no feelings one way or 

the otherthe other

o +10+10 (positive ten)(positive ten) is something that you absolutely have to haveis something that you absolutely have to have 

right now. You need it. It is a burning desire, and you just can'tright now. You need it. It is a burning desire, and you just can't 

live without it. SO, SO VERY YUMMMMMYYY.live without it. SO, SO VERY YUMMMMMYYY.

Okay, look at the food. Right now, right at this minute how badly do youOkay, look at the food. Right now, right at this minute how badly do you 

want that food? Really think about it, and put a number on it from -10want that food? Really think about it, and put a number on it from -10 to +10.to +10.

Now because this is one of your favorite foods, and you haven't had thisNow because this is one of your favorite foods, and you haven't had this 

in some time because it is probably not allowed on the 9in some time because it is probably not allowed on the 9thth

Law Diet, theLaw Diet, the number is going to be pretty high. But, I doubt it will be a +10 at thisnumber is going to be pretty high. But, I doubt it will be a +10 at this 

moment, because of the circumstances. I would guess the number ismoment, because of the circumstances. I would guess the number is 

somewhere between 4 and 8.somewhere between 4 and 8.

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Step 3Step 3.. Get your number to +10.Get your number to +10.

Yes, get yourself toYes, get yourself to feelfeel like you absolutely have to have it right now.like you absolutely have to have it right now. 

What would it take? Think about it.What would it take? Think about it.

I did this with my friend Sue. Remember, Sue loves ice cream. I sat herI did this with my friend Sue. Remember, Sue loves ice cream. I sat her 

down, and placed a bowl of vanilla ice cream in front of her. Then Idown, and placed a bowl of vanilla ice cream in front of her. Then I instructed her to put a number on it. She thought about it, and said 6.instructed her to put a number on it. She thought about it, and said 6. 

I said, okay, what would you need to do to make it an 8. She thoughtI said, okay, what would you need to do to make it an 8. She thought about it and said, "well, if I put chocolate magic shell on it, I would sayabout it and said, "well, if I put chocolate magic shell on it, I would say 

8".8".

I said, okay, now, what would you have to do to get it to a 10. SheI said, okay, now, what would you have to do to get it to a 10. She 

thought once again for sometime, and finally said, "if I was in my livingthought once again for sometime, and finally said, "if I was in my living room with the lights out snuggled into my favorite Lazyboy whileroom with the lights out snuggled into my favorite Lazyboy while 

watchingwatching Gray's Anatomy Gray's Anatomy it would be a ten. I would have to have it atit would be a ten. I would have to have it at 

that point".that point".

Wow. As Sue was telling this to me I could see the euphoric look on herWow. As Sue was telling this to me I could see the euphoric look on her face. She really was at a ten.face. She really was at a ten.

Now it's your turn. What would it take to get YOU to a +10. Maybe it'sNow it's your turn. What would it take to get YOU to a +10. Maybe it's sitting there eating it with Brad Pitt. Or maybe a best friend, or maybesitting there eating it with Brad Pitt. Or maybe a best friend, or maybe 

adding something to it, or maybe a favorite setting, etc.adding something to it, or maybe a favorite setting, etc.

Get yourself there. Really get yourself there.Get yourself there. Really get yourself there.

But don't eat it!But don't eat it!

Step 4Step 4.. Now take yourself down to zero.Now take yourself down to zero.

What do you have to think about to get yourself to zero right now. YouWhat do you have to think about to get yourself to zero right now. You 

can do it. You can change your physical feeling by changing yourcan do it. You can change your physical feeling by changing your conscious thoughts.conscious thoughts.

I'll prove to you that yourI'll prove to you that your mind and thoughtsmind and thoughts have a greathave a great affect overaffect over 

your physical bodyyour physical body

. I'll show you real quick with something not food

. I'll show you real quick with something not food related.related.

All you have to do isAll you have to do is spend several deep minutes thinkingspend several deep minutes thinking about anyabout any 

of the following:of the following:

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o someonesomeone really, really really, really close to you that has passed away and thatclose to you that has passed away and that 

you really missyou really miss

o someone who has done something horrible to you or a familysomeone who has done something horrible to you or a family member that you have yet to forgivemember that you have yet to forgive

o a specific time in your life that caused immense emotional pain -a specific time in your life that caused immense emotional pain - 

could be anything from bad relationship, foreclosure, job joss, sickcould be anything from bad relationship, foreclosure, job joss, sick  

child, etc.child, etc.

I don't mean to be gloomy here - you know that is not my style :) - butI don't mean to be gloomy here - you know that is not my style :) - but 

if you spent several minutes in deep thought about any of the above, Iif you spent several minutes in deep thought about any of the above, I can guarantee your physical bodycan guarantee your physical body feelsfeels different.different.

These physical changes are likely to have occurred:These physical changes are likely to have occurred:oo your heart rate acceleratedyour heart rate accelerated

oo your blood pressure increasedyour blood pressure increased

o your stomach felt queasy and unsettledyour stomach felt queasy and unsettled

oo your breathing pattern changedyour breathing pattern changed

oo your lacrimal glands (tears) may have been activatedyour lacrimal glands (tears) may have been activated

So this proves thatSo this proves that you can affectyou can affect youryour physical body or feelingsphysical body or feelings byby simplysimply thinkingthinking about something. It's normal physiology, and it's real.about something. It's normal physiology, and it's real.

Okay, let's continue. Take some deep breathes, and let's get back to theOkay, let's continue. Take some deep breathes, and let's get back to the food sitting in front of you.food sitting in front of you.

What would it take to get yourself down to a zero. Think hard.What would it take to get yourself down to a zero. Think hard. Feel it.Feel it.

When I asked Sue this she thought, and said, "If I just ate a hugeWhen I asked Sue this she thought, and said, "If I just ate a huge dinner, and I was really full, although I probably could eat the bowl of icedinner, and I was really full, although I probably could eat the bowl of ice 

cream, I would be just as likely to leave it." She said that by this pointcream, I would be just as likely to leave it." She said that by this point she could really take it or leave it.she could really take it or leave it.

Next I said, now get it down to a -4. After some thought she said, "if myNext I said, now get it down to a -4. After some thought she said, "if my 

ex-boyfriend, who cheated on me for over a year was sitting right here Iex-boyfriend, who cheated on me for over a year was sitting right here I would be at a -4".would be at a -4".

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I could actually see Sue getting uncomfortable just thinking about it.I could actually see Sue getting uncomfortable just thinking about it. She began to shift awkwardly in her chair. I could literally see herShe began to shift awkwardly in her chair. I could literally see her thoughts affecting her outward physical appearance.thoughts affecting her outward physical appearance.

I said now get it down to a -8. She thought about it more. Finally, sheI said now get it down to a -8. She thought about it more. Finally, she 

said, "if I mixed peanuts in with the ice cream I could get all the way tosaid, "if I mixed peanuts in with the ice cream I could get all the way to a -10".a -10".

I said, "peanuts? Why peanuts?". She told me she has a violent allergyI said, "peanuts? Why peanuts?". She told me she has a violent allergy to peanuts, and just one peanut would send her to the hospital as ato peanuts, and just one peanut would send her to the hospital as a 

serious emergency case. She told me it has happened before, and sheserious emergency case. She told me it has happened before, and she nearly died.nearly died.

Now that is a powerful association. And needless to say, she really didn'tNow that is a powerful association. And needless to say, she really didn't want the ice cream after thinking about that incident.want the ice cream after thinking about that incident.

The cool thing is that Sue effectivelyThe cool thing is that Sue effectively changed her feelings and urgeschanged her feelings and urges 

consciouslyconsciously within a 15 minute time frame as we sat at the table.within a 15 minute time frame as we sat at the table.

Now I'm not saying that Sue was cured from her ice cream urge afterNow I'm not saying that Sue was cured from her ice cream urge after 

that one exercise. All I am saying is that it is possible tothat one exercise. All I am saying is that it is possible to consciouslyconsciously 

control our urges and feelings with effortcontrol our urges and feelings with effort..

Step 5.Step 5. Now take yourself down to -4, -8, and -10.Now take yourself down to -4, -8, and -10.

What do you have to think about to invoke these feelings right now? DoWhat do you have to think about to invoke these feelings right now? Do 

you have to think about a cheatin' old boyfriend? Do you have to thinkyou have to think about a cheatin' old boyfriend? Do you have to think about mixing your food with something really disgusting? Do you haveabout mixing your food with something really disgusting? Do you have 

to think about the fact that this food contributes to obesity, and obesityto think about the fact that this food contributes to obesity, and obesity is associated with cancer, heart disease, and diabetes?is associated with cancer, heart disease, and diabetes?

What do you need to think about to get your feelings to change at thisWhat do you need to think about to get your feelings to change at this 

moment?moment?

As you get to each number successfully, remember how you did it.As you get to each number successfully, remember how you did it. 

Remember, how you physically felt at each level.Remember, how you physically felt at each level.

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Step 6Step 6.. When you get to -10 get up and throw the food item into theWhen you get to -10 get up and throw the food item into the garbage. I'm serious. If you are at a -10 you can do this easily. Maybegarbage. I'm serious. If you are at a -10 you can do this easily. Maybe 

it was cockroaches that crawled through it, or maybe it was the fact thatit was cockroaches that crawled through it, or maybe it was the fact that it fell in fertilizer that got you to -10. If this was the case, it's easy toit fell in fertilizer that got you to -10. If this was the case, it's easy to throw it away.throw it away.

So anyway - I'm serious. Throw it away. Don't save it for a familySo anyway - I'm serious. Throw it away. Don't save it for a family 

member. Don't worry about being wasteful. Don't worry how much itmember. Don't worry about being wasteful. Don't worry how much it costs. Throw it in the garbage can right now!!costs. Throw it in the garbage can right now!!

AndAnd feel the controlfeel the control. This feeling is. This feeling is power.power. This feeling gives youThis feeling gives you 

confidenceconfidence in yourself. This feeling will help you carry yourself betterin yourself. This feeling will help you carry yourself better 

through the day.through the day. Feel proudFeel proud. Be Proud.. Be Proud.

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NOTE:NOTE: You need to do this exercise no matter how silly or impracticalYou need to do this exercise no matter how silly or impractical 

you may think it sounds. Just trust me.you may think it sounds. Just trust me.

After you do it, youAfter you do it, you mustmust email me, and tell me about it. It doesn't haveemail me, and tell me about it. It doesn't have 

to be long.to be long. I just need to know thatI just need to know that you did ityou did it..

Are you with on board? Are you serious about achieving permanentAre you with on board? Are you serious about achieving permanent weight loss? Are you ready for the change that you have been thinkingweight loss? Are you ready for the change that you have been thinking 

about?about?

I know the thought is actually scary - But, not if you believe.I know the thought is actually scary - But, not if you believe.

E-mail me atE-mail me at [email protected]@secretloss.com

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How to Apply the C. U. T. TechniqueHow to Apply the C. U. T. Technique

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I'm going to let Abigail tell her story about how she overcame giving-inI'm going to let Abigail tell her story about how she overcame giving-in to her potato chip urge. Look carefully at the steps she took, and applyto her potato chip urge. Look carefully at the steps she took, and apply 

them to your situation.them to your situation.

Hi - Abigail here,Hi - Abigail here,

Professor Jay asked me to share how I overcame my obsession withProfessor Jay asked me to share how I overcame my obsession with 

potato chips. Well, it took some work, but I'm proud to say that Ipotato chips. Well, it took some work, but I'm proud to say that I 

smashed those chips and my urge with a pair of stilettos (assmashed those chips and my urge with a pair of stilettos (as 

Professor Jay would say).Professor Jay would say).

The first thing I had to do was recognize the Behavior Hazard.The first thing I had to do was recognize the Behavior Hazard. Professor Jay actually pointed it out to me. The trigger for me wasProfessor Jay actually pointed it out to me. The trigger for me was 

sitting on my comfy couch watching my favorite prime time TV showsitting on my comfy couch watching my favorite prime time TV show 

after I had put my boys to bed. I didn't eat chips throughout theafter I had put my boys to bed. I didn't eat chips throughout the 

day. I didn't have any urge to. It was only when my behaviorday. I didn't have any urge to. It was only when my behavior 

hazard reared its ugly head.hazard reared its ugly head.

SoSo Step 1Step 1 is to recognize the Behavior Hazard. So make sure youis to recognize the Behavior Hazard. So make sure you 

really sit down and think about and write down on paper all yourreally sit down and think about and write down on paper all your Behavior Hazards.Behavior Hazards.

Next,Next, Step 2,Step 2, I had to apply a Behavior Fixer. I didn't want toI had to apply a Behavior Fixer. I didn't want to 

give up relaxing on my couch and my favorite shows, so I had togive up relaxing on my couch and my favorite shows, so I had to 

think of a Behavior Fixer that fit. It took some thinking, but thenthink of a Behavior Fixer that fit. It took some thinking, but then 

it came to me.it came to me.

I had been working on knitting a blanket for like the last 2 years onI had been working on knitting a blanket for like the last 2 years on and off. Believe me it was getting no where fast. But, then itand off. Believe me it was getting no where fast. But, then it 

popped into my head that I could watch my shows, relax on mypopped into my head that I could watch my shows, relax on my 

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C.U.T. Curbing Urges Technique 9th Law Weight Loss

Curriculum ____________________________________________________ 

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couch, and have something to do that I have been wanting to do forcouch, and have something to do that I have been wanting to do for 

a long time that would replace eating potato chips.a long time that would replace eating potato chips.

The first several nights that I tried it, although I still got the urgeThe first several nights that I tried it, although I still got the urge 

for my chips, the urge wasn't as strong.for my chips, the urge wasn't as strong.

I needed to decrease the urge even more. So I appliedI needed to decrease the urge even more. So I applied Step 3Step 3 

which was decreasing the value of importance I placed on the chipswhich was decreasing the value of importance I placed on the chips 

to decrease.to decrease.

I followed Professor Jay's technique, and was able to take myI followed Professor Jay's technique, and was able to take my 

number from +9 to +3 to 0 to -3 to -10.number from +9 to +3 to 0 to -3 to -10.

I was able to get the chips down to -10 by associating them with aI was able to get the chips down to -10 by associating them with a 

very emotional moment I had one time while trying on clothes in avery emotional moment I had one time while trying on clothes in a 

dressing room. I had not realized how much weight I had put ondressing room. I had not realized how much weight I had put on until that very moment in front of the mirror in the dressing roomuntil that very moment in front of the mirror in the dressing room 

of Macy's.of Macy's.

It hit me hard, and if the chips contributed to those feelings IIt hit me hard, and if the chips contributed to those feelings I 

experienced, I don't ever want another chip.experienced, I don't ever want another chip.

It worked! It really worked. I no longer eat chips, because I don'tIt worked! It really worked. I no longer eat chips, because I don't 

have that urge anymore. In addition, I really look forward tohave that urge anymore. In addition, I really look forward to knitting. I guess I associate it with relaxing and ME TIME.knitting. I guess I associate it with relaxing and ME TIME.

Professor Jay at Secretloss.Com ©

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C.U.T. Curbing Urges Technique 9th Law Weight Loss

Curriculum ____________________________________________________ 

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If I can do it, you can do it too. It works, but it takes a littleIf I can do it, you can do it too. It works, but it takes a little 

practice and time.practice and time.

The key is repetition. Every time you recognize the urge, applyThe key is repetition. Every time you recognize the urge, apply 

these 3 Steps.these 3 Steps.

You can do it,You can do it,

AbigailAbigail

I think Abigail did a terrific job of summing up C.U.T. So I am going toI think Abigail did a terrific job of summing up C.U.T. So I am going to 

leave you with her thoughts and ACTIONS. Follow them.leave you with her thoughts and ACTIONS. Follow them.

Smile As Much As You Can All Day,Smile As Much As You Can All Day,

Professor JayProfessor Jay

P.S. As always, if you know any other family or friends that couldP.S. As always, if you know any other family or friends that could use some help, send them touse some help, send them to Secretloss.comSecretloss.com

Professor Jay at Secretloss.Com ©

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C.U.T. Curbing Urges Technique 9th Law Weight Loss

Curriculum ____________________________________________________ 

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Professor Jay at Secretloss.Com ©

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This is the processThis is the process 

of learning aboutof learning about yourself.yourself.

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 You need to learn to You need to learn to 

9th Law Diet Plan and Weight

Loss Curriculum

Professor Jay

Secretloss.Com