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• Reproductive Memory• Schemas
– Scripts
• Technical vs. Content Memory• False Memories• Repressed / Recovered Memories• Flashbulb Memories
Context Effects on Comprehension
• Earlier words prime proper interpretation of later words.– A common example of semantic priming.
• Primed– The kids’ first arithmetic lesson taught them
to count– The vampire was disguised as a handsome
count.
• Ambiguous Target– We had trouble keeping track of the count
Memory is NOT Exact!
• Reproductive Memory– A highly accurate, verbatim recording of an event
• Reconstructive Memory– Remembering by combining elements of
experience with existing knowledge
• In “The Princess Bride”, does Inigo tell Vizzini– You say that so often, I do not think it means
what you think it means– You keep using that word, I do not think it means
what you think it means
Bartlett’s War of the Ghosts• English students told a Native Indian
story• Memory for the story tested across time
– Omissions and normalization
• Results indicated that memory is reconstructive– Leveling
• making story simpler
– Sharpening• overemphasizing certain details
– Assimilating• changing details to fit what we think
Recognition
• Which of the following sentences was/were shown earlier?– The ants were on the table– The ants ate the jelly on the table– The old car pulled the trailer– The car climbed the steep hill
Technical vs. Content Accuracy
• Technical Accuracy– Recalling or recognizing exactly what
was experienced– Generally quite poor
• Content Accuracy– Recalling or recognizing the meaning
or content of what was experienced– Generally quite accurate
Loftus & Colleagues
• Estimate how fast the cars were going– When they “hit”
each other– When they
“smashed” each other
• Did you see the broken glass?
Why Does This Happen?
• Possible Explanations– Memory Impairment– The Response Bias
Explanation– Source Misattribution– Misinformation
Acceptance
Lost in the Mall
• Can you produce false memories through suggestion?– Asked to write about 4
memories• 3 real• 1 false (lost in mall)
– When told one was incorrect, picked one of the real memories
Lost Again
• Replicated on a group of people– What memories did people remember?
• 7 out of 24 remembered the false event
– How are the events remembered?• True memories described more• True memories rated more clear• False memories’ clarity increased over
time
– Can they choose the false memory?• 19 out of 24 figured out which was false• Process of elimination?
One Person’s False Memory...• “I vaguely, vague, I mean this is very vague, remember the
lady helping me and Tim and my mom doing something else, but I don't remember crying. I mean I can remember a hundred times crying..... I just remember bits and pieces of it. I remember being with the lady. I remember going shopping. I don't think I, I don't remember the sunglasses part.“
• "Well, it can't be Slasher, 'cause I know that he ran up in the...the chimney and I know that that cat got smashed and I know that we got robbed so it had to be that mall one.”
• "..I totally remember walking around in those dressing rooms and my mom not being in the section she said she'd be in. You know what I mean?"
Individual Differences
• Some people are more susceptible to misinformation than others– 7 out of 24 participants
• People high at risk for misinformation acceptance have– Poor general memory– High scores on imagery vividness– High empathy scores
Recovered Memories of Abuse
• A person remembers today, that 20 years ago, someone sexually abused them
• Traumatic memory was repressed and is now recovered– often under hypnosis in therapy
• Validity of recovered memories?• Empirical evidence for Freudian
repression?
Questions
• Is there evidence for repressed memories?– Much evidence that emotional events
are remembered better, not forgotten• Post-traumatic stress disorder
– Are these memories real or false?
• If there is repression, how does it differ from normal forgetting?
Evidence for Suppression?• Learned 40 unrelated
word pairs– ordeal-roach
• Respond Condition– Think of the word paired
with ORDEAL…
• Suppression Condition– Do NOT think of word
paired with MEASURE…
• Memory for target words decreased with the number of suppressions
Evidence?• Most cases are unclear
– Susan Nason murder• Eileen Fanklin: “I remember my father did it.”• George Franklin denies it and no evidence
links him
• Research reports 4 cases with reasonably good evidence that– A memory for abuse was recovered– The remembered event actually
happened– The event was previously forgotten
Recovered Memories
• Recovery Experiences– Sudden– Startling– Emotional– Initiated by related retrieval cues
• encoding specificity?
• Forgetting– May have been over-estimated– Prior remembering not as emotional
Counter Example• Adults recall of horrific abuse at hands
of Satanists– Murder, torture, sexual abuse, eating babies
• FBI could find no evidence– Dissociative Identity Disorder (DID)?– Repressed memory?
• Therapists used highly suggestive techniques– drugs, hypnosis, suggest that there might
be non-remembered abuse
• Therapy led to false memories?
Physically Possible?
• A possible physiological explanation of repression– Stress release of glucocorticoids (steroid
hormones)– Glucocorticoids kill hippocampal neurons– Hippocampus brain area related to memory
• Hippocampus reduced in abused vs. non-abused women– Same for post-traumatic stress disorder– BUT no direct evidence links glucocorticoids
to repression of traumatic memories.
To Sum Up
• Repressed Memories– More questions, than answers– Child abuse and sexual assault are big
problems that are very traumatic• Some evidence that memories of such abuse can
be forgotten and then recovered
– Memories can also be inaccurate or manufactured
• Especially when under hypnosis or otherwise being given suggestions or directed questions
– Can’t tell if a memory is true or false without independent corroboration
Consequences of Memory Effects• Think of how all of this might affect the
courts, and specifically eye witness testimony– Schema effects, false memories, repressed
memories, recovered memories
• Memory is suggestible: – people’s memory can be altered and
influenced by the knowledge they have when they encounter the information, and by the information they encounter afterwards
• Is there anything we can do to minimize these effects?
Cognitive Interview• Encourage eyewitness to produce her own
memory cues and minimize direct questions • Get her to mentally recreate the context of
the crime– environmental and internal (e.g., mood state) info
• She should report everything she can remember– even if info is fragmented
• Alter how the info is reported– List details in various orders– List details from various perspectives
Flashbulb Memories• Flashbulb memories are
– Vivid– Detailed– Long-lasting– Memories we will “never
forget”– Personally meaningful
• Personal Examples– Your first date– The death of someone
close to you
Princess Diana
Six ‘Canonical’ Categories• Write an account of a flashbulb
memory– Place
• where were you?
– Ongoing event• what were you doing?
– Informant• who told you / how did you find out?
– Affect in others – Own affect– Aftermath
Accuracy of Flashbulb Memories
• Neisser & Harsch (1992)– Ask people to remember
what they were doing when they first heard about the Challenger shuttle explosion
– Asked them again 2½ years later
– Measured the similarity of both memory reports
• Same memory reported very differently over time
January, 1986
• “I was in my religion class and some people walked in and started talking about the [explosion]. I didn’t know any details except that it had exploded and the school teacher’s students had all been watching, which I thought was so sad. Then after class I went to my room and watched the TV program talking about it and I got all the details from that.”