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WELCOME. Products Introduction Organization Operations Competition Marketing Personnel Financial Analysis Risk Analysis Conclusions. INTRODUCTION. Mission Statement. - PowerPoint PPT Presentation
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CONFIDENTIAL
WELCOMEWELCOME
Products Introduction Organization Operations Competition Marketing Personnel Financial Analysis Risk Analysis Conclusions
CONFIDENTIAL
Sit ‘n Fit Fashions plans to provide readily available, functional, yet fashionable products to the wheelchair
community and will strive to achieve high quality assurance and outstanding customer service while
maintaining a strong financial structure and making solid, informed business decisions.
INTRODUCTIONINTRODUCTION
Mission Statement
CONFIDENTIAL
PRODUCTSPRODUCTS
Jeans Sweats Dock Pants Dress Slacks Blazers & Jackets Accessories Expansion
“Bent” Design
Wider Leg at
Bottom
Velcro Closures
Pull-On Wrist Straps
CONFIDENTIAL
ORGANIZATIONORGANIZATION
History Funding Options
SBIC Women’s Prequalification Loan SBA “Low-Doc” Loan Personal loans with company shares Venture capital
Business Structure Personnel Strategies Assurances
CONFIDENTIAL
OPERATIONSOPERATIONS
Design Assembly
Local subcontractors Low overhead No overstocking of slow turnaround items
Order Entry Phone Fax Internet Mail E-mail
Distribution
CONFIDENTIAL
COMPETITIONCOMPETITION
Rolli-Moden Men’s and women’s clothing & accessories
Jeans: $55 Dress Slacks: $79 Sweat Pants: $29 - $35 Cotton Twill Pants: $55
Wheelchair accessories, bathroom aids wheelchairjeans.com
Jeans only - all $47.95 Wearable Clothing Ltd.
European manufacturer; Products not available on web site
CONFIDENTIAL
COMPETITION COMPETITION cont’dcont’d
Advantages Over Competition Lower price, higher quality, better availability
Lower overhead & high-demand products Faster delivery
Local contractors means smaller, minimum cuttings
Consistent quality Sizing, fabric weight, color, & content monitored
by SNFF’s own production manager Best customer service possible
12-hour toll-free number Knowledgeable operators
More professional, fashionable clothing line
CONFIDENTIAL
DEMOGRAPHICSDEMOGRAPHICS
Market Size 1,417,800 wheelchair user in the U.S. Over 10,000 handicap aid organizations 3,400 major rehab facilities 37,000 registered Occupational Therapists
(OTs) & 7,000 Certified OT Assistants 7,600 to 10,000 new cases of spinal cord
injury each year Assumptions
2% response rate from end-users 50% of therapists will refer at least 5 end-
users $60 average order
CONFIDENTIAL
MARKETINGMARKETING
Direct to End-User Full-color catalog
Magazine advertising Direct-mail solicitations Trade shows
Web Sitewww.sitnfit.comwww.sitnfit.com
CONFIDENTIAL
MARKETING MARKETING cont’dcont’d
Indirect to End-User Inservice visits to hospitals, rehab
centers, VA Medical Centers, disabled service organizations
Mailings to occupational therapists OTs: an integral part of the SNFF team
CONFIDENTIAL
PERSONNELPERSONNEL
Management Lauren Godfrey Hermine Godfrey
Employees Office assistant and phone operators
Assembly Contractors Production manager Cut-sew-trim manufacturers
Business Advisors
CONFIDENTIAL
FINANCIAL ANALYSISFINANCIAL ANALYSIS
3-Month Start-Up Expenses: $78,247 Gross Profit Analysis
Cost of goods & labor: $10 - $16 Mark-up: 125 - 140% Product prices: $22 - $38
Percent Sales Capture Goal is to reach 5% of the market within 5
years 1,417,000 x .05 = 70,890
Average person spends $948/yr on apparel Customers will spend at least 1/4 on SNFF
products ($237) 70,890 x $237 = $16,800,000 by year six
CONFIDENTIAL
FINANCIAL FINANCIAL cont’dcont’d
Profitability Analysis
($20,000)
($10,000)
$0
$10,000
$20,000
$30,000
$40,000
Month
1
Month
3
Month
5
Month
7
Month
9
Month
11
Month
13
Month
15
Month
17
Month
19
Month
21
Month
23
Net Income (after taxes)
Month
ly S
ales
Series2
Series1
Sales of $30,000 (500 orders)/month break-even
CONFIDENTIAL
RISK ANALYSISRISK ANALYSIS
Competition Limited International
Going Global Contractors as part of
the SNFF Product Team
CONFIDENTIAL
CONCLUSIONCONCLUSION
Start-Up Strategy Small, household facility Family operated
Lauren & Hermine responsible for all functions except subcontract manufacturing
Expansion Expand wheelchair clothing line Expand to include fashionable geriatric line
Exit Strategy Eventually sell business
THANK YOU!THANK YOU!