CroesoWelcome

Introduction to Crowdfunding

Catrin Cooper

Training and Engagement Coordinator

GlobalGiving

Agenda

Introductions

Online Fundraising and Crowdfunding 5 mins

The 4 P’s of Crowdfunding 10 mins

Q + A 5 mins

GlobalGiving is the largest global crowdfunding community

connecting nonprofits, donors, and companies around the world.

We make it possible for local organisations to access the funding, tools, training and support

they need to become more effective

Mission - Transforming aid and philanthropy to accelerate community-led change.

DIGITAL FUNDRAISING & CROWDFUNDING

Why is it important for nonprofits?• 26% of people in the UK made a donation online in 2016

• Nearly a third of those aged 25-44

• 7.2% of overall fundraising in 2016 came from online giving

• Treating digital fundraising as an afterthought could mean you

miss out on donations

• Opens up to reaching global networks

CAF UK Giving Report 2016

Introduce yourself?

1. Name and organisation

2. How is your organisation making use of digital fundraising?

Crowdfunding

Specific ProjectSpecific TimeSpecific Goal

Benefits of Online Crowdfunding

• Flexible funding

• Data easily captured to build an online supporter base

• Transparency for donors

• Expand your reach and raise awareness

• Raising funds for projects that might not be financed otherwise or a new project

PITCH PLATFORM

PLAN PEOPLE

Training Crowdfunding Rewards/Benefits

PITCH PLATFORM

PLAN PEOPLE

David from Festival Spirit

https://youtu.be/1cJ7LSRx2mg

PITCH PLATFORM

PLAN PEOPLE

Rotary Club of Four Marks & Medstead● Last minute planning● Led by one volunteer, Sally● Never crowdfunded before● Raised £7,803 from 143 donors

Strategy● 3-4 advocates at Rotary club - shared with networks● Staff at charity shared with networks● Posted in local community facebook groups● Managed to get on local radio via a connection● Shared mini-stories of service users

CASE STUDY

PITCH PLATFORM

PLAN PEOPLE

Sample Calendar for Accelerator CampaignSunday Monday Tuesday Wednesday Thursday Friday Saturday

March 4Advocate

Pre-Campaign Check-In

March 11

Campaign Begins

Send Email #1

Facebook + Twitter Posts

Facebook +Twitter Posts

Facebook +Twitter Posts

Advocate Check-In

March 18 Donor Calls Facebook + Twitter Posts

Bonus Day!

Send Email #2 + Facebook +

Twitter Posts

Facebook +Twitter Posts

Advocate Check-In

March 25 Facebook + Twitter Posts

Facebook + Twitter Posts

Advocate Check-In +Facebook +

Twitter Posts

Send Email #3 + Facebook +

Twitter PostsCampaign Ends

CROWDFUNDING PLANNING CHECKLIST

1. The right digital platform

2. A compelling idea worth funding

3. Help: team & volunteers and make use of your network!

4. A cohesive plan

● Our next Accelerator training programme runs June 11th-29th

● Deadline to apply: 1st May 2018● Training: w/c 28th May

Apply at www.globalgiving.org/signup

Questions?

Diolch yn fawr

Resources

Beginners guide for Crowdfunding success: https://www.globalgiving.org/learn/beginners-guide-crowdfunding-success/Videos(Setting SMART goals, Network Mapping, Donor retention):https://www.globalgiving.org/learn/crowdfunding-videos/GlobalGiving Accelerator experience:https://www.globalgiving.org/learn/qa/crowdfunding-success-for-equine-therapy/