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Welcome Everyone!Orientation Session II

● Introduce yourself and your organization in the chat.

● Type your questions in the Q&A box and we will answer them today.

Niko Galvez, Campaign DirectorLong Beach Gives

Julie Meenan, Executive DirectorJosephine S. Gumbiner Foundation

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Your webinar presenters and your...Long Beach Gives Team

Michelle Byerly, Executive DirectorThe Nonprofit Partnership

Christina Kreachbaum, Program ManagerThe Nonprofit Partnership

Welcome

Requesting Additional Information

Answers to 3 FAQs - Fees, Champions & P2P Roles

Agency Challenge Funds

Giving Day Profile Pages, Support, Leaderboard & Prizes,

Social Media Squad & Trainings

Marketing & Donor Journey

Sneak Peak of Campaign Guide

Campaign Resources Webpage & Champion Circle (#ShopTalk)

Questions

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What to expect todayOrientation Agenda

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Please complete the Organization Updates for All Participants form by Friday, June 12th at 5pm to be entered for one of the monetary prizes on Long Beach Gives Day.

● Champion’s contact info● Long Beach Council District(s) ● Social Media stats and URLs

Please note that your Champion information will be asked for on this form as the primary point of contact, however, if you have other key team members who need campaign updates (training registrations, upcoming deadlines, etc) also complete this sign-up form. If you want your Board of Directors or other supporters to receive general Long Beach Gives updates, send them to our website www.longbeachgives.org/#subscribe to sign-up.

Additional details needed from everyoneOrganization Updates for all 2020 Participants

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Typical giving day campaigns charge up to 9%What are the fees associated with Long Beach Gives?

● Donors will be given the opportunity to cover these fees (and 60% of donors usually do!)● Fees only calculated on online donations

CiviCore platform fee 3.0%

LBG support fee to ensure customer support, administration and sustainability 0.5%

Credit card fee charged by third-party merchant (Amex charges an additional 1.0%)

Transaction fee per donation

2.2%

0.30 cents

TOTAL 5.7% plus .30 cents

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Your Champion will lead the campaign but a support team is crucialWhat is the Champion’s Role?

Serves as the lead and primary point of contact for Long Beach Gives to help your agency be campaign-ready by:

● Enlisting a campaign team to support your Champion● Attending trainings and Circle of Champion support calls● Recruiting Long Beach Gives peer to peer fundraisers (P2P)● Overseeing marketing activities leading up to and on Long Beach Gives Day● Encouraging, responding to, and thanking donors● Capturing lessons learned that can be implemented next year

Login to our Campaign Resources page at www.longbeachgives.org (enter the password LBG2020) for a helpful checklist of campaign tasks your Champion. (Checklist will be added soon!)

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Peer-to-peer fundraisers (P2Ps) help your campaign go viral What is the P2Ps Role?

A P2P is a passionate supporter who rallies around your cause to fundraise on your behalf● Ideal P2Ps include your Board of Directors, volunteers, staff, dedicated supporters,

friends, and family.● P2Ps will be trained on how to set up their individual page, establish a fundraising goal,

create a personal appeal story and keep it fun.● The new CiviCore platform makes it simple to setup and share P2P pages via email and

social media.● P2Ps broaden your reach through their social media and emails to help them reach

their goal.

Login to our Campaign Resources page at www.longbeachgives.org (enter the password LBG2020) for a helpful guide for your P2P fundraisers. (P2P guide will be added soon!)

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Learn from last year to create a better 2020P2P Successes from 2019

$218,223 raised by P2Ps

Train your fundraisers and give them tools

871 P2P fundraising pages

Tap your network of supporters to

participate

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Here are a couple creative ideas to get you started Agency Challenge Funds (aka Matching Funds)

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Use Challenge Funds to amplify donationsAgency Challenge Funds

● Participating agencies are encouraged to secure their own Challenge Funds● Dedicated to just your organization● Solicited from your board members, key donors, businesses, volunteers, etc. ● Organizations with Challenge Funds are searchable on the site● LBG raises funds from sponsors to encourage fundraising efforts with prizes

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Prepare requested items to launch your giving day profile page!Giving Day Profile Page, Setup Timeline, and Deadlines

Monday, June 8th: We will provide a checklist of form fields you will need to complete for your Civicore account setup which will include, but is not limited to:

○ Review and agree to Privacy Policy and Terms of Service ○ Statement of how much you plan to raise and why○ Up to 8 photos, up to 4 videos, and 1 logo file ○ W9 Taxpayer Identification Number and Certification Form

Monday, July 27th: The Champion will be given login access to the CiviCore platform to explore and start working on their giving day profile page.Tuesday, August 4th: After the CiviCore platform training agencies can begin submitting pages for Campaign Director’s approval and publication on website.Monday, August 17th: The deadline to create your organization’s giving day profile page, but the sooner you submit it, the sooner it can be approved for publication.

Login to our Campaign Resources page at www.longbeachgives.org (enter the password LBG2020) for the giving day profile page prep checklist (coming soon!).

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Additional resources to provide guidanceSupport for Giving Day Profile Pages

It may seem like a lot but we promise setting up your giving day page on CiviCore is as easy as setting up your Facebook profile page. Here are some options to help you prepare:

● We recommend you use the Circle of Champion calls to ask questions and go over items needed for your giving day page setup.

● If you want specific feedback on your page book a meeting with Niko.● Check out last year’s profile pages for ideas (although we are using a different platform).● Check out another CiviCore giving day website for ideas and inspiration.

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Final prizes will be announced once sponsors have been securedLeaderboard, Prizes and Search Filter

Prizes will be awarded randomly during the campaign, organizations will be broken down into various categories, and may include:

● Most unique donors● Most dollars raised● P2P fundraisers

Leaderboard filter functionality that helps new donors find you!

● Category● Organization size● City Council District● Most/Least raised● Organizations with Challenge Funds● And more!

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Support, like, and cheer on LBG and your fellow nonprofitsLet’s Create a Social Media Squad

Crowdfunding leverages the social media of others to build each other’s online audience and reach. Sharing, liking and commenting on Long Beach Gives posts helps you and helps all of us. The more people that know about Long Beach Gives Day on September 24, 2020, the more likely we all are to reach our fundraising goals.

● Follow Long Beach Gives on Facebook, Instagram, LinkedIn, Twitter, and YouTube.● Follow your fellow participants too! We will be sharing with you the Champion contact

list and social media URLs.● Post something about being selected for LBG 2020. Use assets from this folder. ● Some of you may have noticed we are sharing your posts. We’ll keep sharing posts that

tell LBG supporters more about your agency’s story.● Reminder to please complete the Organization Updates form.

Login to our Campaign Resources page at www.longbeachgives.org (enter the password LBG2020) for the Champion contact sheet and social media handles (coming soon).

Social Media & Digital Marketing

What you will learn over the summerThe 2020 Campaign Trainings

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Creating Digital Assets

Platform and Giving Pages Setup

Training for Peer2Peer FundraisersStorytelling

Online Fundraising

Recruiting Peer2Peer’s

Using Data to Make Your Case

Login to our Campaign Resources page at www.longbeachgives.org (enter the password LBG2020) for registration links.

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Attend the Circle of Champions calls to review these resourcesMore Marketing & Fundraising GuidanceOn this journey, several trainings will be offered to equip your team with the skills, assets and tools most useful in this crowdfunding effort, If you are interested, here are a few examples of free opportunities to learn more:

1. Limited on time and/or marketing experience: ○ https://jcsocialmarketing.com/freebies/○ https://www.facebook.com/groups/NonprofitsUnleashed/

2. More time and/or marketing experience: ○ https://learndigital.withgoogle.com/digitalgarage-au/courses○ https://www.hubspot.com/resources/courses

3. And just because it’s fun….○ Invite a goat to your next virtual event: https://www.cronkshawfoldfarm.co.uk/

Login to our Campaign Resources page at www.longbeachgives.org (enter the password LBG2020) for an ongoing list of additional marketing and fundraising resources.

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A successful giving day doesn’t just happen in 24-hoursThe Donor Journey Map

Long Beach GivesSeptember 24, 2020

Examples only!

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Social media images, sample messaging, timelines, and more!2020 Long Beach Gives Campaign Guide

● Timelines○ Overall Campaign ○ Giving Day ○ Post-Giving Day

● Tips and Tricks● Frequently Asked Questions● Branding Guide● Digital Assets and Templates

○ Logo options○ Social media banners○ Flyers, etc for direct-posting○ Social media assets and templates to design your

own promotional materials● Marketing Techniques and Messaging Samples

○ Emails○ Social Media○ Press Release

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A one stop shop for all your campaign needsCampaign Resources Webpage

Login to the Campaign Resources webpage at www.longbeachgives.org (enter the password LBG2020) to access all of these resources.

● Training registration links, replays, and webinar slides

● Campaign Guide● Champion Contact List● Digital assets (logos,images,

templates, etc)● …. and more!

Please note that more will be added as they are created.

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A one stop shop for all your campaign needsCampaign Resources Webpage

Enter the password LBG2020 in all caps and press enter

Virtual Coffee ☕ with Niko562-645-6476Book a meeting niko@longbeachgives.org

Bi-weekly support calls held every other Wednesday at 1:00 pm will be staring June 3rd!

● Each call is limited to 100 attendees so please register only if you plan to attend.● You will be invited to share your video and audio to ask questions (optional).● These calls are optional & short (less than 30 minutes).● Depending on the number of questions on the call, very specific questions will be saved

for a one-on-one call with me.● The calls will include reviewing previous trainings, hands-on lessons, brainstorming

campaign strategy, guest speakers (fellow Champions & more), Q&As, and more!Visit www.longbeachgives.org to “Login” to our Campaign Resources page (enter the password LBG2020) to register for each bi-weekly call.

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Bi-weekly support and opportunity to connectCircle of Champions (#ShopTalk)