Welcome Guide 2016MA Fashion Marketing and Communication

In this section you’ll find your enrolment and induction timetables. Please take careful note of the dates and times you’ll need to attend during your first week.

INDUCTION AND ENROLMENT TIMETABLES

If you’re not able to make any of these dates, please let your Campus Registry contact know as soon as possible. You can find their contact details at the start of this Welcome Guide.

International, Exchange and EU student welcome TBC

Resource Overview - with Technical Team

TIME LOCATION

TUESDAY 13TH SEPTEMBER

WEDNESDAY 14TH SEPTEMBER

4:00pm - 6:00pm Projectspace

10:00am - 12:00pm Technical Resource Areas

THURSDAY 15TH SEPTEMBER

M1.21

FRIDAY 16TH SEPTEMBER

2.30pm - 3.45pm

ACTIVITY AND DATE

Timetabling and Course Briefing

Library, Student Services, H & S & IT Induction

WELCOME

Check out more from our course here:

www.uca.ac.uk/study/courses/ma-fashion-marketing-communication/

UCA EPSOM1 year full-time or 2 years part-time

Welcome to UCA! We’re delighted you’ve chosen to study with us and become part of our creative community.

This guide has been designed to help you prepare for your course before you join us. Be sure to look at your induction timetable, so you know what to expect in your first week at UCA.

If you have any questions, please do get in touch and we’ll be happy to help.

We look forward to seeing you at UCA, and helping you to develop your creative practice and expertise.

12:00pm - 2.00pm M1.21Buffet Lunch with Head of School, Associate Head and Course Leader

12:00pm - 3.00am ProjectspaceAll Students - Welcome to UCA Fayre - Drop in throughout the day for more information about our services

London Fashion Week for SS 17 Begins

2:00pm - 4.00pm M1.21

ENROLMENT (Please bring passport and qualifications) 4:30pm Projectspace

M1.213.45pm - 4.15pmStudent Union Presentation

PRE-ARRIVAL In this section you’ll find your reading list for the summer and what you’ll be expected to do during Induction Week.

READING LIST

Berlendi, Chiara (2011) The Role of Social Media within the Fashion and Luxury Industries: Depicting Social Media’s possible role within the peculiar communication strategy carried by a Fashion or Luxury company. Lambert publishing

Brannon, Evelyn L. Fashion forecasting.: (2015) New York : Fairchild Books, An imprint of Bloomsbury Publishing Inc, 2015.

Burger-Helmchen, Thierry (2015) The Economics of Creativity: Ideas, Firms and Markets (Routledge Studies in Global Competition). Routledge

Burns, Leslie Davis (2011) The business of fashion : designing, manufacturing, and marketing. New York : Fairchild.

Choi, Tsan-Ming (2012) Fashion supply chain management: industry and business analysis Hershey, PA : Business Science Reference.

Collins, Hilary (2010) Creative research: the theory and practice of research for the creative industries Lausanne ; Worthing : AVA Academia.

Csikszentmihalay, M (2013) Creativity: The Psychology of Discovery and Invention, Harper Perennial

De Bono, Edward (2009) Lateral Thinking: A Textbook of Creativity, Penguin

DeBono, Edward (2007) How to have Creative Ideas: 62 exercises to develop the mind, Vermilion

Gerald J, Sherman, Perlman, Sar S (2015) The real world guide to fashion selling & management New York, NY : Fairchild Books

Gibson, Rowana (2015) The 4 lenses of innovation: a power tool for creative thinking Hoboken, New Jersey : Wiley

Granger, Michele. (2015). Fashion: The Industry and its Careers. 3rd ed. New York: Fairchild.

Grose, Virginia (2012) Concept to customer Lausanne: AVA

Hameide, Kaled K. (2011). Fashion Branding: Unraveled. New York: Fairchild Publications.

Hatton, Angela (2007) The definitive business pitch : how to make the best pitches, proposals and presentations Harlow : Financial Times Prentice Hall.

Jeffrey, Michael. & Evans, Nathalie. (2010). Costing for the fashion industry. Oxford: Berg.

Kim, Eundeok, Fiore, Ann Marie. & Kim, Hyejeong. (2011). Fashion Trends:Analysis and Forecasting. Oxford: Berg.

Larson, Erik W (2014) Project management : the managerial process. New York, NY : McGraw-Hill Education.

Lea-Greenwood, Gaynor (2012) Fashion Marketing Communications

Lumsdaine , Edward. Binks, Martin (2007) Entrepreneurship from creativity to innovation : thinking skills for a changing world. Victoria, B.C. : Trafford,

McIntire, Jonah Saint (2014) Supply chain visibility : from theory to practice : Gower, 2014.

Michalko, Michael (2006) Thinkertoys: A Handbook of Creative Thinking Techniques

MURATOVSKI, GJOKO, MANLOW, VERONICA, PEIRSON-SMITH ANNE, / EDITED BY HANCOCK II, JOSEPH H (2014) Global fashion brands : style, luxury & history. Bristol, UK : Intellect

O’Shea Covadonga. The man from Zara : the story of the genius behind the Inditex Group London : LID, 2012.

Posner, Harriet (2015) Marketing Fashion: Strategy, Branding and Promotion. Laurence King

Rath, Patricia Mink, Petrizzi, Richard, Gill, Penny (2012) Marketing fashion : a global perspective.New York : Fairchild Books

Rath, Patricia Mink. Gill, Penny, Petrizzi, Richard (2015) The why of the buy : consumer behaviour and fashion marketing New York, NY, USA : Fairchild Books, An Imprint of Bloomsbury Publishing Inc.

Rogers, Danny (2015) Campaigns that Shook the World: The Evolution of Public Relations: Kogan Page

Rousso, Chelsea. (2012). Fashion Forward: A Guide to Fashion Forecasting. New York: Fairchild.

Sant, Tom. (2012) Persuasive business proposals [electronic resource] : writing to win more customers, clients, and contracts New York : AMACOM.

Schramme, Annick. Moerkerke, Trui, Nobbs, Karinna. Fashion management Leuven : Lannoo Campus Publishers, 2013

Sheikh, Sophie. (2009) The pocket guide to fashion PR. Bodmin, UK

Sherman, Gerald. J. & Perlman, Sar. (2015). The Real World Guide to Fashion Selling and Management. 2nd ed. New York: Fairchild.

Sheldrake, Phillip. The business of influence [electronic resource] (2011): reframing marketing and PR for the digital age, Chichester, West Sussex : Wiley.

Slade-Brooking, Catherine: (2016) Creating a Brand Identity, a guide for designers. Laurence King

Souter. N, and Billout. G, (2007) Breakthrough Thinking: Using creativity to solve problems. Ilex

Stall-Meadows, Celia (2010) Fashion now: a global perspective Upper Saddle River, N.J. : Prentice Hall ; London : Pearson Education

Varga, Shaun (2009) Brilliant pitch : what to know, do and say to make the perfect pitch Harlow : Prentice Hall.

Wolbers, Marian 2009 Uncovering fashion: fashion communications across the media, New York : Fairchild

INDUCTION WEEK

The Induction Week will take place in the week beginning Monday 12 September, where you’ll be introduced to our Epsom campus, academic staff, your fellow students and our workshop facilities.

SUMMER PROJECT

We would like you to create a PechaKucha presentation about yourself that you will present to your fellow student cohort and staff.

We would also like you to include in this presentation a fashion related topic/research question that you want to pursue throughout your year and a theme that may inform your final major MA project.

TEACHING DAYS

We will teach on the Tuesday and Wednesday each week (2 days) but students can use the MA/MBA room on Monday and Thursday in 1st Semester and library facilities throughout the week.

Please note: In semester 2/3 access to MA/MBA room will be Tuesdays/Wednesdays/Thursdays. Library all week as usual.

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