Welcome Meeting

6 February 2013

MACARENA ORGILÉS

IBP INTERNATIONAL OFFICEROffice: Germán Bernácer Building (number 36) Available every day from 9 a.m. to 2 p.m. (on

Thursdays also from 3 to 5 p.m.)Phone : +34 965909406 Fax : +34 965909789 ibp@ua.es Macarena.Orgiles@ua.es

JUAN LUIS NICOLAU

ASSOCIATE DEAN FOR INTERNATIONAL RELATIONS

Office: Germán Bernácer Building (number 36) Available on Wednesdays from 11 a.m. to 1:30 p.m.international.feb@ua.es

Modules offered in the 2nd Semester

• HUMAN RESOURCES MANAGEMENT – Prof. Juan Llopis • CROSS-CULTURAL BUSINESS BEHAVIOUR. DOING

BUSINESS IN SPAIN – Prof. Pilar Barra • SPAIN: SOCIETY AND CULTURE – Prof. Raquel Huete / Prof.

Carlos Rebato • ECONOMIC ANALYSIS OF THE COMPANY

INTERNATIONALISATION – Prof. Oana Driha / Prof. Ana Ramón

• ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESS – Prof. Reyes González / Prof. Virginia Payá

• FUTURES THINKING AND INNOVATION – Prof. Enric Bas / Prof. Mario Guilló

• GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT – Prof. Juan José Tarí / Prof. José Francisco Molina

• MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT – Prof. Enar Ruiz

• RETAIL MARKETING: NEW PERSPECTIVES – Prof. Mayo De Juan

• MARKETING IN THE EUROPEAN UNION – Prof. Juan Luis Nicolau / Prof. Eva Toledo / Prof. Felipe Ruiz

Short presentations of the modules offered in the 2nd Semester

HUMAN RESOURCES MANAGEMENT

Prof. Juan Llopis

The main objectives of this course are: Having in mind that every manager of a firm is a HRM, give a general guide about how to manage people; argue how a HRM can be a strategic partner of any firm; have a general overview about the knowledge, skills and abilities that must have a Human Resources Manager; describe the fundamental tools, methods and techniques that are used in a Department of Human Resources. (syllabus).

CROSS CULTURAL BUSINESS BEHAVIOUR. DOING BUSINESS IN SPAIN

Prof. Pilar Barra

The current globalization seems to present an ideal environment for companies to be successful anywhere in the world. Sometimes we are not able to understand why our perfectly planned strategy did not result in a remarkable success.

Not all countries behave in the same way when doing business. Only by knowing perfectly our target country business culture should we be able to start doing business. If not, a high risk of failure would be present. This course provides a comprehensive view of Spain and its business culture as the key to success. (syllabus).

SPAIN: SOCIETY AND CULTURE

Prof. Raquel Huete / Prof. Carlos Rebato

This course is designed as an exploration of the Spanish history, society, politics and culture in a long term perspective, in order to provide students with a better understanding of the diverse influences that make up contemporary Spain.

The course also aims to analyse the challenges that the country faces in the future regarding economy, healthcare, education and immigration (syllabus).

ECONOMIC ANALYSIS OF THE COMPANY INTERNATIONALISATION

Prof. Oana Driha / Prof. Ana Ramón

The objective of this subject is the student to acquire a detailed knowledge of relevant economic analysis that explains the causes and effects of the foreign direct investment and the internationalization of the firm. The perspective of analysis will be macro but also microeconomic focused. The case study approach is emphasized in this course. Prior economic or math courses are not necessary for the class. (syllabus).

ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESS

Prof. Virginia Payá / Prof. Reyes González

Objective is two fold:First Part: Create positive attitudes towards entrepreneurial initiativeSecond Part: Learn skills and tools for running a business today

First Part: •HOW and WHY entrepreneurship is being promote within the E.U.•HOW we can TRANSFORM an idea into a business•Once we are established, HOW we can grow our business; business Strategies and Internationalization

Second Part: Modern Management: management SKILLSOrganization and Change: STRESS and CONFLICTControl, Information & TECHNOLOGYCorporate SOCIAL RESPONSIBILITY & Business ETHICS

ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESS

Prof. Virginia Payá / Prof. Reyes González

Methodology:Lecturers will introduce the topics

•You will work in class with real cases•You will learn to analyse information provided by companies•You will know about organizations that will show you:

WHAT they DOHOW they WorkWHAT services they provide to companies and to people thinking to start a business

Evaluation: 30% Theory (test, multiple choice)40% Practice: Business Plan and an Essay30% Work in class, participation, attendance (syllabus).

FUTURES THINKING AND INNOVATION

Prof. Enric Bas / Prof. Mario Guilló

INFORMATION

ANALYSIS

TOOLS

FUTURES THINKING AND INNOVATION

Prof. Enric Bas / Prof. Mario Guilló

INSIGHTS · LEARNING BY DOING

GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT

Juan José Tarí Guilló and José Francisco Molina Azorín

* OBJECTIVES:- To know the basic concepts and main tools about QM and EM- To learn how to manage processes to meet customer needs- To determine how companies impact on the natural environment and how theycan reduce their environmental impacts - To learn how to implement QM and EM systems

* SYLLABUS:

PART I: Quality management (units 1 and 2)

PART II: Environmental management (units 3 and 4)

* METHODOLOGY:- General overview of the main concepts and tools; videos - Resolution and discussion of cases and readings, presentations by

students

* ASSESSMENT:- 10%: attendance and participation- 60%: resolution of cases and presentations by students

- 30%: exam

* OBJECTIVES:

MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE

ENVIRONMENTProf. Enar Ruiz

• This course focuses on the TACTICAL and STRATEGIC decisions on marketing variables (product, price, distribution and communication) that a company faces in a changing and competitive environment.

• This course has a mainly PRACTICAL APPROACH. Students will manage the marketing departments of different companies competing in the marketplace. To analyze the performance of these companies, a virtual environment will simulate the real market. (syllabus)

LEARN by PLAYING MAKING

MARKETING DECISIONS

Group work Individual work

ASSESSMENT(active participation in class)

Attendance (min. 80%)

& SUCCESSworking during the sessions

&

MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT

RETAIL MARKETING

Prof. Mayo De Juan

This course will familiarize students with the decisions and strategies involved in running a retail firm in national and international markets.

Retailing is analyzed as one form of marketing.

Attention is devoted to: retail,

Merchandising & customer service,

image and positioning retail strategies.

Methodology includes case study resolution in class and presentations (syllabus).

FUENTE: http://eae-business-school.blogspot.com.es/2012/08/a-primark-le-gusta-espana.html

www.sweetharmonie.com/2011/11/abercrombie-fitch-llega-hoy-espana.html

MARKETING IN THE EUROPEAN UNION Prof. Juan Luis Nicolau / Prof. Eva Toledo /

Prof. Felipe Ruiz

On completion of this course, the student should be able to:

i) acquire a global overview of European Marketing

ii) formulate and recognize European Marketing Strategies

iii) how to adapt marketing concepts to practical cases studies

iv) understand national differences among countries and create marketing plans and evaluate the implication of an enlarged EU in global markets. (syllabus).

Thank you¡