buyer's guide

for bloggers, entrepreneurs andonline business owners

roadmap

The buyer's guide is a powerfulpiece of content and it's onethat you can use in multipleways from blog post content toa lead magnet to a video to awebinar... An educatedcustomer is a better customer.Really. They know what they'relooking for and they makebetter decisions. They alsoremember you fondly as theperson that helped them, evenif you don't know who they are.

They talk about yourbusiness; boost your word ofmouth marketing. They'll alsoshare this particular piece ofcontent online, save it ontheir smartphone or desktopand grow into an evangelistfor your business.

Kevin and Sarah Arrow here,and thank you fordownloading your contentroadmap. We created these tosupport business ownerseverywhere with theircontent marketing activities!

welcome!

CONTENT N I TRO • ROADMAP

1

3

2

4

5

STEP ONE

Determin what type ofbuyer's guide you arewriting

STEP TWO

Do your research!Google is your friend

STEP THREE

Complete the buyer'sguide research sheet(next page)

STEP F IVE

Market your buyer'sguide

STEP FOUR

Determine the format andcreate!

five-step roadmap

CONTENT N I TRO • ROADMAP

R E S E A R C H A N S W E R S T H E S E Q U E S T I O N S

Questions about my buyer's guide

CONTENT N I TRO • ROADMAP

Why would someone want this product or service? What problems does this product resolve? What unique features does this product or service offer? How does it differentiate from all the others on the market? What can this product be used for? Be very specific about thecircumstance the product/service can be used in, and what it'snot suitable for. Are there other deciding factors when purchasing this product? How much does the product or service cost? Remember, thepeople looking for buyer's guides are ready to purchase. They needto know prices

M Y B U Y E R ’ S G U I D E W I L L B E A B O U T :

Creating my buyer's guide

CONTENT N I TRO • ROADMAP

W H O W I L L R E A D M Y B U Y E R ’ S G U I D E ?

Creating my buyer's guide

CONTENT N I TRO • ROADMAP

W H A T A R E T H E I R M O S T P R E S S I N G N E E D S ?

Creating my buyer's guide

CONTENT N I TRO • ROADMAP

H O W W I L L M Y B U Y E R ’ S G U I D E H E L P T H E M ?

Creating my buyer's guide

CONTENT N I TRO • ROADMAP

M Y B U Y E R ' S G U I D E W I L L B E C A L L E D :

Naming 7 formatting my buyer'sguide

CONTENT N I TRO • ROADMAP

M Y B U Y E R ' S G U I D E W I L L B E F O R M A T T E D :

H O W W I L L M Y B U Y E R ’ S G U I D E H E L P T H E M ?

Creating my buyer's guide

CONTENT N I TRO • ROADMAP

M A R K E T I N GI plan to reach my ideal customers using:� My blog� Twitter� Facebook� Facebook ads� Email marketing� Blogger outreach

C H E C K I N G . . .� My guide reflects my brand� My calls to action are easily identifiable� My copy is easy to read� The images are appropriate to my content� The images are clear and show the product /service well

L I N K S T H A T A R E U S E F U L F O R M Y R E A D E R I N C L U D E :

three quick checks...

CONTENT N I TRO • ROADMAP

Prices from £99 for 3 posts a month.

Ready to outsource your contentfreshening up?

CONTACT