WELCOME TO

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CAMPAIGN CLEAN INDIA/CHANDIGARH

• .To mark the beginning of “World Tourism Week-2012”, Chandigarh

Administration observes “Clean Chandigarh Day” today as an

introduction to Clean India/ Chandigarh Campaign by successfully

organising Cleanliness Drives at Plaza, Sec-17 and at Railway Station

in the morning.

• Lack of hygiene and cleanliness particularly in frequently visited tourist

destinations has negatively impacted tourism in our Country. To meet

the challenge, the Ministry of Tourism has decided to launch

“Campaign Clean India”.

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PLAZA, SEC-17

The OBJECTIVE

The objective of this Campaign is to ensure an acceptable level of cleanliness and

hygiene levels at various public places. It will involve sensitizing all sections of

society on the importance of cleanliness and hygiene in public places.

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RAILWAY STATION

CLEANLINESS DRIVES

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• Cleanliness and proper hygiene

are universally regarded as

indispensable existential norms that

must inform and permeate all our

actions. Conversely, lack of or

inadequate personal and

environmental cleanliness will have a

pull-down impact on the image-India,

the worst hit being the tourism sector

where the first impression of a visitor

is often his last. Therefore, the vision

is to look for an India that

impacts a visitor, to begin with,

for its cleanliness and hygiene.

The vision

• The Campaign will be a blend of

persuasion, education, training,

demonstration and sensitization

of all segments of our society.

• The objective eventually will be

to ensure the cleanliness and

environmental hygiene at

specific identified destinations.

The Mission

APPROACH

• The approach of Chandigarh Administration is to elicit the support of

the Society and spread the awareness about the importance of Cleanliness

and Hygiene. During the course of the presentation, we draw emphasis on

the Scheme of Clean India/Chandigarh which Chandigarh Administration

plans to launch in the days to come.

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NGOs:

Should be registered as a society or

trust for at least 3 years, actively

involved in one or more of such work as

promoting community hygiene,

cleanliness, sanitation and health;

management of solid waste; slum

development; social mobilization and

interpretation; capacity building and

training; tourism product development;

and any other work relevant to the

cause of cleanliness in the country. The

applicant NGO should be operative, at

least for a period of three years, in the

vicinity of the destinations it wishes

to adopt (within a radius of

100kms)

The Scheme - Eligibility

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Adopter (Adopting

agencies i.e. PSUs,

major Corporate,

Banks can also join in

the Campaign

Schools: should be

Recognized, of +2 level,

Having at least 4 sections, or

100 students, each for 9th,

10th, 11th, 12th standards.

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DESTINATIONS:

Constituents of

identified mega

destinations will be

available for adoption.

PERIOD: Adoption of a

destination/its constituent

will be allowed for a period

of one year, which can be

considered for extension

by a further period of

two years on the basis of

performance.

Selection of

Schools/NGOs:

The UT Administration will issue in

newspapers, an advertisement

in two parts – one addressed to

the schools and the other to the

eligible NGOs, inviting expression

of interest to adopt one or more

destinations, out of those

indicated, in project mode under

Campaign Clean India. The

advertisements will briefly sketch

the

requirements including the

responsibilities that the selected

schools/NGOs will be expected to

shoulder.

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Inspection by MoT:

In case during the

inspection, the outcome is

found to be below the

acceptable

threshold, the arrangement

might be cancelled

Performance Evaluation:

The MoT will engage the Quality

Council of India for an independent and

objective evaluation of the state of

cleanliness specific to each monument

chosen for adoption. The evaluation will

be conducted in two stages: first at the

time of its adoption and later after the

initial adoption period of one year. The

QCI will classify the improvement over

the adoption period as Average, Good,

Very Good and Excellent. The

Evaluation will be based on uniformly

applicable norms.

Final Project Report:

The School/NGO/ Adopter

will send a final project

report upon the conclusion

of project period. in the

prescribed format..

INCENTIVES

• To a school:

• Rated average No award

• Rated Good Rs. 60,000/-

• Rated Very Good Rs. 1,00000/-

• Rated Excellent Rs.2, 50,

000/-

• To an NGO/ Adopter:

• Rated average No award

• Rated Good Rs. 1, 50, 000/-

• Rated Very Good Rs. 2,00000/-

• Rated Excellent Rs. 2, 50, 000/-

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Based on Quality Council of India classification, the MoT will extend the following awards along with citations

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Formalisation of Effort

A Memorandum of Understanding specific to each destinations/ its constituent

assigned under this scheme will be signed by the school/NGO/ Adopter

concerned and the Ministry of Tourism through Chandigarh Administration

In the End, I will like to request all the schools/NGOs/ Adopter to

come forward and willingly participate in this new endeavour by the

Chandigarh Administration. May also actively participate in the

programmes scheduled for “World Tourism Week-2012.”

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Let us all join hands towards

a cleaner INDIA

a cleaner CHANDIGARH

TOGETHER WE’LL DO IT!

Ph: 0172-2740420Website: www.chandigarhtourism.gov.in

Email: dtour-chd@chd.nic.in12