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WELCOME TO ANNUAL DRAGONSCLUB AND GIA EVENT
Programme
17:45 Opening
18:00 China Council for the Promotion of International Trade
18:15 CIIE & JSI Holdings
18:30 CCIC Europe B.V.
18:45 Webshop in China
19:00 Corridors B.V.
19:10 1st Lottery
19:15 Dinner & Networking
20:30 2nd Lottery
21:00 Closing
Seminar
Trading Trends - Goods & Services to China
Speaker 1: Mr. Wu Jia
China Council for the Trade for the Promotion of International Trade
Topic How to do business in China?
How to do business with China
07-06-2018
The Hague
China Council for
the Promotion of
International
Trade (CCPIT)
Guangdong Committee
Representative Office in
The Netherlands
About us
China Council for the Promotion of International Trade (CCPIT) Guangdong
Committee (later refer to CCPIT Guangdong) is a China provincial foreign trade
promotion organization founded on November 23rd 1957, with the approval from the
State Council. The missions of CCPIT Guangdong include promoting international
trade, utilizing FDI, promoting Guangdong enterprises’ internationalization and cross-
border economic cooperation, in accordance with government policies.
The representative office of CCPIT Guangdong in the Netherlands is also known as
Stichting CCPIT Guangdong, which has been established in November 2013, located
in World Trade Centre, The Hague. The core mission of our Dutch subsidiary is to
extend CCPIT Guangdong's trade promotion function to the Netherlands and the rest
of Benelux region.
Trade Promotion
Amied on promoting trade between China (Guangdong Region) and the
Netherlands, our roles include:
❖ Provide target market information;
❖ Technology Matchmaking;
❖ Provide Netherlands-China trade arbitration service;
❖ Introducing key business and government contacts;
❖ Assistance with visas and permits;
❖ Cross-cultural business advice;
❖ Marketing advisory.
Guangdong Province in China
❖ Largest provincial economy in term
of GDP (1.1 trillion USD)
❖ Largest market in term of
population (109 million)
❖ Largest metropolitain area in China
(Pearl River Delta:181,000 Sq Km)
Why important to do business with China
China’s investment in The Netherlands
Companies from China
How to do business with Chinese
❖ Aware of social hierarchy
❖ Build long term relationship
❖ Be ready for upcoming uncertainties
❖ Adapt work-life balance in China
❖ Not only language translating, but decoding
❖ Negotiation length
❖ Language decoding/filtering
❖ Business meal length
❖ Identifying genuine business partner
❖ Relationship building
❖ Time planning on appointments
Common cultural issues when Dutch company come to
China
Culture is dynamic, it changes over time influenced by many factors
China is both emerging and transitional economy experienced dramatic social and
economic change over the last 30 years
❖ Urbanisation
❖ Westernisation
❖ Generation affected by One-child policy
Culture is dynamic
❖ Urbanisation: 20% in 1980s, over 50% now
Urbanised China
❖ More and more western brands in China, increasing number of Chinese overseas
students and migrants
Westernised China
Contact us
Jia Wu (Guangdong Economic and Trade Representative)
Mob: +31 616695157
Tel: +31 702055666
Email: [email protected]
Address: WTC, The Hague
2595 AM
Speaker 2: Mr. Charlie Xu
CIIE & JSI Holdings
Topic: Taking a further step into Chinese & international markets
The Insight of InternationalImport Expo
http://www.giacentre.com
Charlie Xu, Business Development Manager
Sino-Dutch Business Opportunities
Potential Growth of Netherlands Exports to China Is Huge
3
57,4
9,7
9
TRADING AMOUNT (BILLION €)
Imports From China Exports To China
0,4
GROWTH RATE (%)
0,4
15,7
“Global Factory” Is Transforming Into “Global Market”
4
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2013 2014 2015 2016 2017
Disposable Income Per Capita
Dollars
5
“Global Factory” Is Transforming Into “Global Market”
“Global Factory” is Turning Into “Global Market”
6
E-commerce incentives
Not only the Chinese
Domestic Demand, but
also offers the Global
Platform for enterprise
who want to
Do business with china.
The Importance of CIIE
Key To Successful Business In China Is to Find Correct Partners
8
“”
90% of the Failed Foreign Investment Case in China is due to
the problem with their Chinese partner.
Highlights of International Import Expo
9
First national dedicated import exhibition in the
world
The Gate way to the huge Chinese
market, rapid growth of consumption and
import
Strong purchase demand, 150,000+
domestic and foreign professional purchasers
Participants from 100+ countries
Professional trade fair for 7 major
industries
Diversified and targeted supporting
activities
www.islide.cc 10
Perfect Matching
11
Netherlands Top 6 Exports
Machinery
Electrical machinery, equipment
Live trees, plants, cut flowers
Pharmaceuticals
Optical, technical, medical apparatus
Vehicles
CIIE 6 Sectors
Automobile
Medical Equipment &
Medical Care Products
High-end Intelligent Equipment
Food & Agricultural
Consumer Electronics &
Appliances
Fashion & Consumer Goods
CIIE Side Program & Importance of Trade Mission
www.islide.cc 12
❖In addition to participating in CIIE official activities, GIA will organize exhibitors to the relevant provinces and cities for business cooperation activities
❖During the business cooperation activities, the local government and enterprises will be organized to carry out customized service
❖Business cooperation activities related to business visits, technology and product purchases, project cooperation and other matters
Doing Business in China
3 Tips of Doing Business in China
www.islide.cc 14
✓ Find Good Local Partner / Visit Dutch Consulate in China,
NBSO
Starting with Second-Tier Cities In China Is Smart Move
15
Business Support Offices of NBSO In China
3 Tips of Doing Business in China
www.islide.cc 16
✓ Find Good Local Partner / Visit Dutch Consulate in China,
NBSO
✓ Not only focus to the Core City , focus more on the
Second-tier Cities and emerging Cities (NBSO)
Starting with Second-Tier Cities In China Is Smart Move
17
Business Support Offices of NBSO In China
Chengdu -----
A fast-growing
Second-tier City
Chengdu VS the Netherlands
18
Chengdu
Netherlands
NATIONAL LAND AREA
(KM2）
41543
14,5
6
17,0
2
POPULATION (M)
14,56
17,02
8,2
3,2
GDP GROWTH RATE (%)
8,2
3,2
3 Tips of Doing Business in China
www.islide.cc 19
✓ Find Good Local Partner / Visit Dutch Consulate in China,
NBSO
✓ Not only focus to the Core City , focus more on the
Second-tier Cities and emerging Cities (NBSO)
✓ Join CIIE and Trade missions to create a reliable network
in China
Thanks.And May The Success Be With You.
http://www.giacentre.com/
Charlie Xu, Business Development Manager
Speaker 3: Mr. Mason Qin
CCIC Europe B.V.
Topic Trends exporting F&B and
agricultural products to China
CHINA CERTIFICATION & INSPECTION GROUP
Mason Qin 秦美绅Deputy Manager / Business Development
Inspection/Verification/Certification/Testing Services
Professional Solution Provider for Quality and Safety, Driving Your Success
About CCICThe most influential transnational quality service
provider in China
For a More Reliable World
About CCIC
- Largest Chinese third party
certification and inspection group
- over 300 offices
- 200 cooperative labs
- over 18,000 employees
- over 30 countries and regions
For a More Reliable World
Business network
CCIC is based in Beijing, and owns approximately 300 offices worldwide. CCIC’s offices and labs
are over 20 countries and regions in Asia, Europe, America, Africa and Oceania.
For a More Reliable World
CCIC Services
CCIC provides comprehensive agrifood related services using our
excellent knowledge and network: inspection, certification, auditing,
analysis, and consulting.
For a More Reliable World
CCIC Netherlands Clients
CCIC Netherlands B.V. clients include Tmall, major cheese brands, infant
formula producers, etc.
Trend of Agri-food Import
Regulations Development
in China
For a More Reliable World
Major Changes in Agri-food Responsible Authorities
Starting from late April, several major
authorities in China are receiving major
restructuring.
This may affect requirement and procedures
for F&D and Agricultural Products in the
upcoming future.
For a More Reliable World
Biggest Change: the AQSIQ
•Signing import protocols (meat, fish, dairy, feed, flower,
fruit, veggies, etc)
•Registration of foreign high-risk food/feed/animal/plant
producers (through the CNCA and departments such as
Animal and Plant Quarantine)
•Direct administration of CIQ (border control for all
products)
China Customs
中国海关
AQSIQ
质检总局
• Import & Export Quality Inspection
• Import & Export Product Testing
• Quarantine of high-risk food
• Registration of foreign high-risk food
producer via CNCA
• Registration of importers and
exporters
Several Relevant Authorities Before April 2018
China Food and Drug
Administration
食药监总局
• Registration of infant formula
(including imported products)
• Registration of cosmetics
• Registration of health
supplements
• Registration of Chinese local
food producers
• Tariffs
• General border control
Merging of Several Authorities post-April 2018
Including the CIQ
Including the CNCA
For a More Reliable World
Implication of Restructring
Signing import protocols (feed, fruit, veggies, meat,
fish, dairy, etc)*
Direct administration of CIQ (border control for all food)
Registration of some foreign high-risk food producers
(through the CNCA)
Registration of cosmetics, drugs and infant formula
Registration of some foreign high-risk food producers
(through the Plant and Animal Quarantine Bureau and
other departments)
*subject to change
For a More Reliable World
Producer Registration Responsibility as of Today
- Feed
- Flowers
- Fruit, vegetables, seeds
- Soy, corn, wheat, etc.
- Live animals
- Infant formula – manufacturer AND the
formula
- Dairy – cheese, milk, butter, etc.
- Fish
- Meat
*low risk food products in general does not require manufacturer registration
For a More Reliable World
Additional Responsibility as of Today
All food and agricultural products will require
customs control
All consumer food products in the market are
under the SAMR control
For a More Reliable World
What You May Do
-Ensure your products comply to the Chinese
National Regulations and Standards
-Policy development trend may change as
structure has changed
-Be updated about changes of responsible
authorities for different steps
For a More Reliable World
Contact CCIC
General questions? Contact:
Or
Speaker 4: Mr. Sidney Lin
Webshop in China
Topic: E-commerce in China
Address: Warmoesstraat 151 BG1012 JC Amsterdam
Tel: +31(0)20-8932533 Mail: [email protected]
eCommerce marketing tools in China
China is attractive but difficult!
The story I heard about China The reality in my practice
Presenters of today
Sidney LinProject Manager & Business Analyst
Quiz: Find the person who is not on his/her mobile phone
A different Internet landscape
Wechat is Social media + What’s app and more…
− 650 million monthly active users
− 40 minutes – the average time a
Chinese adult spends daily over 40
minutes on Wechat
− 55.2% of users that open the app more
than 10 times a day
Source: DMR
Book Tickets Order food What’s app Investment Social networks
Mobile payment Book trip Shopping Order Taxi Play games
There are two types of Wechat accounts
for the enterprise: Subscription account
and Service account.
Subscription account allows you to post 1
post per day and Service account allows
you to post 1 post per week, but the
account can provide customer service
support.
Example of a Wechat account
The front end of a Wechat public
account page
Wechat also offers the shopping
function attached to the public
account. A great way to add up a
sales channel and connect sales
with content marketing.
How does Pizza Hut use Wechat marketing?
Weibo is the Chinese Twitter
Monthly users: 376 million,
Daily active users reached 165 million,
Enormous amount of content:
For example, in the cosmatics category, there were 4.3 billion post and 14.1 billion interactions in 2017.
Source: data.weibo.com
A Weibo account is a good way to promote the brand in
the Chinese Internet. It creates social media buzz,
increases brand exposure, builds up the connection with
customers/ potential customers.
What to expect from Weibo marketing:
1. Bring traffic by increasing the brand exposure
2. Boost conversion by increasing brand awareness
and trustworthiness
3. Build brand image by interacting with followers
Example of the Weibo marketing
Durex turns its 2.6 million Chinese followers active fans
INTRODUCTION
LI BEIKA X MINI CASE STUDY
02
Fashion brands in China often do promotions withfashion bloggers, who are sponsored to create contentand add purchase links in their articles. Combiningsponsored articles with direct sales is especially effectivewhen the products are in limited supply.
MINI, now a subsidiary of BMW, is the brand name ofsmall fashionable cars that feature bright colors and arerather popular among young Chinese women. Recently,they launched a WeChat campaign with Becky’s Fantasy( WeChat ID: Miss_Shopping_li), the
internet name of a fashion blogger (Li Beika) with morethan 130,000,000 followers on WeChat. Becky’stargeted audience is middle class and wealthy womenand her content is usually about where and how to shop.So far, she’s worked with high-end brands like Gucci,Chanel, Rebecca Minkoff and many others.
BACKGROUND
2
CHOZAN | CASE STUDY
Becky’s Fantasy (黎贝卡的异想世界Wechat ID:
Miss_Shopping_li) is a big social media KOL
with 130 million followers on Wechat. Her
target audience is middle class wealthy female.
She worked with BMW for a MINI campaign and
sold 100 cars, which worth 30 million
CNY in 4 minutes!
CHOZAN | CASE STUDY
On July 13th, Becky announced that she was going towork with MINI to sell their MINI Yours cars. Whatexcited her followers is that MINI had produced 100
Caribbean b lue Min i Yours cars exclusively for
t hem .
Her article talked about how “t he car you drive
represent s your personalit y”. She felt the Caribbean
blue Mini could show their individuality, independenceand taste. At the end of the article, she asked followerswho wanted to purchase the car to m ake a reservat ion
as this was the only in this way to participate in the flashsale that would begin at 9 pm on July 21st.
The magic power of KOL marketing
Baidu – the Chinese Google
What can you do with Baidu Marketing?
SEM on Baidu? Not for everyone
because it can be very costy.
Baidu Encyclopedia? Very effective
for trustworthiness and awareness
building.
Baidu AdWords
(La Mer)
DSP/RTB
(Aupres)
What can you do with Baidu Marketing?
Tmall and JD provides various on-platform marketing tools, such as SEA,
content marketing, CRM etc.
On Platform Tools
On Platform Tools
On Platform SEM Tools
CPC/CPM, display ads on search result page or the banner of the websites
Tools to solve Awareness Challenge
On Platform SEM Tools
Example: JD Fast Train
• Right target group
• Right design
• Right key word
• Right bidding price
CPCCPM
Within
platform ads
Outside
platform ads
JD Fast Train
Taobao
Express
Smart
Diamond
JD Brand Max JD Brand Booth
JD Targeting JD Wireless
Targeting
Tools to solve Awareness Challenge
On Platform SEM Tools
WHY?
- Direct traffic to the shop
- High potential exposure
- Targeting customers
Be aware
- SEM campaign should be set at
the right timing, it may influence
your conversion rate and hence the
general search ranking in the
platform
Some other things to pay attention to…
Attractive Design!
Trustworthy Reviews
Chinese consumers are
used to very informative
product page design. A
nicely designed page
also indicates
trustworthiness..
PART of a product page in Tmall Same product page in Amazon
Attractive Design!
Trustworthy Reviews
Checking the reviews of a product is
one of the “SOP” for Chinese
consumers during online shopping.
There are different affiliate programs on
the big e-commerce platforms in China.
It is a good way to break the ice for the
initial orders.
Affiliate programs for
Tmall & JD
Some other things to pay attention to…
Content marketing on other platforms
Little Red Book Zhihu
Online Forums
Any questions?
THANK YOU! 谢谢！
Speaker 5: Mrs. Nancy Chen
& Mr. Leon Nijhof
Corridors B.V.
Topic: Next Steps on trading because of the GDPR
China International Import Expo CIIE 2018 GDPR
7th June, 2018
CIIE 2018, 7th of June, The Hague
Why the GDPR ?
Legal perspective
Personal data protection becameessential during cross-border e-
commerce
Management relevance
Due to the digitalization of the world, personal data became an
issue
CIIE 2018, 7th of June, The Hague
Personal data of GDPR ?
Legal perspective
Personal data is used for specificpurposes only. Breach of GDPR will
trigger huge penalties
Management relevance
The constructive side is to use it forclient, supplier and other external
relations management
CIIE 2018, 7th of June, The Hague
Geographical area of the GDPR ?
Legal perspective
EU countriesAnd non-EU countries
Management relevance
Align awareness and sensitivity for thesubject is a major issue
CIIE 2018, 7th of June, The Hague
Consequences in case of breach of GDPR ?
Legal perspective
Tough penalty: 2% or €10 millionToughest: 4% or €20 million
Management relevance
Reputation risks might arise
CIIE 2018, 7th of June, The Hague
Low Interest for the GDPR ?
Legal perspective
• Risk: tough penalty, economic loss• Advantages: compliance and
credibility for customers
Management relevance
Balance-out the added value of personal data (identify risks) and trust
(strive for freedom)
CIIE 2018, 7th of June, The Hague
How to adhere to the GDPR ?
Legal perspective
• Privacy Impact Assessment• DPA registration
• Data processing agreement• Privacy policy• Safety policy
Management relevance
• A project to be in line• Constant monitoring to stay in line
• Awareness of individuals
CIIE 2018, 7th of June, The Hague
Next steps because of the GDPR ?
Legal Perspective Management relevance
IN CASE THERE IS A COMMON VIEW ON THE NECESSITY TO ACT, A PROGRAM TO SUPPORT YOU IN CIIE 2018 PREPARATIONS IS
AVAILABLE
CIIE 2018, 7th of June, The Hague
WELCOME TO ANNUAL DRAGONSCLUB AND GIA EVENT
