Welcome to CatapultAt Catapult we believe there is a way to grow your business that means you can be world–class, receive world–class support, while still keeping your world in order.

We believe that all businesses have more to give. No matter what stage you are at, we can tap into what makes you stand out and help what you may see as a fairly ordinary business become a truly extraordinary one.

We know from experience that great results are crafted with great people. Both in the business and around it. Let’s help you discover your potential and make you flourish.

A different experienceAt Catapult we’re with you for the long haul. Unlike the coach or consultant that may come in, do the job you asked for and leave, we want to work with you from beginning to end.

Through the rigorous implementation of our proprietary selection, mentoring and monitoring program, we have the ability—with a very high degree of accuracy—to pinpoint and assist winners across a range of diversified fields.

It’s a two–way streetRealistically we can’t build your business for you. What we can do, however, is ensure that the business you’re building is the greatest it can be.

There are a lot of different elements to this:

Be your greatest selfIt’s easy to get bogged down in the ‘doing’ elements of the business. We help you resurface and regain control strategically so the business is not running you but you’re running it!

Surround yourself with the best teamMost entrepreneurs and business owners have not had the hiring experience required. Even if you have hired many people in the past, when you run your own business you need to hire people across development, sales, finance, marketing and other functions; we guide you to ensure you assemble a top class team.

Co–foundersSome businesses already have multiple founders when they come to us; some don’t. While it’s not a strict criteria, having a co–founder generally improves your chances. Imagine someone who works just as hard as you do!

CommunicationIt’s up to you to tell us what is going on. Yes we can call you, prod you, meet you, but if you’re not sharing openly what is happening how can we help you tackle the greatest problems? Impossible! So open lines of communications are essential, especially in difficult times.

Creating a business—together

Phase 1Startup

IncubationFrom Idea to product

Phase 1Startup

Phase 2Growth readinessProving the productGrowing revenue

Building teamEstablishing a board

Infrastructure & systems

Phase 3Funding

Investor interestInvestor memorandum

Pitch / road showRaising successful

Investor interest

Phase 4Massive growth

ScalingGoing global

Bolstering the teamRamping revenueShifting strategyStepping aside

Additional funding

Phase 5The Exit

Trade SaleIPO

Private Equity Sale

Phase 1: SelectionLet’s be brutally honest; we strive for excellence. If we’re going to spend the next three to five years together, we want to make sure the experience is a good one.

To that end we have developed a significant intake evaluation model. And we give you the feedback (if you can bear it) if we find that your business is not strong enough. We’ll even give you our input on what you need to change to make it better so you can come back and try again later.

Every prospective business is strictly evaluated for the business itself, the founder and team and, last but not least, the ability to fit into one of the target high growth sectors we have identified. All three have to stack up to maximise your chance of great success.

If nothing else, come along for the conversation and find out where you stand, so your future business success doesn’t become a lottery.

Phase 2: Growth PreparationThis is the core of the Catapult 7–step model. This is where you create the groundwork for all the good stuff that is ahead.

For the full details please see below on the details of the Funding Success program for Early-Stage-High-Growth businesses.

Phase 3: FundingWhile funding is by no means a universal panacea, it is a strong requirement for many businesses to truly get off the ground and develop to their fullest potential.

When it comes to funding we’re agnostic. Bank, crowd, alternate lending, grants and the big one... equity funding. We believe it’s a matter of finding what is the best match for the needs of the business, instead of cutting everybody into the same shape.

The Catapult Process: Working with the best

Phase 4: Massive GrowthThis is the tricky part, stepping hard on the throttle so you move faster than your competitors without burning the business.

To ensure this goes as smoothly as possible we help you set up a board, provide a coach to help you with direction, and set you up on a monitoring platform that will give everybody a clear view of progress.

Phase 5: The ExitWhile not all businesses are sellable, many are. That’s why, when we start the process with you, we start with the end in mind. The exit comes in many forms and for some it comes sooner than you would have imagined.

We have spent the time, effort and investment road-testing to find the best advisors for you. The end result is our Circle of Fire where you’d be introduced to the people that are at the top of their game.

You save significantly on both time and money. The number of people we have rescued from terrible advisors makes for scary bedtime stories!

We work with proudly independent advisors, experts and professionals as well as some of

the biggest firms in the country. It allows us to always provide access to the best of the best, and tailor the offering to you, instead of you having to fit in.

We provide the connections to a very broad set of advisors and service providers, such as...

Digital Marketing. It’s a category cluttered with ‘wannabes’. We work with the top guns that produce tangible results—sales!

Accounting, bookkeeping and compliance. We are proud to announce our strategic alliance with Deloitte. While you may think that working with a big–four firm is too early for you, you’d be blown away by the value and expertise they bring to the table.

Legal, contracts and all the fine print. Every business needs a law firm, but too many law firms don’t have a real understanding of business. That’s why we work with Hicksons, our legal partner. Through a standardised approach you end up with top quality documents and advice at a reasonable price.

Insurance. Yes, it’s a nasty thought but what happens if you get hit by the bus and remain horizontal for a while? Your investors won’t be happy. Ensure the business is protected so it can continue to flourish, even if you have downtime.

Cloud Servers. If you run anything that is web based and expect some serious traffic why not use the gold standard? Look at how you can save through one of our premium partners, AWS.

SEO. Looking to be found? That’s where SEO comes in. Sydney SEO is our partner. A rare SEO firm that truly understands your business and that your end result must be to sell more, not just to get more website hits.

Brand. A brand agency big enough to make global impact for your business and small enough to care? That’s Founded by Design. They’re the brains behind the Catapult brand design, and we loved them so much we partnered with them!

There are many other partners in a range of fields—here are just some

• App / Software development

• Cash-flow lending

• CFO & CTO services

• Foreign Exchange

• Graphic design

• Private Equity

• Venture Capital

• Voice coaching

• Web site development

Our Partner Network: Getting the best help & advice

We’re in the process of developing at least two different fund options. These are tying directly in to the Catapult program; ie if you have been selected for the program and make it through the hurdles you will be funded.

While the fund may not be able to satisfy your total funding requirements, generally the fund will invest, which means your capital raise efforts are off to a flying start when we get that far.

The Catapult funds are managed at arms length from us. We don’t have a controlling say over their investments to provide certainty of neutrality and quality for the investors backing the fund.

We believe growing a business doesn’t have to be hard. It may be hard work, but there is plenty of research, systems, and people that can help you transform your business to operate on the next level.

We’re here to hold your hand, guide you through the jungles of sales, marketing, funding, leadership and much more.

We believe there is a bigger piece of work that must be done, and by helping hundreds of businesses each year grow, hire people, and sell internationally we’re doing our bit to grow the economy.

We have come to the realisation that the government isn’t in the best position to fix the structural problems in a hurry. This is better done by people who have experience growing businesses, and that is who we are.

Generally, we take a small stake in your business. That ensures we’re now working on your side. And it ensures we work with you until you achieve what for many is the ‘real’ outcome; selling your business.

Those who have sold their business would tell you the real money was made on the way out, not operating the business.

We believe it’s important for us to be aligned with founders, shareholders / investors, the board, the bank and many others, and we believe the best way to do that is to hold a stake in your business.

We’re also here to have fun and hang out with awesome business owners and entrepreneurs, just like you. So we’re tough on our selection criteria. We know we will always be limited on how many we can help, so we should help those where the process is fun for all, and the outcome is truly extraordinary.

We believe that relationship comes first, transaction second, and we live by that principle.

The Catapult Funds Why are we here?

We believe magic happens whengreat people come together,

so we make sure they do.

The Team Our advisory, training and coaching team

Mike Boorn Plener. Serial Entrepreneur. Business Growth Specialist. Founder of Catapult.

Brendan Kelly. Expert mentor, creates mentoring systems. Deep knowledge in behavioural psychology.

Ian Markram. Highly successful entrepreneur. Systems expert. Very deep consulting expertise. Investor.

Karl Wooltorton. Highly experienced sales and revenue professional. One of Australia’s most connected individuals.

Tony Gellert. Growth advice to CEO’s and Owners for two decades. From start-ups, Private Equity to Exits.

John Dean. Revenue and Growth Strategist, Author, Speaker, Thought Leader, Mentor. Achieving exponential growth.

Tim Austen. Business Intelligence & strategy. IT, business operations, finance, risk, processes and controls.

Ryll Burgin-Doyle. Key Note Speaker, Author, Growth Advisor, Invested Mentor. Successful entrepreneur.

Sam McLennan. Top expertise in incubator programs, funding, partner engagement and managing mentors.

Drew Young. Seasoned CFO with deep experience from major telcos. Finance genius.

Katie Bramhall. Expert marketing and events coordinator keeping all things on track spreading Catapult to more people.

Tim McCauley. Built, bought and sold. Raised capital. Boards and industry assoc. Unusual broad set of experiences.

Yes you’ll need different people for different stages of your evolution and we know that the business selling high end management consultancy won’t have the same challenges as an online retail business. However, within our stable of experts we cover all of these areas.

It’s most likely that during the course of your program you will only see a curated selection of experts and helpers, we’re not trying to overwhelm anybody, just create the best conditions for massive growth.

As you know there is no time like the present. By the time you read this you have probably already been thinking about this for quite a while.

So let’s get together and have a session on the house to see how we may be able to help your business grow, get funded and scale new heights—together.

We have a strict intake process that ensures we don’t engage you unless we have a high level of certainty for your success.

Why do we do that? Simply put, there are plenty of businesses that need our process but only so many we can help, so we need to ensure we help those with the greatest chance of success.

Find out if your business stacks up. Simply start by clicking here:

hello@mycatapult.com.au

Get Started Today

IntroductionThe Funding Success Program is a tiered program to evolve your business to maximise its attractiveness for lenders, investors or joint venture partners.

In all cases these are activities that will significantly increase your revenue & profitability and improve the outlook for your business.

Workshop (Revenue, Strategy, Vision, Short Term Funding)At this workshop we help you re–define the business so you can start making money or grow revenue in the short to medium term.

Included is follow up while we together create proof of your revenue.

It doesn’t matter what level your business is at, whether you just started or turning over $400K+ per month, we tend to find revenue that is right under your nose, easy to execute on and has a short lead-time.

SystemsMost businesses are sorted with CRM, CMS, financial systems and so forth. But when we dig deeper into TOS, Shareholders Agreements, Position Descriptions and so forth, it’s usually quickly realised there is much more to do.

There are upwards of 100 systems, policies and processes that need to be in place for a successful growth plan. This builds a solid foundation for your future success

Board MembersIn order to ramp up the commercial side and raise capital you need at least two board members to join the business, forming an advisory board or a board of directors.

When we bring the right people in, they can help cut deals, forge the right connections, be an ongoing sounding board, set up joint ventures, etc.

Financial modellingBased on the revenue model developed earlier, we construct a full-scale financial model to model different financial scenarios.

The financial model will detail all areas from cash burn, valuation and capital raise tranches to the cost of your staff. It is the underpinning for writing a solid IM.

Investor Memo, Pitch Deck & moreBased on the Financial Model we write the business plan (if required), and a formal IM (Investor Memorandum) if you are raising

Funding Success: Our Signature program for Early Stage High Growth Businesses

equity capital. We work with you to create a pitch-deck. In many cases a short-form marketing plan is also required.

If your business is crowd–funded a full scale campaign is developed with you. We work

closely with leading crowd–funding experts to bring your campaign to success.

Capital Raise... assuming it's still the right strategy after completing the previous steps. Essentially, the process is creating a series of introductions, then going on a ‘road-show’ presenting constantly to investors, then negotiating and closing the deal(s) with you.

The process is intense but can be short (6-8 weeks) once all the above steps are completed. Think of this process not as trying to sell something but as a matchmaking exercise where we help you find the perfect investor–match

It’s important to understand this is not a process we can do for you, only with you. Through this process and to ensure your success we may introduce you to various VCs, Private Equity Firms, Capital Raising Firms and others.

ConclusionWe have deliberately cut the process into these seven steps. It means together we can ensure you get a great outcome from every step.

OutcomesDoing one Revenue Workshop recently with a business (not in revenue yet) we found an extra $60K in the revenue workshop. That’s $60K per month! They’re not yet at the stage where they can execute on that, but the investor proposition looks a lot better with an additional 30% of revenue that carries a 10% cost base.

With another company we devised a targeted JV roll-out strategy that will see the company go from zero to about $5,000 per week in revenue as they finally start out. What your results are remains to be seen, but what we provide is very tangible.

What we do know is that going out to raise capital on the premise that “it’s such a great business they’re bound to invest!” does NOT work.

There has been much written in recent months by very experienced people in incubators and venture capital that the average Australian first capital raise is too small.

Not that bigger is always better, but if you don’t raise enough money and then run out in your expansion process, then what? The trouble is that without doing the revenue growth work up front you can’t justify a higher raise—or your valuation would look crazy. That’s why the Catapult process is essential to your success.

DetailsRequest the detailed fact sheet on this program and let us have an introductory workshop to discover how the program may be able to help your business move forward.

Funding Success—Our Signature program for Early Stage High Growth

Whether you need to

• Bring a business through successful launch from scratch

• Revamp an existing business for more profitable revenue

• Launch a new product / division / state / country

... the Catapult 6-months program is just right for ensuring you reach every one of your goals. In the span of just 180 days we ensure you achieve what other businesses take over a year to do, not by working harder, but by working much much smarter.

The program provides a lot of support in the beginning phases and then gradually steps aside as your business takes off and you stand more and more on your own legs.

What this process is ideal for• Consulting, coaching, training and

services type businesses

• Single–founder or principal driven businesses

• Businesses with a founder with deep subject matter expertise

• Business that have significant revenue drivers

External funding (if required) can be satisfied by bank or crowd funding.

What are the core outcomes of the Catapult 6–months Program?• A revenue machine that provides sales

revenue for you month on month, exceeding expectations, which we will define together

• A significantly heightened brand that will enable you to be a thought–leader in your field in the span of 1 - 2 years

• Profitability within 9 - 15 months, depending on the type of business. Significant profitability within 2 years

• Building an asset that becomes sellable, typically after 5 years

... assuming completion of the program within the timeframes provided

DetailsRequest the detailed fact sheet on this program and let us have an informal meeting to discuss how the program may be able to help your business move forward.

Quit the Rat Race

Do you feel all the talk about ROI, CFF, EBITDA, stock options, raise series and so forth is just a bit mind boggling? You’re not alone!

We know how difficult all this is, and that’s why we speak plain English.

Most business owners only raise funding once or twice in their life. Most only get ONE shot at doing a really great business.

That’s why we have put together a top team for you. Not everybody will be engaged on your project at all times, instead we draw on just the right resources at the right time.

A high income requires a lot of workIn one business Mike did multiple six-figures year–on–year on not much more than 20 hours a week. And mostly he showed up at the office to give everybody else a good feeling.

The business can’t work without me!If you think “Oh, I have to do that”, think again. The only way to derive an income that exceeds your capabilities and the time you spend is by having somebody else do the work.

Too many people are afraid to lose what they have, they make themselves indispensable. Instead, think about becoming dispensable, while still controlling the business.

Choose cash–flow or asset valueMost businesses are geared towards just one. Do you want the business to just be you, to be a lifestyle, providing freedom away from colleagues, office politics etc? Then expect that the business you’re building will have zero worth to anybody else.

Flip it around and look after the business, constantly growing it, adding systems, capital, employees, leveraging everything, and you will create asset value. Something you can sell 3 – 5 years down the track.

Now, consider there is a sweet spot: How can you grow your business to provide a great income and still grow the asset value?

50% of businesses die within 5 yearsThere are a myriad doomsday statistics. What they don’t tell you is about 1/3 of businesses closing are voluntary, and when the statistics are studied it’s better yet. With Catapult you get support, funding, a board, and mentoring to ensure your business does not become a statistic.

A strange new world 4 Core Business Myths that are untrue

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