Welcome to Comfort Audio Distributors meeting 2011

“Shared experience – shared knowledge – shared success”

Presentation guests / Comfort Audio distributors

• Gordon Morris Ltd, England• PC Werth, England• Westra, Germany• My World of Hearing, Germany• Multi Care Systems, Holland• Medincus, Poland• Mehalev, Israel• Multiacustica, Spain• Hoorzentrum Aerts, Belgium• Widex, Finland• Simeon, Canada• Saleh Al Shawaf, UAE

Presentation Comfort Audio representatives

• Mats Dörring, CEO• August Pansell, R&D (founder of Comfort Audio)• Carljohan Lagervall, R&D (founder of Comfort Audio)• Heiner Kanitz, Comfort Audio GmbH• Egil Bjorvatn, Comfort Audio ApS / AS• Christian Bergdahl, International Sales Manager• Fredrik Nilsson, Regional Sales Manager• Stefan Persson, Regional Sales Manager• Anders Green, Regional Sales Manager• Yvonne Dahl, Sales assistant• Anette Laurell, Marketing Manager• Mohsen Haj-Bolouri, Technical Support and Project Manager• Anna K Lejon, International Product Specialist• Astrid Günther, Education & Marketing Support

Not present today:• Zarah Nilsson, Web communication

Our four market segments

An active working live

From pre-school

to university

Public placesHome and private life

CI / Baha – a fast growing area

• 100% is helped by ALD• Well identified customers: CI centers, leading doctors, few suppliers• Strong finance systems• Fantastic result

Hearing aid and CI/Baha colleagues

DK DK CH(Unitron)

DK DE US

Australia Austria USA

Dedicated products

Homologation/approvals should not be a limitation

Ease of use: product, software, communication, service

Product development 2012-2013-2014

Comfort Digisystem

Unique solutions and quality for the end user/consumer

No delay (SST)

Eavesdrop secure (SST)

Dynamic range (SST) – more natural sound

Handle long distance

Handle several microphones and receivers

Leading and attractive design

Window of opportunity

• Marketing support/Joint marketing activities– Shared advertising– Exhibitions with joint efforts– Newsletters– Road Shows– Seminars– Scientific articles

• Comfort Audio WEB - Extranet• Educational capacity

– Comfort Audio Academy (at your premises or in Sweden)

• Intensive development – new innovative products• Technical/audiological support & competence• Good tools & samples for quick start

As a Comfort Audio Distributor/Partner – you can expect:

• Strong & dedicated sales resource(s) with local expertise• We will rely on your local expertise so that the business for

Comfort Audio products can grow on your market• Annual budget/forecast plan & activity plans• Feedback from your market• Perform Comfort Audio Academies on your market

(with our assistance)• Invest in sales tools (Comfort Audio will assist with reasonable

pricing)

Shared experience – shared knowledge – shared success!

What does Comfort Audio expect from Distributors/Partners?

Knowledge create sales

Hearing is believing – especially true with Comfort Digisystem

Hear the future!