WELCOME TO NAK - Vivo · PDF fileNurture stylists towards creative confidence ... Herbal blend 7 . Linden - birch - rosemary ... A superior leave in moisturiser and detangling

natural australian kulture

WELCOME TO NAK

WHO IS NAKNAK is a privately owned young independent Australian company An original fresh approach for doing salon business

Free to create, unplugged from the corporate agenda

Spirited

Resilient and strong natured

Imaginative

360° perspective of the industry

Fluid

Flexible and ever changing

Driven

Passionate gestures at every level

Dedicated

Your success is our compass

OUR DNA

Unique location and Australian lifestyle

Rugged outback majestic landscapes red earth and blue skies

Surrounding oceans and endless opportunities

INFLUENCED BY OUR

Those who dare to dream

Those who never give up

Those who look within

Those who look beyond

INSPIRED BY

NAK BRANDSBrand image is held in the heart of you, and the heart of all your customers

Customers love brands they can identify with

BUT - FALL IN LOVE with the principles and stories behind the brand

OUR STORY SO FARAn ambitious dream more than 10 years old “Proudly Australian made and owned”

Currently the fastest growing “Australian Salon Only Haircare Brand“

Creating modern contemporary products for professionals, stylists and consumers

Supported by an experienced and innovative team, who live to create

Strengthened by our social media presence and growing fan base of digital ambassadors

Dedicated to Creating Salon Magic “Australia and Beyond”

NAK PRINCIPLESInspire salons with our unique Australian story

Educate salons for change and growth

Nurture stylists towards creative confidence

Keep it real with scientific facts and truths

Share our professional brand message

“Only a Hairdresser Knows”

“ONLY A HAIRDRESSER KNOWS”

The NAK brand message has been carefully created to encourage consumers to always seek “professional salon advice” Sparking honest genuine conversations about hair - Is where it’s at Currently consumers are overwhelmed for choice - online - pharmacy - supermarket

Now more than ever before consumers need our help

TRUTH #1

NAK is designed, tested and endorsed by hairdressers for hairdressers

Our innovative product collections have been created from years of industry knowledge and genuine hairdressing experience

Our product concepts feature scientifically formulated advanced ingredient technologies

Daily cleansing care and styling rituals which respect skin pH whilst nourishing and replenishing the hair and skin

TRUTH #2

Global standards

As part of our company ethos we continue to align ourselves with world standards

All products are independently tested appraised and certified to meet the strictest global guidelines set by the European Union

Our manufacturing partnerships ensure that we continue producing the most effective, high quality, salon only affordable products

TRUTH #3

Sulphate free and Paraben free

Our advanced formulations exclude the use of “sulphates and parabens”

We use breakthrough surfactant technology Trade-name “Iselux” referred to as green chemistry as it is obtained from renewable resources

Iselux primarily provides milder cleansing improved conditioning and an elegant after feel with every application

TRUTH #4

When you know more you can create more

We believe in strengthening existing skills and sharing knowledge with others on “what we know so far”

We believe technical know-how is the key to building creative confidence in the salon

Enabling stylists to feel confident and provide positive salon experiences for their clients to enhance business success

TRUTH #5

Innovative products are just the beginning

It takes a team of passionate, like-minded individuals to create “Successful Salon Magic”

What do you believe helps to create Successful Salon Magic?

TRUTH #6

Hair is the second fastest growing tissue in the body 2nd to bone marrow

The main component of the hair structure is keratin

Hair structure is composed of 97% protein, 3% lipids, minerals and pigment

The 3 main layers of the hair structure are the cuticle cortex and the medulla

The 3 growth cycles of the hair are Anagen, Catagen and Telogen

Healthy hair growth is always in a cycle of rest, renew and replacement

Daily care, nutrition and lifestyle are the keys to healthy hair and skin

HAIR BIOLOGY

NAK SIGNATUREOUR CORE BRAND YOUR EVERY DAY ESSENTIALS

Signature is a modern contemporary versatile product collection

Designed to capture the essence of salon requirements and consumer needs

INGREDIENT PHILOSOPHY

Bio-Marine Complex

Sea Minerals and Sea Elements

Sulphate Free and Paraben Free

pH balanced gentle formulations

Herbal Blend 7 - Natural Botanicals

Vitamins Proteins and Protectives

Specialised Actives

NAK SIGNATURE

Why Sulphate free?

Primarily “it is kinder to the skin” causing less irritation and scalp sensitivity

Provides a rich creamy lather, improved conditioning and elegant after feel

What is Iselux?

Iselux is the primary surfactant used in NAK Sulphate free formulations

Iselux is the latest technological breakthrough in surfactant chemistry referred to as “green chemistry” as it is obtained from renewable resources

SULPHATE FREE

PARABEN FREE What are Parabens?

Parabens are a form of preservative used widely since the 1950’s to prevent harmful bacteria growth and skin infections

Why Paraben free?

Parabens are considered safe for use in Australia. However they are banned in some countries. As part of our company ethos to align ourselves with world standards we have reformulated our products to exclude parabens and sulphates

Paraben alternatives

DMDM Hydantoin, Essential oils and natural plant extracts combine to provide superior safe ingredient protection

WHAT IS BIO-MARINE COMPLEX? Bio-Marine Complex is the key ingredient philosophy behind the signature product collection.

A rich complex of strengthening sea minerals and sea elements designed to replenish all hair conditions. Marine Collagen / Sea Kelp / Sea Moss / Chitosan / Sea Salt

BIO-MARINE COMPLEX

Collagen Protein

A fibrous substance found in the dermis

The foundation of connective tissue an essential component of healthy skin

Fortifies the hair structure providing strength, protection and resilience to prevent hair breakage and damage

MARINE COLLAGEN

Sea moss

One of the most nutrient-rich life forms found in nature. Infuses hair with essential minerals for improved condition and shine. Replenishes lost moisture and improves elasticity and manageability

Sea kelp

A large sea plant composed of vitamins, minerals and trace elements. Infuses hair with strengthening amino acid proteins. Provides anti-oxidant protection for hair and skin

SEA PLANTS & ELEMENTS

Chitosan

Adds body, shine and luster to the hair Helps to maintain moisture balance improving elasticity and manageability Controls frizz and flyaway, resists humidity

Sea salt

A mineral-rich source of micro-nutrients. Purifies hair and skin due to its natural anti-bacterial and astringent properties.

Provides naturally salted beach texture to hair featured in beach styling products

SEA PLANTS & ELEMENTS

A unique blend of herbs and botanicals are featured throughout the entire Signature product collection.

Providing natural conditioning and essential protection and hydration to hair and skin.

Linden / Birch / Rosemary / Sage / Yarrow / Horsetail / Nettle

HERBAL BLEND 7

Strength and stability for the internal and external structure

PROTEIN TYPES FUNCTION

Collagen amino acids stabilising

Keratin amino acids strengthening

Soy and wheat proteins hydrating

Oat proteins protective

Pearl powder proteins shine and luster

PROTEIN PROTECTIVES

Protects hair and skin from free radical damage

Vitamin A: Anti-aging vitamin that fights free radical damage within the skin

Vitamin E: Anti-aging vitamin nourishing and protecting dry skin and hair

Vitamin B5: Deep conditioning vitamin providing hydration for hair and skin

ANTIOXIDANT VITAMINS

Pyrithione Zinc

Kerotylitic exfoliating function which dissolves and removes scale, build-up and flakinganti-bacterial anti-fungal action calms redness and soothes itching and irritation

EDTA

Chelating and purifying surfactant removes oily residues and hard metals from the hair

Glycerin

Vegetable based humectant that helps to retain moisture within the hair structure, providing excellent protective properties for hair and skin

SPECIALISED ACTIVES

NOURISHING

Strengthens, nourishes and replenishes all coloured or chemically treated coarse hair textures. Assists in repairing and softening naturally strong, dry or damaged hair conditions.

Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan

Herbal blend 7 Linden - birch - rosemary - sage - yarrow - horsetail - nettle

Protein protectives and vitamins Wheat proteins and vitamins B5

Especially formulated with Vitamin E

Repair shampoo & conditioner

HYDRATING

Hydrates and smooths coloured and chemically treated, medium textured hair. Re-balances moisture levels and lightly conditions damaged, dry or damaged normal hair conditions.



Protein protectives and vitamins Wheat proteins and vitamins B5

Especially formulated with Vitamin A

Smoothing shampoo & conditioner

BODY.N.SHINE

Cleanses coloured or chemically treated medium to fine hair textures requiring volume and fullness. Gently cleanses away oils and residues preparing hair for styling, fullness, volume and bounce



Specialised actives Chelating surfactant - EDTA

Especially formulated with collagen amino acids

Volumising shampoo & conditioner

BLONDE

Gently cleanses and tones blonde pre-lightened and highlighted hair neutralising unwanted yellow, gold or warm brassy tones from all blonde shades including white or grey hair.



Vitamins Panthenol B5

Specalised actives Chelating surfactant - EDTA

Especially formulated with soy and wheat proteins

Violet shampoo & conditioner

BLONDE PLUS

Gently cleanses and tones blonde pre-lightened and highlighted hair neutralizing unwanted yellow gold or warm brassy tones from all blonde shades including white or grey hair.




Specalised actives Chelating surfactant - EDTA

Especially formulated with soy and wheat proteins

Blue violet shampoo

DANDRUFF CONTROL

A highly effective solution to help control dandruff and flaking. Balances and soothes scalp itching and irritation. Calms redness associated with various problematic skin conditions i.e. oily/dry, dandruff psoriasis, eczema or seborrheic dermatitis


Specialised actives Pyrithione Zinc dissolves and removes scale and build up

Especially formulated with soothing peppermint oil

Scalp balance shampoo

DRY KLEAN

A refreshing dry-cleaning service for your hair. Revitalises scalp and hair using a weightless powder, absorbs oils dust and pollution for a quick fresh gentle dry cleaning service


Specialised actives Oil absorbing cleansing powders

Especially formulated with apricot kernel oil

Water free - dry shampoo

ULTIMATE CLEANSE

Designed to deeply cleanse, clarify and purify hair and skin, removing accumulated impurities and residues (eg. Chlorine) whilst preserving skins barrier protection layer. Preps and primes hair for all professional salon or styling services.



Specialised actives Chelating surfactant - EDTA


Clarifying shampoo

INNER STRENGTH

Leave-in protective protein treatment strengthens hair from the inside out. Equalizes porosity, fortifies weak and fragile hair providing essential stability and extra protection to hair during all professional services or thermal styling sessions.


Protein protectives and vitamins Soy and wheat proteins, panthenol B5

Especially formulated with chitosan

Fortifying protein treatment

BLONDE

Strengthens fortifies and adds shine to all blonde chemically treated hair including white or grey hair. Infuses pearl powder proteins and essential hydration to detangle and gently tone unwanted warmth. Fortifies and protects fragile hair during heat styling sessions.



Protein protectives and vitamins Soy and wheat proteins, panthenol B5

Especially formulated with pearl powder proteins

Leave-in fortifying treatment

BLONDE

A superior leave in moisturiser and detangling cuticle sealer, restores moisture and smooths hair surface, neutralising unwanted warmth and providing thermal styling protection to all hair types.


Protein protectives and vitamins Collagen proteins

Especially formulated with conditioning silicones

Repl.ends leave-in moisturiser

BLONDE PLUS 10V

Deposits pale violet conditioning tone to blonde, pre-lightened and highlighted hair including white or grey hair to neutralise gold and unwanted warmth in blonde shades.

Vitamins Vitamin B5 conditioning extracts

Specalised actives Pale violet pigments and castor oil

Especially formulated to enhance shine and condition

Pale violet toning foam

REPL.ENDS

A light leave-in conditioning and detangling mist suitable for all hair textures. Delivers improved manageability shine and essential hydration.


Especially formulated with detangling silicones

Conditioning Detangling Mist

REPL.ENDS

An exceptional detangling and moisturising floral crème, enriched with hydrating flower essences for superior softness and exquisite styling control.

Especially formulated with hydrating florals and botanicals Ylang-ylang, bergamot, cedar wood, jasmine, lavender, myrrh, sandalwood, cyprus, juniper, geranium, frankincense and rock rose


Specalised actives Detangling silicones - cyclopentasiloxane

Especially formulated with conditioning flower essences

Floral crème – leave in moisturiser

REPL.ENDS

Moisture quenching light airy conditioning foam Softens, hydrates and protects all hair textures. Softly holds and cocoons curl shape for a natural result with no sticky after feel.

Specalised actives Detangling silicones, conditioning esters


Especially formulated with vitamin b5 conditioning esters

Softening and conditioning foam

HOLD FACTOR 2

ULTIMATE TREATMENT

“60 seconds is all it takes.” A deep conditioning restorative treatment, enriched with Argan Oil, Keratin and Silk Amino Acids. Helps to rebuild replenish fragile hair fibre providing immediate softness and strength with instant shine. Instantly returns control and manageability to all hair types.


Protein protectives and vitaminsKeratin proteins, silk amino acids and panthenol B5 Especially formulated with Silk Amino Acids, Keratin proteins and Argan Oil

60 second - restorative treatment

COLOUR FIX

“Twist - Sprinkle - Re-Seal ” Locks in color service providing essential colour insurance to all hair. Smooths cuticle and detangles hair providing an intensive shine and elegant lightweight styling control. Ceases chemical oxidation and delivers superior leave-in treatment results for all hair.


Protein protectives and vitaminsCollagen amino acids and Panthenol B5 Especially formulated with smoothing conditioning extracts

Colour lock - instant repair - colour insurance

HEAT BEAT

Thermal styling protection for all hair types. Style safely and protect hair from harsh heat styling factors. Provides flexible light styling control for a smooth sleek finish. Emphasis shine and gloss.

Protein protectives and vitaminsSoy and wheat proteins, oat proteins, Panthenol B5

Specalised actives Thermal styling protectors

Especially formulated with eucalyptus, thyme and juniper

Thermal protect + styling mist

SURF STYLER

Provides a casual beach texture with a naturally salted finish. Delivers perfect waves, hydrating curls for relaxed bounce and body. Weatherproofs hair to resist against humidity and climate change.

Protein protectives and vitaminsSoy and wheat proteins, oat proteins, Panthenol B5

Specalised actives Thermal styling protectors

Especially formulated with eucalyptus, thyme and juniper

Beach texture - sea salt spray

HOLD FACTOR 5

BODY.N.SHINE

Adds texture, volume and fullness to all hair textures. Provides root lift ensuring hair appears fuller, thicker and visibly lifted with pure pearlescent shine.


Protein protectives and vitaminsCollagen, soy and wheat proteins, Panthenol B5

Especially formulated with pearl powder and sea salt

Sea salt - root lift styling spray

HOLD FACTOR 6

BODY.N.SHINE

Provides styling fullness and volume control for a superior and perfect blow-dry finish. Cationic polymers attach to fine hair strands expanding hair strands, creating lasting bounce and adorable body.

VitaminsPanthenol b5

Cross polymer technologyThickens hair strands creating fullness

Especially formulated with vitamin B5

Styling fullness – volumising foam

HOLD FACTOR 6

BODY.N.SHINE

Thickens hair with flexible polymer styling control for light bounce and body. Delivers thermal protection, with a pure pearlescent shine.



Especially formulated with cationic cross polymers

Thickening styling glaze

HOLD FACTOR 2

ULTIMATE POTION

“Treats hair as you style.” The ultimate styling potion, enriched in sea proteins and sea minerals. Quenches dry, parched and damaged hair. Infuses deep moisturising properties to shield, smooth, hydrate and protect hair as you style.


Especially formulated with glycerin humectants, pearl proteins and UV thermal protectors

Hydrating leave-in styling treatment

HOLD FACTOR 3

OPTIONS

A unisex sculpting lotion providing flexible easy styling control for both blow-drying and leave-in natural styling effects. Provides a silky shiny workable finish to all hair textures.


Protein protectives and vitaminsCollagen proteins, Panthenol B5

Specalised actives Cross polymer styling molecules


Shine enhancing - sculpting lotion

HOLD FACTOR 6

KURLS

Light sophisticated curl creme providing separation of curls to encourage natural bounce and movement. Controls frizz, resists humidity and leaves hair with a soft touchable finish.



Especially formulated with extracts of orange and lemon

Soft touch - styling crème

HOLD FACTOR 6

FIXATION

A strong hold finishing spray. Formulated to disappear at the stroke of the brush. Workable, reliable hold for all forms of sophisticated finishing and styling.


Especially formulated with flexible brush-able styling polymers

Sophisticated finishing spray

HOLD FACTOR 8

HIGH VOLUME

“Creates best blow dry finish.”Create styling fullness, high volume and root lift, layer in bounce; body and texture, create beautiful styling results for dry textured finishing.

Especially formulated with weightless co polymer styling technology. Dimethicone silicone conditioning molecules. Hydrogenated castor oil

Dry finish - texture spray

HOLD FACTOR 6

THERMAL SHIELD

“Shields and protects all hair conditions.” Style safely knowing you have a reliable armor and thermal shield working for you. Weather proofs hair to resist against outside humidity to combat frizz and protect hair from all forms of high heat styling. Can be used wet or dry.

Especially formulated with Vitamin b5 panthenol. Silicone conditioning molecules. Weightless co polymer styling technology.

Protective sealant

HOLD FACTOR 2

SHINE MIST

“A mist of condition for a halo of shine.” Settles on the hair like a soft cloud. Delivers a feather-weight sheen to the hair creating an illuminating shine and lasting gloss perfect for completing every styling session.Spray on to long hair to re-balance dry ends prior to cleansing .

Especially formulated with Dimithecone. Weightless illuminating shine molecules.

Conditioning shine spray

AMPED.UP

“Creates dramatic style control.”Fibrous resins - Defy gravity to create dramatic style control, suits uncooperative strong textured hairstyles for stay put, slicked wet looks.


Especially formulated with fibrous resin styling molecules

Stay put - fibrous gel

HOLD FACTOR 8

DONE.N.DUSTED

Thickening powder spheres, Creates a matt dusty dry grippy finish, Thickens and shapes all finished hairstyles. Sprinkle directly into root area or work into palm of hands. Hand style for a ‘lived in’ tousled finish.

Specalised actives Weightless rose and silcia oil absorbing powder sheres

Especially formulated with rose and silica

Dry texture - styling powder

HOLD FACTOR 7

LIVE. WORK. PLAY.GROOMING TECHNOLOGY

Inspired by the effortless cool brushed back styles worn by legends and icons such as James Dean, Elvis and Johnny Cash.

Grooming and styling products especially formulated for the contemporary male and his work of art

NAK MENS RANGE

DAILY DETOX

“Sulphate Free Paraben Free.” Engineered for whole body cleansing - Lather up and start fresh. Wipe the slate clean and erase hard core body oils, wax and styling residues. Prep hair for long day or rough night.

Especially formulated with rosemary, birch and peppermint

Shampoo - Scalp & Hair, Beard & Body.

Workable cross polymer technology for versatile layered styling and grooming

Natural extracts of canubra wax, bees wax and lanolin

Designed for layering kaolin powders, moveable pastes, matte clays, grippy co polymers for workable style combining

Delete - repeat technology Shampoo out formulas that wont build up

LIVE WORK PLAY

Done.n.Dirty Unwashed Grunge Clay 9

Outacontrol Wild And Untamed Paste 8

Tough.n Up Rough Raw & Matt Putty 8

In Shape The Polished Suit Paste 6

Surf Wax Naturally Salted Wax 6

Slik Pomade Mad Men Vintage Pomade 4

MENS WAXESIt’s not the tin, it’s the texture

HOLD FACTOR

HOLD FACTOR

HOLD FACTOR

HOLD FACTOR

HOLD FACTOR

HOLD FACTOR

DONE.N.DIRTY

A finishing clay designed for lived-in looks that have the edge on x-treme, rugged texture with a matt feel ideal for creating unwashed grunge.

Hard clay - extreme hold

HOLD FACTOR 9

OUTACONTROLMatt clay - firm hold

HOLD FACTOR 8

Firm hold, matt clay designed for wild untamed styles with attitude. Begins as a light workable clay for easy distribution - dries to a firm hold. Suits all hair textures

TOUGH.N UPPutty for a raw finish - firm hold

HOLD FACTOR 8

A texture building putty for rough and unrefined looks with no shine. Pump up thickness, add strength and structure to fine, flat, or limp hair. Warm up in palm of hands to soften delivery.

IN SHAPEShaping Paste - Medium Hold

HOLD FACTOR 6

A creamy workable shaping paste for finishing off the polished look. Delivers texture shine and detail to all hair textures. Creates disorder for a lived-in look on short to medium length hair.

SURF WAX For “Beach Hair” - Medium Hold

HOLD FACTOR 6

Australian Sea Salt and Bio-Marine Complex deliver unconventional relaxed beach texture. Sea elements provide a natural conditioning for dry parched - sun bleached hair.

SLIK POMADEClassic Barber Grooming - Light Hold

HOLD FACTOR 4

Light weight old school pomade designed for slick back retro or vintage style control. Shines and lubricates hair for a polished ultra smart shine and finish.

COLOUR MASQUEColoured Conditioner - Refresh Treat Shine

A luxurious colour story that boosts colour vibrancy and prevents colour fade. Creates gloss and glamour accentuates your style.

COLOUR MASQUEShampoo - Fade Control For Coloured Hair

Sulphate free and Paraben free ingredients ensure hair is nurtured to prevent harsh cleansing and dramatic colour fade. Partner with Colour Masque Conditioner and you have found the perfect duet and answer to maintaining your colour between salon services. Especially formulated with Bio marine complex, Sodium Hyaluronate, Glycerin

natural australian kulture

ONLY A HAIRDRESSERKNOWS

Documents

WELCOME TO NAK - Vivo · PDF fileNurture stylists towards creative confidence ... Herbal blend 7 . Linden - birch - rosemary ... A superior leave in moisturiser and detangling