Welcome to StyleCast Created by Alexis Shen T HE P REMIER W
EATHER A PP T O M EET Y OUR S TYLE N EEDS
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Description: Stay updated on the latest style trends, while
planning your daily outfit to cater to the weather. How it works:
StyleCast uses an advanced algorithm to select fashion- forward
clothing items. StyleCast then pairs individual items into weather
appropriate outfits. What does StyleCast offer? This interactive
app allows users to enter their location and the specific hours
they plan to be out of the house. The app then returns weather
information along with an appropriate outfit suggestion for the
selected time period. Why look at a specific time period rather
than the whole days weather? StyleCast understands that too much
information can often be superfluous and unnecessary. For example,
if the forecast predicts rain only at 9pm, but the user plans to
return home at 6pm, StyleCast will NOT suggest that the user
includes rain gear in their outfit. StyleCast allows you to
generate outfits for both men and women, and additionally allows
the user to select between professional and casual outfits.
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Participant: Matthew, Age 24 Occupation: Budget Analyst at a
Telecommunications Company Hometown: Sacramento, CA Current
Residence: San Ramon, CA/Bay Area Description: Matthew works a 40
hour work week Monday-Friday, so his wardrobe most often includes
business-casual outfits. He spends most of his time at work at a
desk, so he seeks both professionalism and comfort in his work
clothes. He describes his weekend and evening style as a casual,
jeans and t-shirt type look. In an effort to bring more in-style,
trendy items into his wardrobe, he has recently signed up for an
automated clothing delivery service, Five Four Club.
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How does your attire differ between workday, evening &
weekend? A Workdays are business casual, and evenings and weekends
are just a casual t-shirt and jeans usually. Are you interested in
creating a variety in your workwear style? A Yes, Id like to create
variation and get away from the same old outfits. What is your
typical work outfit? A Typically a polo or collared shirt with
slacks or sometimes dark denim. How do you accommodate for extreme
heat (if at all)? A Sunglasses and a hat, but rarely. I have some
short sleeve shirts better suited for sweat, with venting in the
armpits and back. For rain? A I just upgrade my jacket and maybe
swap out my shoes for boots. For wind? A I own a few windbreakers
that I never wear. Its never windy enough here for me to regret my
clothing choice. For humidity? A Ive never worried about
humidity.
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Participant: Laura, Age 22 Occupation: Student/ Part-Time
Preschool Aide Hometown: Boston, MA Current Residence: San Diego,
CA Description: Laura works at a preschool three mornings a week.
In the late mornings, she attends school at UC San Diego. Because
she lives off campus, she often plans for a full day on campus as
there is no time to return home between classes. She is often able
to return home around 3-6pm, but sometimes returns to campus later
in the evening for meetings or events. She loves to find new
additions for her wardrobe. Since she is on a student budget, she
has become a master bargain hunter.
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How does your attire differ between workday, evening &
weekend? A I work part time at a preschool. I would describe my
outfits as casual but consciousjeans with no holes. Or slacks.
Solid color or patterned shirts without logos or lace or graphic
images. And a cardigan. And close-toed shoes as well. I dont want
to look like a college kid. A For school, Id wear jeans with holes,
leggings and boots. My shirts are either a continuation of solid
color from preschool mornings or graphic tee. A For the evening I
usually just add a sweatshirt to my schoolday outfit. A My weekends
are split between work out clothes or nicer going out clothes like
skinny jeans and a nice material top. What challenges do you have
in creating variation in your wardrobe. A Id love to switch things
up. If my budget allowed I would wear more business casual clothes,
so finding low cost options in key. How do you accommodate for
extreme heat (if at all)? A Layers. For work I just make sure my
tank top underneath my cardigan isnt sheer or anything if I need to
take it off. Also I would just generally wear very light colors.
For casual attire, Id do the same sheerness check. For rain? A I
wont invest in an umbrella. If Im dressed casually I might wear a
hooded sweatshirt. For wind? A In the winter I would wear a scarf
and gloves. In the summer I would make sure not to wear a flowy
skirt or dress. But Ive had problems planning well for that. For
humidity? A Its terrible. All you can to is have a spare change of
clothes in case you sweat in your current clothing. Wear light
colors and pull your hair back. What are your weather information
needs? A Mostly I want to know about the rain possibility. Next Id
be concerned about wind. Do you want to know weather for the full
day, or just for the time you will be out of the house? A Just for
the time out of the house.
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Design Challenge: How do I group categories of apparel? For
example, I assume that StyleCast cannot return a result that
includes BOTH shorts and full-length jeans, as they are both
bottoms that would not function as part of the same outfit. Other
areas were not as clear. For example, would a cardigan be thought
of as top, or as outerwear. Would an umbrella, scarf and belt all
fall under a single accessories category? Would a suit jacket and a
sweatshirt fall in the same category despite varying levels of
professionalism?
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Specifications: This task included a variety of clothing and
accessory items. Participant sorted the labels into categories and
then named each category. Participant Laura Age 22 Occupation:
Student, Part-Time Preschool Aide Hometown: Boston, MA Current
Residence: San Diego, CA
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BOTTOMS COATS TOPS SHOES DRESSES ADD-ONS
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How this UX Technique influenced the design: I was most
uncertain of how to manage accessory items in StyleCast. Viewing
the results, I decided that it would be appropriate to place
accessory items all in the same area of the mobile screen. I also
decided to place all outerwear (light or heavyweight) in the same
category. I found it interesting that the participant created a
Coats category that includes both a lighter-weight cardigan and a
heavier-weight trench coat.
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StyleCast Organization: Tops Bottoms Accessories Outerwear
Footwear *If the search returns a Dress, it will take the place of
both Tops and Bottoms Categories
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W IREFRAMES & P ROTOTYPES C REATED WITH A XURE
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Home ScreenMain Results Page
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Favorite Items Outfit Gallery
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S ITE M AP
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H OME P AGE Search Button to find your location. Choose from:
Women-Casual Women-Professional Men-Casual Men-Professional Select
time period for time out of house. Fill out above selections. Then
press Submit to view Main Results page. Click to view Options
Toolbar. Home Page: Begin search or access Options Toolbar.
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O PTIONS T OOLBAR F ROM H OME P AGE Choose from options in left
toolbar. Minimize toolbar by clicking on right-hand portion of
screen. Link StyleCast to Social Media Collection of all outfits
your StyleCast has generated. Save your favorite items and access
them at any time. Set up photo as part of user profile.
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M AIN R ESULTS P AGE View weather for selected time period.
View suggested weather-appropriate outfit for that time period.
Scroll horizontally to view hours. Hourly Average Weather Icons
Click on item to zoom & view info.
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D OUBLE C LICK ON I TEM F ROM M AIN R ESULTS P AGE Like Button
to save item. Exit to return to previous screen. Zoom in on item,
view item information, like or share item thru StyleCast on social
media. Link out to purchase site.
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O PTIONS T OOLBAR F ROM M AIN R ESULTS P AGE *Note: All primary
and secondary pages offer access to this Options Toolbar.
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F AVORITES P AGE Access items that you have liked. Click to
zoom.
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O UTFIT G ALLERY P AGE Access a log of all of your previous
outfits. Click to zoom. Also access date and weather
information.
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This app design may have great potential to become a social
networking app. As displayed, a profile must be set up to use
StyleCast and log outfits and favorite items. A future addition
might include the ability to "follow" other users to view their
favorite items and/or outfits. Another addition could include an
area for users to post their own StyleCast-inspired outfits.