Welcome to the Social Media Content Challenge! · During this challenge, I?ll give you the framework you need to generate ideas and plan content for the next 30 days. These ideas

Welcome to the Social M edia

Content Challenge!

Calling all Wedding CEOs!You know content should be one of your top priorit ies, but you?re not sure how to start or what to share. You feel like you?re repeat ing yourself over and over? or, worse, yelling into an empty void? and maybe you?re a lit t le bit scared to put yourself out there, too.You?re in the right place.During this challenge, I?ll give you the framework you need to generate ideas and plan content for the next 30 days. These ideas will help you connect with your audience and turn them into your ideal clients!Set aside 15 minutes a day to watch the t raining video and another 15 minutes to do the homework.

Kylie x

MEET YOUR MENTOR & COACH, Kylie CarlsonMy passion is helping other Wedding CEOS to market their business.?I know it sounds geeky but I LOVE market ing. I?ve made it my business to know how to make it work for me and my clients.And I get results?Market ing a wedding business can be overwhelming and confusing, but my aim is to help you overcome the overwhelm so gett ing new clients is no longer something you dread.THAT?S WHY I CREATED THE SOCIAL MEDIA CONTENT CHALLENGE.

Running a wedding business is always going to be hard, the t rick is to get out of your own way and t rust that there are smart st rategies to run your business, so you can spend more t ime doing the thing you're good at in the wedding industry.I use these exact st rategies in my own business. I t ruly believe that whether you're brand new or you've been at this for over years, you need market ing st rategies and plans to confident ly propel your business forward.

Prep Day: Get Clear on Your Ideal ClientToday sets the stage for the ent ire challenge. The goal for today is to get clear on who your customers and clients are so you know exact ly who you?re writ ing to when you post on social media.WHO I AM AND WHAT I OFFER THROUGH MY WEDDING BUSINESS:MY IDEAL CLIENT...Age/ Demographics Interests:

Biggest st ruggle/pain point /need:

Where she hangs out out line (plat forms):

Brand(s) she enjoys following online:

Other content that is related/ helpful to her:

Watch the t raining

Complete the worksheet

Share in the Challenge Facebook Group

Today's Success Checklist:

@kyliecarlson.co www.weddingceoclub.com

https://www.instagram.com/kyliecarlson.co/

https://weddingceoclub.com/



Day 1: Identi fy Your Content ThemesNobody likes spending 30 minutes on the perfect Instagram capt ion only to get a handful of likes and no comments. Today, you?re going to brainstorm the different buckets of content that relate to your business AND your ideal client .

In 5 words, describe the content you love from your favourite brands:

In 5 words, describe the content your ideal client loves from her favourite brands:

When it comes to your business, what are you really excited to share?

When it comes to your personal life, what are you really excited to share?

What topics can you speak to that will answer your ideal clients? biggest needs/ frust rat ions/problems they need help solving?

What is a potent ial on-going series you can share about?

Now it?s t ime to combine your 5-word descript ions and your topic ideas to create 5-7 consistent content themes you can draw from when creat ing content :


ACTION Step 1:





Watch the t raining

Complete the worksheet




ACTION Step 2:

ACTION Step 3:

ACTION Step 4:

ACTION Step 5:

ACTION Step 6:

ACTION Step 7:





Day 2: Plan Out Your ContentYou?ve made it ! Now that you know who your ideal client is and what they want to hear from you, it?s t ime to plan!MY TOP 3 GOALS/ PRIORITIES:

PROMOTIONS/ IMPORTANT DATES:

I?VE INCLUDED FOR YOU AN IDEA BANK (30 IDEAS) TO GET YOU STARTED ON IDEAS!


- Int roduce yourself- Post a promot ional offer- Celebrate a business milestone- Behind the scenes of product or service

creat ion- Inspirat ional quote- Create a poll/ ask a quest ion- You using your products/ service- Client test imonial- Short DIY/ t raining t ip/ how to- Share a company core value- Answer a frequent ly asked quest ion- Share another social profile of your biz- Fun fact- User-generated content (UGC)- Team profiles

- Nat ional news- New product release- A day in the life- What you?re reading- A free resource or guide- An old blog post- Quest ion of the day- Inspirat ional image- Something new you?ve learnt or t ried- Thank someone- A new business or life goal- Recommend your favourite book, product or

tool- A poll- Comment on a wedding t rend- Share a post from another business or friend

Watch the t raining

Out line your goals and important dates for the month

Create a map of your content for the month ahead








Your 30 Content Ideas:





Day 3: Framework for SuccessWHAT TO INCLUDE IN YOUR CONTENTUse this page as a checklist and framework for each piece of content you create


KEYWORD BRAINSTORM BANK:

HASHTAG BRAINSTORM BANK:






CTA BRAINSTORM BANK:

AS YOU CREATE YOUR CONTENT, REMEMBER TO INCLUDE...

CALLS TO ACTION (CTAS): What is your end goal for each content piece? Tell them what to do: Book now / Shop now / Call now / Email now / Register now / Learn more / Read more / etc.

CONVERSATIONAL CONTENT STARTERS: Have you t ried this? / Have any more t ips to share? / Which is your favourite? / What do you think? Fill in the blank ___ / Polls / etc.

PROMOTE YOUR WORK: It?s easy to forget to share what you?re working on or the amazing weddings you?re a part of when you?re so focused on giving value. Remember to talk about your products and services (in moderat ion)!






Date/ Topic

Keyword

CTA

Blog Content Checklist:

Search- friendly t it le

Use line breaks and bullets

Feature Image

Add to newslet ter

Share on Social # 1

Share on Social # 2

Share to groups or communit ies

Pin to Pinterest






Date

Topic

Plat form to share

Social Content Checklist:

Graphic or photo (properly sized for plat forms)

Use line breaks and emojis

Include a CTA appropriate for plat form





Documents

Welcome to the Social Media Content Challenge! · During this challenge, I?ll give you the framework you need to generate ideas and plan content for the next 30 days. These ideas