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Welcome to the Webinar

MANAGERS: Please type in the # of Sales Associates with you at this webinar in the Q&A section now.

REMAXREMAX

Is 90% Really 90%?Is 90% Really 90%?Adam LermanAdam Lerman

REMAX– Most Common REMAX– Most Common MythsMyths

• Myth – LeadStreet is a superior lead routing system

• Fact – LeadStreet has under a 1% conversion rate– Leads are sent to multiple associates (first come, first serve

– Leads are not scrubbed

• Myth – I get a 90% split, so I can make more money

• Fact – The bigger your split, the more fees you pay

• Myth – I get all the support I need

• Fact – Many associates are left to their own “devices” as REMAX promotes an independent culture.

Example of REMAX Example of REMAX Commission Split After Commission Split After

FeesFees

Example Of Example Of Financial Financial

ObligationsObligations

$360/year

$100/month

$150/month

$1500 ($100/closing for first 15 closings)

$750/month

Billed for: phone, copies, advertising

5% Broker Service PLUS1% Operating Deficit Fee

$575/month

$100 late charge if not in full by 5th day of following month bill was given.$250 additional charge if not paid by 15th day of following month bill was given.

Category of Category of ExpensesExpenses

(in Contract) (in Contract)

ExamplExample of e of

MonthlMonthly y

InvoiceInvoice

Associate Testimonials Associate Testimonials • Fees too high for agents to pay and with the market not doing well it is hard to get

business. • No team support, very competitive culture, each agent and office for themselves

(they are their biggest competitor). Other offices try to recruit agents and steal business.

• New agents are being recruited and there is resentment from experienced agents and don’t want to help them out.

• Minimal hands on training except online. Only regional training (no mandatory or corporate unless individual broker mandates it) – each associate has to pay for it.

• Weekly office meetings are not something that is usually done in RE/MAX offices except for maybe to bring in guest speakers.

• Many associates HAVE to stay because they owe

too much from the fees they have accumulated.

Hit Them Where It Hit Them Where It Hurts Hurts • Lead Street

– WLN are all scrubbed leads that come in the form of a “warm” phone call– WLN leads go to 1 person at a time, not sent to multiple associates– 75% of all the calls are on brand x listings– WLN is open 7 days a week from 9am to 9pm– Weichert buys over 350K key words – this assures top of first page positioning on the Internet –

Paid AND Organic searches– GREAT supplemental income– You pay NO referral income on all business your satisfied customers refer to you – many

associates receive many referrals from various lead network deals they complete

• Big split…Big fees– Initiation fees

– Management fees

– Office fees

– Copy fees

– Late payment fees, Broker service/Operating fees, etc.

• REMAX Management Support– Many of the Broker’s are struggling so they are listing and selling– Office meetings and open houses are looked down upon– Weichert managers don’t compete with their agents

• REMAX’s Sub-par Internet presence– Weichert is usually #1 or #2 at the top of many Internet searches– That equates to more business for Weichert associates– REMAX “prides” themselves on advertising everywhere but since over 90% of all

homebuyer searches start online, Weichert has positioned themselves as in industry leader for Internet presence

• REMAX Training– Weichert has won the ASTD (American Society for Training and Development) award

to recognize our outstanding training– Weichert offers Top Performer Series geared exclusively for experienced associates– Weichert offers SUCCESS Track to assist experienced associates assimilate into the

Weichert environment

Hit Them Where It Hit Them Where It Hurts Hurts

Manager TestimonialsManager Testimonials

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THANK YOU!!!THANK YOU!!!

Adam Lerman

Director of Recruiting – Weichert, Realtors

973 397-3559

alerman@weichertrealtors.net