Welcome to the

Webinar

“Declare Your Independence from Chemicals! ”

July 6, 2011

more than naturalmore than organic100%ToxicFree®

Why ToxicFree®?

Synthetics in skin / hair care and household products cause birth defects, learning disorders, obesity, children’s cancers, inflammatory diseases…

Ingredients in shampoos, dyes, detergents & sunscreens may be mixing up your hormonal signals

Centers of Disease Control - National Toxicology Program, 20 years of peer-reviewed studies

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Toxic Ingredient of the Month Alcohols

Alcohols are a large, diverse family of substances with different names and a variety of effects on skin. This can lead to some confusion among consumers when they check ingredient listings on cosmetic labels to determine alcohol content. Understanding “alcohol” is an important distinction since many products consist largely of this ingredient - including after-shave lotion, bubble bath, fragrances & cologne, deodorants, hair lacquer, liquid face powder, mouthwash, nail polish, and suntan lotion.

Isopropyl(SD-40): Synthetic alcohol; strips skin of natural immune barrier & …….moisture

The Good Alcohol Natural Grain Alcohol/Ethyl

The “good” alcohol, ethyl alcohol or ethanol is manufactured by fermenting starch, sugar, and other carbohydrates. It is clear, colorless and flammable. Medicinally it is used externally as an antiseptic and internally as a stimulant and hypnotic. To be used in cosmetics, it must be denatured. It can be drying to skin unless formulated in small amounts and balanced with other appropriate ingredients.

Waxes that are Called Alcohols:

These can be derived from animals or plants. Chaé uses the following alcohol thickeners from pure

vegetable sources.

•Cetyl Alcohol: A secondary emulsifier that thickens or adds body to lotions •Stearyl Alcohol: Dispensing agent, thickener, & antistatic•Ceteraryl Alcohol: Forms a protective layer to keep skins moisture from evaporating

Introducing the newest member of the Chaé Line:

Safe4U SPF 30+ Face and Body SunblockWe are now using Zinc as the active ingredient for our

ToxicFree sunscreen versus Titanium Dioxide.

Why the change?

Titanium Dioxide is naturally occurring and a fantastic active for sunscreens, however in our effort to continuously bring you the best products nature has to offer, we have discovered that the Zinc based sunscreen can protect the skin from sun damage LONGER than Titanium Dioxide while providing a plethora of other added skin benefits. This new product is thicker, and has more white rub-in than our previous sun blocks, therefore we suggest applying it over a lotion or moisturizer.

Zinc SPF 30+ Benefits:• Anti-Inflammatory for sensitive skin• Antibacterial – great for acne prone skin• Anti-Viral• Non-comedogenic (won’t clog pores)• Soothing and nourishing• No film or greasy layer sitting on top the skin• Healing properties for a variety of skin conditions,

including Eczema and psoriasis• 98% UV filtration

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SPF 30+ Face and Body SunblockWe have changed our sunscreen label to read ‘SPF30+’ instead of the ‘SPF 33’ due to FDA

regulations. Look for Chaé’s new sunblock is available in 5.4

oz!Code of Federal Regulations

Title 21, Volume 5

CITE: 21CFR352

(2) For products with SPF values over 30. “SPF 30” (select one of the following: “plus” or “+”). Any statement accompanying the marketed product that states a specific SPF value above 30 or similar language indicating a person can stay in the sun more than 30 times longer than without sunscreen will case the product to be misbranded under section 502 of the Federal Food, Drug, and Cosmetic Act (the act).

An Environmental Working Group study shows that “consumers who use sunscreens without zinc and titanium are likely exposed to more UV radiation and greater numbers of hazardous ingredients” than consumers relying on zinc and titanium products for sun protection.

“…Consumers using sunscreens without zinc and titanium [are] exposed to an average of 20% more UVA radiation - with increased risks for UVA-induced skin damage, premature aging, wrinkling, and UV-induced immune system damage - than consumers using zinc- and titanium-based products.

“[Chemical blocker sunscreens] contain four times as many high hazard ingredients known or strongly suspected to cause cancer or birth defects, to disrupt human reproduction or damage the growing brain of a child.

“They also contain more toxins on average in every major category of health harm considered: cancer (10% more), birth defects and reproductive harm (40% more), neurotoxins (20% more), endocrine system disruptors (70% more), and chemicals that can damage the immune system (70% more).”

Why Use Physical Blockers Such as Zinc and Titanium?

Sunscreens: Chemical v. Physical Blockers

Chemical Blockers

Sunscreens that are chemical blockers absorb UV radiation within a specific wavelength, thereby diminishing the penetration of UV radiation through the epidermis.

Physical Blockers

Sunscreens that are physical blockers work by reflecting or scattering UV radiation. Physical blockers are effective against both UVA and UVB radiation. They are made of inert metals that sit on the skin and are not absorbed.

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In July get these items on sale for 30% off!8 oz. and 16 oz. Pet Odor Eliminator

8 oz. and 16 oz. Pet Purifying Spray

8 oz. and 16 oz. Pet Purifying Foam

4 oz. and 8 oz. Pet Recovery Gel

8 oz. and 16 oz. Bath and Tile Cleaner

16 oz. Laundry Liquid

8 oz. and 16 oz. Sanitizer

16 oz. Wild Mint Conditioner Sale prices expire July 31, 2011

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And don’t miss these items for 50% off!

Eye Cream

CoQ10

AcneTX Repair

Sale prices expire July 31, 2011

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Special gift announcement!Don’t you just love how Chaé includes a free gift

each time you order? This month, you will get to pick your own special gift to mitigate the shipping costs! (The check out process will prompt you.)

Choose from:1 oz. NuAge Serum1 oz. Smart Serum1 oz. Vitality Serum0.5 oz. NuYu Serum

Vitality SerumRepairs the Causes of Dry Skin

•Intensifies skin’s ability to repair dehydration by 80%•Redness reduced by 72%•Irritated skin soothed by up to 75%•Skin has five-time greater ability to retain moisture in drier and colder weather, as well as temperature extremes.•Excellent treatment for dry/mature and damaged skin•Reaches to the deep layers of skin to heal ‘mother cells’. Apply before a moisturizer for optimum moisture retention.

Smart SerumOptimizes Skin Functions

Corrective agent for skin suffering from stress and signs of aging. Studies indicate a synergy of ingredients help

detect disorders, helping the skin activate the appropriate restorative response.

•84% of all skin types appear less irritated and red after . 7 days• 34% of skin problems were mitigated•Apply before moisturizer for deepest penetration and targeted action

• Nutrients create a clinically tested, daily facelift • Decreased wrinkles up to 55% • Firming effect in over 69% of test participants• Nasolabial fold became less visible for 50% of users• Apply in smooth, upward strokes after moisturizer on

face and neck. • Creates a transparent film that firms and lifts all day

NuAge Serum Firms, Repairs & Restructures

NuYu™ Instant Face Lift

• Fine lines vanish in 3-5 minutes, lasting 6-8 hours• After 5 days, NuYu™ creates 17 times more collagen

..cells, rebuilding skin structure • New, younger cells appear every 28 days• Increases skin metabolism for a clear, ageless look• Apply over NuAge Serum in lines and creases

only ..for a long lasting finishing touch of lifting and ..firming

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Testimonials

I

I have been using NuYu now for a month and I have seen great results already. It really does lift up your jowls and smooth out the neck. I can't believe it. My pictures show me looking 10 years younger. I really love this product. It is truly amazing. Right up there with NuAge. Thank you Chaé Organics!! Carol F.

I used the NuAge Serum and NuYu for about two weeks with noticeable results! I've been given various compliments from, "You look like I've been on a long vacation" to, "You look YOUNGER - what are you doing?" I'll never be without my Chaé! Sunshyne

Vitality Serum is amazing! I used it on the badly cracked heels of my feet. The first time I put it on, I could feel it working. It didn't just soften the skin, it actually healed the cracks. I'm now using it on my face and hands. It absorbs really quickly and is never oily or greasy. Worth every penny! Nutrition Evangelist

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Questions & AnswersQ: Should the eye cream be put on before or after the moisturizer? Cheryl G.

A: We suggest applying the Eye Cream before a moisturizer. Eye Cream has ultra hydrating properties and incredible actives that perform on many problems, such as dark circles, puffiness, and wrinkles.

Q: Do you have any product for acne? Estella L.

A: Do we ever! Check out our AcneTX Treatment System on the website. It’s backed by clinical tests, and we think you will be pleasantly pleased with the results!

Questions & AnswersQ: What guarantee is offered (money back guarantee)? Sandy E.

A: We want you to be completely happy & satisfied with our products! Everything is 100% guaranteed. We have a 60-day product exchange or refund for customer returned merchandise, including product damaged in shipping.  Product must be returned within 60 days of receiving shipment and be at least 1/4 full.  Please notify Customer Service immediately upon receipt of goods damaged in shipping.   It is the responsibility of the customer to ship unwanted or damaged products back to Chaé Organics.  Please include a name, contact information, original order number,  and a specification of whether a refund check or product exchange is desired.  Chaé Organics will ship product exchanges back out to the customer free of charge.  ALL exchanges or refunds will be issued after product is received and examined by Chaé.

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Questions & AnswersQ: My sister and I have been using the Laundry Liquid for approx. 3-4 months and we have noticed that our clothes are not looking white or bright any longer. What are we doing wrong?

 

A: Chaé Organics Laundry Liquid does not contain any toxic chemicals such as whiteners or brighteners that are found in regular laundry detergents. Chaé’s Laundry Liquid loosens/breaks down oil, grease and dirt particles with gentle treatment for even delicate fabrics. It also contains no xeno-estrogens, making it safe for all, especially women - including those of child-bearing age or during pregnancy - and children. Sometimes you may find it necessary to use ‘chemical’ brands once a month or so in order to restore whiteness / brightness. The good news is that you’ve eliminated toxins 29 days out of the month! 

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Questions & Answers 

Q: Will you be coming out with a fabric softener for use in the washer/dryer, or is your laundry liquid by itself sufficient for softening? Maria M.

 

A: The Laundry Liquid alone leaves clothes feeling soft and comfortable, however without a fabric softener, clothes can be left slightly static. We suggest using some sort of laundry balls in the dryer to reduce static. These are accessible in the laundry isle of most stores.

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Webinar Schedule

July 20 - If you were stranded on a desert island, what is the ONE Chae’ product you couldn’t live without ? We would love all our loyal customers to write a few sentences and tell us what ONE product you would want to have with you, and why! We will pick the top 4 or 5 mini essays, and share them in a future webinar and on our Facebook page. If you are on Facebook, our page is: http://www.facebook.com/ChaeOrganics. If you haven’t joined the Facebook revolution yet, please email us with your answers at: customercare@chaeorganics.com subject line: Desert Island. Good luck on winning a minute of fame!

Announcement: After July 20, we are taking a webinar break. Enjoy a wonderful Summer!

Choose products that do no harm.Choose products that heal.

Choose products for life.™

Join our ToxicFree® Mission!