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Welcome to today’s webinar:
Tracking the Broadcast Industry
with MEDIA Access Pro™Tips, Tricks and Top Line Industry Results
For audio: You can dial in or listen through your speakers.
Once you choose, please do not change settings.
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Overview of Webinar
Current Trends and Broadcasting
Forecast
Tracking Broadcast Industry with
Media Access Pro™
Recent Enhancements Translators
Multicasting – Radio and Television
Local online market revenues
Zip Code search
Customized Searching Quick Search
Saved Searches
Customizing Favorites Tab
Building Maps
Helping You Stay Competitive –
What’s Coming Next
Presenters
Georgina Santilli,
Client Services Manager,
MEDIA Access Pro™
Mark Fratrik
Vice President, BIA/Kelsey
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
QUICK RECAP OF RECENT
HISTORY OF INDUSTRIES
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Recent Radio Revenues – Total Local
Radio Station Revenues
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Recent Radio Revenues – Total Local
Television Station Revenues
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Audience Question
How confident are you about
your radio and TV market
revenue projections for next
5 years?
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
+14.7% CAGR
+14.1% CAGR
Total Television and Radio Internet
Revenues
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Question
How does a Radio Station
combine its over-the-air
and internet revenue
sources into an effective
money making machine?
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Total Radio Station Transactions:
2001-2010
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Total Television Station Transactions:
2001-2010
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
20.0
0
50
100
150
200
250
300
350Sales Volume # of Stations
Sales Volume 4.9 2.4 0.4 0.9 2.9 18.4 4.6 0.8 0.7 0.2
# of Stations 108 92 68 65 88 202 295 49 73 60
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Transactions Value Update
15
100
31
45
30
3,751
25
106
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000
April - Radio
YTD - Radio
April - TV
YTD - TV
Millions $
2011
2010
Source: MEDIA Access ProTM; Transaction totals include all that are announced as of the end of the month.
Tracked monthly on our website:
www.biakelsey.com/Media-Trends/
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Number of Stations Sold Update
Source: Media Access ProTM; Transaction totals include all that are announced as of the end of the month.
45
351
1
39
55
552
6
15
0 100 200 300 400 500 600
April - Radio
YTD - Radio
April - TV
YTD - TV2011
2010
Tracked monthly on our website:
www.biakelsey.com/Media-Trends/
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Leading Industry Resource:
Media Access Pro
Providing timely, high quality,
comprehensive information on the local
radio, television, and newspaper industries
• 2,000+ Data Fields
• 30,000-plus broadcast and
newspaper organizations
• Over-the-air and online
advertising revenues
• Ownership details
• Transactions
• Digital information
• Demographics
• Technical stats
• Multi-level contact
information
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
RECENT DATA ADDITIONS
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
AM Station Use of Translators
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
FM Station Use of Translators
for HD Multicasts
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
FM Station Use of Translators
for HD Multicasts
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Local Television Station Multicasts
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Local Radio Station Multicasts
Check out all the
different
programming
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Individual Radio Market Internet
Revenues
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Zip Code Distance Search
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Zip Code Distance Search
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Zip Code Distance Search
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Zip Code Distance Search Results
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
SPECIAL QUERIES AND
TRICKS
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Working With Quick Search
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Quick Search results
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Working With Saved Searches
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Saved Searches- Results
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Customizing Favorites Tab
1
3
2
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Building Maps
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Changing Appearance of MAPS
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
Changing Details
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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.
CONCLUSIONS AND
FUTURE CHANGES
Questions and comments:
Mark Fratrik | [email protected] | 703.802.2982
Georgina Santilli | [email protected] | 607.936.6737
Copyright © 2011 BIA/Kelsey. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract.
Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under
federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for
direct, indirect or consequential damages that may result from the use or interpretation of this information.
mailto:[email protected]