Specialisation : Marketing
Batch Name : July 2013 (PG)
Sno Topics
Thinking and acting Market centric at the production/operations
stage - Case in Manufacturing unit.
1
Understanding the Marketing Mix concept at the shopfloor - Case
Study in FMCG company
2
Service Quality - norms, standards, benchmarks : an
overview3
Stages in new Service Development - study on new line of service
business4
Control and Flow of Inventory - debottlenecking : an
overview5
Multilevel Marketing vs. Direct Distribution - pros and
cons6
Seven steps to the Research process - a Case Study7
Analysis and Interpretation of Data - processes and challenges :
an overview8
Impact of Culture and Social Rituals on Brand - Case study9
Experiental Marketing and Experiential Brands : an
overview10
Media Planning and Media Mix - an overview on feasibility11
Print vs Eectronic Media - pros and cons - Case Study12
Intranet and Extranet - need and choices to increase
business13
Electronic Payment : current scenario and scope for improvement
- A case Study14
Call Centres as CRM faciltators - an overview15
Data Warehousing and its critical role in CRM - Case Study16
Critical factors in Pricing Strategies - an overview17
Cost-based pricing - types : an overview18
Internet Marketing Strategies - approaches and challenges : an
overview19
Search Engines as Image builders : Case Study20
