Background Analysis

Hopson Chiropractic Information

Establish in 1999 Annual Revenue

Estimate : Less than $500,000

Number of Employees : (1-4)

SIC Code : 8041 NAICS Code : 62131002

Hopson Chiropractic’s Core Values

FAITH LOYAL

COMMITED SAVING LIVES

ENVIRONMENT is a place of LOVE and HEALING EDUCATION

The Doctors

Dr. Will Hopson Native to Texas

Certified in the Wellness Advisor Council

Fellow in Acupuncture Resides in Tyler and

enjoys being a father, fishing, golf, tennis,

softball, and surfing the internet

Dr. Lana Hopson Native to Canada

Enjoys being a mother, reading, and exercising

Both doctors…

Earned a Doctor of Chiropractic from Texas Chiropractic College

Certified in Maximized Nutrition Certified in Spinal Correction Certified in Prenatal and

Pediatric Chiropractic Conduct seminars and

workshops for both her patients and the business community

Objectives

We will…

Connect with a larger consumer audience through social mediaCreate a health conscience social media campaign

Generate brand awareness

Narrow down our target market to specific demographics

Our Target Market

We are targeting…• Men Ages (20-50)• Women Ages (20-

50)• With children in

homeschool• Interested in

health improvement

Promotion Strategy

Creating An Online Presence

Cross-media strategy Creating an interactive website Creating a Facebook page

Will draw consumers from one to another to solidify brand awareness

Solving the Problem

Creating online brand awareness for the company

Ability to enter into the business market with ease

Help consumers easily navigate through the online presence

Our Opportunities

Generate Loyal Customers Positive Word of Mouth Increase the amount of

consumers viewing our services

Position ourselves to dominate East Texas area in health and wellness

Conclusion

By providing the Hopson’s and Wellness Works with a rejuvenated presence

online and in social media, we expect to see vast improvements in product

knowledge and support through East Texas and Tyler by summer…

Links To Show Our Work

Thank you!Are there any

questions?